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Tim Cook admits he wishes Apple had held launch of new iMac until 2013

post #1 of 66
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In a rare public admission of hindsight, Apple Chief Executive Tim Cook said on Tuesday that he wishes his company had waited until 2013 to launch its redesigned iMac, which remained in short supply through the end of 2012.

Speaking with investors and analysts during his company's quarterly earnings conference call, Cook said he doesn't spend a lot of time looking back "except to learn." But in response to a question from Mark Moskowitz of J.P. Morgan, Cook admitted that Apple may have pushed to launch its new iMac too soon at the end of 2012.

iMac


"We felt our customers had to wait too long," he admitted.

While the iPad mini was in short supply throughout the December quarter, Apple was still able to ship the 7.9-inch tablet to millions of customers. The same could not be said for the all-in-one iMac, which was given a major redesign with a thinner profile.

"In retrospect, yes, I sort of wish we had done it after the turn of the year," Cook said. "Customers wouldn't have had to have waited as long as they did."

The new iMac was plagued with production issues when the desktop went on sale in December. It was reported that those issues came from a unique screen lamination process Apple has employed in its new design, allowing the desktop to sport a much thinner profile than its predecessor.

In the December quarter, Mac sales were off 17 percent year over year to 4.1 million ? a loss that Apple attributed mostly to a lack of availability of the new iMac. This quarter, with iMac availability vastly improved, and sales were about flat year over year at just under 4 million.
post #2 of 66

Aside from no preorders (the frick was up with that, Tim?) you did the right thing. Rather have people whine about something they've already ordered, know exist, and know they're getting than to whine about "been a year since the last update and the chips are out; where's the machine I know exists that you're hiding from me?"

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There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

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post #3 of 66
1) From a business standpoint, I wholeheartedly agree.

2) From the standpoint of a customer who loves his new 27" iMac, I'm glad I didn't have to wait longer for it.

3) This makes me wonder if this might push Cook to hold off other new products to make sure the same thing doesn't happen again. This might explain why there has been an extra long delay between events. Perhaps Cook's "doubling down on secrecy" means he wants even less of a lead time between an event and the release of a product.

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #4 of 66
Could have launch the old design with Ivy Bridge in June, when they launch the MBP Retina. Putting a new chip into the old case would have been ridiculously easy at that point. Then wait till Haswell and launch the redesign. Intel's tick and Apple leap. Give them 6 months to perfect production. All would have been happy. Yeah, Cook blew this call.
post #5 of 66

I'm neutral on the whole iMac fiasco.  However, kudos for Cook to look at it as an opportunity to do better.

It would not have made much difference in the big picture methink.  Whiners and trolls complaining that Apple wasn't updating the iMacs fast enough would simply turn right around and complain that Apple had the NERVE to update the iMacs right after the Christmas season.

No way he could win.

I'm waiting for the next iMac iteration before I decide to retire my 2009 iMac, which I still happily love using to this day.

post #6 of 66
What happened to their staggered release schedule? I think getting rid of it is an incredibly stupid strategy.
post #7 of 66
Quote:
Originally Posted by ifij775 View Post

What happened to their staggered release schedule? I think getting rid of it is an incredibly stupid strategy.

The release dates are likely set to sell the most devices (i.e., holiday shopping season).  What's the problem with having a long release date?  Apple products (e.g., iPod, iPhone, and iPad) have been updated on a yearly basis for over a decade now.  Where's the rationale for needing updates more often?  

 

You've been sucked into the Wall Street propaganda trying to explain the decline in Apple stock.  The real problem is that Wall Street is stupidly bullish and stupidly pessimistic. Last fall Apple was overpriced, now its underpriced.  I don't think Apple should set its product release schedule to moderate the irrational behavior of Wall Street.

post #8 of 66
Quote:
Originally Posted by SolipsismX View Post

1) From a business standpoint, I wholeheartedly agree.

2) From the standpoint of a customer who loves his new 27" iMac, I'm glad I didn't have to wait longer for it.

3) This makes me wonder if this might push Cook to hold off other new products to make sure the same thing doesn't happen again. This might explain why there has been an extra long delay between events. Perhaps Cook's "doubling down on secrecy" means he wants even less of a lead time between an event and the release of a product.

