or Connect
AppleInsider › Forums › Mac Hardware › Future Apple Hardware › Rumor: Apple television with 'iRing' motion controller to launch this year
New Posts  All Forums:Forum Nav:

Rumor: Apple television with 'iRing' motion controller to launch this year

post #1 of 55
Thread Starter 
After meeting with Apple suppliers in a tour of China and Taiwan, one analyst now believes Apple will launch a television set this year with a new ring-shaped accessory that will allow a user to control the TV set by pointing their finger.

iRing
iRing concept from 2007 by Yanko Design.


Alleged details of Apple's so-called "iTV" were published in a research note by Brian White of Topeka Capital Markets provided to AppleInsider on Wednesday. White believes that Apple will launch a full-blown television set in the later part of 2013 that promises to "revolutionize the TV experience forever."

The "iRing" accessory described by White is a new concept that has not been previously detailed in other reports. His visits with Apple suppliers suggested the ring will act as a "navigation pointer" for the television, and will allow the TV set to enhance motion detection and replace some of the functionality found in a remote.

White also believes the "iTV" will come with a "mini iTV" screen that will allow users to view content on a smaller 9.7-inch display -- the same diagonal screen size as a full-size iPad. He believes this secondary display could also be used for home security, phone calls, video conferencing and more.

"Essentially, we believe the 'mini iTV' screens will be able to capture content from the 60-inch 'iTV' across a distance of up to 200 meters, allowing a user to view 'iTV' content in the kitchen, washroom, garage, bedroom, backyard, etc.," White wrote. "We believe Apple will offer one 'mini iTV' per 'iTV,' but package options will include up to four screens (i.e., one screen is part of the standard package and pay extra for each additional."

While this smaller screen will be of a similar shape to the iPad, it will have limited functionality and will not serve as an iPad replacement, the analyst said.

Apple TV


White also sees Apple's rumored smart watch accessory tying in to the "iTV" ecosystem and complementing the "iRing." Together, he believes an "iWatch" and an Apple ring would supplant the need to carry a smartphone around the house.

In all, he expects Apple's television and the included accessories to be priced between $1,500 and $2,500, depending on the number of "mini iTVs" a user opts to include and the screen size of the television. He expects Apple to offer a 60-inch television, but believes options could also be available in the 50- to 55-inch range.
post #2 of 55

Is it still April fools?

post #3 of 55
I reckon this is Apple trying to find leaks or an analyst talking through lack of experience, or his ass.

If it's an April fools, I ain't laughing. Like the iCade, that was in fact turned into a real product, and also wasn't in any way funny when it was "announced".

Assuming this is not an April Fools story, I think the best thing Apple can to for iTV is give us as much content in one AIO cohesive product with a simple Bluetooth remote (read: no Siri, no Cameras, no gimmicks) at the cheapest Apple-price imaginable. And to sell a separate, dedicated hardware Bluetooth controller for gaming. A must!

As for remote viewing of iTV around the house? That could be solved with an app. Although I'm not too sure that's a mentionable issue.
Edited by Ireland - 4/3/13 at 5:29am
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
Reply
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
Reply
post #4 of 55
I was thinking the same.

iPod, iPad, iPad2, iPad 3, iPad Mini, iPhone, iPhone 3GS, iPhone 4, iPhone 4S, iPhone 5, AppleTV (1,2 & 3), 13" MacBook Pro, 24" Cinema Display, Time Capsule, 21.5" iMac (Mid 2011)

Reply

iPod, iPad, iPad2, iPad 3, iPad Mini, iPhone, iPhone 3GS, iPhone 4, iPhone 4S, iPhone 5, AppleTV (1,2 & 3), 13" MacBook Pro, 24" Cinema Display, Time Capsule, 21.5" iMac (Mid 2011)

Reply
post #5 of 55

Oh right, like that's not going to cause any confusion. "It's the same size and shape as the iPad, but it's not. It just looks a heck of a lot like one." So... why not just use the iPad via an app? To me that's one huge hole in this guys "plans". Not saying Apple couldn't, but I'd pretty much bet the farm that they wouldn't. Why not just sell the idea of what the iPad paired w/ the "iTV" can do? Pretty much anyone getting an "iTV" is going to have an iPad anyways.

post #6 of 55
The "iTV" all these jackwagons are screaming about is actually just an app/service attached to the AppleTV.
post #7 of 55
Stupidest rumor ever. Completely Unbeliveable. Even if the format wasnt wrong supply side sources would never know the pricing structure, certainly not this early.

