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Chromebook pixel count spurs Apple marketing shift

post #1 of 193
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Google's Chromebook Pixel outperforms Apple's Retina MacBooks in one particular spec, and Apple recently changed the way it markets its notebooks to reflect that reality.

marketing


[Update:] The product page still features the "highest-resolution notebook" language, but it's no longer the top item. The language is now the second item, and it appears to be reserved to the 15-inch model. The 15-inch model has more than five million pixels, while the 12.9-inch Chromebook Pixel has just over 4.58 million.

Apple, never shy in touting the specifications of its devices when they are at the top of industry offerings, used to market its 13- and 15-inch Retina MacBook Pros as "The highest-resolution notebook ever. And the second-highest." That's no longer the case, though, and the product page for the Retina MacBooks has changed to reflect that.

more marketing


Bested ? at least in terms of resolution ? the Retina MacBook page now reads "high performance has never been so well defined."

Introducing the Chromebook Pixel in February, Google made sure to focus on the device's high-resolution screen. The Pixel's 2560x1700, 12.9-inch, touch-enabled LCD display has a pixel density of 239ppi. Apple's 15-inch and 13-inch Retina MacBooks have 220ppi and 227ppi densities, respectively.

chromedome


Instead of a traditional computer OS, Google's ChromeBooks run a browser-based operating system developed by Google. While Google has continually upgraded Chrome OS since its release, bringing more features and capabilities, the OS still lags far behind Mac OS X, Windows, Linux, and even mobile operating systems such as Android and iOS in terms of capabilities. A variety of apps are available for Chrome OS, but Google faced some criticism for releasing a premium-priced product ? the Pixel starts at $1,299 ? that lacks the power, space, and application ecosystem of similarly-priced traditional notebooks.
post #2 of 193
Quote:
Originally Posted by AppleInsider View Post

Apple, never shy in touting the specifications of its devices when they are at the top of industry offerings, used to market its 13- and 15-inch Retina MacBook Pros as "The highest-resolution notebook ever. And the second-highest." That's no longer the case, though, and the product page for the Retina MacBooks has changed to reflect that.

Captured after reading the news.

 

 

post #3 of 193
The ChromeBook is a great concept. All it needs is applications. Apple is moving to cloud storage for iTunes and eventually other things. Google will make cloud applications better over time. The benefit of cloud storage for applications is that they all can be updated without the users even having to bother with it. People will have the latest versions all of the time. Viruses shouldn't be a problem with cloud based software.

ChromeBooks will probably move to the Nexus 7 model whereby the devices are cheaper because the prices of applications and other services will become the profit center. I wouldn't be surprised if Apple eventually incorporates that model into it's marketing system. If ChromeBooks do get to the point of being very popular Apple will have to compete in the hardware department price arena. The software might become Apple's profit center.
post #4 of 193
Originally Posted by matrix07 View Post
Captured after reading the news.

 

That's even on the same page. And this is on the next:

 

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post #5 of 193
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Originally Posted by Smallwheels View Post

The ChromeBook is a great concept. All it needs is applications. Apple is moving to cloud storage for iTunes and eventually other things. Google will make cloud applications better over time. The benefit of cloud storage for applications is that they all can be updated without the users even having to bother with it. People will have the latest versions all of the time. Viruses shouldn't be a problem with cloud based software.

ChromeBooks will probably move to the Nexus 7 model whereby the devices are cheaper because the prices of applications and other services will become the profit center. I wouldn't be surprised if Apple eventually incorporates that model into it's marketing system. If ChromeBooks do get to the point of being very popular Apple will have to compete in the hardware department price arena. The software might become Apple's profit center.

 

It's a lousy product. There's no way you can create high-end applications for it since you can't actually write native code for it. All it does is run Web Apps inside a browser based OS. It's only good for basic tasks like e-mail, browsing, social interaction or creating basic documents. You can't do anything requiring graphical power (photo or video editing, illustration or even games). It would be useless for web developers since you don't have a way to check your website on multiple browsers for compatibility. You can't code or develop software on it since you're never going to see a Web App compiler (well, they could off-load the compiling to a third party but what programmer is going to trust their code to someone else to compile?).