I'd bet on it.. Lets face it most of us are impulse buyers especially knuckleheads like me. On the other hand - having leeway between announce date and on sale date builds anticipation and millions of dollars in free media exposure... Personally I found on high ticket items that will change - but, but I'd bet the new Mac Pro will get a immediate release.. Why? It's off the market right now in Europe ...
post #9 of 66
Quote:
Originally Posted by zoffdino View Post

Could have launch the old design with Ivy Bridge in June, when they launch the MBP Retina. Putting a new chip into the old case would have been ridiculously easy at that point. Then wait till Haswell and launch the redesign. Intel's tick and Apple leap. Give them 6 months to perfect production. All would have been happy. Yeah, Cook blew this call.

This.

 

The new design was clearly rushed to market before it was ready, but that's because they refused to do the easy thing and put Ivy Bridge into the old case in May 2012 when the chips became readily available. Instead Intel delivered new technology and Apple ignored it and their customers for 6 months.

 

I think Apple has started believing the pundits who expect every product release to offer something revolutionary. Expecting something amazing every year is completely irrational.

 

During most of Steve's reign Apple demonstrated a commitment to regular incremental product updates. It meant the truly innovative new products could be worked on until they met Steve's high standards. New designs were often launched at times when there was nothing new on the inside allowing Apple to hide the lack of technical progress and capture media attention twice as often. Customers knew they were safe buying when needed because in all likelihood the next release was going to be a lot like the current product. Products simply matured over time. Using a baseball analogy Steve Jobs' team hit for percentage and advanced the runners. They didn't swing for the fences. Their big hitters didn't join the existing game, they invented a whole new one. And they only did that about twice per decade.

post #10 of 66
Quote:
Originally Posted by gijoeinla View Post

Why? It's off the market right now in Europe ...

I think it'll happen shortly, but I'm more surprised it hasn't happened already since they knew the Mac Pro was coming off the market in Europe for whatever health reason thingy

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #11 of 66
Making products that so push the edge that you can't supply them in needed quantities is not a good thing. TC is correct in this case.
post #12 of 66

"If everything seems under control, you're just not going fast enough."

- Mario Andretti

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post #13 of 66
Quote:
Originally Posted by ash471 View Post

The release dates are likely set to sell the most devices (i.e., holiday shopping season).  What's the problem with having a long release date?  Apple products (e.g., iPod, iPhone, and iPad) have been updated on a yearly basis for over a decade now.  Where's the rationale for needing updates more often?  

To keep Apple inthe spot light. When you shove 6 products down people's throat in 1 month or two, they are overloaded wi information. There's no reason to come to the Apple during the rest of the year cause you don't hear what else is cool. At lastly, to make supply chain management easier when you ramp your product outside of the holiday rush
post #14 of 66
But he doesn't wish the speakers weren't shit. Which they are. This is my forth iMac and it has by far the worst audio. I use it for music all the time while I work on it, I detest add-on speakers. It annoys me that innovation of the iMac has come to not rate audio quality as near as important as just plain thinness. Design is about trade offs and I can tell you they've made the wrong ones with this iMac. While the bass is good and the treble piercing, the mid range is completely gone and the whole sound sounds like it's been funnelled through a street construction cone, thanks to its thin chin. It was so bad when I first heard it I was actually in shock.
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post #15 of 66
Quote:
Originally Posted by Ireland View Post

But he doesn't wish the speakers weren't shit. Which they are.

The apple site says:
Higher-fidelity sound and a larger soundstage.
Even though the iMac enclosure is thinner than ever, the new built-in speakers deliver higher-fidelity sound than before. So when you’re listening to that new album, watching the latest flick, or playing your favorite action game, you’ll get immersive sound and a surprisingly wide soundstage.

So that's bullocks?
post #16 of 66

Odd that Tim Cook lacks prescience. I thought he was perfect. Now I'll have to sell off all my Apple stock until they hire a CEO whose foresight is as perfect as his hindsight. /s

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post #17 of 66
Quote:
Originally Posted by Shogun View Post

The apple site says:
Higher-fidelity sound and a larger soundstage.
Even though the iMac enclosure is thinner than ever, the new built-in speakers deliver higher-fidelity sound than before. So when you’re listening to that new album, watching the latest flick, or playing your favorite action game, you’ll get immersive sound and a surprisingly wide soundstage.

