or Connect
AppleInsider › Forums › Mac Hardware › Future Apple Hardware › Survey finds 19% of consumers interested in buying Apple 'iWatch'
New Posts  All Forums:Forum Nav:

Survey finds 19% of consumers interested in buying Apple 'iWatch'

post #1 of 42
Thread Starter 
A new survey has discovered strong consumer interest for a hypothetical "iWatch" from Apple, with 19 percent of consumers declaring themselves "likely" to buy such a device.

Changewave


The new data from ChangeWave Research published on Friday found that 5 percent of consumers considered themselves "very likely" to purchase a smart watch from Apple for themselves or someone else. Another 14 percent indicated they are "somewhat likely" to do the same.

In comparison, 18 percent of consumers polled in January 2010 said they were likely to buy a hypothetical Apple tablet, with 4 percent of those "very likely." And another poll conducted in 2005 found that the number of people interested in purchasing an Intel-based Mac was the same: 18 percent.

The survey bodes well for an "iWatch," if Apple were to actually release such a product. The iPad has dominated the tablet landscape since its launch in 2010, fending off numerous copycats and newcomers, while the switch to Intel chips played a strong role in boosting Mac sales to new heights for the platform.

Changewave


The strongest factor driving interest in an Apple smart watch is loyalty to Apple, as 18 percent of "likely" buyers said their trust in the company is the main selling point. Another 16 percent said they are most interested in the convenience a smart watch would offer, 14 percent were interested in the "cool factor," and 11 percent said they were interested in how easily they believe such a device would interact with other Apple products.

The data suggests to the market watchers at ChangeWave that the concept of an Apple "iWatch" has "legs." The figures were culled from a survey of 1,713 primarily North American respondents, and was conducted March 4 through 19.

"Apple's track record of delivering ultra-convenient, easy to use products with a perceived ?cool factor? is driving pre-release demand for the rumored Apple 'iWatch,'" said Andy Golub of 451 Research's ChangeWave service. "While an 'iWatch' doesn't yet exist ? and if it ever does it will have to live up to super high expectations ? it has the potential to be another huge success for the Cupertino, Calif., manufacturer."

Rumors of an Apple smart watch began to pick up steam earlier this year, when a number of reports claimed that the company is developing a wearable wrist accessory. One such report claimed that the company has a 100-person team working on the project.

Interest in smart watches intensified after the Pebble raised well over $10 million in financial backing on Kickstarter last year. Since then, it's been claimed that Microsoft, Samsung, Google and LG are all working on their own smart watches.
post #2 of 42
iWhy?

I'll stick to my simple, two-hand Pulsar solar watch. Haven't needed to change the battery since I bought it twelve years ago.
post #3 of 42

Mazda, does your Pulsar do everything that Apple's watch does, or does it just tell time and date?

post #4 of 42
Quote:
Originally Posted by chabig View Post

Mazda, does your Pulsar do everything that Apple's watch does, or does it just tell time and date?

soooo what does the Apple watch do?

Tallest Skil:


"Eventually Google will have their Afghanistan with Oracle and collapse"

"The future is Apple, Google, and a third company that hasn't yet been created."


 


 

Reply

Tallest Skil:


"Eventually Google will have their Afghanistan with Oracle and collapse"

"The future is Apple, Google, and a third company that hasn't yet been created."


 


 

Reply
post #5 of 42
I'm the 81%. Haven't worn a watch outside of running and cycling activities since I was in my late teens. Although if it worked like Dick Tracy's..... Hmmmmm.
post #6 of 42

 

 

Quote:
Survey finds 19% of...

 

I think it is 91%

post #7 of 42
Quote:
Originally Posted by chabig View Post

Mazda, does your Pulsar do everything that Apple's watch does, or does it just tell time and date?

 

You're right,it tells time and date. What exactly does the iWatch do again? 1smoking.gif

 

Don't get me wrong, I'm sure that there will be people that will wait in line to buy one of these, but at some point the mobile device overload has to hit a brick wall. 

post #8 of 42

what that comparison chart show us is that these surveys are meaningless.

post #9 of 42
I would strongly consider it if the right feature set was there. To me, that means security in relationship to my iPhone and iPad.
post #10 of 42
Any survey about a nonexistent product is bollox.
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
Reply
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
Reply
post #11 of 42
Quote:
Originally Posted by geekdad View Post

soooo what does the Apple watch do?

