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Apple's iPhone accounts for two thirds of smartphones watching Web videos, report says

post #1 of 29
Thread Starter 
A Web video provider reported on Monday that two thirds of mobile-based traffic seen on its network originate from Apple's iPhone, while Android devices accounted for roughly one third.

Ooyala
Source: Ooyala


According to statistics from Ooyala, as reported by AllThingsD, Apple's iPhone took a 67 percent share of the total time mobile users spent watching videos, more than double the 33 percent share of handsets running Google's Android.

As a way of quantifying the findings, Ooyala offered a graph of the latest iOS and Android shipment statistics from IDC. The research firm found Apple to hold a 19 percent share of worldwide shipments for the 2012 calendar year, while Android continued to dominate with a 68 percent slice of the market.

While the metrics are but a sampling of the massive number of smartphone owners worldwide ? the firm serves up content to some 200 million unique viewers globally ? the huge gap in viewership is consistent with other studies, the most recent of which found iOS users account for 84 percent of mobile devices accessing Wi-Fi networks on airplanes.

It is unclear what factors into the discrepancy, as products from Apple and those from Android device makers have similar access to web videos, but the findings underscore the difference in how users interact with the two platforms.
post #2 of 29
And, people say Apple is doomed! Oh boy!
post #3 of 29
Also interesting in web usage is Android's tablet usage is actually falling and will, more than likely, be at pre-Christmas levels by the end of the month. The iPad usage data points to usage growth that is as strong in Feb and March as it was in December.

My thought is the poor supply performance is a collapse of the Android tablet market and has nothing to do with Apple.
post #4 of 29
Is this phone network, wifi or both? I would guess that a lot of android users have very basic data plans vs a lot of iPhone users having unlimited plans. Both my kids have Nexus 7 tablets and while they may not browse the web in traditional sense, via a browser, the 2 tablets get a lot of use.
post #5 of 29
iPhones are just toys after all¡

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post #6 of 29
Ooyala? Why don't they use a more popular video content distributor like YouTube or even vimeo. Sounds like this guy is cherry picking the ones that has Apple on top.
post #7 of 29
Quote:
Originally Posted by mrrodriguez View Post

Ooyala? Why don't they use a more popular video content distributor like YouTube or even vimeo. Sounds like this guy is cherry picking the ones that has Apple on top.

I've never even heard of them before today.
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post #8 of 29
This is entirely in line with all the other web usage data comparing the two platforms. Apple iOS users simply find it easier to access web content and are more inclined to do so.
post #9 of 29
Quote:
Originally Posted by mrrodriguez View Post

Ooyala? Why don't they use a more popular video content distributor like YouTube or even vimeo. Sounds like this guy is cherry picking the ones that has Apple on top.

 

 

 

 

Quote:
We’re driven by a passion to help our customers succeed. Dell, ESPN, Yahoo! Japan, Telegraph, TV Guide, Wenner Media, The Hearst Corporation and Miramax: these are a few of the global companies that trust Ooyala to deliver engaging and personalized online video solutions every day. 
post #10 of 29
Quote:
Originally Posted by mrrodriguez View Post

Ooyala? Why don't they use a more popular video content distributor like YouTube or even vimeo. Sounds like this guy is cherry picking the ones that has Apple on top.

 

Standard response to something you don't like. How many more of these reports do we have to see before people finally admit Android users don't use their devices as much as iOS users do? IBM, Chitika, IDC, Flurry - all the studies done on iOS vs Android usage put iOS out front. On the tablet side it's just plain embarrassing.

 

My guess is YouTube isn't going to release such a report since it's owned by Google and they don't want to have a non-Android device dominating (or taking the top 3 spots). What's I find funny is Google Analytics. In their "sample screenshot" for mobile they have a Galaxy Nexus as the top device with the iPad second and iPhone third. What a joke. I doubt there's a website anywhere in the world that doesn't have the iPad or iPhone as the top device. I bet even Android websites get more iOS traffic than they do Android traffic (but there's no way they'd ever admit it).

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post #11 of 29
Quote:
Originally Posted by currentinterest View Post

This is entirely in line with all the other web usage data comparing the two platforms. Apple iOS users simply find it easier to access web content and are more inclined to do so.

That or those with Galaxy S III's and other higher-end Android-based devices should be very upset with any phone running Android OS being called a "smartphone."

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #12 of 29
Quote:
Originally Posted by mrrodriguez View Post

Ooyala? Why don't they use a more popular video content distributor like YouTube or even vimeo. Sounds like this guy is cherry picking the ones that has Apple on top.

You believe then having a duopoly? While I have not heard of them, they claim over 200,000,000 unique users/month and you also think every single business and individual is perfectly served by YouTube (I cringe every time I have to visit the site though their embedded player is OK) or Vimeo (I like that site lots)? The reality is there are several different needs when it comes to video distribution on the Internet and all the different needs are not served by simply two different companies (Flixter might have different needs than CNN for example). As a result, there are many players in the field.  This is one of them.

post #13 of 29

This is news ?

Just woke one of my two cats to tell them this, they yarned, snarled and went back to sleep in the high 30s Celcius heat.

EVERYONE knows, or should know that android smart phones are used as feauture phones and are a waste.