So that's bullocks?

Indeed it is.

Rather than pasting in here what Apple marketing is telling you, why not consider the fact that I own the product and use it every day, owned the 3 previous models, and love the company. They don't just sound worse, they sound noticeably worse. You can put them it side by side with the previous model and it's laughable. I did just that, but you don't need to go that far, because it's totally obvious. I'm big into my music. Like I said, the best way to describe it is it's as if the music sounds like its being funnelled through a street construction cone thanks to the thin chin.
Edited by Ireland - 4/23/13 at 6:05pm
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post #18 of 66
Is it me? WTH is up with the Wall Street Journal? I mean they are literally after Apples hide.. Is it me or is anyone seeing the vitriol spewing thick from them of late? Seriously
post #19 of 66
Quote:
Originally Posted by Ireland View Post

Indeed it is.

Rather than pasting in here what Apple marketing is telling you, why not consider the fact that I own the product and use it every day, owned the 3 previous models, and love the company. They don't just sound worse, they sound noticeably worse. You can put them it side by side with the previous model and it's laughable. I did just that, but you don't need to go that far, because it's totally obvious. I'm big into my music. Like I said, the best way to describe it is it's as if the music sounds like its being funnelled through a street construction cone thanks to the thin chin.

What I don't get is, if your so so dissatisfied and your a "long time customer" ( cuz I am for 20 years ) it's really really hard to comprehend you not taking it back - and don't play dumb - while not perfect -- they can easily see your product history and determine a solution to make u happier - if that's possible.. Um but since I work in entertainment here is L.A. Who in their right mind would even depend on internal speakers ??? That's like crying the MacMini speakers suck -- but that's expected -- duh -- that's why I easily AirPlay my audio to any receiver with Apple TV. Whaaaaaa.
post #20 of 66

Yeah, I was surprised when he said that.

My inner response was "yes, me too Tim, me too." It was just one too many backlog problems. It really didn't look good for them.

Oh well; Onward...

post #21 of 66
Quote:
Originally Posted by gijoeinla View Post

What I don't get is, if your so so dissatisfied and your a "long time customer" ( cuz I am for 20 years ) it's really really hard to comprehend you not taking it back - and don't play dumb - while not perfect -- they can easily see your product history and determine a solution to make u happier - if that's possible.. Um but since I work in entertainment here is L.A. Who in their right mind would even depend on internal speakers ??? That's like crying the MacMini speakers suck -- but that's expected -- duh -- that's why I easily AirPlay my audio to any receiver with Apple TV. Whaaaaaa.

I debated even being honest with my speaker comment because you get replies like yours. Goodbye.
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post #22 of 66
Quote:
Originally Posted by gijoeinla View Post

Is it me? WTH is up with the Wall Street Journal? I mean they are literally after Apples hide.. Is it me or is anyone seeing the vitriol spewing thick from them of late? Seriously

Just don't read that rag, you're better off.
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post #23 of 66
So Cook regrets not waiting to launch the new iMac because be didn't want people to wait for the new model when instead they could have waited for the announcement. I hate waiting when I'm waiting. I'd rather wait while I'm not waiting. (Insert X-zibit meme here.).

They should not have announced it until it was ready to ship. They lost sales of the old model be wise not everyone knows one is coming out.
post #24 of 66
Quote:
Originally Posted by Ireland View Post

Indeed it is.

Rather than pasting in here what Apple marketing is telling you, why not consider the fact that I own the product and use it every day, owned the 3 previous models, and love the company. They don't just sound worse, they sound noticeably worse. You can put them it side by side with the previous model and it's laughable. I did just that, but you don't need to go that far, because it's totally obvious. I'm big into my music. Like I said, the best way to describe it is it's as if the music sounds like its being funnelled through a street construction cone thanks to the thin chin.
Bummer. I was amazed when I got the rMBP. The sound quality was substantially better than my old MBP I was stunned. Too bad they went backward.
post #25 of 66
Quote:
Originally Posted by gijoeinla View Post

Is it me? WTH is up with the Wall Street Journal? I mean they are literally after Apples hide.. Is it me or is anyone seeing the vitriol spewing thick from them of late? Seriously

Walt Mossberg does still work for them so I'd say it's just you. Stop being paranoid, first it was the NYT and now it's the WSJ.
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post #26 of 66
Quote:
Originally Posted by Ireland View Post

But he doesn't wish the speakers weren't shit. Which they are. This is my forth iMac and it has by far the worst audio. I use it for music all the time while I work on it, I detest add-on speakers. It annoys me that innovation of the iMac has come to not rate audio quality as near as important as just plain thinness. Design is about trade offs and I can tell you they've made the wrong ones with this iMac. While the bass is good and the treble piercing, the mid range is completely gone and the whole sound sounds like it's been funnelled through a street construction cone, thanks to its thin chin. It was so bad when I first heard it I was actually in shock.