It sends out rumors to the internet now and then.

post #12 of 42
Quote:
Originally Posted by geekdad View Post

soooo what does the Apple watch do?

 

For starters, it makes you ask questions about what it does! 1biggrin.gif

/

/

Ten years ago, we had Steve Jobs, Bob Hope and Johnny Cash.  Today we have no Jobs, no Hope and no Cash.

Reply

Ten years ago, we had Steve Jobs, Bob Hope and Johnny Cash.  Today we have no Jobs, no Hope and no Cash.

Reply
post #13 of 42

 I keep finding I do not like things on my wrist. Fuelband, Nike Sportwatch, wrist bands. I do not like them. I know I'm not alone on this. 19%, to me, is a low number. Granted, it's without knowing what it truly does. But it doesn't sound like enough to warrant anything revolutionary. Maybe another hobby item like the Apple TV?

 

 

Quote:
The reason why they are analysts is because they failed at running businesses.

 

Reply

 

 

Quote:
The reason why they are analysts is because they failed at running businesses.

 

Reply
post #14 of 42
Quote:
Originally Posted by AppleInsider View Post

The new data from ChangeWave Research published on Friday found that 5 percent of consumers considered themselves "very likely" to purchase a smart watch from Apple for themselves or someone else. Another 14 percent indicated they are "somewhat likely" to do the same.

I don't suppose they were asked how much they'd be willing to pay for a digital watch. The difference with a tablet and an iMac is that they are clearly very useful products for long periods of time. A watch is one of the least useful mobile items due to the small screen.

How many people would pay over $100 for a digital watch?
How different would this watch be from the old square iPod Nano with a watch strap?

http://store.apple.com/us/product/H5112VC/A/hex-vision-metal-watchband-for-ipod-nano-6th-gen

Would these people be happy buying a watch that needs to be charged daily if they use it for anything more than looking at the time and would they be happy to plug it into a lightning port?
Where does Apple put the lightning port on the watch?
Would Apple make different sizes for women and men?
Would you get different straps?
It wouldn't have wifi or a web browser so no 3rd party apps.

You'd get at most:
Music, Videos, Fitness, Podcasts, Photos, Radio, Clock and Voice Memos.

Music, radio and podcasts requires it to have a headphone jack, which it won't because it's a watch and moving your wrist will pull on the headphones unless they are wireless or the cable is strapped to the arm.
The screen is too small for videos and photos and it can't have a camera so they'd have to be manually transferred, which they won't be.
This leaves fitness, the clock and voice memos. Fitness only applies to a small number of people as it links with Nike so not really a selling point for a watch. Voice memos similarly only applies to a few people.
Push notifications are an option but you can't do anything with them because you have no keyboard.

So really, what we're looking at is a digital watch with little more appeal than a clock face that, unlike a normal watch, has to be charged regularly. Analyst Katy Huberty thinks this would sell 50 million in a year at $200-300.

What Apple really needs is an iBelt to smack some sense into these analysts.
post #15 of 42
Quote:
Originally Posted by Marvin View Post


How many people would pay over $100 for a digital watch?

Plenty. G-Shocks are very popular and most cost well over $100.
"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
Reply
"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
Reply
post #16 of 42
Quote:
Originally Posted by Marvin View Post

What Apple really needs is an iBelt to smack some sense into these analysts.

That would actually work better if they're planning to put a video camera in their new iDevice.
post #17 of 42
iWatch is a mistake, loss of focus, and will surely flop spectacularly.
post #18 of 42
Quote:
Originally Posted by jason98 View Post

iWatch is a mistake, loss of focus, and will surely flop spectacularly.

Just like an Apple music player, or an Apple phone. Apple should stick with what it knows--computers.

post #19 of 42
Quote:
Originally Posted by chabig View Post

Just like an Apple music player, or an Apple phone. Apple should stick with what it knows--computers.

When Jobs announced the iPod it was an unusual reaction. It was a smaller, private venue so you can't expect the energy you get at Moscone but I think the people by and large were dumbfounded by the iPod and the non-Mac direction Apple was going.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #20 of 42
How much can they sell the watch for? $99? $159? $199?

