Originally Posted by ClemyNX
Agree to everything you said.
The best way for them to keep a dominant position is the same as always, keep making good products. All other rules aren't important.
Market share isn't important either.
This is actually why I think Apple should make the Mac as attractive to "pros" (creative and office drones), because I don't think (as some here do) that Apple will merge the Mac and iOS. Here's why:
The trend in computing these days is device specialization. It's been going on for at least a decade. The Xbox, which some trolls on these forums like to hold up as the shining example of Microsoft Isn't a Failure, is a perfect example of this trend. Look at what an Xbox is: a closed platform, purposefully limited to consuming media, walled garden, tightly-licensed ecosystem, and it's undisputedly popular (sound familiar?). None of these trolls demands that Microsoft "open" the Xbox up so that people can surf the web or write code on the Xbox. You can't even plug in a keyboard and mouse like you can on the PS3.
Or consider the iPod (classic), which was always just a great portable music player. It also doesn't do anything outside of its intended purpose, and yet it sold extremely well. Or consider the e-Ink-based Kindles, which is narrowly purposed for being an electronic book. Sure my e-Ink Kindle can (sorta) surf the web and (sorta) play MP3s, but it's not best suited for that. But neither do I try to read a book on my iPod or Xbox.
See where I'm going with this? Now we get to the tablet. And there's a difference of opinion between Apple's and Microsoft's visions.
Apple sees tablets as another specialized device for people who would (otherwise use their PC) for web surfing, communication, and media consumption, maybe connecting to a TV or camera. Maybe games, maybe some "light" productivity/creative stuff. There are people who dismiss such limitations in tablets, but I think Apple is on to something. For a lot of consumers, this is 90% or even 100% of what they use a computer for, but Apple does it with a better-than-PC level of friction-free convenience (one-click online app and media store, walled garden, media loading, and cloud services that rival Xbox Live). That's what Jobs called "post PC". It's the Xbox formula applied to tablets.
Consequently, this means if the Mac will continue as a distinct platform, it should pursue being the best content creation platform. Everything from media encoding, video editing, photo and image processing, 3D rendering, music creation, DVD authoring, word processing, and coding. This means catering to the Pro market even more. Apple is pursuing a differentiation strategy, while Microsoft's Windows 8 and Surface are pursing an opposing convergence strategy. I think Apple is reading the market correctly. Microsoft may eventually wake up one day and realize that putting a tablet-centric UI on a dual monitor desktop PC without a touchscreen only served to weaken the platform.