 

And when you try and rape people $1,300 for a high-end version it's downright stupid. High-end hardware that lacks the software to do any high-end work.

 

Bottom line: great for simple tasks, useless for real work.

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post #6 of 193
Quote:
Originally Posted by Smallwheels View Post

The benefit of cloud storage for applications is that they all can be updated without the users even having to bother with it. People will have the latest versions all of the time. 

And what if we don't like the update? This sounds great in theory but in practice I feel it will not be as great.

post #7 of 193
Quote:
Originally Posted by Tallest Skil View Post

 

That's even on the same page. And this is on the next:

 

lol.

post #8 of 193
Quote:
Originally Posted by Smallwheels View Post

The ChromeBook is a great concept. All it needs is applications. Apple is moving to cloud storage for iTunes and eventually other things. Google will make cloud applications better over time. The benefit of cloud storage for applications is that they all can be updated without the users even having to bother with it. People will have the latest versions all of the time. Viruses shouldn't be a problem with cloud based software.

ChromeBooks will probably move to the Nexus 7 model whereby the devices are cheaper because the prices of applications and other services will become the profit center. I wouldn't be surprised if Apple eventually incorporates that model into it's marketing system. If ChromeBooks do get to the point of being very popular Apple will have to compete in the hardware department price arena. The software might become Apple's profit center.

It is still 5-10 years off.  Google with ChromeBooks like like Microsoft with tablets.  They see the potential but have the timing and implementation way way off.

 

At this point, ChromeOS has 0.02% of web share usage worldwide and only 0.06%(and down 0.01%) in the US. Given ChromeOS is just another web browser thin client OS, you would expect a much higher web presence.

post #9 of 193
They didn't have a lot of choice in the matter since to leave it would be false advertising and they could be sued.

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post #10 of 193
Quote:
Originally Posted by Smallwheels View Post

The ChromeBook is a great concept. All it needs is applications. Apple is moving to cloud storage for iTunes and eventually other things. Google will make cloud applications better over time. The benefit of cloud storage for applications is that they all can be updated without the users even having to bother with it. People will have the latest versions all of the time. Viruses shouldn't be a problem with cloud based software.

ChromeBooks will probably move to the Nexus 7 model whereby the devices are cheaper because the prices of applications and other services will become the profit center. I wouldn't be surprised if Apple eventually incorporates that model into it's marketing system. If ChromeBooks do get to the point of being very popular Apple will have to compete in the hardware department price arena. The software might become Apple's profit center.

 


I do not share your enthusiasm and belief in all this cloud hoopla.  I don't get it.  In my life high speed, ubiquitous and cheap access to the Web is still science fiction, not reality.  Local storage is many times cheaper, faster and more convenient than remote, so what use is the cloud?

 

I believe all of Apple's servers are located in the US.  The paradigm of all Apple users in Europe, having all their data stored in the US and dependent on that infrastructure always being available strikes me as crazy.  Egypt and many countries downstream have been disconnected from the Web when a ship dragged its anchor and severed a major cable.  From a security stand point, no company or individual that has commercially sensitive documents or data should rely on Apple, Google or any other US company as custodian of them.  In all likelihood, given past precedent, the NSA probably has full unfettered access to the lot.

 

I would rather see Apple develop a personal cloud device.  Something like a battery/mains powered data archive, accessible via high speed WiFi by all one's devices.

post #11 of 193
Quote:
Originally Posted by matrix07 View Post

Captured after reading the news.

 

 

The ambiguity of "resolution" on monitors.  If you search for "monitor resolution" you get almost all discussions talking about 1920X1200, 1024X768, 1400X1200 and very few talking about PPI or DPI. Technically, resolution is a measurement of angular distance. In practice, most refer to pixel counts.

 

For example, when asked "What is the resolution of your digital camera?" I never said, I had 10 µm pixels when discussing my 1D.  I said 4MP. Oddly, however, when people discuss lenses, resolution is almost always lppm (line pairs per mm) and is a more accurate use of the term.

post #12 of 193
Pixel? A product for a non-existant market. How stupid would you have to be to buy a mostly useless computer and have all of your data stolen by Google, when you can buy a MBR for just a little more...
post #13 of 193
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Originally Posted by EricTheHalfBee View Post

 

Bottom line: great for simple tasks, useless for real work.