It fails on so many levels, not the least of which is ring size!

Apple is never going do something this stupid because they would have to make a dozen different models based on finger thickness.
post #8 of 55
Quote:
Originally Posted by Rogifan View Post

Is it still April fools?

 

Must be.

post #9 of 55
Quote:
Originally Posted by Ireland View Post

I reckon this is Apple trying to find leaks or an analyst talking through lack of experience, or his ass.

If it's an April fools, I ain't laughing. Like the iCade, that was in fact turned into a real product, and also wasn't in any way funny when it was "announced".

Assuming this is not an April Fools story, I think the best thing Apple can to for iTV is give us as much content in one AIO cohesive product with a simple Bluetooth remote (read: no Siri, no Cameras, no gimmicks) at the cheapest Apple-price imaginable. And to sell a separate, dedicated hardware Bluetooth controller for gaming. A must!

As for remote viewing of iTV around the house? That could be solved with an app. Although I'm not too sure that's a mentionable issue.

You went from dismissing analyst speculation, to reinforcing it.  What iTV?

post #10 of 55

One iRing  to rule them all...LOL
 

post #11 of 55
Everyone thinks this is fake or April Fools.. This is actually genious.. A ring is brilliant for scrolling with your thumb and selecting something by clicking. Love the idea.
post #12 of 55
Announcing... The iPrecious!

Ten years ago, we had Steve Jobs, Bob Hope and Johnny Cash.  Today we have no Jobs, no Hope and no Cash.

Reply

Ten years ago, we had Steve Jobs, Bob Hope and Johnny Cash.  Today we have no Jobs, no Hope and no Cash.

Reply
post #13 of 55

iTV is a British TV-Station!

post #14 of 55
When the ipad mini was introduced, I thought that it would be the remote for the iTV whenever it comes out. The part of mini TV makes sense to me.
post #15 of 55
So the Apple TV now comes with Lord of the Rings and a MiniMe. What's next? A flying saucer for free included? Sigh.... Analysts...
Yeah, well, you know, that's just, like, my opinion, man.
Reply
Yeah, well, you know, that's just, like, my opinion, man.
Reply
post #16 of 55

The next Apple product will be iRIE. Everybody will be ... happy.

post #17 of 55
No no no, any itv will be controlled by other iOS devices.

Can't see what Apple could bring to the table. Lets face it any panel tec would probably be Samsung.

Apple should concentrate on the current Apple TV which can be added to any TV at low cost.

G5 2GHZ Power Mac, iPod Shuffle (1st Gen),iPod Nano (2nd Gen),iPod (5th Gen), Apple TV, Apple TV 2G x2, iPad 2,iPhone 4S, rMBP 15" 2.6

Reply

G5 2GHZ Power Mac, iPod Shuffle (1st Gen),iPod Nano (2nd Gen),iPod (5th Gen), Apple TV, Apple TV 2G x2, iPad 2,iPhone 4S, rMBP 15" 2.6

Reply
post #18 of 55
Quote:
Originally Posted by joergsi View Post

iTV is a British TV-Station!

 

Is it? Only joking, we know.

Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
Reply
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
Reply
post #19 of 55

One Ring to rule them all and in darkness forever bind them.

 

I think there is something lost in the translation here. Apple has shown an aversion toward accessories to just make their devices function. Steve Jobs famously got rid of the stylus for touch screens. Perhaps what the manufacture said was a circular device that you can put on your hand to control the TV, may be the fabled iWatch.

post #20 of 55
Is this for the new Pope?
post #21 of 55
Quote:
Originally Posted by MacGizmo View Post

The "iTV" all these jackwagons are screaming about is actually just an app/service attached to the AppleTV.

