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Inside Iris: What Intel's new integrated graphics mean for Apple's future Macs - Page 2

post #41 of 49

Quote:

Originally Posted by Marvin View Post


I think they could have picked a more masculine name though. This is just setting things up for NVidia. Iris is a girl's name (and a flower). GeForce / Radeon / Titan / FirePro are slightly more symbolic of raw unadulterated power. I just hope Intel's roadmap doesn't have Daisy and Dandelion in it. Their GT3 name gives a better impression of the performance.

 

 

Quote:
Originally Posted by KiltedGreen View Post

 

Ye gods! It's bad enough that manufacturers give things with engines and guns on/in them aimed at men names like "Marauder", "Thrust", "Intimidator", "Vanquish" and similar violent associations without you encouraging them even more. It just perpetuates the whole "man - strong, powerful, active", "woman - pretty, passive, domestic" lie that's been distorting human relations for far too long already.

 

Take shower gel - a mixture of petroleum byproducts plus perfume - and market them at women. They look like this and sound like this "A shower gel that cleanses your skin with mildness and sheathes your body in the ultra-feminine, sensual scent of SO ELIXIR."

 

Take shower gel - a mixture of petroleum byproducts plus perfume - and market them at men. They look like this and sound like this "Lynx Cool Metal Fine Quartz + Zinc Shower Gel keeps you mentally and physically prepared for any situation – so you don’t waste any time worrying about staying cool."

 

I bet I know which combination of petroleum byproducts you have in your bathroom ...

 

And I expect the Intel chip name is related to the Iris of the eye, in the same way that Apple chose Aperture for the eye/camera associations. I mean they're not going to name it after a girly flower are they as it could affront their ma(i)n customer demographic!

 

A chart comparing a number of Android phones to condom names.....

http://techcrunch.com/2012/03/26/condom-or-android-handset-name/

An iPhone, a Leatherman and thou...  ...life is complete.

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An iPhone, a Leatherman and thou...  ...life is complete.

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post #42 of 49
Quote:
Originally Posted by Gazoobee View Post

I'm not sure why it has to have a "masculine" name though, I always thought those graphic card names like Force/Power/Titan/Fire etc. were kind of dumb myself.  YMMV

Names are used for association. Like Aperture, you know it's got something to do with cameras. When it's performance and power, you tend not to think about flowers or even your eye. Iris has an association with imagery so while it does have something to do with a graphics chip, I'd say it would be more suited for something like Lightroom e.g Adobe Iris or:

https://play.google.com/store/apps/details?id=com.xlabz.UberIris&hl=en

Apple does it too with Airport Extreme and Macbook Pro vs Air, OS X Lion vs Kitten. The name Intel uses doesn't have to mean powerful, it's just normally the association with processors and Iris in no way means powerful, which is obviously why they had to add Pro for the faster one.
Quote:
Originally Posted by Lun_Esex 
How will this improve graphics performance on the 13" Retina MacBook Pro?

It depends on which chip they use. Intel likes to make loads of versions. There will be ones with fast graphics and ones without. The ones with the fast GPUs should be 2-3x faster than the last generation. The ones with the slower GPUs won't be dramatically faster than the old ones, maybe 25-50% faster.

The slow ones being called Iris would be fine, the fast ones could have been called Tornado or Avalanche. You don't want to be standing in a field picking Iris flowers with a girl called Iris when a tornado comes along.

They could have used Apocalyse or Eclipse to signify that the end is nigh for NVidia/AMD.
Quote:
Originally Posted by ApplePi 
Power is not stictly male and submission is not strictly female.

Who mentioned submission or being "strictly"? Physical power is typically a masculine quality. If you are in a burning building, are you expecting a woman to arrive in the fire truck, pick you up and carry you out the window? You expect someone at least as heavy as you because of the laws of physics. Same with tennis, they don't play singles together:

http://www.mid-day.com/opinion/2010/jul/060710-Serena-Williams-Wimbledon-Tennis.htm

The problem is nothing to do with the association that arises from the real world but whether it's viewed as positive or negative. I think it's negative to give a graphics card the name of a girl but I think it's also a negative to give a girl the name of a graphics card. I seriously hope nobody considers calling their daughter Titan for the sake of avoiding sexism. It's positive to give a graphics card the name of something powerful and fast and it's positive to give girls names that signify typically female qualities. Being physically powerful isn't one of them.
Quote:
Originally Posted by KiltedGreen 
I bet I know which combination of petroleum byproducts you have in your bathroom ...

I actually have the female ones but I hide the smell with male deodorant - the male ones don't give a nice lather, they feel like washing with clumps of jelly.
post #43 of 49
Originally Posted by Vorsos View Post
Oh look, several pages of discussing the next OS X brand name. This is no different.

 

It's utterly different. There isn't nonsense about masculinity/femininity in those threads. 

Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
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Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
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post #44 of 49
Quote:
Originally Posted by Tallest Skil View Post

Originally Posted by Vorsos View Post
Oh look, several pages of discussing the next OS X brand name. This is no different.

 

It's utterly different. There isn't nonsense about masculinity/femininity in those threads. 

Yeah, being attacked by a female Mountain Lion is no picnic.

Life is too short to drink bad coffee.

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Life is too short to drink bad coffee.

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post #45 of 49
Quote:
Originally Posted by Marvin View Post


They could have used Apocalyse or Eclipse to signify that the end is nigh for NVidia/AMD.

 

That is one of the funniest things you've ever written, at least on here in the posts I've read.

post #46 of 49

Could someone give me some pointers to allow me to compare the Intel Iris video chip to the NVIDIA GeForce 9600M GT 512 Mo that came with my MacBook Pro / Fall 2008 ?

post #47 of 49
Quote:
Originally Posted by Pascal007 View Post

Could someone give me some pointers to allow me to compare the Intel Iris video chip to the NVIDIA GeForce 9600M GT 512 Mo that came with my MacBook Pro / Fall 2008 ?

The faster ones will be at least the speed of the NVidia 640M:

http://www.notebookcheck.net/NVIDIA-GeForce-GT-640M.71579.0.html
http://www.notebookcheck.net/NVIDIA-GeForce-9600M-GT.9449.0.html

If they end up 2.5x-3x the speed of the last gen, they'll be closer to the 650M:

http://www.notebookcheck.net/NVIDIA-GeForce-GT-650M.71887.0.html

The 9600M is in the region of the current Intel graphics - the HD 4000:

http://www.notebookcheck.net/Intel-HD-Graphics-4000.69168.0.html

It took Intel 4 years to catch up to NVidia's dedicated GPU and the 9600M is still faster in some tests. The Haswell jump should bring the IGP up to the speed of the 2012 NVidia GPUs assuming Apple uses the Crystalwell/Pro ones with the 5200 graphics and not the 4600 graphics. If not, it's still faster but only about 15-50%, which would be barely noticeable and wouldn't be a significant improvement on the 9600M:

http://www.tomshardware.com/reviews/core-i7-4770k-haswell-performance,3461-6.html
post #48 of 49
Quote:
Originally Posted by AnalogJack View Post

Clever name that leverages the "retina" glow and is also an anagram of 'Siri'

Its actually a reverse palindrome or Semordnilap.

http://en.wikipedia.org/wiki/Semordnilap#Semordnilaps
post #49 of 49
Quote:
Originally Posted by ColorClassic View Post

Iris<>Siri?
Maybe they actually wanted people to stop thinking of strength in a purely physical, purely masculine, way. That would be cool and forward-thinking on their part.
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