Isn't that the typical usage pattern for 90% of consumers?

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post #14 of 193
Quote:
Originally Posted by cnocbui View Post

I would rather see Apple develop a personal cloud device.  Something like a battery/mains powered data archive, accessible via high speed WiFi by all one's devices.

 

I doubt they would create a device but they might add functionality into their current server such that it could act as a home cloud server. 

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post #15 of 193
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Originally Posted by mstone View Post

Isn't that the typical usage pattern for 90% of consumers?

 

Possibly even more like 80-85%. Which is something Apple recognized and why they released the iPad after all. 

 

In fact I think they could have released the iPad earlier. Possibly even with the iPhone. Or perhaps the year after. They were already working in it even before they decided to shift to a phone. 

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post #16 of 193
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Originally Posted by charlituna View Post

 

 

Possibly even more like 80-85%. Which is something Apple recognized and why they released the iPad after all. 

 

One of the biggest sellers in the App Store is games. With no native apps, the Chromebook will most likely depend on Flash for games. It will be curious to see how they monetize that.

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post #17 of 193

Nobody chooses a computer based on a single metric, like pixel count. That's like choosing a digital camera based solely on megapixel count, ignoring the optics, storage options, body style, controls, and even other qualities of the sensor. The 13" MacBook Pro Retina is still a fine all-purpose UNIX computer with a great display. I'm debating whether to step up to a 15" MacBook Pro Retina, or just get a 15" non-Retina MBP and save the cash.

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post #18 of 193
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Originally Posted by Suddenly Newton View Post

 I'm debating whether to step up to a 15" MacBook Pro Retina, or just get a 15" non-Retina MBP and save the cash.

The way I look at it is that any MBP is going to last 5 years at least. Might as well go for the top of the line. The difference in price amortized over 5 years is not that much. At least that is the logic I used when purchasing my 15" rMBP. My last 2006 MBP served me well and I'd still be using it except it wouldn't run ML. Even so, since I saved all the packaging, it made a great Christmas present for a 6-year old who will be running Lion for a few more years, hopefully. Of course 6-year olds are not very careful with stuff so might get trashed in no time but it did look like brand new when he got it.

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post #19 of 193
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Originally Posted by Steven N. View Post

The ambiguity of "resolution" on monitors.  If you search for "monitor resolution" you get almost all discussions talking about 1920X1200, 1024X768, 1400X1200 and very few talking about PPI or DPI. Technically, resolution is a measurement of angular distance. In practice, most refer to pixel counts.

And Apple can easily claim that 2880X1800 is higher than 2560X1700. I guess it's safe there.

post #20 of 193
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Originally Posted by matrix07 View Post

And what if we don't like the update? This sounds great in theory but in practice I feel it will not be as great.

In practice, users don't really like updates. Especially UI changes. It just means that instead of actually getting their work done, they have to relearn aspects of the tool they use to get work done.

Our company switched to Google docs, and then back to MS Office, because the non-tech users grew sick of randomly having changes in their workflow forced upon them. At least with MS Office when they were upgraded, it could be planned to coincide with a period f time which was less busy for them.

I believe Google has made some changes to improve their deployment since, but with office 365, it seems pretty pointless for us to go back to google docs anymore. Plus they don't have the trust users had in them anymore (which was the only reason IT which is notoriously conservative agreed to the switch in the first place).
post #21 of 193
Quote:
Originally Posted by matrix07 View Post

Captured after reading the news.




Quote:
Originally Posted by Tallest Skil View Post

That's even on the same page. And this is on the next:



I'm unclear at what you two are getting at. Are you suggesting it's incorrect? If so, what is higher?

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post #22 of 193
Quote:
Originally Posted by mstone View Post

Isn't that the typical usage pattern for 90% of consumers?

 

Maybe for home users, yes (though almost everyone I know still plays games and does photo/video work, which requires a little more power).

 

Which begs the question: who in their right mind is going to blow $1,300 for the Pixel if all they do is basic stuff? This is why the Pixel is a useless product, though a regular cheap Chromebook might be good for some people.