Unless you work for Apple and have some proof, you can only use the word "probably".

post #22 of 55
Quote:
Originally Posted by Rogifan View Post

Is it still April fools?

Is the iRing supposed to end the battle over who has the remote?

post #23 of 55
Quote:
Originally Posted by drblank View Post

Is the iRing supposed to end the battle over who has the remote?

Sure - by converting it into the "let's find the ring" game. Which, of course, follows the "let's fight over what size ring controller to buy" game.
"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
Reply
"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
Reply
post #24 of 55
Quote:
Originally Posted by Alexmit View Post

Is this for the new Pope?

 

no.

Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
Reply
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
Reply
post #25 of 55
This "analyst" has quite an imagination. He appears to have taken a few 'clues' and extrapolated freely.

The 'iRing' idea is a novelty. I wonder if it would need to be powered?

The 'mini iTV' as described is already provided for with existing iPads. The extra 'device' is redundant.


However, I can use imagination too. My recent checks of suppliers, Apple history, rumors and my own speculation lead to a clear conclusion:

I expect Apple to release a Television later this year, and at the same time a device that, size-wise, is somewhere between the iPhone and iPad Mini. It will be called the "iPad Nano" and have a roughly 6" screen. it will be the perfect size for a gaming platform/controller and 'iTV' remote, all in one. One of those might be included with the TV when you buy it.

There. Can I get paid for making that prediction too, do you suppose?
Edited by tribalogical - 4/3/13 at 8:41am
post #26 of 55

deleted


Edited by MacRulez - 7/23/13 at 2:27pm
post #27 of 55

One size fits all. Easiest to lose TV remote ever!

Life is too short to drink bad coffee.

Reply

Life is too short to drink bad coffee.

Reply
post #28 of 55

Unless Apple has some Kinect type device for remote scrolling this might well be what they use. Probably they will release the specs for the ring to different manufacturers. Or the ring could be a pointer.  Of course if you have an iOS device you could use that but that makes the cost for new users the cost of the TV and an iPhone or iPad. No deal. 

 

And Apple will probably produce a TV and a new Apple TV box with more functionality, priced higher ( as well as keeping the lower end models). 

 

So why buy the TV? 

 

Brand loyalty, more features, the design and a saving on buying a new TV from Samsung, and the iTV box. For people who are happy with their existing TV - buy a box. 

 

I bet iOS on a TV will blow people away unlike Google TV. 

I wanted dsadsa bit it was taken.
Reply
I wanted dsadsa bit it was taken.
Reply
post #29 of 55
Gimme the remote or I'll cut off your finger!

What a stupid rumor of a stupid idea.
post #30 of 55
If Apple is to have any success in this market, it has to distinguish itself from all the other existing products in the market. So saying, "no Siri, no Cameras, no gimmicks" is completely missing the point. That's exactly the kind of functions the set has to have because the Apple TV is without question going to be more expensive than most competitive sets.

The industry is moving towards 2nd screen applications. TV cameras on TVs are going to be used (privacy issues aside) to change content based upon who is in the room.

I think the 2nd screen that Apple is supposedly supplying has to be more than a remote screen. It has to support 2nd screen apps as well. And in addition, iPads should also be able to receive whatever the primary set is sending out even if that can only be accomplished in future models.

I think there's a problem with the "ring" concept: what if more than one person in the room wants to control the TV? With standard remotes, someone can just pick the remote up off the table. If one is wearing a ring, that makes it harder for someone else to use it. Also, it's easy for a ring to get lost. (If this is real, I can't wait for all the "Lord of the Rings" jokes.)

Previous rumors claimed that the Apple TV would be a 4K set. Is that no longer the case?
post #31 of 55

Uh-uhhh.  Off on many counts.

Quote:
Originally Posted by dmarcoot View Post

It fails on so many levels, not the least of which is ring size!

Apple is never going do something this stupid because they would have to make a dozen different models based on finger thickness.

 

Far more than a dozen.  I was a jeweler.  And if electronic, better be very waterproof.  Also not sizeable because of the heat or pounding involved.

 

NTM people are very particular about what they'll put on their fingers - and if they won't be wearing it, absolutely the most losable bit of Apple gear ever other than that little Sim tool.