Now, if they were to make the full functionality of iOS and the full App Store available on AppleTV instead, increase it graphics capabilities, I bet they can turn that into another substantial revenue stream, one that deserves to be a full leg on the stool of Apple.
post #21 of 42
Quote:
Originally Posted by stelligent View Post

How much can they sell the watch for? $99? $159? $199?

Now, if they were to make the full functionality of iOS and the full App Store available on AppleTV instead, increase it graphics capabilities, I bet they can turn that into another substantial revenue stream, one that deserves to be a full leg on the stool of Apple.

1) I think a new iWatch every year at $199 would likely be very popular. I don't see a future where wearable computers don't exist.

2) I'd like a more fully functional Apple TV but one of the issues everyone seems to have is having to change the TV's input between the digibox, the most used device, to the Apple TV. This limits the usability because it hurts the user experience. I have been angling for an HDMI passthrough for years and it looks like MS is doing that on the Xbox 720. I hope Apple either does that or does something that makes it so you can have the one remote without changing TV inputs in some other way.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #22 of 42
Not interested. I'm not into this search for the next device type - watch, glasses, whatever.

What I liked about my first iPhone was that I could do with 1 device what I'd previously used 3 for - palm pda, phone, iPod. I don't want another thing, just further refinement of what I do use.
post #23 of 42
Quote:
Originally Posted by dasanman69 View Post

Quote:
Originally Posted by Marvin View Post


How many people would pay over $100 for a digital watch?

Plenty. G-Shocks are very popular and most cost well over $100.

G-Shock doesn't have a single model, which Apple would and there are some sales figures here:

http://world.casio.com/file/corporate/pdf/report_2012/P23-P24_en.pdf

50 million G-Shocks sold between 1983-2009. That's 50 million in 26 years. Watch brands seem to be selling little more than a few million per year - mostly in Asia and primarily Swiss watches:

http://www.economist.com/news/business/21571943-industry-ripe-shake-up-time-money

You can see the average 2011 unit prices and volumes in the graph. Apple's watches would be made in China. Why would the Chinese buy a watch made in China and designed by an American company when they can buy a quality Swiss timepiece for the same amount?

The difference between an item like a watch and a phone is that it's less about the function than the design. I consider phones to be a bit like jewellery (more than an iPad) and I think that contributes to some people's disappointment in the iPhone's lack of design change but they are at least highly functional.

A watch is just there to tell the time and to look nice on your wrist. That's not Apple's design method - they design hardware to disappear and allow you to focus on the software. The watch can't have highly functional software so the Apple design team has to imprint their personal design into the watch and use that as the selling point. That would require a degree of variety of designs and shapes to get a high volume.

Swiss exports are around 30 million per year and take pretty much all of the high value watch sales. I think the notion of Apple selling 50 million digital watches per year made in China at $200-300 is a fantasy. 5 million at $200 maybe and that makes them $1b per year, net profit say $250m, which is ~$60m per quarter vs $13b they already make. No point really. They'd be better off making a TV.
Quote:
Originally Posted by Flaneur 
That would actually work better if they're planning to put a video camera in their new iDevice.

An iBelt with a camera could lead to an increase in live streaming though, especially during bathroom breaks.
post #24 of 42
Quote:
Originally Posted by kevt View Post

Not interested. I'm not into this search for the next device type - watch, glasses, whatever.

What I liked about my first iPhone was that I could do with 1 device what I'd previously used 3 for - palm pda, phone, iPod. I don't want another thing, just further refinement of what I do use.

I don't think it would be. I think it would be like the Apple TV, accessory device. The Apple TV is basically a steaming iPod for your TV that connects to your iTunes Library (among other things). I would think wearable computers would likely enhance what you have on your iPhone. Be able to check simple data and use simple controls without pulling your iPhone out of your pocket. This might be helpful for markets where street theft is rampant*.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #25 of 42
Quote:
Originally Posted by emig647 View Post

 I keep finding I do not like things on my wrist. Fuelband, Nike Sportwatch, wrist bands. I do not like them. I know I'm not alone on this. 19%, to me, is a low number. Granted, it's without knowing what it truly does. But it doesn't sound like enough to warrant anything revolutionary. Maybe another hobby item like the Apple TV?

Ditto that. Wrist stuff makes me feel chained. I got rid of my last watch the day I got my first mobile phone sometime in the 90's. I'm not in those 19%.

