Originally Posted by Gazoobee
I think aside from the cat name "debacle" the real problem Apple has, is that OS X itself is a huge brand for them. This means that they can't really switch to "OS XI" because that would be meaningless and destroy the brand while at the same time replacing it with nothing special. There is a public perception that after "10.10" they have to change to something else however. They either have to create a totally new brand to replace OS X, or just move ahead with 10.11, 10.12, 10.13, change the cats to something else, and then try to forget about the fact that the whole mess is awkward and silly looking/sounding.
First, I don't know what "public perception" you're referring to that would demand a change of the "OS X" branding when they get to version 10.10. I suspect that the largest amount of the public doens't really know or care or think about version numbers all that much.
Second, the .8, .9, .10 thing could go on for a long time. The major version number (before the dot) indicates the major generation of the OS and as long is this is still considered the 10th generation on Mac OS, the "X" could stay.
Third, while it's true that "OS X" used to mean "OS 10", it seems, that has kinda morphed into a more generic "OS X" (as in OS ex, not 10). So, perhaps, it has just become a name and the roman number is meaningless.
Finally, I think Apple could move away from using numbers (a la OS 8, OS 9, OS X) altogether.