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Nearly half of all U.S. teens own an iPhone, 62 percent plan to buy one

post #1 of 29
Thread Starter 
A new study released by Piper Jaffray on Tuesday notes the iPhone is once again at the top of the heap for U.S. teens, with 48 percent owning a version of the smartphone, while 62 percent said they planned to make the Apple handset their next phone.

Teen Survey
Source: Piper Jaffray


As noted by Fortune, Piper Jaffray's 25th bi-annual teen survey (PDF link) found Apple's iOS devices to be the most desirable telecom products, outperforming offerings from manufacturers using Google's Android operating system.

The wide-ranging survey, which includes metrics on everything from dining preferences to fashion, polled 1,600 teens from high-income and 3,600 teens from average-income families in classroom visits and electronic surveys.

Key findings:
  • 59% of teens say they are likely to buy an iOS device (unchanged from fall) and 21% are likely to buy an Android device (was 20%)
  • 48% of teens already own an iPhone, compared with 40% last fall
  • 62% of teens plan on making an iPhone their next mobile device (flat vs. fall 2012)
  • 23% expect to buy an Android phone, up from from 22% last fall

According to the study, 91 percent of teens said they plan on buying a smartphone for their next high-tech device, a number up from 86 percent last spring and 90 percent last fall.

As for tablets, 51 percent of respondents said they already own one, up from 44 percent last fall. Apple's iPad saw a decrease in marketshare, dropping from 72 percent to 68 percent, though 68 percent of teens said they plan to buy the device.

Apple appears to have a firm hold on the teen community, and while Android made some slight sequential gains, the overall market appears to be skewed toward iOS.
post #2 of 29
Looking at the "What OS is likely to be on your next phone" numbers, what is the 2% Other? I know I'm forgetting something obvious -- but I just can't think of what it is.
post #3 of 29
Quote:
Originally Posted by AaronJ View Post

Looking at the "What OS is likely to be on your next phone" numbers, what is the 2% Other? I know I'm forgetting something obvious -- but I just can't think of what it is.

Symbian? Bada? (remember, a significant percentage said that they are planning to buy a non-smartphone).

It is also possible that a couple percent are giving erroneous answers that were not caught by the survey people. For example "Ice Cream Sandwich" or "Jelly Bean" as the OS name.
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Gatorguy 5/31/13
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"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
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post #4 of 29
Love these results. Another "analyst" comes away from the Apple scoreboard with egg on his face. The latest, Tom Keene. From about a month ago:

"What I see is a generational divide, is that true? Older people use iPhones, younger people use Samsungs."

Gong! Where's the hook?!

Read more: http://www.businessinsider.com/samsungs-galaxy-phone-is-for-young-people-2013-3
post #5 of 29
Quote:
Originally Posted by jragosta View Post


Symbian? Bada? (remember, a significant percentage said that they are planning to buy a non-smartphone).

It is also possible that a couple percent are giving erroneous answers that were not caught by the survey people. For example "Ice Cream Sandwich" or "Jelly Bean" as the OS name.

 

Oh, of course.  Thanks.

 

I haven't had dinner yet -- brain is not entirely functioning, clearly. :)

post #6 of 29

Interesting. It wasn't all that long ago that the anti-Apple "news" articles claimed that teens thought the iPhone was "done"...

 

http://www.forbes.com/sites/larissafaw/2013/01/09/is-apples-iphone-no-longer-cool-to-teens/

 

Funny how the "facts" change. lol.gif

post #7 of 29

Great, that's 110%!

 

Why didn't they talk to low-income who will end up with cheaper Android phone or feature phone?

 

The results can appear skewed.

post #8 of 29
i thought no body wanted iPhones anymore?
I guess we wont here about this on manbc
post #9 of 29
Quote:
Originally Posted by jragosta View Post


Symbian? Bada? (remember, a significant percentage said that they are planning to buy a non-smartphone).

It is also possible that a couple percent are giving erroneous answers that were not caught by the survey people. For example "Ice Cream Sandwich" or "Jelly Bean" as the OS name.

Or even "Galaxy".  Given Google Trends tracks Galaxy having a higher trending than Android, there might be that as well.

post #10 of 29

This is hardly surprising. I see iPhones and iOS devices everywhere that I go. Young kids are using them, teenagers are using them, adults are using them, senior citizens are using them, basically everybody is using them.