On a side note though, a friend of mine is running an online wrist watch store. And it's going extremely well. So the demand for wrist watches is surprisingly high.

post #26 of 42

These surveys are fucking useless. As if people know if they would buy something before it's even revealed what it is. I bet a very small percentage of households would have said they would buy an iPad before it was shown off. It's all in the execution. 

post #27 of 42
Quote:
Originally Posted by Marvin View Post




What Apple really needs is an iBelt to smack some sense into these analysts.

Analysts are likely under pressure to make comments and speculation so as to maintain an audience, but that comment still made me laugh. I am quoting it as a sig.

post #28 of 42
Quote:
Originally Posted by jason98 View Post

iWatch is a mistake, loss of focus, and will surely flop spectacularly.

 

Yes, "surely". If people like you were running Apple, they would have been driven into the ground ages ago. If done properly, it's simply an enchacement of their current services and offers increased useability for everyday use, not a "loss of focus". A washing machine would be a loss of focus, not a wearable computer. 

 

It's one thing to state it's not your cup of tea. It's quite another to arrogantly state as fact that the product will "flop spectacularly". I mean, come on. If I had a dollar for everytime someone said that about a completely new Apple product.. I'd have a shitload of dollars. I'm always blown away how the same people always demanding Apple to "innovate" are the same people who mock and deride anything new, with a completely closed mind. Maybe you don't see a benefit in not  being forced to take your phone out of your pocket a million times a day, then unlocking it, everytime there's a notification- but for many people, including myself, we do. It doesn't take a huge leap of the imagination to realize how useful a glanceable, hands-free device would be for so many people in so many situations. 

post #29 of 42
Quote:
Originally Posted by jason98 View Post

iWatch is a mistake, loss of focus, and will surely flop spectacularly.


You really should at least acknowledge that these are rumors and speculations, not product roadmaps.

post #30 of 42

New data from ChangeWave research published on Friday revealed that one in five consumers exhibit a willingness to buy anything Apple makes, whether or not they have any idea what it is or what it does.

 

"Sure, yeah, I'd buy one." confirmed 26-year-old Moe Ron. When asked what he'd do with it, the unemployed software interface designer replied, "I dunno... what does it do?"

 

33-year-old freelance fashion consultant Rave Sunshine immediately saw the benefit of whatever it was the surveyor asked about, though admitted she wasn't really listening but said yes for the attention. "It doesn't really matter what it does," she noted, "it will make it easier to do because I always have a half-fat no-foam Grande soy latte in one hand and my Bejewelled iPhone in the other and I never know which hand is best for holding Amnesty's leash! Having all that capability on my wrist will allow me to do it more easily, whatever it is!"

 

When asked if he often buys products with no understanding of what they do, 42-year-old graphic designer Zip Pehrhed expressed a steadfast belief in the individualism and unique personal statement made by owning the same tech gadgets all the cool people use. "It's all about the crowd sourcing, dude. We all have to do our part." When asked what he'd do if the device wasn't what he expected, he was unconcerned. "If that happened, it would just mean I'm using it wrong. I can adapt."

 

We reached out to Apple's Tim Cook for comment, but were told he was unavailable because he was in a meeting with Jony Ive, dreaming up ridiculous concepts to "leak" and laughing 'til he peed himself.

post #31 of 42

Someone better come out with a product Apple can copy and improve on soon.  They arent doing so good coming up with something on their own.  Been hearing about this improved iTV for a couple years, now an iWatch.  Appears they are lacking iIdeas.  

post #32 of 42
Quote:
Originally Posted by palegolas View Post

Ditto that. Wrist stuff makes me feel chained. I got rid of my last watch the day I got my first mobile phone sometime in the 90's. I'm not in those 19%.

On a side note though, a friend of mine is running an online wrist watch store. And it's going extremely well. So the demand for wrist watches is surprisingly high.

 

I know what you mean, my husband bought me a Rolex Oyster for our anniversary a couple years back. It's a beautiful watch but I'm probably the only woman in the world who doesn't like wearing jewelery on their wrist.

