Originally Posted by shompa
Why are companies competing in doing higher then retina displays? The eyes cant see the difference. ...
The reason (although they would never admit it) is two-fold. A pen-tile display of the same resolution as the iPhone is easy to achieve without any extra outlay of money or investment in any new technology and at the same time it gives them two marketing points.
When the average yokel gets "sold" on a phone at the store by the cell carrier guy, he has two great things to say to the customer.
1) "This phone has more pixels than an iPhone!"
2) "This phone displays 1080p movies natively!"
Neither means anything, but they both sound fantastic. They are (to the yokel), clear, impossible to fudge stats that show this thing is *better* than an iPhone.
It isn't at all of course, but marketing is powerful. Most people don't actually make reasoned, objective choices about things like this. By far the majority of folks buy what they think is cool, or what someone told them to buy etc.
Edited by Gazoobee - 3/15/13 at 8:57am