 

Quote:
Originally Posted by jragosta View Post


Sure - by converting it into the "let's find the ring" game. Which, of course, follows the "let's fight over what size ring controller to buy" game.

A nightmare for retailer's stock bins as well.

 

Quote:
Originally Posted by mstone View Post

One size fits all.

 

Not if it contains electronics.  Self-sizeable rings are all pretty much junk in my jeweler's experience, except for very pricey ones.

An iPhone, a Leatherman and thou...  ...life is complete.

Reply

An iPhone, a Leatherman and thou...  ...life is complete.

Reply
post #32 of 55
Quote:
Originally Posted by AppleInsider View Post

In all, he expects Apple's television and the included accessories to be priced between $1,500 and $2,500, depending on the number of "mini iTVs" a user opts to include and the screen size of the television. He expects Apple to offer a 60-inch television, but believes options could also be available in the 50- to 55-inch range.

There is an opportunity to make billions with the TV but analysts always drift into dreamland:

http://www.idownloadblog.com/2013/02/12/iwatch-itv-an-80-billion-opportunity/

"Per analyst Katy Huberty, assuming annual sales of 50 million units and an average selling price between $200 and $300, the iWatch could drive an incremental $10 to $15 billion in revenue"

Katy thinks that Apple can sell 50 million digital watches a year between $200-300. Digital watches that need to be regularly recharged.

Her iTV projection is:

"As for the rumored iTV, the annual revenue from that product could top a whopping $68 billion and $18.00 in per-share earning, assuming an average selling price of $1,300 for the TV and ten percent penetration of iTunes account holders. A U.S.-only rollout would add $17 billion in additional annual revenue to Apple’s bottom line".

There are only ~250m TVs sold worldwide per year and most are ~$500. Apple can't take 25% of the entire worldwide TV market with a premium TV. It's different with phones and tablets because they have a very small upfront cost. They even ran a survey that said $1000 was roughly the most that people would be willing to pay.

Samsung sells about 50-70 million TVs per year and they sell cheap TVs with low margins. The entire $1000+ market can't represent more than 50 million units worldwide and Apple can't take all of it. On top of that, they even note:

"9-year life cycle of the average TV set and the 20% margins the TV market leaders (LG and Samsung) get on their sets"

http://tech.fortune.cnn.com/2012/12/11/apple-itv-morgan-stanley-huberty/

I can see how they can add value over a normal TV in year 1 but what can the next revision offer? The largest potential worldwide market volume I see here is 15 million units. If they manage an average price between $1,000-1,500, that means $15-23b in revenue per year worldwide. If their gross margins are 40% (which I doubt), that's $6-9b gross profit. Net profit say $4-6b.

Best case: an iTV represents $1b net profit per quarter vs the $13b they already make.

The Apple TV box sold 2 million units in the December quarter. If they make $30 net profit on each, they'd need to hit 33m units per quarter to match the profit from a TV. That would mean selling to half of people who buy a new TV but they also appeal to the hundreds of millions during their 9 year upgrade cycle.

The choice to do one or the other depends on how much they'd make on the services and if they will eventually sell more Apple TVs than they would iTVs. If they sell more Apple TV boxes than iTVs, they make more money from the services as they reach a higher volume of users. If they sell the same number of iTVs and Apple TVs, they make more money from the iTV.

It seems to be that the Apple TV is the most popular media box in the world outside of cable provider boxes so growth will likely be steady unless they add some ground-breaking services. If they did add some compelling services, they can either put them in a media box or a TV and like I say, the choice depends on if they want high volume or to get the high profit from the TV unit. They could do both but they'd be putting people off buying the TV.
post #33 of 55
Originally Posted by AppleInsider View Post

"We believe Apple will offer one 'mini iTV' per 'iTV,' but package options will include up to four screens (i.e., one screen is part of the standard package and pay extra for each additional."

 

I'll throw up a little if this is actually Apple's plan.

 

Just as terrible an idea as selling 3D glasses for your 3D TV.  (Remember those?  You know, from 2010?)

