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Apple's AirPlay is most popular screen-sharing tech, but still largely unused

post #1 of 78
Thread Starter 
Tablet and smartphone owners are increasingly aware of that their devices can leverage screen-mirroring functions like Apple's AirPlay, but the vast majority of device owners make no use of this capability, according to a new study from the NPD Group.

airplay


The NPD's "Inception of Screen Sharing" report looked at 2,600 U.S. smartphone and tablet owners during the first quarter of 2013, asking them about their experiences with screen-mirroring technologies. The report found a solid amount of awareness of screen-sharing. Forty percent of respondents were aware of the mirroring functionalities of their devices.

Respondents were much less likely to have actually used screen-mirroring on their devices. Only 7 percent of tablet and smartphone owners had ever used the screen-sharing feature on their devices.

Among respondents who had actually used screen-sharing tech, photo and video sharing was the most popular activity. Seventy-five percent of screen-sharing respondents had used their devices to mirror videos, while roughly 50 percent had mirrored photos. Only 7 percent of tablet and smartphone owners had ever used the screen-sharing feature on their devices, while Apple's AirPlay was the most popular option, the NPD Group found.

Apple's AirPlay technology was the most recognized among respondents, with Samsung's AllShare and Microsoft's Xbox SmartGlass taking the next two spots. Even Apple's mirroring solution, though, had only three percent of respondents having used it to share content from a mobile device to a television screen.

The report attributes the wide disparity between awareness and actual use to two factors. The first is the relative newness of the technology:

"Screen sharing solutions are somewhat new," said NPD Director of Devices John Buffone, "many only launched in 2012, so we don't expect a lot of consumers to be using the technology yet. The awareness number is a positive indicator and will help build the foundation to engage more customers with second screen experiences."

Likely equally important is the hardware requirement for screen-sharing features. AirPlay requires an Apple TV in order to work, and Samsung's AllShare requires a Samsung-specific box and mobile device. The report concludes that "bringing sharing experiences to a larger consumer base will require simplifying hardware requirements as well as amplifying the value of being able to share content across screens."

Since its introduction ? then as AirTunes ? in 2004, Apple has expanded AirPlay mirroring to include both its iOS and Mac platforms. The feature has seen support from content providers, with HBO adding it for its HBO Go app, bringing AirPlay multitasking and the ability to use an iPad as a second content screen. Google recently added an AirPlay-like feature to its YouTube app, allowing users to send content from a device to a smart TV supporting a certain protocol.
post #2 of 78
The local governments here are using Airplay with the new code on screen feature to facilitate sharing in meeting rooms as part of their paperless office initiatives. Great use for the AppleTV.
post #3 of 78
Although screen mirroring is not an option on iPhones, only iPads.
post #4 of 78
What geeks that spend their time on tech blogs don't seem to understand why that the vast majority of people barely skim the surface of the capabilities of their devices, and they don't posess the intellectual curiosity or the interest to do so, no matter how many benefits they would get and how easy it is to learn and do. You have no idea how many iPhone owners I know that are just stunned when I show them basic capabilities of their phone which they've owned for months or years.

It's something that trolls who proclaim that iOS is too "limited", does not have enough options, weak multitasking, not enough features, etc don't understand- that the goal is not to shove as many features as you can, its how to get as many people as you can to actually discover and use these features. Most iPhone owners I know do not even know basic shit like double-click home, the orientation lock, or the fact that you can email multiple photos. Also, iCloud features (like find my phone and backup) or typically off, ultra-useful features that could really help.
post #5 of 78
1) I use it daily, along with many other features for connecting to other devices, like for audio in the house and connecting to my Mac's file system and display with ease with Back To My Mac. I don't think they are well used, for the reason Slurpy states, but man they are useful.

2) I also really enjoy my Mac's screen sharing options for connecting to a friend or family member to assist them in something. I really wish this was an option in iOS (like it is in BB 10) because so many more people have iDevices and sometimes just getting them to figure out the two button method for taking a screenshot is a hassle, not to mention then walking them through how to send you that screenshot. This could be facilitated securely via the iMessage/FaceTime services they already offer... but admittedly I would prefer Apple to first resolve those frequent issues before adding new cloud features.

3) AirPlay would be even better if I could simply pop a video onto the Apple TV without first having to switch the TV's input. This means a passthrough on the Apple TV (like on the Xbox 720) so I can always have the Apple TV connected. This opens up a lot of doors for that device and I think the most popular media extender appliance would be considerably more popular if they did that.

