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Apple's retail stores now earn record $58 per visitor

post #1 of 34
Thread Starter 
For every person who visited an Apple retail store last quarter, the company took in a record setting $57.60 in revenue, according to a new analysis.

Analyst Horace Dediu of Asymco provided a breakdown of how well Apple's retail operations are performing on Monday. The company saw a 7 percent growth in visitors last quarter, with the per-visitor revenue setting a new company record.

Apple Retail


Based on Dediu's findings, Apple's retail stores earn twice as much per square foot as high-end jeweler Tiffany & Co. For each visitor to its stores, Apple earns about $12 in profit.

Over the last year, the average Apple store saw 250,000 visitors per quarter, up from about 170,000 per store in 2010. In the March quarter, the average Apple store netted $13.1 million in revenue, which was the highest level ever for a non-holiday quarter and was up from $12.2 million a year ago.

On Apple's quarterly earnings conference call in April, the company's executives revealed that their retail stores earned $5.2 billion in total revenue in the quarter, up from $4.4 billion a year prior. There were a total of 91 million visitors to Apple stores in the quarter, also up year over year from 85 million.

At the end of the March quarter, Apple had 402 total retail stores around the world, with 151 of those located outside of the U.S. The company plans to open about 30 new stores in total during its fiscal year 2013, while another 20 stores will be remodeled.

Continued success for Apple's retail operations comes in spite of the fact that the company does not currently have a retail chief. The former head of retail at Apple, John Browett, was fired from the company last fall after a short tenure that was marked by strife.

Browett took over for Ron Johnson, who built Apple's retail presence over the span of a decade before leaving for U.S. retailer JC Penney. But Johnson was ousted from that job in April after a series of sweeping changes he instituted didn't bear fruit. That has fueled speculation that Johnson could return to Apple to once again oversee its retail operations.
post #2 of 34

I can say as a happy consumer that my recent (and frequent) visits have been for far more than $58/visit.  My recent contribution had me going there to buy a whole bunch of Airport Extreme's and Express' to upgrade the outdated (and frequently failing) routers and access points in a bunch of apartment units we own.

Ever since we upgraded six months ago, we went from 1-2 calls per month to reset hardware to zero, and everyone's mobile devices / computers, etc have a much better time connecting as well.  Best investment yet if one places a value on time.

Keep up the good work Apple!

post #3 of 34

For some folks living outside urban centers, driving to an Apple Store might cost $58 in gas :)

post #4 of 34
Quote:
Originally Posted by sflocal View Post

I can say as a happy consumer that my recent (and frequent) visits have been for far more than $58/visit.  My recent contribution had me going there to buy a whole bunch of Airport Extreme's and Express' to upgrade the outdated (and frequently failing) routers and access points in a bunch of apartment units we own.

Ever since we upgraded six months ago, we went from 1-2 calls per month to reset hardware to zero, and everyone's mobile devices / computers, etc have a much better time connecting as well.  Best investment yet if one places a value on time.

Keep up the good work Apple!


You provide routers in your apartment bldgs? Nice landlord!

post #5 of 34

Considering that every time I walk by or go into an Apple store it's overflowing with people, that's impressive.

post #6 of 34
Just to be picky ... (and I think it's wrong in the source as well) ... it's $58 per *customer* not per visitor.

In other words people who go in and out and don't buy anything aren't being counted here even though the language says that they are.
post #7 of 34
WS will somehow spin this negative: Apple store revenue per visitor ratio indicates falling margins.
post #8 of 34

"Revenue" ≠ "Earn"

 

Not even ≈ 

 

1hmm.gif

post #9 of 34
Stock crash in 3...2...1...
post #10 of 34
Quote:
Originally Posted by ankleskater View Post

For some folks living outside urban centers, driving to an Apple Store might cost $58 in gas :)

and.... apple.com is still there.  hard to buy at tiffany's online.

 

In the US... I think BestBuy pretty much has all the other cities covered.  And Walmart/Target for that matter for iPhones, iPods, and iPads and even AppleTVs.

 

I like the apple store, and happen to live in a urban area with all five apple stores no more than 12 miles (3 within 5) away.  But I buy a lot of stuff online (even more when I had the edu discount for my kids <wink>);   

 

The stores are placed in areas where you've committed to 'shop'  (in MN it's the trip to the Sprawl of America) which is a good thing for retail.  You've loaded up your Credit Cards, you know you could buy a coat at Macy's or a new Cinema Display, and now it's just a matter of choice.

post #11 of 34
Quote:
Originally Posted by ankleskater View Post


You provide routers in your apartment bldgs? Nice landlord!