Sent from my iPhone Simulator

Reply

Sent from my iPhone Simulator

Reply
post #34 of 55
iPrecious.
post #35 of 55
Quote:
Originally Posted by Bruce Ketchum View Post

iPrecious.

Made my day :-)
Yeah, well, you know, that's just, like, my opinion, man.
Reply
Yeah, well, you know, that's just, like, my opinion, man.
Reply
post #36 of 55
Originally Posted by Marvin View Post

If they did add some compelling services, they can either put them in a media box or a TV and like I say, the choice depends on if they want high volume or to get the high profit from the TV unit.

 

That's it.  You nailed it.  I doubt that Apple intends to make their TV industry profits from hardware.  I don't think they really can.  (At least not until 4K TVs become available to the mass market, and they can do some really interesting things with all that extra screen resolution.)

 

So, if not from hardware, where will Apple earn money, tons of money, from TV?  I think it will be some combination of revenue sharing with content providers (like the 30% cut of app revenue on the App Store) and maybe a monthly service fee (like the $10 that DirecTV forces us to pay for their program guide) and also through iAd revenue.

 

I think Apple might need to eventually move toward an ad-subsidized profit model over time.  Consumer-grade hardware gets cheaper and cheaper over the decades.  Remember when scientific calculators were more than $100?  Now they're dirt cheap and/or 99 cent apps.  Remember when you paid $1000 for a 2GB hard drive with SCSI connector?  (Well, OK, I'll forgive you if you're too young to remember that.)  Eventually, Apple will need to evolve their business model for ultra-cheap computing devices.  Sure, they'll still make a 40 percent margin, but the devices will be $20.  Profits will decline unless Apple can ramp up their software and services revenue.

 

And, I think that Apple's TV solution, whatever it will be, should be a natural first step toward that ad-subsidized future.  People are already used to watching ads on TV.  Apple could replace standard audio/video ads that people passively watch with more interactive iAds.  Make them more interesting, increase engagement, and I almost hate to say, disable the fast-forward or skip-2.5-minutes-ahead buttons during iAds.  (Yes, there's a skip 2.5 minutes ahead button on the DirecTV iPad app's remote control feature for their DVRs.)

 

This all requires totally replacing the current broadcast / cable / satellite infrastructure.  Content would need to be streamed over the internet (not a new thing), from Apple's servers (not a new thing), with iAds instead of no-ad or conventional-ad streaming (a new thing), to some kind of improved Apple TV "puck" at first, then optionally to some kind of 4K TV if Apple thinks it would make sense, business-wise, whenever 4K TVs start to become commonplace.

 

Yes, I think Apple might just skip the whole current-generation 1920x1080 HDTV era before they consider shipping an actual Apple television set.  Too limiting in terms of screen real estate, too much low-end competition, and Samsung and others have already shipped gesture-controlled and voice-controlled TV sets.  By the time 4K TV sets are commonplace, broadband internet to the home will necessarily be more commonplace (for all that massive video content), and the extra resolution will allow Apple to really flex their design muscles, showing various bits of info, icons, etc. along the bottom third of the screen, shrinking and expanding multiple images for PIP, etc.  Not to mention the (inevitable?) Siri integration.

Sent from my iPhone Simulator

Reply

Sent from my iPhone Simulator

Reply
post #37 of 55

Great idea!  But will the ring be powerless over any app that is colored yellow?

We've always been at war with Eastasia...

Reply

We've always been at war with Eastasia...

Reply
post #38 of 55
Apple iRing is so advanced that it will change its size according to the thickness of the user's finger.
post #39 of 55
A really cool idea, if this in fact what Apple is going to do!
post #40 of 55
Quote:
Originally Posted by joergsi View Post

iTV is a British TV-Station!
Yes I think this is why they decided to call it the apple tv(in beta it was called ITV) but what about them using your hand or Siri, instead of a ring easy to loose, must fit right, low battery life(to small), bad signal(curl your fingers) and will proably be uncomfortable.
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: Future Apple Hardware
AppleInsider › Forums › Mac Hardware › Future Apple Hardware › Rumor: Apple television with 'iRing' motion controller to launch this year