4) I'd love for Apple to make it so you don't need a router to connect to AirPlay. Ad-hoc network connections for AirPlay would make classrooms and board rooms much more accessible for having an Apple TV + iDevice setup.
Edited by SolipsismX - 4/15/13 at 11:11am

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post #6 of 78

Love Airplay - use MBP to ATV often. I'm still pleased as punch when it works (every time). Its kinda magical.

post #7 of 78
AIrPlay would be used a lot more often if it was built into TVs or other set top boxes. That, of course, will never happen.

Apple is more interested in locking people into Apple's eco-system rather than making their devices as useful as possible. More power to them, it seems to make them a lot of cash. For users than can stomach that approach, it works well.

-kpluck

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post #8 of 78
MacBook Pro supports AirPlay? I did not know that.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #9 of 78
Quote:
Originally Posted by SolipsismX View Post

3) AirPlay would be even better if I could simply pop a video onto the Apple TV without first having to switch the TV's input. This means a passthrough on the Apple TV (like on the Xbox 720) so I can always have the Apple TV connected. This opens up a lot of doors for that device and I think the most popular media extender appliance would be considerably more popular if they did that.

An 'App' that functions as a 'live passthrough' would be awesome. If it came with an epg of some sort it would be even better. Maybe this is a way Apple could integrate cable cos, by allowing a pass-through and letting individual companies creat apps to control their own content. 

post #10 of 78
The most annoying problem I encounter is that lots of TV Catch Up apps do not allow you to play content from your ipad to your Apple TV. Until Apple bothers to have the App Store on the Apple TV this is likely to remain a glaring issue.
iPad, Macbook Pro, iPhone, heck I even have iLife! :-)
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iPad, Macbook Pro, iPhone, heck I even have iLife! :-)
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post #11 of 78

thanks for the laugh and I agree with you!! it's ridiculous how so many iphone users are so incurious about their devices. I use airplay DAILY with my AppleTV and HD tv. It's great to stream video from my mac or ipad and use my iphone (if I want) as the remote control.

post #12 of 78
Quote:
Originally Posted by FlashmanBurgess View Post

Although screen mirroring is not an option on iPhones, only iPads.

Well... iPads and Macintosh computers.

 

Edit: Here's a list of compatible device (anything after 2011) and other helpful info.

http://support.apple.com/kb/ht5404


Edited by isaidso - 4/15/13 at 10:49am
post #13 of 78
Quote:
Originally Posted by Suddenly Newton View Post

MacBook Pro supports AirPlay? I did not know that.

 

That's new with ML...

post #14 of 78

It is pretty great how well it works (and looks and sounds).

post #15 of 78
Quote:
Originally Posted by SolipsismX View Post

3) AirPlay would be even better if I could simply pop a video onto the Apple TV without first having to switch the TV's input. This means a passthrough on the Apple TV (like on the Xbox 720) so I can always have the Apple TV connected. This opens up a lot of doors for that device and I think the most popular media extender appliance would be considerably more popular if they did that.

I'm not certain, but this may be a feature built into the TV or maybe built into some HDMI (I don't know). But I believe that on my parents Panasonic; when you hit the ATV remote button and wake it up, it automatically switches to the ATVs input. (I think...)

post #16 of 78
I waiting for an iPhone with VGA support to attach my projector. Apple is losing a lot of customers without it. /s
post #17 of 78
Quote:
Originally Posted by BigMac2 View Post

 

That's new with ML...

and works only on the newer (mid 2011+) MBPs... requires SandyBridge QuickSync.

post #18 of 78
Originally Posted by jungmark View Post
I waiting for an iPhone with VGA support…

 

The iPhone is only as thick as the depth of a VGA port. That's mind-boggling, isn't it?

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

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Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

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post #19 of 78
Love Airplay! Use it daily for everything. No need to pay for Hulu Plus when I can stream Hulu from my Macbook Retina to the AppleTv via Airplay for free. HBOgo now streams from my ipad to the big tv via Airplay as well as family games and videos. Great feature...love it.
Presentations are so simple, no projectors needed. No cords...
post #20 of 78

Actually Air Play is available in the 4S and later.  I have used it for light video stuff.  I like to use Air Play Mirroring on my Mac.  I can take my keyboard and trackpad to the bedroom or kitchen and use those TV as a computer.  Works very well.

post #21 of 78
Quote:
Originally Posted by jungmark View Post

I waiting for an iPhone with VGA support to attach my projector. Apple is losing a lot of customers without it. /s

I don't know if it's still available but I've got a 30-pin port to VGA adapter. Used to use it a lot to demo apps to clients.

AirPlay must rank as one of the greatest differentiators between iOS and Android. It's so incredibly simple to use and incredibly useful.
post #22 of 78
Quote:
Originally Posted by FlashmanBurgess View Post

Although screen mirroring is not an option on iPhones, only iPads.