Well, you could stop 'detesting add-on speakers' -- like most of the rest of the world that likes to listen to music -- and you'd not have much to whine about?

If not, just suck it up.
post #27 of 66
Quote:
Originally Posted by anantksundaram View Post


Well, you could stop 'detesting add-on speakers' -- like most of the rest of the world that likes to listen to music -- and you'd not have much to whine about?

If not, just suck it up.

 

This.

 

He's supposedly an audiophile, yet "detests" add-on speakers? Huh? Even a cheap pair of entry level Creative Labs 2.1 speakers blows the very best set of built in speakers right out of the water in terms of range and frequency response. I'm not wild about clutter either, which is why I have a nice soundbar from Yamaha mounted on the wall behind my 27" monitor, and the subwoofer under my desk. It fills the entire room with rich, clean sound but is barely noticeable to guests unless I point it out.

post #28 of 66

Well I wish that Tim Cook and Jony Ives had never gone down this "thin iMac" path. Where is the value for users in a desktop computer that is a few millimetres thinner at the expense of being more difficult to manufacture and almost impossible to service? A user cannot even add a RAM module (on the 22 inch model) - adding RAM requires a trip to the service department. Madness! Thickness is relevant for mobile devices; it is utterly irrelevant for desktops. If they want to improve the iMac design move the ports to the side so that one doesn't have to lean over the top of the screen and grope around the back for a spare USB port! Hell, they can do it on every MacBook, why not on the iMac? Oh, and increase the miserly number of USB ports - we don't all have the latest version of wireless-connected cameras, backup disks etc. Apart from these idiotic design features iMacs are nice machines.

post #29 of 66
OK, reasonable "wish", Tim... learn from it and move on.
post #30 of 66
Quote:
Originally Posted by gijoeinla View Post

Is it me? WTH is up with the Wall Street Journal? I mean they are literally after Apples hide.. Is it me or is anyone seeing the vitriol spewing thick from them of late? Seriously

 

I guess seeing Tim Cook having lunch with President Obama really sent them off the deep end.

post #31 of 66
Quote:
Originally Posted by Achilles View Post

Well I wish that Tim Cook and Jony Ives had never gone down this "thin iMac" path. Where is the value for users in a desktop computer that is a few millimetres thinner at the expense of being more difficult to manufacture and almost impossible to service? A user cannot even add a RAM module (on the 22 inch model) - adding RAM requires a trip to the service department. Madness! Thickness is relevant for mobile devices; it is utterly irrelevant for desktops. If they want to improve the iMac design move the ports to the side so that one doesn't have to lean over the top of the screen and grope around the back for a spare USB port! Hell, they can do it on every MacBook, why not on the iMac? Oh, and increase the miserly number of USB ports - we don't all have the latest version of wireless-connected cameras, backup disks etc. Apart from these idiotic design features iMacs are nice machines.

1) You've ignored every relevant reason why this made sense for Apple to make.

2) I've now heard from two Apple techs that they like this new model better than the last for doing repairs. It's hard to get into but it's easier to put back together properly.

3) If you really want more USB ports and ports that are easier to access then buy a damn hub. And don't complain that it ruins the aesthetics because all your bellyaching is about ruining the aesthetics to suit your specific wants.

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #32 of 66
Quote:
Originally Posted by Ireland View Post

I debated even being honest with my speaker comment because you get replies like yours. Goodbye.

I'm on you with this one.

I've been recently discussing with colleague about futility of going anorexic for a desktop while sacrificing features.

His opinion was "well if you need ODD, get external one, and if you don't like the position of card reader, get an external one".