I thought the same thing! :) And "Apple" routers at that! :)

post #12 of 34
Quote:
Originally Posted by Gazoobee View Post

Just to be picky ... (and I think it's wrong in the source as well) ... it's $58 per *customer* not per visitor.

In other words people who go in and out and don't buy anything aren't being counted here even though the language says that they are.

Just to be doubly picky, it's likely $58 revenue per visitor, not customer. Not all visitors are customers, of course, but that number is pretty simply derived, and is something you could do yourself in a minute. Simply decide the revenue by the number of visitors and you get the results. Because those numbers are rounded off, it doesn't exactly equal the official dollar amount, but it's close enough. Apple states the number of visitors to its stores, and you shouldn't assume they can't have a count somehow. They don't need someone standing by the door, clicking a counter.
post #13 of 34
Quote:
Originally Posted by ankleskater View Post

For some folks living outside urban centers, driving to an Apple Store might cost $58 in gas 1smile.gif

You knew what it would cost when you bought the Hummer.

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post #14 of 34
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Originally Posted by melgross View Post


Just to be doubly picky, it's likely $58 revenue per visitor, not customer. Not all visitors are customers, of course, but that number is pretty simply derived, and is something you could do yourself in a minute. Simply decide the revenue by the number of visitors and you get the results. Because those numbers are rounded off, it doesn't exactly equal the official dollar amount, but it's close enough. Apple states the number of visitors to its stores, and you shouldn't assume they can't have a count somehow. They don't need someone standing by the door, clicking a counter.

 

Well, I actually *am* going to assume that they don't have a count of "visitors" as there is simply no way they could.  

 

I've been to many Apple stores.  I've never seen anyone with a clicker at the entrance, there are no "electric eyes" and no grids of laser beams to travel through at the doorway.  Every Apple store I go to is also filled with mostly "looky-loos" many of whom won't buy anything at all.  I know I go there lots of times myself and never buy anything and the local stores here are extremely crowded.  You have to turn edgewise just to walk down the aisles most of the time.  

 

Unless Apple has some kind of futuristic minority report style iris scanner operating from the ceiling (which isn't actually invented yet, so  … no), there is no way they could know the number of people visiting their stores.  

 

Therefore, it's "customers" (of which they have an always accurate count), or it's a broadly estimated number that's essentially meaningless.  

 

If it's an estimate, there are so many ways in which it could be inaccurate or that the estimated count could be wrong that I don't think it's worth talking about in any serious fashion.  If it's an actual count of people walking into the stores, someone has to reveal how this magic is done.  

post #15 of 34
Quote:
Originally Posted by ankleskater View Post


You provide routers in your apartment bldgs? Nice landlord!

 

Quote:
Originally Posted by christopher126 View Post

I thought the same thing! :) And "Apple" routers at that! :)


We provide free high-speed internet in our buildings, with each unit having their own private/public IP address.  Each unit is hardwired to a central server room.  It's a perk and incentive to for applicants and its been hugely successful since in San Francisco, most of our tenants are in the tech-industry.  So a happy tenant, is a good tenant in my book.

Because we provide the internet access, I provide the hardware so that folks don't go plugging in their own equipment and potentially screwing something up.  All the Airport Extreme routers (WiFi turned off) are stacked in a locked centralized server room - off limits to tenants - and the airport express access points bolted to a central wall - away from the reach of tenants - in each apartment unit.  Each room in the apartments have LAN ethernet jacks.  They are victorian apartments, but when as we remodeled each unit over the years, we installed LV conduit in the walls so we can feed whatever cabling we want.  Routers have a large UPS battery system, and the access points are battery-backed as well, but all hidden.  Most tenants do not even know where their WiFi access points are.  Apple's Airport hardware also pumps out the strongest WiFi signals so I have no problem hiding the WiFi units behind a hidden wall.  It's full signal strength anywhere in the unit. 

For years we used linksys, netgear, D-link, etc.. but the quality was so bad, connections intermittent, and I'd get off-hour complaints about the Internet being down.  I was the only one using Apple hardware and never had a problem.  So going on that theory, I slowly started replacing the hardware in the problem-units first and when they were running perfectly for a few weeks (and with a faster/stable connection than the old hardware) I pulled the trigger and bought a whole bunch of units to upgrade all the hardware before they too would become a problem.

While iHaters and trolls have plenty to say about the Apple's airport hardware, another reason I decided to use them was that the Airport Utility software is simply the easiest way to manage the hardware.  I can configure / review / monitor everything from the comfort of my iPhone/iPad and some cool network diagnostic apps for my iOS devices, I no longer need to bring my laptop into any of the units.

