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Video shows Berlin Apple Store opening to throngs of customers

post #1 of 26
Thread Starter 
The first Apple Store in Germany's capital of Berlin opened on Friday local time, as thousands of fans queued up to be one of the first get inside the company's latest flagship retail location.

AppleInsider reader Nico was there for the unveiling, and posted a couple videos to YouTube showing Apple Store employees filing into the new store before letting in the massive crowd awaiting entry outside.


Source: sushifornico's YouTube channel


Looking closely at the footage, it appears Apple was also recording the festivities and was set up near the store's entrance with what looks to be a "pro-am" Canon rig.

Besides the blaring music and ceremonial cheering from Apple staff, the Berlin outlet unsurprisingly looks to be much the same as the company's other stores worldwide. In keeping with Apple's strict aesthetic, display hardware is aligned on wooden tables in the center of the floor, with desktops flanking the walls, while accessories and peripherals are positioned to the rear.

As reported on Thursday, one of the location's highlights is a 360-degree Genius Bar, an interesting change from the single or double counter arrangement usually seen in Apple Stores.

The Berlin Apple Store is located in the city's most expensive shopping district of Kurfuerstendamm, drawing in locals and tourists alike. To handle the expectedly huge influx of customers, some 200 employees are on hand at the store, with 12 different languages spoken between them.
post #2 of 26

Numbers, AI, numbers. How many visited on Day 1?

post #3 of 26
What are those black-bezeled displays at the end?
A.k.a. AppleHead on other forums.
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A.k.a. AppleHead on other forums.
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post #4 of 26

Woz wasn't there. He was attending a Samsung ribbon cutting at a pushcart in the alley behind the Apple store. He said the large screen on the new Sansung phone makes him look thinner.

"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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post #5 of 26
Looks like a generic HDTV hooked-up to an Apple TV
post #6 of 26
Ok, new store. Great. In other news, AI reader Solipsism has something to say, and gets to the point quickly ¡
post #7 of 26
At this point, I wish Apple Store openings & product launches didn't all look and feel the same.

The cheering, high fives, and excited atmosphere is starting to feel somewhat manufactured. It would be nice to see Apple employees just lined up and greeting people with hello's and handshakes. I don't know, anything different would be a nice sign of authenticity.
post #8 of 26
Quote:
Originally Posted by Robin Huber View Post

What are those black-bezeled displays at the end?

An iMac and a TV with Apple TV
post #9 of 26
Quote:
Originally Posted by am8449 View Post

At this point, I wish Apple Store openings & product launches didn't all look and feel the same.

The cheering, high fives, and excited atmosphere is starting to feel somewhat manufactured. It would be nice to see Apple employees just lined up and greeting people with hello's and handshakes. I don't know, anything different would be a nice sign of authenticity.

Uh, no. Microsoft Store employees lamely line dancing like they give a rats ass about Microsoft is manufactured.
I have waited in line to get into an Apple Store launch, and the emotions are genuine and spontaneous. It was fun, not manufactured. There's no movie director off to the side telling us to look excited.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #10 of 26
Can't wait to see the day there's an Apple store opening with iTVs inside.
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #11 of 26
Quote:
Originally Posted by am8449 View Post

The cheering, high fives, and excited atmosphere is starting to feel somewhat manufactured.

No matter what they did it'd be manufactured. It's a store with employees who are paid to work there and told what to do. I have always cringed at these videos. So much so I fact that I'd avoid an opening in my own City, despite how desperately I'm waiting for even a store in my country.
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #12 of 26
Quote:
Originally Posted by am8449 View Post

At this point, I wish Apple Store openings & product launches didn't all look and feel the same.

The cheering, high fives, and excited atmosphere is starting to feel somewhat manufactured. It would be nice to see Apple employees just lined up and greeting people with hello's and handshakes. I don't know, anything different would be a nice sign of authenticity.

