I agree, it's just a phone.
But it's moment of the shift.
This is the "shift to Windows 95" moment, when Apple's elegant but higher priced phone/tablet offerings start to become marginalized by a competitor who is ever faster, more nimble, cheaper, and more frantic in its offerings.
Big screen, small screen, glasses, watch, e-paper: Samsung and Android will win it all.
I've never owned a PC in my life. I've had iPhones since the first one. I have stuck with APPL.
But the reality distortion is gone, and I see Samsung/Android/Google not only taking over but driving Apple to extinction like a slowly evolving dinosaur that struggles to come up with a 5s while the competish has mutated randomly with blinding speed and variety to become top predator.
Ugh. Selling APPL tomorrow (unless some wiser person convinces me otherwise lol).