Originally Posted by mstone
Right because proprietary formats have always been a better solution than cross platform compatibility. In some applications it is unavoidable but when propriety is baked in as a means of a lock in, users don't win and neither do publishers. Expanding eBook specifications much like they are doing with HTML5 and CSS3 seems like a much more reasonable approach to me. Besides iBooks Author, although powerful has a lot of issues from a content development and delivery standpoint. The files are just too big and it is difficult to collaborate as a team because the files are encapsulated instead of being sectioned or compartmentalized which would enable them to be joined together at a later time.
Common sense is useful genius.
I can pick up a physical magazine, book or newspaper and use it without thinking. Anyone of any age can do that. They all work the same. The only way to have the kind of experience on a digital platform is control. You can wax lyrical about jibber jabber all day long, but I know you're wrong. The idea here is to make the newsstand experience for magazines and newspapers so well designed and intuitive that it's a no brainer for Condé Nast, Time and the NYT to join it. And the customer wins because they can actually use their product.
The media companies just need to then concentrate on producing quality articles, editorials, photography, and video etc., and no longer have to pay Adobe extortionate fees. And when the user can be guaranteed that great, consistent experience, my intuition says a lot more people would flock to signing up for digital subscriptions. If you want onto newsstand you should have to get on board with this. That's my strong feeling on the matter.