 

It is somewhat manufactured, but its also brilliance on Apple's part.  Watching the video reminded me of buying my 3GS on launch day in NYC.  After waiting in line they open the doors and have an outrageous number of employees cheering and clapping.  It makes their customers feel like they are celebrities and part of a team rather than going in to buy a piece of consumer electronics.  Their culture is a big part of their customer loyalty, combined with their great products.

post #13 of 26
Went to Apple Store the other day. The Converse tennis shoes, scruffy breards, miss fitting jeans, and sweaty T-shirts are getting a little old. How about a start in a dress code. Maybe a 1960s Frat boy look. Black loafers and button down collars with freshly scrubed faces. Apple devices are sharp so why not the staff.
post #14 of 26

Sorry

post #15 of 26
yeah, yeah, yeah, just wait til the MS store opens in the Chicago area. You want crowds? (sarcasm alert)
post #16 of 26
Quote:
Originally Posted by CharliePotatoes View Post

Went to Apple Store the other day. The Converse tennis shoes, scruffy breards, miss fitting jeans, and sweaty T-shirts are getting a little old. How about a start in a dress code. Maybe a 1960s Frat boy look. Black loafers and button down collars with freshly scrubed faces. Apple devices are sharp so why not the staff.

Ha! Good one. Have you seen how Apple upper management dresses?

Life is too short to drink bad coffee.

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Life is too short to drink bad coffee.

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post #17 of 26
Originally Posted by CharliePotatoes View Post
Black loafers and button down collars with freshly scrubed faces.

 

Stuffy nonsense, poorly representing Apple.

Originally posted by Relic

...those little naked weirdos are going to get me investigated.
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Originally posted by Relic

...those little naked weirdos are going to get me investigated.
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post #18 of 26
Quote:
Originally Posted by Ireland View Post


No matter what they did it'd be manufactured. It's a store with employees who are paid to work there and told what to do. I have always cringed at these videos. So much so I fact that I'd avoid an opening in my own City, despite how desperately I'm waiting for even a store in my country.

I feel exactly the same way. 

post #19 of 26
post #20 of 26

It looks like the early entrants are getting a little gift box?  What was inside?  Too small for a t-shirt.

post #21 of 26
You can tell the European employees don't really get into the Walmart style cheering and "woo hoo" cheering. Only Americans like to "woo hoo" - everyone else thinks it's painfully idiotic. Once the American store opening staff leave it will become much more subdued.
post #22 of 26
Originally Posted by AlexKasper View Post
You can tell the European employees don't really get into the Walmart style cheering and "woo hoo" cheering. Only Americans like to "woo hoo" - everyone else thinks it's painfully idiotic. Once the American store opening staff leave it will become much more subdued.

 

This is utter nonsense.

Originally posted by Relic

...those little naked weirdos are going to get me investigated.
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Originally posted by Relic

...those little naked weirdos are going to get me investigated.
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post #23 of 26

I was at the opening of the Los Gatos, CA store and the tee shirt I received was in a box just like the ones in the video.

 

It's amazing seeing all those people lining up just to get stale non-innovative products for their uncool parents./s

post #24 of 26
Quote:
Originally Posted by Tallest Skil View Post

Originally Posted by AlexKasper View Post
You can tell the European employees don't really get into the Walmart style cheering and "woo hoo" cheering. Only Americans like to "woo hoo" - everyone else thinks it's painfully idiotic. Once the American store opening staff leave it will become much more subdued.

 

This is utter nonsense.


That is utter nonsense. You have NO idea about anything outside of the US. Certainly not of other cultures.

post #25 of 26
Quote:
Originally Posted by AlexKasper View Post

You can tell the European employees don't really get into the Walmart style cheering and "woo hoo" cheering. Only Americans like to "woo hoo" - everyone else thinks it's painfully idiotic. Once the American store opening staff leave it will become much more subdued.

It will become more subdued after the Grand Opening day party?? Wow. Really?! Are you sure?

Because here in America, every Apple Store I go into has the entire staff at the front door, high-fiving and hooting and giving out t-shirts to every customer, all day; every single day of the week. I'm surprised it's different in Europe.

post #26 of 26
Originally Posted by Taniwha View Post
That is utter nonsense. You have NO idea about anything outside of the US. Certainly not of other cultures.

 

No one from any country anywhere in the world at any time in the history of human civilization has ever been excited enough about something to cheer for it.

 

Except Americans.

 

This is what you're saying. Talk about utter nonsense.

Originally posted by Relic

...those little naked weirdos are going to get me investigated.
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Originally posted by Relic

...those little naked weirdos are going to get me investigated.
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