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post #23 of 193
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Originally Posted by addicted44 View Post


In practice, users don't really like updates. Especially UI changes. It just means that instead of actually getting their work done, they have to relearn aspects of the tool they use to get work done.

 

But, but, Android users are telling me keeping the same design is "stale" and Android is better because of the customizable UI and updates.

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post #24 of 193
Originally Posted by AppleInsider View Post

Google faced some criticism for releasing a premium-priced product ? the Pixel starts at $1,299 ? that lacks the power, space, and application ecosystem of similarly-priced traditional notebooks.

 

In other words, it's the Nexus of laptops.

Never intended to sell in any quantity.

Just a fashion-forward "reference design" for laptop manufacturers.

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post #25 of 193
Incredibly ironic that the Chromebook Pixel is exactly what the "anything but Apple" claims of the iPad:

Expensive
Insecure
Unupgradeable
Walled

While some of the preceding claims may be true of the iPad the claims are even more true of the Chromebook Pixel.
post #26 of 193
Quote:
Originally Posted by Suddenly Newton View Post

Nobody chooses a computer based on a single metric, like pixel count. That's like choosing a digital camera based solely on megapixel count, ignoring the optics, storage options, body style, controls, and even other qualities of the sensor. The 13" MacBook Pro Retina is still a fine all-purpose UNIX computer with a great display. I'm debating whether to step up to a 15" MacBook Pro Retina, or just get a 15" non-Retina MBP and save the cash.

Go with the rMBP. The downside is you will then be waiting for a retina iMac at some point in the future.

post #27 of 193
Quote:
Originally Posted by addicted44 View Post

In practice, users don't really like updates.

Considering the success of Android this is certainly a valid argument.


Quote:
Originally Posted by addicted44 View Post

Especially UI changes. It just means that instead of actually getting their work done, they have to relearn aspects of the tool they use to get work done.

Considering the success of Android this may not be true. Well, according to the "Anything but Apple" crowd; however; I suspect the average Android user "customizes" their experience very little.
post #28 of 193
Quote:
Originally Posted by SockRolid View Post

In other words, it's the Nexus of laptops.
Never intended to sell in any quantity.
Just a fashion-forward "reference design" for laptop manufacturers.


"Nexus of laptops?"

I continue to see arguments that the Nexus is far superior to the iPad. I wouldn't have thought the Nexus was as horrid as you suggest. I am interested in your further thoughts.
post #29 of 193

I can see it now.  You buy a Chromebook and do your work on the net.  Soon Google starts putting ads in your face every time you press the return key.  Oh joy.  :-(

 

Being ad-free is the major reason I use McTube to watch youtube on my iPad.  I'm not bothered by Google's intrusive advertising.

post #30 of 193
Originally Posted by EricTheHalfBee View Post

But, but, Android users are telling me keeping the same design is "stale" and Android is better because of the customizable UI and updates.

 

LOL.  Yup.  Only the Android user geek fringe (the most-easily-tech-amused) even know about customization.

 

Actually, the vast majority, the big fat middle of the bell curve that the mobile industry covets, only know "Galaxy."

Because Samsung has successfully hyped their own "Galaxy" branding over "Google" and "Android."

 

But, back on topic, if you want to see some Android UI customization, get a load of some archived

Fugly Android screencaps:

 

http://www.droid-life.com/2011/03/30/fugly-android-a-blog-about-horrible-home-screens/

 

http://globalmoxie.com/blog/fugly-android.shtml

 

http://lifehacker.com/5787498/do-you-think-androids-lack-of-user-interface-guidelines-hurts-the-platform

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post #31 of 193
Originally Posted by SolipsismX View Post
I'm unclear at what you two are getting at. Are you suggesting it's incorrect? If so, what is higher?

 

We're suggesting the article is incorrect because Apple still pitches the retina MacBook Pro as the highest-resolution screen ever.

Originally posted by Relic

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post #32 of 193
Quote:
Originally Posted by Steven N. View Post

The ambiguity of "resolution" on monitors.  If you search for "monitor resolution" you get almost all discussions talking about 1920X1200, 1024X768, 1400X1200 and very few talking about PPI or DPI. Technically, resolution is a measurement of angular distance. In practice, most refer to pixel counts.