 

Let's not kid ourselves, besides a few weird forum trolls whose numbers are small, the overwhelming majority of normal people want and desire Apple products, because they are simply the best. People don't want to spend their money on junk.

post #11 of 29

This shows that iPhones are only for kids. Watch AAPL drop another 10 points tomorrow. /s

post #12 of 29
Quote:
Originally Posted by pfisher View Post

Great, that's 110%!

 

Why didn't they talk to low-income who will end up with cheaper Android phone or feature phone?

 

The results can appear skewed.

Some of the pollsters didn't return from the 'hood and those that did were missing their belongings.

"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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post #13 of 29

I'd love to see the demographics of those who want (and own) an Android phone.

post #14 of 29
Quote:
Originally Posted by anantksundaram View Post

I'd love to see the demographics of those who want (and own) an Android phone.

 

It's basically internet geeks, apple-haters, or people who want to be superior by skinning their phones everyday or define their manhood and self-worth by their phones. Beyond that demographic, not many people want an "android". They want a "samsung" or a "phone with a big screen" maybe, but Android as a brand is becoming increasingly irrelevant to consumers. 


Edited by Slurpy - 4/9/13 at 6:46pm
post #15 of 29
That means soon there will be 110% of teens with an iPhone!




(I know why you can't add the two numbers up, but just humor me for today, ok?)
post #16 of 29
iPhones are for smart kids and cool kids.
Samsung is for dumb kids.

Smart kids and cool kids have more money to spend than dumb kids.
post #17 of 29
Is there any evidence that supports a collective psychological trend to resist what is popular between generational divides regardless of how good it is in comparison to other options?

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #18 of 29
Quote:
Originally Posted by SolipsismX View Post

Is there any evidence that supports a collective psychological trend to resist what is popular between generational divides regardless of how good it is in comparison to other options?

 

I seriously doubt it.  What happens, seemingly, is that certain technologies/styles change, leaving an older generation behind and being adopted by a newer generation because they "get it" out of the gate.  Or, in many cases, it was the younger generation that made the newer technology/style/trend in the first place.

 

But as anecdotal evidence, almost every high school kid I see at my coffee shop has an iPhone.  I can almost count on one hand the number of times I've seen a Samsung (or other Android device) in the wild.  Nearly every time I see a smartphone, it's an iPhone.  That could be a geographical/class thing.  I don't know.  

post #19 of 29

I've used iPhones since they first came out, and there is only one thing that makes them seem a bit boring or stale - the fact that the last one you had was pretty darn good so the new one is not that much better. The beauty with teenagers is that most of them will never have had an iPhone before so they are comparing it with fresh eyes. Guess what? It still makes most other phones look like cheap knockoffs at best...

post #20 of 29
Quote:
Originally Posted by AaronJ View Post

 

But as anecdotal evidence, almost every high school kid I see at my coffee shop has an iPhone.  I can almost count on one hand the number of times I've seen a Samsung (or other Android device) in the wild.  Nearly every time I see a smartphone, it's an iPhone.  That could be a geographical/class thing.  I don't know.  

 

Alas the plural of anecdote isn't data.  I see the same trend although I have seen more Android phones than you have.  Given that 23% or respondents report expecting to get an Android phone that's well within expected norms.

 

I see quite a few adults with Android phones.  They seem to mostly use them as dumb phones.  These are the folks that still use their standalone GPS units which I find weird.

 

The ones that text me and exchange pics and things tend to be on the iPhone although a few have Android.

post #21 of 29
Many readers hear will probably not believe this, but based on my Junior daughter's observations, all her friends want/have iPhones. The reason, "they have the best case selections by far!" One of her friends has at least 12 cases, she changes them like outfits.

This theory might not be exclusive to the HS age either. My 34 year old sister in law who is married to Apple hater and has an S3 admitted to me that she wished she had and iPhone because they have so many cool cases.

Since most cases are still available for 4/4s, In my opinion, It is possible this is slowing the upgrades to the 5 and may be part of the reason the 4 and 4s are still selling very well.

I think the tech media and people who read boards like this one, will have trouble believing it, but I think is a much bigger factor than some new feature, speed or size. I would love to see Piper do a survey on case availability as a factor in the purchase decision.
post #22 of 29
I think that part of cases is true.am planing to buy an ip5 buy i found my self admiring iphone cases.
post #23 of 29
Quote:
Originally Posted by jpvn View Post

i thought no body wanted iPhones anymore?
I guess we wont here about this on manbc

 

Yeah, if you're listening to idiotic analysts out there you must think everybody's using Galaxy phones by now. But in fact, many celebrities are using iPhone. Bill Murray's using one. Blackberry's ambassador's using one. Even a famous porn actress in Japan is using one. :O

 

post #24 of 29
Quote:
Originally Posted by marc 1967 View Post

Many readers hear will probably not believe this, but based on my Junior daughter's observations, all her friends want/have iPhones. The reason, "they have the best case selections by far!" One of her friends has at least 12 cases, she changes them like outfits.

