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Amazon reportedly developing smartphone with glasses-free 'holographic' 3D display

post #1 of 33
Thread Starter 
Online retailer Amazon is said to be working on a "wide-ranging lineup" of new devices, including a smartphone with a display capable of producing 3D images without the need for special glasses.

Amazon's apparent plans to push even further into the hardware space were revealed on Thursday by The Wall Street Journal, which cited unnamed people familiar with the company's plans. The retailer's rumored 3D-capable smartphone would "use retina-tracking technology" to produce images that appear to "float above the screen like a hologram," author Greg Bensinger wrote.

kindlefire
Amazon's Kindle Fire HD tablet debuted late last year..


The advanced device would apparently allow users to control it by just using their eyes. The three-dimensional image would apparently be visible from all angles ? an improvement from Nintendo's 3DS gaming console, which can only be seen in 3D without glasses from a specific vantage point.

The project is said to be in development at Amazon's "Lab126" facility, which is located in Apple's hometown of Cupertino, Calif. Beyond the 3D smartphone, Amazon is also reportedly working on a set-top box that could compete with the Apple TV.

There's no indication that any of the devices may see the light of day outside of Amazon's top-secret labs. Rumors of an Amazon-built smartphone have persisted for years, though Thursday's claim of an alleged glasses-free 3D display is a new detail.

Amazon already has a major presence in the tablet market, where its Kindle Fire competes directly with Apple's iPad. The online retailer ? known for its low-margin, high-volume business strategy ??significantly undercuts Apple's iPad lineup, with an entry-level Kindle Fire priced at $159.
post #2 of 33
Someday, these tech companies will wake up & realize that nobody cares about 3D.
post #3 of 33

Who in the world wants to view 3D images on a phone...

post #4 of 33
No Smell-O-Vision, too? Disappointed.
post #5 of 33

Didn't 3D quietly die last year?

post #6 of 33

Hmmm I'm not a fan of controlling things with your eyes (except women amiright fellas?) mainly because of the lack of accuracy with what you want it to do. It's kind of like the Galaxy S4's eye-controlled scroll feature, which isn't really functional in real world use. Not to mention the horizontal resolution of the device would have to effectively be doubled (or the 3D view you see will just be half the resolution). Plus the device wouldn't work in vertical mode, it's typically one or the other. I just see too many drawbacks...and I haven't even mentioned the cost to implement it on an already zero margin product.

post #7 of 33

3-D is an interesting animal, it keeps hanging in there, its fun sometimes and I take advantage of it, when its not I don't seem to mind.

post #8 of 33

The HTC Evo, the one with the twin camera's had this stuff two years ago.

 

It wasn't much of a success.

Better than my Bose, better than my Skullcandy's, listening to Mozart through my LeBron James limited edition PowerBeats by Dre is almost as good as my Sennheisers.
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Better than my Bose, better than my Skullcandy's, listening to Mozart through my LeBron James limited edition PowerBeats by Dre is almost as good as my Sennheisers.
Reply
post #9 of 33
Quote:
Originally Posted by normang View Post

Who in the world wants to view 3D images on a phone...

Not me... Unless apple made one 1smoking.gif

2012 27" iMac i7, 2010 27" iMac i7, 2011 Mac Mini i5
iPad Air, iPad Mini Retina, (2) iPhone 5S, iPod Touch 5
Time Capsule 5, (3) AirPort Express 2, (2) Apple TV 3

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2012 27" iMac i7, 2010 27" iMac i7, 2011 Mac Mini i5
iPad Air, iPad Mini Retina, (2) iPhone 5S, iPod Touch 5
Time Capsule 5, (3) AirPort Express 2, (2) Apple TV 3

Reply
post #10 of 33
Amazon needs to make-up its mind if it is a on-line retail business or an IT business; 'no' you cannot be all things to all people unfortunately as the two businesses are too dis-similar and require totally different management. A firm, any firm, only has finite resources and if it focuses these too thinly, it risks not performing any business well and there develops diversion away from the primary business model - this same market fragmentation happened to Sears and it too can happen to Amazon. 'To thy oneself be true'.
post #11 of 33
Quote:
Originally Posted by scotty321 View Post

Someday, these tech companies will wake up & realize that nobody cares about 3D.

