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Apple TV 5.2.1 update includes redesigned Hulu interface

post #1 of 61
Thread Starter 
As part of its iOS update released on Tuesday, Apple pushed out a new software build for the Apple TV set-top box, which includes a "brand new style" for the integrated Hulu Plus service.

Apple TV


After iOS 6.1.3 and Apple TV 5.2.1 were released on Tuesday, Hulu provided an update on its official blog noting that the new Hulu Plus experience on Apple TV ames to make it "even easier to find your favorite current season TV episodes and discover a new favorite show."

"Right away, you?ll notice we?ve added content categories across the top navigation bar to make it easy to for you to jump to your chosen section ? whether it is TV, Kids, Latino, Search, or something else," the company said. "Inside each category, you?ll discover what?s new in our content library so it?s easy to discover new shows and keep up with the shows you already love. You can also jump into your favorite shows right away with the 'Shows You Watch' tray. We built this to make sure you never miss a new episode or lose your place in a series."

The updated feature found included with Apple TV also allows users to quickly start playing the latest episode of a series by simply pressing the "Play" button. And users can hold down the "Select" button on their Apple TV remote while a clip is playing to access subtitles.

Hulu Plus is a subscription TV service that provides content from top broadcast networks ABC, NBC, Fox, the CW and Univision. It's available with "limited advertising" for $7.99 per month.
post #2 of 61
I wonder if the "limited advertising" on Hulu Plus is worth making their subscribers feel like suckers for paying for content that still gets interrupted by ads.
post #3 of 61
Sigh, as usual an update that only benefits the US customers. Come on, role out some local content in the UK or elsewhere for once!!!!!!
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post #4 of 61
Quote:
Originally Posted by jakeb View Post

I wonder if the "limited advertising" on Hulu Plus is worth making their subscribers feel like suckers for paying for content that still gets interrupted by ads.

Feel much less of a sucker than when I see ads on cable TV which cost considerably more and has many more commercials.
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post #5 of 61
edit: Pipped by dasanman69. Should have been more laconic.
Edited by SolipsismX - 3/19/13 at 12:17pm

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post #6 of 61

The overwhelming majority of people subscribe to cable which costs 10 times more on average with far more ads.  So the people who subscribe to Hulu Plus are the smart ones in my opinion.  Current full season episodes at a much cheaper cost with far less ads.

 

It amazes me how some people think it is somehow out of the ordinary to pay for content with ads. Quite the opposite actually especially with TV content.

post #7 of 61
Quote:
Originally Posted by jakeb View Post

I wonder if the "limited advertising" on Hulu Plus is worth making their subscribers feel like suckers for paying for content that still gets interrupted by ads.


Don't leave out people that pay at movie theaters, DVD & Blu-ray, magazines. Heck even the movies themselves have product placement, a form of ads. We are just a world of suckers.

post #8 of 61
Good points about comparison to cable. I am one of the grumblers and I stand corrected.

I cut the cord a long, long time ago and when I do come back to "TV" it'll be via Hulu, NetFlix or Amazon Prime. The fact that I love Apple products makes me lean towards an Apple TV and the continual improvements do make a difference in my decision making.
post #9 of 61
Quote:
Originally Posted by jakeb View Post

I wonder if the "limited advertising" on Hulu Plus is worth making their subscribers feel like suckers for paying for content that still gets interrupted by ads.

 

 

Cable companies used to sell you cable on the premise that there was no advertising. Then you started getting limited advertising. Now the ads are on par with broadcast TV. People keep paying.

 

With Hulu Plus, I don't mind paying for the current season content that has limited advertising. My objection, is 1) I don't want to have advertising in past season content I can get ad free for the same price on Netflix, and 2) I am unhappy about how Hulu Plus keeps increasing the amount of advertising. It used to be something like 4 commercials per show and less for older shows. Now it is like 6 or more commercials for some shows. 

 

What also is annoying about Hulu Plus is it used to be you could get entire past seasons for most shows, now lots of shows don't offer past seasons, and the current season doesn't have the entire season available. 

post #10 of 61
Sounds like this further kills any chances of an ATV3 hack.

"Impact: A local user may be able to determine the address of structures in the kernel"
post #11 of 61
Quote:
Originally Posted by Unicron View Post

Sounds like this further kills any chances of an ATV3 hack.

"Impact: A local user may be able to determine the address of structures in the kernel"

Each update will likely add better security but I think the full kernel ASLR came with iOS 6.0 and the iPhone 5 was still jailbreakable, right?

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post #12 of 61
Quote:
Originally Posted by Unicron View Post

Sounds like this further kills any chances of an ATV3 hack.

"Impact: A local user may be able to determine the address of structures in the kernel"
 

 

I gave up on waiting for hacks, so I sold my ATV3 and bought a Roku3, mainly for the ability to watch Amazon Prime Instant Videos (plus the wealth of other apps available). I can still access my movies/music/pictures from my MacBook Pro via the Plex on the Roku, so I'm a happy camper. 

post #13 of 61
Agreed, seems no difference for UK users!?
Iplayer, 4od etc would be nice, save having to use sky, Ps3 or mirroring!
post #14 of 61
Quote:
Originally Posted by jakeb View Post

I wonder if the "limited advertising" on Hulu Plus is worth making their subscribers feel like suckers for paying for content that still gets interrupted by ads.

