Originally Posted by enature
You judge Tim Cook too softly.
OK. I'm going to be perfectly honest in my assessment of Tim Cook, by starting out and saying that without a doubt, he is the #1 best process and supply manager in the world... possibly ever.
Stepping into the shoes of Steve Jobs... for any known or living person on this planet... is an impossible task. So yes, pulling your other silly statement that SJ chose TC to replace him was to minify the damage, I could agree. However, let's expand on that and ask: "Damage to who and what were the other possible choices?".
- Jony Ives - as much as I love to see this guys passion for what he does, and his lovable English accent, SJ did the next best thing to free this guy from the day-to-day BS of being a CEO: he made him basically untouchable within the company with free reign and a Senior VP.
- Phil Schiller - ah shucks. I like this guy "most of the time"... however, over the last couple of Apple presentations, he has laid on the "marketing speak" far to heavily, and added unneeded special sauce and a cherry to boot. Not necessary. Not "cool". And even if he is a great "rah rah' guy, I don't think he has what it takes to be the CEO. I'll catch some flak here, but I liken him a (VERY!) small bit to Steve Ballmer. Too much rah-rah and not enough "Just Do It... right please!"
- Dan Riccio - who most people have never heard of, and I assume that he likes it this way. BTW: Senior VP Hardware Engineering
- Bob Mansfield - I really like Bob, and it's rather obvious that he is a very important and highly respected figure at Apple HQ, both in mgmt. and within his teams. However, Bob seems to want to do what he considers "fun stuff" for the rest of his career... and I thoroughly respect that decision. He could have been a pretty compelling CEO I think. It's just that he doesn't want to and would rather retire (again) before putting up with day-to-day BS.
- Craig Federighi - very articulate and well educated, seemingly patient, and "good looking" since sometimes that can be an advantage in getting people to listen to you. CEO material? Possibly. Better in the position that he currently is in at Apple? Probably without a doubt, which would lead to the question, how to replace him in that role(?) SJ surely saw this among other things, that swayed his decision away from Craig, most of all though, probably the "irreplaceable card".
- Eddy Cue - I could keep this simple and just say "Ditto Craig Federighi"... save the "good looking" part ☺ But again I would like to stress the replacability of another key figure in Apple's success being almost impossible at this point in time. I would give Eddy a slight advantage to Craig, if only for the fact that he has more passion and emotion in his presentations.
... and in Apple SJ tradition.... there's just "One... More... Thing" (TM) ... or person I should mention...
Scott Forstall - I'm just going to say that I think that we haven't seen the last of "Scotty Boy"... and the next time we see him, I hope that I will cringe at calling him by a child's epitaph. He needs to grow up. Go on a journey. Maybe with a different venture or company. Possible 'walking in the footsteps" so to speak. Because I actually think he has the passion, hard-ball skills, that could make him an aggressive and competent CEO. Those "hard-ball skills" need to be honed a bit... just as the baseball analogy implies. The "Battle with the Bob" should teach him that if he's clever and humble enough to see it.
Scratch: any outside
CEO and/or management guru alive.
So. That's my essay on why Tim Cook was and is the best that Apple or the world has to offer us at this point.
My one piece of advice for TC: I would like to see him kick that Southern Charm to the curb once... and really stalk that stage like SJ used to do, building up his confidence to spit out what he is thinking in no uncertain terms... rather than calmly stating his mind.Edited by ThePixelDoc - 3/6/13 at 2:28am