Well Holography is a wee but more than 3D in the usual sense. I for one would love a Holodeck 1smile.gif
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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post #12 of 33
Even the very prospect of "Eye control" starts to make me seasick.....
post #13 of 33
Another toy to mess up your eye sight.
post #14 of 33
Quote:
Originally Posted by normang View Post

Who in the world wants to view 3D images on a phone...

 

More to the point, 3D images floating ABOVE the handset screen… and I really have to ask why… what's the point and purpose of having such an interface?

 

I see it a bit like Samsung's "answer a call with a gesture" feature… It's too easy to imagine accidentally answering calls I don't want to answer just by virtue of coming in range of the phone, or when reaching for it to make it stop ringing… oops.

 

I think the "minority report" scene where Tom Cruise stood and whipped through some cool-looking screens using 'air guitar' motions was interesting. But stepping back and thinking of it practically?

 

Try this: Hold your arms out half-extended, and wave them around actively and meaningfully for a 5 full minutes continuously. 

 

Yeah. Did you get all the way to five minutes without needing a break?

 

The same is true of any continuous "air" motion. After awhile, you find yourself really needing the tactile reference, if nothing else but to rest your muscles.

 

I use my computer for HOURS a day continuously, with only brief ergonomic breaks now and then. There is no way I could do the Minority Report thing for anywhere near that long...

 

I doubt I'd want to hold my hand in mid-air over a phone for any extended period OR try maintaining a fixed gaze at a retina-controlled 3D hologram for very long either...

 

It's cool-sounding stuff, and ooh-inspiring in movies, but reality is a different beast sometimes...

post #15 of 33

I bet it's crap.

post #16 of 33
Quote:
Originally Posted by tribalogical View Post

Try this: Hold your arms out half-extended, and wave them around actively and meaningfully for a 5 full minutes continuously. 

 

Yeah. Did you get all the way to five minutes without needing a break?

 

 

 

Considering the obesity problem in the US, this might not be a bad thing.

post #17 of 33
I use a range of state of the are eye-trackers in my research. While technology is at the point where this could be done reliably in a laptop, perhaps even a tablet (with sufficiently spaced stereo cameras, and a good size display), what's being described in this article is nonsense. Also most current technologies work poorly if the user moves w.r.t. the display, or lighting conditions are variable.

Also while people can of course consciously direct their eyes, there are many other cognitive processes that also cause people to shift their visual attention, making eye-tracking very poor as a traditional input method (i.e. touch/mouse replacement ... this is a hugely researched area, and the findings are pretty darn clear). The unnamed source is trying to pump up Amazon's already over-inflated stock price. I guess companies feel they need to try to show they have some "vision" (like google glass), regardless of usefulness or viability.
post #18 of 33
Amozon is trying to sell books and other entertainment not phones! Next we have the Amozon optimized phone if anything!
post #19 of 33
I think people in tech companies are starting to have a lot of fun with really gullible "reporters" and analysts.
post #20 of 33

Weren't "3D" Android phones all the rage a couple years ago? You know, when Apple-bashers used that bullet point, along with "flash", as to why their Android phones were so awesome an iPhone was so pathetic? What happened? Oh yeah, everyone dropped it, because it was complete shit, and a useless gimmick that nobody liked. 

 

As for retina tracking technology, I was playing around with an S4 last weekend, and try as I might, I never got the "eye-tracking" bullshit to work properly once. I would have to tilt my head in extreme ways, and once in a while the screen would randomly scroll. I can't understand how Samsung could actually advertise this as a feature that people would use. Oh wait, yes I can. The way to "win" is to throw as much shittily implemented, gimmick features into your devices as possible, so you have an infinite bullet list of infuriating, useless features that "proves" how much better the phone is than an iPhone. 

 

As for Kindles, I have yet to see a single Kindle Fire in the wild. I'm sure it's a run-away success, so much so that Amazon prefers to keep those sales figures secret. 

post #21 of 33
Quote:
Originally Posted by scotty321 View Post

Someday, these tech companies will wake up & realize that nobody cares about 3D.

 

Are you are not interested in futuristic 3d tablets shown in the movie Avatar? I thought it looked cool.

post #22 of 33

If Amazon is involved it will be cheap, i.e., crappy, ad-based and cheesy! Uh, no thanks.

 

This goes for Google, MS, and the rest of Apple's competitors! :)

post #23 of 33
Quote:
Originally Posted by monstrosity View Post

I bet it's crap.