So yes, I'm a great landlord, my tenants think I'm the best, and my time is valuable so the less time I spend babysitting hardware the better.  I'm so done with the competitors' products.  Pure garbage.

post #16 of 34
Quote:
Originally Posted by AppleInsider View Post

Browett took over for Ron Johnson, who built Apple's retail presence over the span of a decade before leaving for U.S. retailer JC Penney. But Johnson was ousted from that job in April after a series of sweeping changes he instituted didn't bear fruit. That has fueled speculation that Johnson could return to Apple to once again oversee its retail operations.

Browett, you mean? He did 'a series of sweeping changes' and got ousted, no?

Edit: great post sflocal, and a well serving landlord. By any chance, is Hampton on Pruneridge Ave. yours? Those are adjacent to the Apple Campus 2, and I wondered if an offer was made.

http://www.rental-living.com/Communities/The-Hamptons/
Edited by PhilBoogie - 5/20/13 at 12:20pm
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post #17 of 34

Good to know that I have skewed the average with my over $3,000 purchases from Apple's brick and mortar steel and glass stores.

post #18 of 34

The express check out is nice but most people don't know about it.

post #19 of 34
Quote:
Originally Posted by Gazoobee View Post

Just to be picky ... (and I think it's wrong in the source as well) ... it's $58 per *customer* not per visitor.

In other words people who go in and out and don't buy anything aren't being counted here even though the language says that they are.


You are not being picky, you are just being wrong.

 

Just because you don't see anyone counting people walking in and out doesn't mean that Apple isn't tracking that.  Yeah, for everyone who crosses the threshold of an Apple Store, an average of $58 is going to get dropped.  How's the Samsung Store doing?

post #20 of 34
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Originally Posted by tyler82 View Post

Good to know that I have skewed the average with my over $3,000 purchases from Apple's brick and mortar steel and glass stores.

Lol @ the strike through
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post #21 of 34
Quote:
Originally Posted by Gazoobee View Post

Well, I actually *am* going to assume that they don't have a count of "visitors" as there is simply no way they could.  

I've been to many Apple stores.  I've never seen anyone with a clicker at the entrance, there are no "electric eyes" and no grids of laser beams to travel through at the doorway.  Every Apple store I go to is also filled with mostly "looky-loos" many of whom won't buy anything at all.  I know I go there lots of times myself and never buy anything and the local stores here are extremely crowded.  You have to turn edgewise just to walk down the aisles most of the time.  

Unless Apple has some kind of futuristic minority report style iris scanner operating from the ceiling (which isn't actually invented yet, so  … no), there is no way they could know the number of people visiting their stores.  

Therefore, it's "customers" (of which they have an always accurate count), or it's a broadly estimated number that's essentially meaningless.  

If it's an estimate, there are so many ways in which it could be inaccurate or that the estimated count could be wrong that I don't think it's worth talking about in any serious fashion.  If it's an actual count of people walking into the stores, someone has to reveal how this magic is done.  

A store like Apple will always have security cams. In addition, they probably have entrance lasers. If they dont have the latter, My theory is they take hourly photos and count.
post #22 of 34
Quote:
Originally Posted by jungmark View Post


A store like Apple will always have security cams. In addition, they probably have entrance lasers. If they dont have the latter, My theory is they take hourly photos and count.

Photos not allowed, also not by their employees, nor the Store itself.

My guess is the security, nope, employees at the door with their iPads under their arm. At least, that's what I see at the Store in Amsterdam.
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post #23 of 34
Call me foolish but no body in their right mind would stop into an Apple store unless they intended to buy something. Lets face it the crowds and the stupid effort to find somebody to pay for your new junk means you have to be motivated in the first place to step into an Apple store.

Hopefully when retail gets the new boss he will bring back a time tested feature. That's right the cash register and checkout counter.
post #24 of 34

Okay. You're foolish.
 

post #25 of 34
Quote:
Originally Posted by melgross View Post


Just to be doubly picky, it's likely $58 revenue per visitor, not customer. Not all visitors are customers, of course, but that number is pretty simply derived, and is something you could do yourself in a minute. Simply decide the revenue by the number of visitors and you get the results. Because those numbers are rounded off, it doesn't exactly equal the official dollar amount, but it's close enough. Apple states the number of visitors to its stores, and you shouldn't assume they can't have a count somehow. They don't need someone standing by the door, clicking a counter.

