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Microsoft Windows Phone commercial mocks Apple-Samsung wars to promote Nokia Lumia

post #1 of 87
Thread Starter 
Microsoft's Windows Phone 8 platform may have stumbled out of the gates, but that hasn't stopped the software giant from poking fun at smartphone industry-leading rivals Samsung and Apple in a new commercial touting Nokia's Lumia 920.



The commercial, set at a wedding, starts off tamely enough, with attendees snapping pictures of the nuptials on their iPhones and assorted Galaxy devices. One guest berates another for blocking the action, and the fight is on, with Apple and Samsung partisans flinging the stereotypical Android vs. Apple barbs back and forth before a Kung Fu brawl breaks out.

While its aim is to highlight Nokia's flagship handset, the Lumia 920, and the Windows Phone 8 platform, the ad draws attention to the near-duopoly in the smartphone sector. Apple and Samsung are essentially the only manufacturers whose mobile segments are generating profits, capturing 103 percent of handset profits when accounting for the losses their competitors, have taken.

Nokia is one of those competitors that's been losing money. Once comfortable atop the cell phone market, Nokia has since gone on to massive losses and nosediving market share as Apple's iPhone and other smartphones have come to dominate. The Finnish manufacturer lost $3 billion over the course of 2012 as it struggled to cut costs and reverse its slide.

The company's difficulty in clawing back market share is possibly compounded by its choice of operating system. Hemorrhaging users as iOS and Android rose, Nokia bet large on Microsoft's Windows Phone platform, sticking with it through Windows Phone 7 and on to the current Windows Phone 8, even delaying the release of its new Lumia handsets until a massive, Microsoft-guided launch event that showed off a line of Windows Phone 8 devices.

Nokia has seen positive signs of late, though. Its new line of Windows Phone 8-based Lumia handsets have received generally solid reviews, and sales have picked up, with the company moving 5.6 million Lumias in the past quarter, up from 4.4 million in the previous quarter. Two-thirds of those phones were running Windows Phone 8. Nokia is also targeting emerging markets with inexpensive Lumia handsets, while the manufacturer is also said to be preparing to release a model on the United States largest wireless carrier, Verizon.
post #2 of 87

This in an ad done right. It's great.

post #3 of 87
Hmmm. I thought their advertising had moved towards choreographed dancing business people tossing their colorful, clicking Microsoft products at each other.
post #4 of 87

I find the ad was entertaining. It parodies, exaggerate and dramatize what we already see every day. And the tagline was really the icing on the cake: don't fight, switch.

 

I won't buy a Lumia, but I like the ads.

post #5 of 87
Best MS Commercial yet! Still not buying though.
post #6 of 87
Great ad. Phone is DOA.
oneof52
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oneof52
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post #7 of 87
Well Steve balmer can only influence ads and not actual products
post #8 of 87

Of course that they all still committing a big mistake about stereotyping iOS users as fanatics. While millions buy the iPhone for status, the best costumers are the ones that use it to get work done. EVERYONE that buys a galaxy S only do it because of ads. The phone is mid range at best, be it on build quality, screen or "work-ready" features and the ecosystem is very very low-end.

 

Is the Lumia different? It just looks like a a different toy, it won't look good to a serious smartphone user that already has an iPhone.

post #9 of 87

Two words:  Zune Guy:

 

 

 

 

lol.gif

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   Apple develops an improved programming language.  Google copied Java.  Everything you need to know, right there.

 

    AT&T believes their LTE coverage is adequate

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post #10 of 87

Good ad, too bad the product they are selling is a piece of junk with no decent apps available.   That's why Windows phone users can say much, no one uses them.

 

Hahahhahaha.

post #11 of 87
Great ad. No way around it. Laughed good on that one.
post #12 of 87
Quote:
Originally Posted by DMEHTA View Post

Well Steve balmer can only influence ads and not actual products

 

With all the wedding chairs and people flying around, I wonder where the advertising company got the idea for that ad?...   Hmmm, maybe a Microsoft Executive meeting?!

/

/

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Ten years ago, we had Steve Jobs, Bob Hope and Johnny Cash.  Today we have no Jobs, no Hope and no Cash.

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post #13 of 87
Quote:
Originally Posted by go4d1 View Post

Best MS Commercial yet! Still not buying though.

Yes, if it actually was a MS ad.

But I think you should aknowledge this to be a Nokia ad.
post #14 of 87

A fantastic ad!

