Originally Posted by MacTac
But you have to wonder why people that buy and use iPods and iPhones don't buy computers from Apple. Something about the equation doesn't add up. As a business I would think Apple would want to sell as much of everything it makes. So why isn't it?
It's mostly because of price. According to Tim, iOS devices have higher profit margins than the Macs but despite that, they hit a price point that is comfortable for a lot of people - with phones, because they are subsidised and with tablets because they have a low entry price. With Macs, they have a higher build quality and they have high margins vs PCs and so you can easily find examples where you can get the same spec PC as a Mac for close to half the price.
Here's a quad-i7 with 8GB RAM and dual 650M SLI for $1000:
Apple's entry HDD-based MBP is $1800.
But, Apple doesn't sell Macs for the volume, they have a quality bar and a profit expectation that they haven't had a reason to compromise on those until recently. The industry is starting to slow down and they'll probably have to gradually bring prices down to sustain their Mac profits but other PC manufacturers that have saturated volume and exhausted their margins will start collapsing around themselves:
Apple sells 75% laptops, 25% desktops and this is pretty much the same across the whole industry so where they are lacking is in cheap laptops. They are making up for this to an extent with iPads as that hits the average sale prices of PC laptops. The most popular size of laptop is 15" by a long way (14" is popular in Asia). To boost Mac sales, they just need to be more aggressive with their laptops.