I would have gotten HULU Plus if they would have eliminated the adds.  I think that is what the appeal should be.  Paid services that eliminate adds.  What a concept.

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post #15 of 61
Please. Just stop watching f**king television -- do something useful.
post #16 of 61
At least with cable I can fast forward through the commercials.
post #17 of 61
Quote:
Originally Posted by waldobushman View Post

Please. Just stop watching f**king television -- do something useful.

Really! :)

 

I cut the cable cord 4 years ago...and I really miss it. Even though I have saved a lot of money!

 

I particularly miss the sports, golf, tennis and Formula One, especially.

 

Trying to watch anything online is slow and choppy.

 

I'm seriously considering reconnecting, much as I hate to give Cocks Cable my hard earned money! :)

post #18 of 61

Where is my Amazon Prime Viewer??

post #19 of 61
Quote:
Originally Posted by waldobushman View Post

Please. Just stop watching f**king television -- do something useful.

How is TV not useful? It's an amazing medium that has done nothing but grow in amazing ways far beyond what people imagined in the century it has existed. I find synchronized video and audio delivery to our home an amazing invention that has helped to not only connect us with our cultures and society, but with the world at large. Sure, there is often a lot of time wasting content and BS *cough* FOX News *cough* to deal with but as a medium I see no reason it should be berated unless we also want to say "Just stop using the fucking Internet — do something useful."

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post #20 of 61
Quote:
Originally Posted by tylerk36 View Post

I would have gotten HULU Plus if they would have eliminated the adds.  I think that is what the appeal should be.  Paid services that eliminate adds.  What a concept.

And now you think you're a genius for coming up with that? That's exactly what cable was originally and it seems that it was not a very profitable idea.
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post #21 of 61
I'll be damed if I will pay for Hulu plus when I already have a Direct TV account with a hard drive that will do 5 shows at once. what would be the point? Plus I can blow through ALL of the commercials and sorry companies. I do!
post #22 of 61
Quote:
Originally Posted by saarek View Post

Sigh, as usual an update that only benefits the US customers. Come on, role out some local content in the UK or elsewhere for once!!!!!!

 

Indeed.  So totally sick of hearing about all the stuff that AppleTV has when outside of the USA it has virtually nothing at all.  

 

I find it hard to believe that with all the updates lately they haven't done anything about the hideous interface.  When it isn't outright ugly, it's just tiresome.  

 

The very least they could do is make it work like the new iTunes UI so you could at least see the content better.  Right now it's like using a giant iPod from the 90's ... lists, within lists, within lists, all in f*cking text.  It looks like hell.  

 

While they are at it, they could let the Netflix UI designers (the only service you *can* get outside of the US), in on the fact that closed captioning and subtitles are not the same thing.  

post #23 of 61
Quote:
Originally Posted by tylerk36 View Post

I would have gotten HULU Plus if they would have eliminated the adds.  I think that is what the appeal should be.  Paid services that eliminate adds.  What a concept.

You say that, but you say that with an implication of it being the same price as it is now without the ads. Consider why they have the ads and add a reasonable monthly fee to the price of Hulu Pius to make it add free? Would you pay for it then? I think a lot of people would then say it costs too much.

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post #24 of 61
Quote:
Originally Posted by dasanman69 View Post


And now you think you're a genius for coming up with that? That's exactly what cable was originally and it seems that it was not a very profitable idea.

 

It was actually plenty profitable.  It only changed when the cable companies and networks obtained a monopoly.  

 

This is why cell phone contracts cost 5 to 10 times more than they should at the moment.  The carriers have a monopoly.  

 

Monopolies are the giant flaw in Capitalism that no one ever wants to mention or do anything about.

 

Well one of the giant flaws anyway.  1smile.gif

post #25 of 61
Quote:
Originally Posted by SolipsismX View Post


You say that, but you say that with an implication of it being the same price as it is now without the ads. Consider why they have the ads and add a reasonable monthly fee to the price of Hulu Pius to make it add free? Would you pay for it then? I think a lot of people would then say it costs too much.

 

Seems to me you are criticising the poster for assuming certain things about costs by arguing your own assumptions about costs.  Neither one of you really knows the actual costs and we can't ask the networks as they will obviously lie about it. 

 

Here's my estimation: 

 

Hulu is the most "premium" deal we have in this new digital reality and the kind of package they offer is roughly the same as one set of three "premium" TV stations offered by my local cable company.  These kind of packages run about $15.00 a month in my area and are considered to be vastly overpriced.  

 

We don't get Hulu in Canada so I have no idea what it costs, but if it costs more than 10-15 bucks a month it's clearly a rip-off IMO.  

 

I mean all you have to do is imagine the immediate future where Hulu has lots of competing "channels" digitally available through the AppleTV.   If you have to pay even ten bucks a piece you would quickly end up paying far far more than just regular old cable TV, even with a premium subscription to all the channels and several add-on packs.  

