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BlackBerry CEO expects 'several tens of millions' of Q10 unit sales

post #1 of 67
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Following a strong UK launch of BlackBerry's latest Q10 smartphone, CEO Thorsten Heins said he expects the trend to continue as the company prepares to tap into an installed user base for wider release.

Q10


The QWERTY keyboard-toting Q10 officially started sales in the UK on Monday, and initial sales performance appears to be high, as a number of department stores and retailers saw quick stock outs. BlackBerry's successful device launch sparked a 3.9 percent stock price spike in New York, with shares hitting $15.61 before the bell.

"We have very, very good first signs already after the launch in the UK,? Heins told Bloomberg in an interview at the Milken Institute conference. ?This is going into the installed base of more than 70 million BlackBerry users so we have quite some expectations. We expect several tens of million of units.?

Last week, reviewers lauded the new Q10's physical keyboard and respectable battery life, saying the handset is the return to QWERTY many users have been waiting for.

BlackBerry is counting on the next-generation BB10 mobile platform to resuscitate revenues after smartphones like Apple's iPhone and Android-based handsets pushed the once-dominant Ontario-based company to the wayside. The firm's slice of the worldwide smartphone market has quickly dwindled, with sluggish shipments dropping the company out of the top five earlier this year.

So far there are only two offerings using the BlackBerry 10. The touchscreen Z10, which shipped one million units since it began rolling out in January, just recently made its way to the U.S. at the end of March. BlackBerry's Q10 is expected to see worldwide distribution by the end of quarter two.
post #2 of 67
And I expect to win the lotto daily.
post #3 of 67

I am at a loss to understand how they think such an old, obsolete phone design has any chance in hell of selling 10s of millions.

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post #4 of 67
Quote:
Originally Posted by mstone View Post

I am at a lose to understand how they think such an old, obsolete phone design has any chance in hell of selling 10s of millions.
Who would want this except for maybe company CEOs? I'm sorry but the guy is delusional. And this is all based off anecdotal evidence from ONE store in the UK.
post #5 of 67
Quote:
Originally Posted by Rogifan View Post

Who would want this except for maybe company CEOs? I'm sorry but the guy is delusional. And this is all based off anecdotal evidence from ONE store in the UK.

Our CEO still has one but he confessed the other day that he will switch to iPhone when the next one is released, not because he doesn't like his ancient BB, but because he received a message from Chase Bank that it is discontinuing support for BB in online banking.

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post #6 of 67
In dollars or devices? Feasible in dollars but highly doubtful in devices.
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post #7 of 67
Which CEO said it? ;-)
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #8 of 67
Quote:
Originally Posted by dasanman69 View Post

In dollars or devices? Feasible in dollars but highly doubtful in devices.

He said units

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post #9 of 67
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Originally Posted by Ireland View Post

Which CEO said it? ;-)

They just have the one now...

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post #10 of 67
I think you guys are underestimating how successful this phone will be. I am a big Mac fan, have a houseful of Apple phones, iPads, laptops but FOR BUSINESS I am ditching my iPhone for a Q10. I will keep my personal iPhone and will use my MacBook everyday. I am more productive with a keyboard and when you deal with 150 emails and texts per day the keyboard is the only way to go. I have actually put my iPhone 4 from my company back in the drawer and resurrected a Blackberry Bold until I can order a Q10. Give me a real BB keyboard anyday, the iPhone is fun, but I can do more, faster, and more accurately on a BB. Hurry up and ship it in the US BB. Verizon has several orders just waiting to be put in from our company.
post #11 of 67
Quote:
Originally Posted by RBBarrett View Post

I think you guys are underestimating how successful this phone will be. I am a big Mac fan, have a houseful of Apple phones, iPads, laptops but FOR BUSINESS I am ditching my iPhone for a Q10. I will keep my personal iPhone and will use my MacBook everyday. I am more productive with a keyboard and when you deal with 150 emails and texts per day the keyboard is the only way to go. I have actually put my iPhone 4 from my company back in the drawer and resurrected a Blackberry Bold until I can order a Q10. Give me a real BB keyboard anyday, the iPhone is fun, but I can do more, faster, and more accurately on a BB. Hurry up and ship it in the US BB. Verizon has several orders just waiting to be put in from our company.

All they need are millions more people like you 1wink.gif
post #12 of 67
Even today we still need stone workers.