Its like giving a NMR Spectroscopy machine to a poor African villager. (Note: No disrespect to the African).

post #14 of 29
Quote:
Originally Posted by Steven N. View Post

You believe then having a duopoly? While I have not heard of them, they claim over 200,000,000 unique users/month and you also think every single business and individual is perfectly served by YouTube (I cringe every time I have to visit the site though their embedded player is OK) or Vimeo (I like that site lots)? The reality is there are several different needs when it comes to video distribution on the Internet and all the different needs are not served by simply two different companies (Flixter might have different needs than CNN for example). As a result, there are many players in the field.  This is one of them.

I think it's a fair question. I have no qualm with other sites, but if people are using a more "obscure" site for specific reasons, then it stands to reason that it's a niche that doesn't represent the overall user base as well as a more popular site would.
post #15 of 29

This data settles it.  iPhone users are clearly superior mobile video watchers.

post #16 of 29
The world has overwhelming number of people uninterested in utilizing smartphone features and unwilling in paying premium prices for a iPhone. In China smartphone users may just be paying whatever data they consume. If they don't access data they pay just as much as using a feature phone. In China many cheap smartphones cost the same as a smartphone. So a buyer will simply buy a cheap Android phone instead. This is the simple reason why Android phones have overtaken iPhones in market share by a mile. A cheap iphone is simply to chase this group of people. The question is whether this fits the iPhone strategy. This is a decision that Tim Cook needs to think very carefully.
Edited by tzeshan - 3/11/13 at 10:33pm
post #17 of 29
No doubt iOS is ahead by a lot of metrics, but by the same token, this is a poor report by a lot of metrics. Also, has anyone ever tried posting here from an iPad? The whole space is covered by the keyboard...you'd think this site of all sites would get it right...
post #18 of 29
Quote:
Originally Posted by ngrlvr View Post

No doubt iOS is ahead by a lot of metrics, but by the same token, this is a poor report by a lot of metrics. Also, has anyone ever tried posting here from an iPad? The whole space is covered by the keyboard...you'd think this site of all sites would get it right...


no problem here when posting a reply with mobile or desktop selected.  my wife had this problem with facebook though.  If you hold down the little keyboard icon on the keypad you should get a "dock" or "undock" prompt hit that and you should be fine.  When its undocked the keyboard floats in the middle of the screen.

post #19 of 29

you'd think it would have dawned on the pundits by now that cheap Android phones are largely replacing "feature phones" for consumers world wide who don't do much more than text and check Facebook with them, plus take low quality snapshots to go with that. whereas consumers who buy iPhones mostly intend to actually use many more of their smartphone capabilities.

 

like, duh.

post #20 of 29

How can they? They do not have Flash!

post #21 of 29
Quote:
Originally Posted by Tsun Zu View Post

How can they? They do not have Flash!

They don't even have a "big screen" phone. :) The one people said is far more superior.

post #22 of 29
i think this includes iPad.
post #23 of 29
Originally Posted by OllieWallieWhiskers View Post
i think this includes iPad.

 

Both articles say "phones", so we'll have to go off of that.

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There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

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post #24 of 29
This doesn't really surprise me, majority of android users tend to use phones that don't have the processor capability to properly stream videos on YouTube or vimeo. Many of the iphone models even the iPhone 4 play videos in better quality than many of the high end android phones.
post #25 of 29
Quote:
Originally Posted by patpatpat View Post

Is this phone network, wifi or both? I would guess that a lot of android users have very basic data plans vs a lot of iPhone users having unlimited plans. Both my kids have Nexus 7 tablets and while they may not browse the web in traditional sense, via a browser, the 2 tablets get a lot of use.

Are you sure you're not holding them back with inferior equipment? :)

 

I got my daughter a MB, original iPhone, first iPad and on and on.

 

She just graduated from Med. school. 250 on her step 2.


Edited by christopher126 - 3/12/13 at 8:28am
post #26 of 29
Quote:
Originally Posted by christopher126 View Post

Are you sure you're not holding them back with inferior equipment? :)

 

I got my daughter a MB, original iPhone, first iPad and on and on.

 

She just graduated from Med. school. 250 on her step 2.

If your daughter just graduated med school, it's unlikely she had any tablet when she was the same age as my kids. :-)

post #27 of 29
Quote:
Originally Posted by patpatpat View Post

If your daughter just graduated med school, it's unlikely she had any tablet when she was the same age as my kids. :-)

Good point! :) I just reread my orig. post and it's not as funny as I thought it was when I wrote it. Sorry! :)

post #28 of 29
That states the quality of the platform
post #29 of 29
Quote:
Originally Posted by Frood View Post

This data settles it.  iPhone users are clearly superior mobile video watchers.

 

Got it in one. In our family, my son, the youngest, has a feature phone. He watches more online videos than the rest of the family combined. Everyone else has a smartphone. With regards Ooyala, the reason most have not heard of them is because they are a behind the scenes company. They do the hosting and streaming for many other companies that embed video into their sites. Some big tabloid journalism outlets are clients. According to their site, these 200 million unique users a month are total visitors, not smart phone visitors. I can't find what percentage of these are smartphone users, but number of smart phone requests accesses to videos on sites hosted doubled in 2012.
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