 

When even a Lightning cable costs you ~$20, $58 doesn't seem that far off. Although I'm sure it takes into account visitors for repairs as well.

post #26 of 34

You have to believe Apple is counting the number of people coming into the store in some fashion.  There are many ways to do it.  Is it 100% accurate?  Of course not.  Is one person leaving and entering the store counted multiple times?  On many occasions, yes.

 

Larger stores, such as WalMart deploy systems that track individual MOVEMENT in a store.  Their computers can track which route you take and where you stop, and for how long.  It's quite impressive technology.

 

I've demoed software in my store that can use just a single camera pointed at the door and do facial recognition to count the people coming into the store.  The cost for this is quite minimal.

 

There's also a system now that will track WIFI connection attempts.  Got your phone in your pocket with WIFI turned on?  Yep, it'll log that attempt and track how long you were in the store.

 

Retail is HUGE on measuring any and everything associated with customer behaviors.  Stuff is placed where it is because of some measured performance, not just 'because'

post #27 of 34

Why are people being so picky about "customer" vs. "visitor"??  Lighten-up people!

If one hundred people "walk" into a store, and and the store made $10,000 that day, it's $100/person.  Who cares that if only 10 of those people were the ones that bought something?  It's just simple averaging, nothing more.  Jeez!

post #28 of 34
Quote:
Originally Posted by wizard69 View Post

Call me foolish but no body in their right mind would stop into an Apple store unless they intended to buy something. Lets face it the crowds and the stupid effort to find somebody to pay for your new junk means you have to be motivated in the first place to step into an Apple store.

Hopefully when retail gets the new boss he will bring back a time tested feature. That's right the cash register and checkout counter.

Not true. Some folks may want to check out the iDevices or check their email or dream of getting an iMac if he has the money.
post #29 of 34
Quote:
Originally Posted by wizard69 View Post

Call me foolish but no body in their right mind would stop into an Apple store unless they intended to buy something. Lets face it the crowds and the stupid effort to find somebody to pay for your new junk means you have to be motivated in the first place to step into an Apple store.

Hopefully when retail gets the new boss he will bring back a time tested feature. That's right the cash register and checkout counter.

 

Quote:

Originally Posted by jungmark View Post


Not true. Some folks may want to check out the iDevices or check their email or dream of getting an iMac if he has the money.

Indeed. There are folks going for their one-on-one training, to have something fixed or just to browse. Crowds tend to attract more people.

post #30 of 34
Quote:
Originally Posted by PhilBoogie View Post


Photos not allowed, also not by their employees, nor the Store itself.

My guess is the security, nope, employees at the door with their iPads under their arm. At least, that's what I see at the Store in Amsterdam.


Photos are not allowed? Why not? After all, security videos, which are definitely allowed, are really a sequence of photos.

post #31 of 34
Quote:
Originally Posted by techguy911 View Post

Considering that every time I walk by or go into an Apple store it's overflowing with people, that's impressive.


Not just overflowing, but literally stinking of people. Many Apple stores smell like locker rooms at a gym. Apple needs to work on iFreshener.

post #32 of 34
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Originally Posted by ankleskater View Post

Quote:
Originally Posted by PhilBoogie View Post

Photos not allowed, also not by their employees, nor the Store itself.


My guess is the security, nope, employees at the door with their iPads under their arm. At least, that's what I see at the Store in Amsterdam.


Photos are not allowed? Why not? After all, security videos, which are definitely allowed, are really a sequence of photos.

I walked in with my DSLR and asked if it was ok to take pictures. They said no, I said I wanted to photograph the building, the roof. They said no. Maybe it's okay if you don't ask and take out your iPhone, I dunno.
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post #33 of 34
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Originally Posted by PhilBoogie View Post

I walked in with my DSLR and asked if it was ok to take pictures. They said no, I said I wanted to photograph the building, the roof. They said no. Maybe it's okay if you don't ask and take out your iPhone, I dunno.

There's a diff. Are you an employee? It is private property, so they can tell non employees not to take pictures.
post #34 of 34
Quote:
Originally Posted by jungmark View Post

Quote:
Originally Posted by PhilBoogie View Post

I walked in with my DSLR and asked if it was ok to take pictures. They said no, I said I wanted to photograph the building, the roof. They said no. Maybe it's okay if you don't ask and take out your iPhone, I dunno.

There's a diff. Are you an employee? It is private property, so they can tell non employees not to take pictures.

No, a customer. And yes, it might be ok for employees, but I think there might be a privacy issue about taking pictures of the visitors / customers.
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