When I looked up "Ninjas" in Thesaurus.com, it said "Ninja's can't be found" Well played Ninjas, well played.
Reply
When I looked up "Ninjas" in Thesaurus.com, it said "Ninja's can't be found" Well played Ninjas, well played.
Reply
post #33 of 42

My heart bleeds for you. People are starving all over the world and you talk about this nonsense Rolex watches!
 

post #34 of 42
Originally Posted by marvfox View Post
People are starving all over the world…

 

What does this have to do with anything?

Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
Reply

Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
Reply
post #35 of 42
Quote:
Originally Posted by marvfox View Post

My heart bleeds for you. People are starving all over the world and you talk about this nonsense Rolex watches!

You don't know me or my family, you have no idea how much I give to developing countries to build water wells or organize computers for schools, nor the amount of money I give. How many Apple products do you own where a much cheaper gizmo would have suffice, how many flat screens do you have in your house, do you drive a car when you can be taking the bus.

Both my husband and I work very hard for our money, please keep such comments to your self in the future.
Edited by Relic - 5/12/13 at 12:41am
When I looked up "Ninjas" in Thesaurus.com, it said "Ninja's can't be found" Well played Ninjas, well played.
Reply
When I looked up "Ninjas" in Thesaurus.com, it said "Ninja's can't be found" Well played Ninjas, well played.
Reply
post #36 of 42

I do not believe anything on the internet what anyone says now.Prove it.
 

post #37 of 42
Quote:
Originally Posted by Relic View Post


You don't know me or my family, you have no idea how much I give to developing countries to build water wells or organize computers for schools, nor the amount of money I give. How many Apple products do you own where a much cheaper gizmo would have suffice, how many flat screens do you have in your house, do you drive a car when you can be taking the bus.

Both my husband and I work very hard for our money, please keep such comments to your self in the future.

None of that is relevant to the subject of an iWatch. I can't see a company like Apple deviating from tech products into straight out jewelry. While it's also irrelevant to the topic, I do think it's strange that your husband wouldn't know you well enough to recognize that you don't wear wrist jewelry. I also think there is little point in posturing over the internet. Take that as you will.

post #38 of 42
Quote:
Originally Posted by hmm View Post

None of that is relevant to the subject of an iWatch. I can't see a company like Apple deviating from tech products into straight out jewelry. While it's also irrelevant to the topic, I do think it's strange that your husband wouldn't know you well enough to recognize that you don't wear wrist jewelry. I also think there is little point in posturing over the internet. Take that as you will.

It was marvfox reply to her that threw was out of tune with the thread and argumentative. Relic's comment directly addresses palegolas and emig647's comments about not caring for wrist worn technology by using a relevant and fairly recent anecdote.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #39 of 42
Quote:
Originally Posted by hmm View Post

None of that is relevant to the subject of an iWatch. I can't see a company like Apple deviating from tech products into straight out jewelry. While it's also irrelevant to the topic, I do think it's strange that your husband wouldn't know you well enough to recognize that you don't wear wrist jewelry. I also think there is little point in posturing over the internet. Take that as you will.

I should have kept back the name of the product, it wasn't my intention to gloat. I've discussed this before but I was very ill, I'm in remission, anyway the gift was to represent buying me more time. I will be careful in the future with my posts.

When I looked up "Ninjas" in Thesaurus.com, it said "Ninja's can't be found" Well played Ninjas, well played.
Reply
When I looked up "Ninjas" in Thesaurus.com, it said "Ninja's can't be found" Well played Ninjas, well played.
Reply
post #40 of 42
Quote:
Originally Posted by Relic View Post

I should have kept back the name of the product, it wasn't my intention to gloat. I've discussed this before but I was very ill, I'm in remission, anyway the gift was to represent buying me more time. I will be careful in the future with my posts.

Now I feel bad. That is actually very cool. Sorry to make you explain the other details. I wasn't analyzing the brand or what they cost. Those are meaningless details to me.

 

Quote:
Originally Posted by SolipsismX View Post


It was marvfox reply to her that threw was out of tune with the thread and argumentative. Relic's comment directly addresses palegolas and emig647's comments about not caring for wrist worn technology by using a relevant and fairly recent anecdote.

I got that. I apparently misinterpreted in a different way. I generally tend to ignore marvfox's rants.

New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: Future Apple Hardware
AppleInsider › Forums › Mac Hardware › Future Apple Hardware › Survey finds 19% of consumers interested in buying Apple 'iWatch'