I don't know which iPhone you have, but I've been doing it since my 4S (now 5). 

post #23 of 78
Quote:
Originally Posted by FlashmanBurgess View Post

Although screen mirroring is not an option on iPhones, only iPads.

http://support.apple.com/kb/ht5209

 

Minimum requirements for AirPlay Mirroring

For best performance, make sure that your system meets AirPlay Mirroring minimum requirements.

  • iPhone 4S or iPad 2 (and later) with iOS 5 and later
  • Apple TV (2nd or 3rd generation) with software version 5.0 or later
  • An 802.11a, -g or -n wireless network
post #24 of 78
Quote:
Originally Posted by Suddenly Newton View Post

MacBook Pro supports AirPlay? I did not know that.

Mine is an old MB - not MBP as I stated above. It works through iTunes. I can access the iTunes library directly from ATV but it's set up for the iMac and its too much bother to switch over. Playing directly form the MB is quick and easy.

post #25 of 78
Quote:
Originally Posted by TheOtherGeoff View Post

and works only on the newer (mid 2011+) MBPs... requires SandyBridge QuickSync.

No - I use a 13-inch, Aluminum, Late 2008 MB. I stuck an SSD in it and bumped the Ram to 8gb and there is no reason to upgrade ;)

post #26 of 78
Quote:
Originally Posted by paxman View Post

No - I use a 13-inch, Aluminum, Late 2008 MB. I stuck an SSD in it and bumped the Ram to 8gb and there is no reason to upgrade ;)

Supported Macs

AirPlay Mirroring in OS X Mountain Lion takes advantage of the hardware video encoding capabilities of 2nd and 3rd Generation Intel Core processors. Hardware video encoding allows AirPlay Mirroring to efficiently deliver high frame rates while maintaining optimal system performance. The following Mac models have processors that support AirPlay Mirroring:

  • iMac (Mid 2011 or newer)
  • Mac mini (Mid 2011 or newer)
  • MacBook Air (Mid 2011 or newer)
  • MacBook Pro (Early 2011 or newer)

 

So Apple is lying about which Macs are supported?

post #27 of 78
Quote:
Originally Posted by Applelunatic View Post

Supported Macs

AirPlay Mirroring in OS X Mountain Lion takes advantage of the hardware video encoding capabilities of 2nd and 3rd Generation Intel Core processors. Hardware video encoding allows AirPlay Mirroring to efficiently deliver high frame rates while maintaining optimal system performance. The following Mac models have processors that support AirPlay Mirroring:

  • iMac (Mid 2011 or newer)
  • Mac mini (Mid 2011 or newer)
  • MacBook Air (Mid 2011 or newer)
  • MacBook Pro (Early 2011 or newer)

 

So Apple is lying about which Macs are supported?

I am not actually 'mirroring'. All I am doing is using Airplay to watch from my MB on my 43" Plasma via ATV. Works a treat. 

post #28 of 78
Quote:
Originally Posted by paxman View Post

I am not actually 'mirroring'. All I am doing is using Airplay to watch from my MB on my 43" Plasma via ATV. Works a treat. 

What you quoted was talking about "mirroring", though.  Hence why it was talking about the 2011+ models as the page I quoted.

post #29 of 78
Quote:
Originally Posted by jungmark View Post

I waiting for an iPhone with VGA support to attach my projector. Apple is losing a lot of customers without it. /s


Don't forget a hard drive.  The iPhone has to have a hard drive for all those videos I'm gonna load on it.  :)

I remember back in 2007 when the first iPhone was released that some posters right here on AI flat out refused to buy it unless it had a hard drive.  So funny.  I should go back to find those postings.

post #30 of 78
Quote:
Originally Posted by Applelunatic View Post

What you quoted was talking about "mirroring", though.  Hence why it was talking about the 2011+ models as the page I quoted.

No, you brought in the mirroring. Before that it was about AirPlay only.

post #31 of 78
Quote:
Originally Posted by sflocal View Post


Don't forget a hard drive.  The iPhone has to have a hard drive for all those videos I'm gonna load on it.  :)

I remember back in 2007 when the first iPhone was released that some posters right here on AI flat out refused to buy it unless it had a hard drive.  So funny.  I should go back to find those postings.

He he - you should compile a list of AI skeptics post relating to previous announcements - the iPod, the iPhone, the iPad, the iPad mini. I think the iPad skeptics would be the most hilarious - the giant iPod with the terrible name... oh groan, nothing but a media consumption 'toy'. A failure for sure (I mean, is it even a computer????)

:)

post #32 of 78
Quote:
Originally Posted by FlashmanBurgess View Post

Although screen mirroring is not an option on iPhones, only iPads.

