Originally Posted by SolipsismX
How could this possibly work? Look at how long its taken Apple to get to every area of the world with cellular reception. Now look at the cost and time it has taken to just get LTE up in markets. Most of Europe still seems to be without it. I simply don't see how Apple could build towers across every country they work in to get the coverage they need to support the iPhone.
Now lets say they invest the hundreds of billions to do this across 200 countries overnight. What happens if the iPhone isn't popular enough in a country to warrant its own network? What if the product itself falters across the globe? Does Apple then open it up to other handsets? What about those that have plans that may include a range of cellular connected devices? Do they get off their Verizon shared plan to make their life more cumbersome by having to move everything but their grandparents emergency cell phone that was only $10 a month to a more expensive plan?
Then there is the MVNO but that's just worse all around. It costs Apple less up front but you get a poorer network as you're piggybacking off an MNO.
No matter how you go at it just doesn't work to pair a proprietary cellular network to a proprietary handset.
As for Google Maps, I have no idea why that would be an example. Google Maps works across every OS that has a web browser. It's not tied simply to Android or Chrome OS.
I think all iPhone should be connected to the network, regardless if the consumer has a plan. The idea would be all the native apps would get free Internet, such as iTunes, Maps, etc. For apps, the customer would pay per MB used within the apps. So if you download a music streaming service app like Pandora, you will essentially pay more than if you used an offline app.
I also think they should charge for the size of the app, for example if the app is 2 GB in size, then it would cost something like $20-25 to download (on top of the app cost)
I think the hidden advantage to this is people will
1) use native apps over App store apps
2) People will be more conscious about downloading apps via WiFi.
3) People who don't use their phones like heavy users won't get penalized with a higher payment.
4) The idea of having free calls, text, and Web will entice people to buy the phone and use Apple products.
So what would be the end goal of an Apple device only wireless network? To set a standard. What I mean is, too many mobile phones connected to different networks, switching frequencies, and using an open standards (LTE) is inefficient. Apple could create it's own radio communication standard with its own packet management system that would allow for its infrastructure to suffer minimum overload. Plus it would get them off paying Samsung for LTE patents. They could operate on a separate frequency from other networks. This would save them on costs of modems, as you only have one frequency and one standard radio technology that you support.
By creating this closed standard for connecting devices to the Internet, Apple could lease connectivity to accessory makers. For example you can have a vehicle that interfaces with your iPhone via the network, using your Apple ID. So if I'm driving and I forgot my iPhone at home, I could still answer the call with my vehicle, because it's all connected to one Apple ID. I could manage what devices are part of my account so if my vehicle is stolen, I could use the track my iPhone app, but instead it's track my car.