The satire of everything in the ad is spot on with the reality of the phenomenon in our society.

The smarter the gadgets get, the more stupid people seem to be getting.

post #15 of 87
I've only tried a Windows phone in a store for a few minutes. Maybe I'd hate it, but at least during a short demo and use, it seemed fine to me. And among the people in my office, I see more Android phones than iPhones.

The reality is that for most of the things that people do with a smartphone, especially those people who either because of cost or lack of need, haven't bought a smartphone as yet, just about any phone will suffice.

What do most people want to do most on a phone? In no particular order, phone calls, text, Facebook, Tweet, Email, take and store photos/videos, music player, Calendar, browse web, play a few games, use as an ebook reader and maybe maps. And if the person is "old", you can generally remove Facebook and Twitter. Any smartphone does those things.

OS aside, I like these Lumia phones. Their industrial design reminds me of the first IPod Mini.

I'm not giving up my iPhone, but for the market that isn't using a Mac or iPad, they don't have to go with an iPhone. Thinking that they do, regardless of the superiority of the Apple ecosystem, is being arrogant or living in denial.

IMO, the next iOS needs to be "must have," not another small evolutionary step. Apple is no longer the only company who knows how to execute decent screen design. It's Apple who is now looking "plain".
post #16 of 87
Yep. Praise where due, I liked it.

Still a piece of junk though.
post #17 of 87
Highly entertaining ad, but I'm not sure it's a good ad in the sense that it markets their brand well. There are too many references to the everything but what they are trying to sell until the very end. I even thought to myself that the old guy with the white/silver iPhone 5 had a smart looking phone.

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post #18 of 87
Funny quips that consumers who don't haunt blogs and forums are likely to miss. Not much done to highlight why I should give the Nokia product a shot outside of the irrational fear of being assaulted for using an iDevice. Reminded me of that Oreo ad in the library during the Super Bowl which I thought was better done because it was all Oreo products in the argument. Also, insulting on potential customer segment smacks of those samsng ads mocking iPhone lines.

Was their target for this the waitstaffs of the world?

Edit: Rewatched - the lady (waitress) is cute!
post #19 of 87
Quote:
Originally Posted by bdkennedy1 View Post

Hmmm. I thought their advertising had moved towards choreographed dancing business people tossing their colorful, clicking Microsoft products at each other.

Haha! I have to mute and go grab a beer during those ads so they do serve a purpose. Probably not the intended.
post #20 of 87

 

Hello..is that ballmer?

post #21 of 87
This ad reminds me of a sweaty Balmer yelling developers, developers, developers.
post #22 of 87
Quote:
Originally Posted by SolipsismX View Post

Highly entertaining ad, but I'm not sure it's a good ad in the sense that it markets their brand well. There are too many references to the everything but what they are trying to sell until the very end. I even thought to myself that the old guy with the white/silver iPhone 5 had a smart looking phone.

I agree. There is a school of thought in advertising that funny ads are a waste of money because people get so wrapped up in the humor that they forget which product is being advertised, especially if it is a relatively new or unknown product.

 

Advertising formula usually goes something like this:

 

Catchy headline

Show the product

Create the idea that a person needs the product (with copy to support the headline)

Show people using the product

Offer a further incentive such as a sale or limited time offer 

Then tell them where they can buy the product.

 

Might be boring and conservative but usually more effective than flat out slapstick

 

It is possible to make a funny effective ad through. One that comes to mind is the Old Spice commercials which are constantly showing the product, showing people using it, throughout the entire ridiculously over the top ad.

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Life is too short to drink bad coffee.

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post #23 of 87
Microsoft is so over.
post #24 of 87

Ballmer loves to laugh at the iPhone

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post #25 of 87

I just realized that slogan 'Don't fight. Switch' is a take on Tareyton Cigarettes ad during the 60-70s which read 'I'd Rather Fight than Switch'.

That nod to nostalgia was probably lost on many in the Lumina target demographic.

 

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Life is too short to drink bad coffee.

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post #26 of 87
Great Ad. My take away? The Iphone is so much better looking than the S3
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Apple Purchases last 12 months - iPhone 5S (two), iPhone 6, iPhone 6+ (two), iPadAir, iPadAir2, iPadMini2, AppleTV (two), MacMini, Airport Extreme, iPod Classic.
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post #27 of 87
I'm just waiting for either some Scamsung or Apple folks to hold a mock funeral for the Windows phone. 1biggrin.gif
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From Apple ][ - to new Mac Pro I've used them all.
Long on AAPL so biased
"Google doesn't sell you anything, they just sell you!"
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post #28 of 87
Oh Microsoft! How does it feel to be the Linux of the smartphone world?