 

Funny, my son's iPhone 5 seems to mirror just fine to my Sharp HDTV via an ATV2.

post #33 of 78
Quote:
Originally Posted by TheOtherGeoff View Post

Quote:
Originally Posted by BigMac2 View Post

 

That's new with ML...

and works only on the newer (mid 2011+) MBPs... requires SandyBridge QuickSync.

...and iMacs, and Minis, and Airs.  (Did I leave anything out?)

post #34 of 78
Quote:
Originally Posted by Suddenly Newton View Post

MacBook Pro supports AirPlay? I did not know that.

It does if it has Mac OS X Mountain lion(and maybe just lion but don't know)
Quote:
Originally Posted by jungmark View Post

I waiting for an iPhone with VGA support to attach my projector. Apple is losing a lot of customers without it. /s
Doesnt apple have a 30 pin VGA, don't know about lighting.

Quote:
Originally Posted by RedGeminiPA View Post

I don't know which iPhone you have, but I've been doing it since my 4S (now 5). 
It works with all Mac/IOS devices of 2012-2013 (if latest OS) and limited 2011 devices (some Macs of 2010 will probably work) well the one step for a airplay in our house is apple release a new and true redesign, I am sorry but the 2nd and 3rd(I refer to 2 and 2.1) are not favorable for my use.
post #35 of 78

I use AirServer, an app for OS X that simulates the Apple TV's AirPlay feature, now I can mirror my iPhone/iPad on my Mac. You guys can give it a try 

post #36 of 78

Well now, at least, we know why the title of this article is what it is;

Apparently, nobody seems to really know "Exactly" what "Airplay" is. And Nobody seems to really know "Exactly" what devices support it. 1tongue.gif

post #37 of 78
Quote:
Originally Posted by FlashmanBurgess View Post

Although screen mirroring is not an option on iPhones, only iPads.

I've been able to mirror my iPhone 5 screen to my AppleTV 3 though...

post #38 of 78
Quote:
Originally Posted by Slurpy View Post


It's something that trolls who proclaim that iOS is too "limited", does not have enough options, weak multitasking, not enough features, etc don't understand- that the goal is not to shove as many features as you can, its how to get as many people as you can to actually discover and use these features.

 

Well Airplay would have to be one of the most egregious examples of iGreed in action.

 

I wanted Airplay to be great, but it turns out Samsung's Allshare is better - because it works without trying to screw the customer over.

 

When I got my daughter an iPod Touch, I thought great, I can try out this wonderful Airplay, and I am not saying that with sarcasm, I truly wanted it to be wonderful.  With great anticipation I configured my then recently purchased Macbook Pro Retina and the Touch, hooked the Touch to my HiFi and then set about streaming from the MBPR to the HiFi.  What a great typical Apple experience that was.  €2500 ($3,300) worth of Apple goodness and it didn't work.  Oh no, you see to get it to work you have to spend more than that.  Apple isn't happy that I only spent that much, they wanted me to spend more and get an Apple TV or an Airport Express.

 

So Apple lost a sale of another iPod Touch and I went back to using my trusty Samsung phone with Allshare that does indeed let me stream from my laptop to my HiFi.

 

Oh, and for all those who claim Samsung always copies Apple - my Samsung phone that runs Bada, came with Allshare, a notifications bar and the ability to work as a WiFi hotspot - a full year before Apple introduced any of those features to iOS, the copycats.

post #39 of 78
Originally Posted by cnocbui View Post
When I got my daughter an iPod Touch, I thought great, I can try out this wonderful Airplay, and I am not saying that with sarcasm, I truly wanted it to be wonderful.  With great anticipation I configured my then recently purchased Macbook Pro Retina and the Touch, hooked the Touch to my HiFi and then set about streaming from the MBPR to the HiFi.  What a great typical Apple experience that was.  €2500 ($3,300) worth of Apple goodness and it didn't work.  Oh no, you see to get it to work you have to spend more than that.  Apple isn't happy that I only spent that much, they wanted me to spend more and get an Apple TV or an Airport Express.

 

Moral of that story is: you did no research before purchasing and are complaining about something that wasn't in the design in the first place.

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

Reply

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

Reply
post #40 of 78
Quote:
Originally Posted by SolipsismX View Post

3) AirPlay would be even better if I could simply pop a video onto the Apple TV without first having to switch the TV's input. This means a passthrough on the Apple TV (like on the Xbox 720) so I can always have the Apple TV connected.

 

YES!!!

 

By the time the Harmony goes through all the steps to switch from my wife's soap to the Apple TV, we've lost interest in whatever it was we were going to Airplay. That's with a programmed, single-button=to-switch remote. People with more conventional setups are even LESS likely to bother.

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