This does make Apple look a little desperate. With the first new major phone in two years (iPhone 5) *and* giving away iPhone 4's for free they were able to gain 3.5% US market share. So what do they have to counter the S IV for the next two years? They'll likely get a minor bump from the 5s, but that will only offset the inevitable lull they get as people stop buying the iPhone 5 waiting for the 5s release.
Apple needs to come up with some new feature of their own, rather than trying to badmouth their competition- because like it or not Android phones are tremendous- especially if you value function over aesthetics.
Apple needs new material other than the fragmentation argument. I think that is more of a statement designed to make Apple users think they need to stay with Apple. People with 3 year old phones running Honeycomb are obviously pretty happy with them as they don't see a need to go out and upgrade.
If I ask Apple if my comparable 3 year old iPhone 3s suffers from fragmentation their answer will be 'no' since it will show up as being capable of running iOS6...
User: Can I run iOS6 on my iPhone 3s and be checked off as running the latest OS?
Apple: Absolutely! *
* You just cant run 3d flyover, turn by turn navigation, use the new maps app, panorama mode, offline reading list, location based reminders, personal wifi hotspots, facetime, airplay mirroring, nor can you use Siri- or really any new features actually added in the last few releases of software. Your phone will run horrendously slow, and the battery life (if it still works and you haven't shelled out a few hundred backs for Apple to replace it) will be attrocious. You will be running iOS6 though! Enjoy!
The problem of fragmentation is a nuisance to developers, users- not so much. If you don't like the fragmentation on your 3 year old iPhone or your 3 year old Android phone the answer is the same for either platform- buy a new one. If you're happy with your 3 year old phone- then obviously its not an issue to you.
Nice attempt at misdirection. The S4 will be a brand new phone without the latest updates (supposedly).