My opinion was "I'd rather have 1cm - or more! - of occupied space behind screen that I am not using anyway while saving space on my desk that I actually do use. Plus - what is the point of having AIO if you need that many external devices?"

I didn't even know about sound, and I don't think he did either. However - are you sure it is not your unit rather than general problem?
post #33 of 66
Quote:
Originally Posted by nikon133 View Post

I'm on you with this one.

I've been recently discussing with colleague about futility of going anorexic for a desktop while sacrificing features.

His opinion was "well if you need ODD, get external one, and if you don't like the position of card reader, get an external one".

My opinion was "I'd rather have 1cm - or more! - of occupied space behind screen that I am not using anyway while saving space on my desk that I actually do use. Plus - what is the point of having AIO if you need that many external devices?"

I didn't even know about sound, and I don't think he did either. However - are you sure it is not your unit rather than general problem?

What you'd rather have is not important to Apple. They care about what their customers would rather have not a single customer. if you don't their options then don't buy their products. It's that fucking simple. You can say you wished they offered this feature over other features, but you can't say they are wrong by not catering to your specific needs and expect to come across as rational. If you really need an ODD in 2013 then why even think the 2012 iMac was a good fit for you in the first place. It just sounds like you're looking for shit to bitch about.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #34 of 66
Quote:
Originally Posted by anantksundaram View Post

Well, you could stop 'detesting add-on speakers' -- like most of the rest of the world that likes to listen to music -- and you'd not have much to whine about?

If not, just suck it up.

Can anyone who considers themselves an audiophile seriously be using a computer's built in speakers for listening to music?

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #35 of 66
Quote:
Originally Posted by gijoeinla View Post

 That's like crying the MacMini speakers suck -- but that's expected -- duh -- that's why I easily AirPlay my audio to any receiver with Apple TV. Whaaaaaa.

 

OT, I just bought an Apple TV over the weekend and as I played around with the remote, I heard some faint sound. I couldn't place it for a while and I assumed it was from outside.

 

It took me about 10 minutes to realise the sound was actually from my Mac Mini that I was using to feed the Apple TV! The remote was controlling the Mini's iTunes simultaneously. That was the first time I realised the Mini had speakers!

post #36 of 66
Tim should have waited on its iPad revamp last fall and it should have anticipated consumer demand for cheaper and also larger iPhone lines. Steve-o may have been a tech genius but he was not a business genius. His stubbornness nearly halted any iPad Mini (a huge success) and has placed a barrier around the iPhone's near-term design innovations. Yes, Samsung ripped off Apple. Get over it and kick their ass. Otherwise, keep quiet, slow your product releases to a crawl and see what happens. Cook had better be joking about waiting until fall to release new mobile products. They're already behind.
post #37 of 66
I don't remember any of you bitching like little girls about the "unnecessary ODD" in your previous iMac.
The redesign was for 1 reason only, to bring down the price of manufacture and to increase profit.
No ODD, less material, less weight to ship, smaller packaging. If it had resulted in a cheaper iMac then fair enough but it didn't.

Yes I realise that spending your life on here bitching and arguing like your opinions are facts doesn't require a CD drive, however, many of us use this still very current form of media. What's the point in a super thin AIO if you have to clutter your desktop up with thing to make it as useable as the previous model.

"Don't buy one then". I hear you and I won't. I suspect a lot of other everyday users won't either.
The current iMac is really no different to a Mac mini with a screen. However the mini is easier to work on and cheaper.
If you are going to be forced to have an external ODD then you aren't losing out by having a Mac mini there as well.
post #38 of 66

I guess it doesn't matter at this point, the issues are all solved now. And such a beautiful computer.

post #39 of 66
Originally Posted by Achilles View Post
Where is the value for users…

 

You'll see in a few years.


Originally Posted by bmeclipse View Post
Tim should have waited on its iPad revamp last fall and it should have anticipated consumer demand for cheaper and also larger iPhone lines.

 

No, not at all.

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

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Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

Reply
post #40 of 66
Quote:
Originally Posted by anantksundaram View Post

Well, you could stop 'detesting add-on speakers' -- like most of the rest of the world that likes to listen to music -- and you'd not have much to whine about?

If not, just suck it up.

You're right, yeah, of course I am aware the fact the the new iMac speakers sound much worse than the old model is my fault. My bad. I must remember your username @anantksundaram, you're really clever.
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