 

These new digital channels like Hulu deal with a much higher volume of users and they deal with them directly, so a lot of that payment you make to the cable company now isn't held back in any way.  Considering the increased savings to the owners and the increased volume, lower distribution costs etc. they should really be on the order of five bucks a month or less.  

post #26 of 61
Quote:
Originally Posted by Gazoobee View Post

Seems to me you are criticising the poster for assuming certain things about costs by arguing your own assumptions about costs.  Neither one of you really knows the actual costs and we can't ask the networks as they will obviously lie about it.

My comment has nothing to do with costs as Hulu is not a non-profit organization. I thought I was crystal clear on taking their profit from ads and moving it over their subscription fees to make up the difference.

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post #27 of 61
Useless in France
post #28 of 61
Quote:
Originally Posted by massconn72 View Post

I'll be damed if I will pay for Hulu plus when I already have a Direct TV account with a hard drive that will do 5 shows at once. what would be the point? Plus I can blow through ALL of the commercials and sorry companies. I do!

There's a lot of content on there not available on cable.
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post #29 of 61
Quote:
Originally Posted by Gazoobee View Post

It was actually plenty profitable.  It only changed when the cable companies and networks obtained a monopoly.  

This is why cell phone contracts cost 5 to 10 times more than they should at the moment.  The carriers have a monopoly.  

Monopolies are the giant flaw in Capitalism that no one ever wants to mention or do anything about.

Well one of the giant flaws anyway.  1smile.gif

I think you need to brush up on the definition of monopoly, the word you're looking for is oligopoly.
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post #30 of 61
Quote:
Originally Posted by oomu View Post

Useless in France

I think you guys in places in the UK and France need to find out why this sort of an update is "useless" (or doesn't happen) there.

 

Is it Apple, or is it your local content providers and ISPs?

post #31 of 61
Quote:
Originally Posted by anantksundaram View Post

I think you guys in places in the UK and France need to find out why this sort of an update is "useless" (or doesn't happen) there.

 

Is it Apple, or is it your local content providers and ISPs?

Hulu isn't available outside of the US (except with vpn).  With Apple's international sales contributing well over 50% to their revenue one would think that they would start adding interrnational functionality to the ATC.

post #32 of 61
Quote:
Originally Posted by tjwal View Post

Hulu isn't available outside of the US (except with vpn).  With Apple's international sales contributing well over 50% to their revenue one would think that they would start adding interrnational functionality to the ATC.

I don't think that answers his question. Let me try this another way: What local content providers would you like to see Apple add to the Apple TV that other vendors with media appliances have added to their devices?

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post #33 of 61
Quote:
Originally Posted by Gazoobee View Post

 

It was actually plenty profitable.  It only changed when the cable companies and networks obtained a monopoly.  

 

This is why cell phone contracts cost 5 to 10 times more than they should at the moment.  The carriers have a monopoly.  

 

Monopolies are the giant flaw in Capitalism that no one ever wants to mention or do anything about.

 

Well one of the giant flaws anyway.  1smile.gif


I think the cable companies suck but you can't blame it all on them. The content guys (Disney/ABC, FOX, CBS) suck too because they charge a lot too. Oh yeah, the NFL, college football, NBA, MLB suck too for charging billions to carry their games. So yeah, many giant flaws. </rant>

post #34 of 61

I was hoping that the new Redbox streaming service would show up with the 5.2.1 update.  Nope.

post #35 of 61
According to Apple's support website, the 5.2.1 update adde support for Music in the in Japan and Israel, and "includes improvements for software update, subtitles, and general performance."
post #36 of 61
Quote:
Originally Posted by coffeetime View Post

I was hoping that the new Redbox streaming service would show up with the 5.2.1 update.  Nope.

I think Xbox has the exclusive for now.
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post #37 of 61

I may be a minority but I use my ATV for watching Netflix and Youtube.  The great thing about watching youtube using the Apple TV is that you don't get all the forced Google advertising.  I really resent all the advertising Google puts on youtube videos watched over the web.  Really Google, the content provided to youtube is free.  It doesn't cost much at all for Google to host the videos.  Google is laughing all the way to the bank thanking all those people who uploaded their work for free.

post #38 of 61
Quote:
Originally Posted by DaveN View Post

I may be a minority but I use my ATV for watching Netflix and Youtube.  The great thing about watching youtube using the Apple TV is that you don't get all the forced Google advertising.  I really resent all the advertising Google puts on youtube videos watched over the web.  Really Google, the content provided to youtube is free.  It doesn't cost much at all for Google to host the videos.  Google is laughing all the way to the bank thanking all those people who uploaded their work for free.

They have to recoup that $1.65 billion somehow.
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post #39 of 61
We have this ATV update in the UK too, but we don't have Hulu.
So what's the point to updating in the UK?
post #40 of 61
"'Sigh, as usual an update that only benefits the US customers. Come on, role out some local content in the UK or elsewhere for once!!!!!!"

Spot on M8! Even the lowly Wi has BBC iPlayer, ITV Player, and the other free UK catch up services - the iOS apps have already been written so it's just perverse not to include them. Well done Saarek for pointing this out!
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