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #13 of 67

If your 150 daily emails are as wordy as your post then I understand why you need a physical keyboard:)

Dealing with 800+ emails per day with the iPhone like a breeze.

post #14 of 67
geez, Blackberry needs to call it a day already...
post #15 of 67
Quote:
Originally Posted by Ireland View Post

Which CEO said it? ;-)

The CEO of Same-sung 1smile.gif
post #16 of 67

Hope springs eternal.1cool.gif

post #17 of 67
Quote:
Originally Posted by Michael Scrip View Post


All they need are millions more people like you 1wink.gif

Correction........"Several tens of millions" 1wink.gif

 

That's the difference between Apple and others. Steve Jobs said he'd be happy with 1% of the mobile phone sales when the original iphone was released and now this guy, Heins, is going out on a limb to say he anticipates several tens of millions sold. Granted Apple was breaking into the phone business and Blackberry has an installed user base to upgrade and build from, but, Blackberry is still an underdog, at this point.

 

I'd rather invest where a CEO underestimates and over performs rather than a CEO that overestimates and underperforms....anyday.

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post #18 of 67
I'm sure they'll sell several tens.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #19 of 67

Well, no matter, whoever they are, wherever they are.... I hope BB owns the qwerty smartphone market. I hope it integrates well with iCloud. Qwerty BB is not a threat even if it is a sizeable market. Some people will never change.

post #20 of 67

What astonishes me is that he refers to the installed base of around 70 million users, as if all of them were comparable.

 

A) A lot of them are on cheap Curves. None of the companies I know in India will upgrade regular managers from a Curve to a Q10 or Z10 (both roughly 3-4 times more expensive) - this is a Cxx-level and beyond price point. And our customers in Europe have moved beyond BB long ago, most of them have deployed MDM solutions that do not even support BB10.

 

B) A lot of the old BBs in BRIC countries are still on 2G plans with very low, often flat/unlimited, data tariffs. Companies shun recurring charges even more.

 

The other problem is of course, that the Q10 by far outselling the Z10 (if that's the case) will have immediate impact on the application developers and how they will design their apps. Touch and the bigger screen will become an afterthought.

post #21 of 67

It does seem to be an antiquated style.

 

Banking on old technology doesn't seem very bright. I guess we'll see. 

 

Music companies still manufacture CD's, I think.

post #22 of 67

i thought the phone was 150€, not 600.

 

If it was 150 I would put my Android phone on a trash can.

post #23 of 67
Quote:
Originally Posted by pedromartins View Post

i thought the phone was 150€, not 600.

 

If it was 150 I would put my Android phone on a trash can.

 

Are you talking about subsidized or unsubsidized pricing? 150 EUR after subsidies sounds reasonable for some EU countries. The unsubsidized price in the UK is around 680 EUR.

post #24 of 67
Quote:
Originally Posted by dreyfus2 View Post

 

Are you talking about subsidized or unsubsidized pricing? 150 EUR after subsidies sounds reasonable for some EU countries. The unsubsidized price in the UK is around 680 EUR.

I thought this was a cheap phone and was getting ready to get it. I mean, it is even worse than a galaxy S3 or 4, a nexus 4... and by the looks and features i thought it would be cheap.

post #25 of 67
Is this the same company that paid a flash mob to wave "WAKE UP" signs in front of an Apple Store in Sydney? Like that was going to solve their problems.

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post #26 of 67
Quote:
Originally Posted by Suddenly Newton View Post

Is this the same company that paid a flash mob to wave "WAKE UP" signs in front of an Apple Store in Sydney? Like that was going to solve their problems.

No. That was RIM.

 

This is Blackberry. Totally different.

post #27 of 67
Quote:
Originally Posted by RBBarrett View Post

I think you guys are underestimating how successful this phone will be. I am a big Mac fan, have a houseful of Apple phones, iPads, laptops but FOR BUSINESS I am ditching my iPhone for a Q10. I will keep my personal iPhone and will use my MacBook everyday. I am more productive with a keyboard and when you deal with 150 emails and texts per day the keyboard is the only way to go. I have actually put my iPhone 4 from my company back in the drawer and resurrected a Blackberry Bold until I can order a Q10. Give me a real BB keyboard anyday, the iPhone is fun, but I can do more, faster, and more accurately on a BB. Hurry up and ship it in the US BB. Verizon has several orders just waiting to be put in from our company.