For example, when asked "What is the resolution of your digital camera?" I never said, I had 10 µm pixels when discussing my 1D.  I said 4MP. Oddly, however, when people discuss lenses, resolution is almost always lppm (line pairs per mm) and is a more accurate use of the term.

No, resolution applied to screens has a very clear definition.
post #33 of 193
Quote:
Originally Posted by Tallest Skil View Post

We're suggesting the article is incorrect because Apple still pitches the retina MacBook Pro as the highest-resolution screen ever.

That's what I don't get. What is higher than the 15" RMBP's 2880x1800 display? Note that they specifically state "highest resolution notebook" not a statement against all displays.

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #34 of 193
Quote:
Originally Posted by SolipsismX View Post

Quote:
Originally Posted by Tallest Skil View Post

We're suggesting the article is incorrect because Apple still pitches the retina MacBook Pro as the highest-resolution screen ever.

That's what I don't get. What is higher than the 15" RMBP's 2880x1800 display? Note that they specifically state "highest resolution notebook" not a statement against all displays.

There is an 'Update' in this article which states that the highest resolution claim is only for the 15" model.

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post #35 of 193
Marketing language aside, resolution can be defined in terms of dots/pixels per inch or over all pixel count. 220ppi (pixel density) and 2880x1800 (pixel dimensions) are both combined measurements of resolution.
post #36 of 193
Quote:
Originally Posted by Tallest Skil View Post

 

We're suggesting the article is incorrect because Apple still pitches the retina MacBook Pro as the highest-resolution screen ever.

 

On Google's chromebook page it says the chromebook has 4.3 million pixels ... Apple says the 15" Macbook Pro has over 5 million pixels. The last time I checked 5 million was, indeed, larger than 4.3 million, no?
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post #37 of 193
I'm sure it's just an oversight, but I couldn't find where you credited the original source in your article. I read the same story over 3 hours ago on 9to5Mac. 9to5mac .com/2013/03/24/arrival-of-the-chromebook-pixel-forces-tagline-change-for-apples-retina-macbook-pro/


Edited by WhereAreSources - 3/24/13 at 11:05am
post #38 of 193
Quote:
Originally Posted by Smallwheels View Post

The ChromeBook is a great concept. All it needs is applications. Apple is moving to cloud storage for iTunes and eventually other things. Google will make cloud applications better over time. The benefit of cloud storage for applications is that they all can be updated without the users even having to bother with it. People will have the latest versions all of the time. Viruses shouldn't be a problem with cloud based software.

ChromeBooks will probably move to the Nexus 7 model whereby the devices are cheaper because the prices of applications and other services will become the profit center. I wouldn't be surprised if Apple eventually incorporates that model into it's marketing system. If ChromeBooks do get to the point of being very popular Apple will have to compete in the hardware department price arena. The software might become Apple's profit center.

"The software might become Apple's profit center."

 

They're aleady there;

 

http://www.asymco.com/2013/03/22/so-long-break-even/

post #39 of 193
Chrome and Pixel are fore bearers of next battlefield, CLOUD SERVICES, a crucial area where Apple currently trails. As it stands however the Pixel only serves to sell more rMacBooks by further validating the real hi-res/hi-end solution for laptops -> rMacBooks
post #40 of 193
Quote:
Originally Posted by ClemyNX View Post


No, resolution applied to screens has a very clear definition.

Actually it is not, there is slight ambiguity in the usage.  I have seen discussions dealing with PPI but the most common is a strict value of pixel count.

 

For example:

Dell: http://accessories.us.dell.com/sna/productdetail.aspx?c=us&l=en&s=soho&cs=ussoho1&sku=320-9607

Resolution is pixel count.

 

Sharp: http://www.sharpusa.com/ForHome/HomeEntertainment/LCDTV/igzo.aspx

Sharp references IGZO's resolution to be pixel density.

 

The most common usage is strictly pixel count but since the iPhone 4 (it put angular resolution in the spotlight), there has been a shift to resolution on monitors and screens to deal with pixel density as well.  Therefore "ambiguous". I have noticed HTC is dropping the word "resolution" on the new HTC One and just says Display: 4.7" Full 1080p at 468 PPI.

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