Ditto! :)

post #24 of 33
Quote:
Originally Posted by Future Man View Post

Amazon needs to make-up its mind if it is a on-line retail business or an IT business; 'no' you cannot be all things to all people unfortunately as the two businesses are too dis-similar and require totally different management. A firm, any firm, only has finite resources and if it focuses these too thinly, it risks not performing any business well and there develops diversion away from the primary business model - this same market fragmentation happened to Sears and it too can happen to Amazon. 'To thy oneself be true'.

Walmart is doing this and destroying every store in its path. Idk why they are successful and others who try to "do everything" are not. Amazon has the money to do this stuff, just like Google. Doesn't mean they will be good at it though.
post #25 of 33
I'd say we're just about due for holograms. Will be interesting to see what this is like!
post #26 of 33
Quote:
Originally Posted by Slurpy View Post

Weren't "3D" Android phones all the rage a couple years ago? You know, when Apple-bashers used that bullet point, along with "flash", as to why their Android phones were so awesome an iPhone was so pathetic? What happened? Oh yeah, everyone dropped it, because it was complete shit, and a useless gimmick that nobody liked. 

 

As for retina tracking technology, I was playing around with an S4 last weekend, and try as I might, I never got the "eye-tracking" bullshit to work properly once. I would have to tilt my head in extreme ways, and once in a while the screen would randomly scroll. I can't understand how Samsung could actually advertise this as a feature that people would use. Oh wait, yes I can. The way to "win" is to throw as much shittily implemented, gimmick features into your devices as possible, so you have an infinite bullet list of infuriating, useless features that "proves" how much better the phone is than an iPhone. 

 

As for Kindles, I have yet to see a single Kindle Fire in the wild. I'm sure it's a run-away success, so much so that Amazon prefers to keep those sales figures secret. 

 

That was when Android phones had "tiny" screens.

Better than my Bose, better than my Skullcandy's, listening to Mozart through my LeBron James limited edition PowerBeats by Dre is almost as good as my Sennheisers.
Reply
Better than my Bose, better than my Skullcandy's, listening to Mozart through my LeBron James limited edition PowerBeats by Dre is almost as good as my Sennheisers.
Reply
post #27 of 33
You are correct Futureman. In addition to all that other stuff they are trying to juggle, Amazon was in a race with Spacex and another company whose name escapes me at the moment, to win a government contract. Spacex won, the other company won recognition but Bezos' model was rejected.

I can see some major E G O at work here with mr.Bezos. What an airbag. This should be the classic American riches to rags story , the opposite of what I said in 1997 about Steve Jobs. I KNEW Jobs was hell bent on redemption and I bought stock! Sometimes the simplest things are so important.
What is really factored into the price is a kind of perpetual sense of disbelief that any company could be as good as Apple is. ~Retrogusto
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What is really factored into the price is a kind of perpetual sense of disbelief that any company could be as good as Apple is. ~Retrogusto
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post #28 of 33
Quote:
Originally Posted by scotty321 View Post

Someday, these tech companies will wake up & realize that nobody cares about 3D.

Sony's way ahead of the curve then.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #29 of 33
"Help me Obi-Wan Kenobi, you're my only hope."
post #30 of 33

It's called autostereoscopic 3D, and the Nintendo 3DS already uses it.

 

I've always felt that it's the only meaningful way to show me something 3D. I am NOT going to wear glasses to do anything. 


Originally Posted by jason98 View Post
Are you are not interested in futuristic 3d tablets shown in the movie Avatar? I thought it looked cool.

 

Representations of future displays are ALWAYS wrong in at least one of three ways.

 

1. The UI has two colors.

2. The medium on which it is being displayed is transparent.

3. If touchscreen, the gestures are objectively wrong.

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
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Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply
post #31 of 33
Quote:
Originally Posted by malta View Post

 

Considering the obesity problem in the US, this might not be a bad thing.

 

I think the Kinect already pretty much proved the point. And, it isn't exactly curing the obesity problem. 

 

Couch potatoes do love their couch potato time. Maybe the retina-based/arm-wavy interfaces will find a happy medium there…

post #32 of 33

Instead of using the small screens as a 3D display Apple should concentrate on a large screen 3D display (e.g. a TV).

 

http://imgur.com/Tyymc3o

 

And use the small devices like the iPhone to create the 3D video content.

 

A perfect "walled garden" business proposition if I ever saw one.

B

post #33 of 33
Originally Posted by BlackSpruce View Post
[glasses]

 

Nope.

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply
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