This theory might not be exclusive to the HS age either. My 34 year old sister in law who is married to Apple hater and has an S3 admitted to me that she wished she had and iPhone because they have so many cool cases.

Since most cases are still available for 4/4s, In my opinion, It is possible this is slowing the upgrades to the 5 and may be part of the reason the 4 and 4s are still selling very well.

I think the tech media and people who read boards like this one, will have trouble believing it, but I think is a much bigger factor than some new feature, speed or size. I would love to see Piper do a survey on case availability as a factor in the purchase decision.

Wow... I never thought about cases before... that's a very good observation!

I work in dance studios... so I'm around teens all the time. Almost every single smartphone in kid's and parent's hands is an iPhone. It's crazy. And yes... the variety of cases is astounding.

Also... the little brothers are playing games on the iPod Touch while waiting for their sister to get out of dance class.

I know the US is only a small part of the worldwide picture... but Apple is definitely very strong here.
post #25 of 29
Quote:
Originally Posted by matrix07 View Post

Yeah, if you're listening to idiotic analysts out there you must think everybody's using Galaxy phones by now. But in fact, many celebrities are using iPhone. Bill Murray's using one. Blackberry's ambassador's using one. Even a famous porn actress in Japan is using one. :O

The Galaxy line is Samsung's best-selling product line. However... it's not flagship phones like the Galaxy SIII that make up most of their sales.

Last quarter Samsung sold 63 million smartphones... but only 15 million were the Galaxy SIII. That's less than 1/4

Even if you added up all the Galaxy SII, SII and Galaxy Notes... that still might only be 1/3 of Samsung's smartphone sales.

So what's left?

Here's a Galaxy phone in India: Samsung Galaxy Y S5360

It retails for around $128

Yeah... it's phones like those that make up most of Samsung's sales... and most of Android's phenomenal market share.
post #26 of 29
Quote:
Originally Posted by Michael Scrip View Post

The Galaxy line is Samsung's best-selling product line. However... it's not flagship phones like the Galaxy SIII that make up most of their sales.

Last quarter Samsung sold 63 million smartphones... but only 15 million were the Galaxy SIII. That's less than 1/4

Even if you added up all the Galaxy SII, SII and Galaxy Notes... that still might only be 1/3 of Samsung's smartphone sales.

So what's left?

Here's a Galaxy phone in India: Samsung Galaxy Y S5360

It retails for around $128

Yeah... it's phones like those that make up most of Samsung's sales... and most of Android's phenomenal market share.

Hilarious. That phone is still running Gingerbread. Fragmentation, anyone?
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Gatorguy 5/31/13
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"I'm way over my head when it comes to technical issues like this"
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post #27 of 29
The poll included a larger percentage of high-income teens than there is in the general population and no teens from low income families. The title is completely inaccurate. Should be 'teens from well off families', not ALL teens. The conclusion in the title and article is bogus. The message is wrong, please fix the title of this article. There are teens and families that can't or choose not to afford iPhones and other such luxuries for their teens. Parent's and teens don't need this pressure about have and have not. There are more important things in life that then 'best' gadgets.
post #28 of 29
Originally Posted by danm View Post
The poll included a larger percentage of high-income teens than there is in the general population and no teens from low income families. The title is completely inaccurate. Should be 'teens from well off families', not ALL teens. 

 

Teens on welfare have iPhones. Preteens on welfare have iPhones.

 

The numbers of desire are reflective of the entirety. The numbers of planning, probably a little less.


But hey, ANYONE can "plan" to get something, so I'd actually assume they're spot on.


Parent's and teens don't need this pressure about have and have not.

 

Then maybe they should stop fabricating it on their own, huh?

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

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Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

Reply
post #29 of 29
Quote:
Originally Posted by AaronJ View Post

Looking at the "What OS is likely to be on your next phone" numbers, what is the 2% Other? I know I'm forgetting something obvious -- but I just can't think of what it is.
Well that would be that there are other off brand OSs that few people have and all of them combined are two percent.

Well I guess I fall into the have one category.
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