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #29 of 87

I admit it was very funny, but it does nothing for the Nokia brand.

Proud AAPL stock owner.

 

GOA

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Proud AAPL stock owner.

 

GOA

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post #30 of 87
Quote:
Originally Posted by pedromartins View Post

This in an ad done right. It's great.

 

Yup. Love it. Windows Phone is still fucked, but this ad was immensely entertaining. 

post #31 of 87
Quote:
Originally Posted by pedromartins View Post

Of course that they all still committing a big mistake about stereotyping iOS users as fanatics. While millions buy the iPhone for status, the best costumers are the ones that use it to get work done. EVERYONE that buys a galaxy S only do it because of ads. The phone is mid range at best, be it on build quality, screen or "work-ready" features and the ecosystem is very very low-end.

 

Is the Lumia different? It just looks like a a different toy, it won't look good to a serious smartphone user that already has an iPhone.

 

That's right!  What's with the stereotyping 1rolleyes.gif?

post #32 of 87

I am going to buy a Lumia now...

I am not going to be an iShip.

post #33 of 87

I am going to buy a Lumia now...

I am not going to be an iShip.

Windows Phone is the best phone ever...

post #34 of 87
Nokia once made the best cell phones. No reason why they can't do it again. Good for all of us if this is not reduced to an Apple-Samsung war.
post #35 of 87
Quote:
Originally Posted by zoetmb View Post

OS aside, I like these Lumia phones. Their industrial design reminds me of the first IPod Mini.

I'm not giving up my iPhone, but for the market that isn't using a Mac or iPad, they don't have to go with an iPhone. Thinking that they do, regardless of the superiority of the Apple ecosystem, is being arrogant or living in denial.

IMO, the next iOS needs to be "must have," not another small evolutionary step. Apple is no longer the only company who knows how to execute decent screen design. It's Apple who is now looking "plain".
 

 

The Lumia is a knock-off of the Zune, which was a rip off of the first IPod Mini. I suspect that's why you make the association that you do.

 

You're not the first person that has made the statement that the Apple UI is "plain" or "boring." It's as if there's some kind of need to change the UI to keep a user guessing. It's like the automotive industry. I've bought the same car over and over since 1990. The newer models have new features that I enjoy, but the manufacturer feels a need to fiddle with the UI in the cockpit, and often not for the better. Buttons move from the dash to the door and back, the turn signal sports more other functions that it's hard to not do more then the one thing I intended... and don't get me started on the windshield wiper control.

"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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post #36 of 87
Quote:
Originally Posted by Suddenly Newton View Post

Oh Microsoft! How does it feel to be the Linux of the smartphone world?

Interesting analogy. I don't agree that is the place they hold. But still interesting nonetheless.

post #37 of 87
Nice ad
post #38 of 87
Quote:
Originally Posted by Guru View Post

I am going to buy a Lumia now...

I am not going to be an iShip.

Windows Phone is the best phone ever...

Psst... I can get you a great deal on a Windows Phone 7... only used for a few months. Go your own way, don't follow the crowd. Win Phone 7 is the road less traveled at all. If you're really really not wanting to be a follower, pick up a hardly used Palm phone from eBay. Be a BOSS...!

"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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post #39 of 87
Quote:
Originally Posted by Selva Raj View Post




Hello..is that ballmer?

Aww...cute!

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #40 of 87
Quote:
Originally Posted by Suddenly Newton View Post

Oh Microsoft! How does it feel to be the Linux of the smartphone world?

Trust me. Ballmer would kill to have loyal phone and tablet customers like Apple enjoys. Microsoft must have been shocked at how fast they lost relevance in the smart phone market (Windows CE), and how few people came back to Windows phones when Nokia came out with them. The big bully on the block didn't realize that people were nice to him, but not because they liked him...

 

 

Quote:
Originally Posted by SpamSandwich View Post

I admit it was very funny, but it does nothing for the Nokia brand.

 

This ad was entertaining but seriously I doubt it will cause Apple or Samsung fans to switch... the best it may do is draw some people that have never owned a smart phone to take a look at the Nokia. 

 

The thing that Nokia and Samsung lack in their advertising is no one is ever shown using the phone to do anything actually useful that normal people would see as super-helpful. That's all that Apple does in their ads.

"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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