 

Really, most of BB users are moving to either iphone or android.  I know, if fact, two of them switched to iphone last week.1wink.gif

post #28 of 67
I sure hope Mary can read Latin...
post #29 of 67
Quote:
Originally Posted by pedromartins View Post

No. That was RIM.

This is Blackberry. Totally different.

1smile.gif

Reminds me of the late '70's, every time an airplane hit a mountain, they'd change their name and have to repaint all the remaining planes ASAP in the new livery.
post #30 of 67

Of course they are switching to iPhone. But remember, the Q10 is not even here yet. Give it time. And yes, loads of BB users want the Physical keyboard. I was a BB user, and loved the keyboard. I switched years ago because of a stagnant/dying OS. Love iOS, but sure do miss the keyboard.

post #31 of 67
Quote:
Originally Posted by pedromartins View Post

No. That was RIM.

This is Blackberry. Totally different.

No more RIM jobs I guess.
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"Just because something is deemed the law doesn't make it just" - SolipsismX
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"Few things are harder to put up with than the annoyance of a good example" Mark Twain
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post #32 of 67
Quote:
Originally Posted by Michael Scrip View Post


All they need are millions more people like you 1wink.gif

Thats the thing, They have millions who think like that. BB will come out with less expensive devices soon also.

post #33 of 67
I wok for 7-11 and a number of our FC's (field consultant, which i think purposefully makes no sense to sound important) have recently had their bbs taken and given iphone 4's
post #34 of 67

Although I have my doubts, I hope he is right.

 

It is sad to see the glee herein. Some (many?) of you, particularly those who cannot hold a candle to BB's founds in accomplishment, are hoping for this company to die off, and are in fact celebrating their demise already. Why? Is it not a good thing to have another turnaround story? There are thousands of jobs at stake. It is doubtful all or even many would find equivalent alternatives without moving. A BB comeback is good for everyone. 

post #35 of 67
Quote:
Originally Posted by tomjava View Post

 

Really, most of BB users are moving to either iphone or android.  I know, if fact, two of them switched to iphone last week.1wink.gif

I know a test group of 5 people who were given iPhone, BB Z10 and Samsung Note II to perform an evaluation. Four selected the Z10 and one the Note II. Three of them were, now former, iPhone users. Go figure

post #36 of 67

i wouldn't take anything from a sample of 5 to mean much of anything.  Its almost exactly what I would all anecdotal.

post #37 of 67
I think a lot of people are underestimating BlackBerry, just like every body was with Apple in 1997. I think RIM did a great job with acquiring solid companies to make BlackBerry successful. I have been a apple fan for a long time and still am. I love Apple computers and will always continue to do so. The iphone though I recently gave up. The reason for this is simple, for starters there is no removable battery, second is that the keyboard on the iphone just sucks for people who have to write in more than one language. I use to struggle so much with the iphone to always change the keyboard language from English to French all the time. Some people will say well its so easy to do, we'll it is but it gets really annoying when you have to do it all the time and always have to remember to switch your keyboard language for particular clients. I think the q10 will sell in the millions for sure as there is a strong demand for keyboards and anybody doing serious emails will end up probably getting it.
post #38 of 67
You people are in as much denial as Jim Balsillie was in 2007.

Fact is, you can't expect 100% of people to like the same thing... it's just not Human, we are not all little green droids that look all the same. Fact is, 10% to 15% of the market wants keyboards... just get over it, it's not a threat to Apple or Android, but it's enough for BB to make a profit.
post #39 of 67
Quote:
Originally Posted by paxman View Post

Well, no matter, whoever they are, wherever they are.... I hope BB owns the qwerty smartphone market. I hope it integrates well with iCloud. Qwerty BB is not a threat even if it is a sizeable market. Some people will never change.

 

Really?

 

RIM totally owns the keyboard market now, even with completely outdated, outclassed phones, just because most customers see touch-screen-only phones work just fine for normal everyday use, even if you are heavily into texting.

 

And it totally doesn't integrate with iCloud, as integration with non iOS/MacOS systems is well, non-existent [I think there might be kind of half-a$$ed partial support for it on Windows.

 

And it totally isn't a threat.  The crowd that wants a physical keyboard is relatively small and shrinking.

post #40 of 67
Quote:
Originally Posted by Ireland View Post

Which CEO said it? ;-)

 

Quote:
Originally Posted by mstone View Post

They just have the one now...

 

Just one, but he's got a multi-personality disorder. I think it was Mr. Happy that said it. 

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