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Microsoft caught lying about tablet size in comparison to Apple's iPad

post #1 of 83
Thread Starter 
In an attempt to draw interest away from Apple's iPad, Microsoft has set up a tablet comparison page that falsely presents the iPad as having a smaller screen than a Windows tablet with less screen area.

Microsoft iPad comparison
Source: Microsoft


Microsoft presents a series of four tablet devices running either Windows 8 or Windows RT, but the default comparison pits a full size 9.7 inch iPad against the 10.6 inch Asus VivoTab Smart.

However, as noted by blogger Elliot Temple of Curi.us, Microsoft's comparison graphics are not to scale.

"Microsoft has drawn a 10.1 inch tablet 36% larger than a 9.7 inch tablet," Temple wrote, pointing out that the iPad actually has a screen area of 45.16 square inches, while the Asus tablet is actually 3.5 percent smaller at 43.56 square inches, "not 36% more as Microsoft depicts."

Microsoft iPad comparison
Source: Microsoft


Microsoft doesn't just imply the Windows device is bigger; the site actually states that the ASUS VivoTab Smart "has a bigger touchscreen," when in fact it does not. Microsoft also points out that the Asus product has a lower battery life rating, is slightly thicker, and weights slightly less.

One detail Microsoft doesn't mention: the current iPad has sported a Retina Display with a resolution of 2048 by 1536 for years now, while the new Asus Windows tablet has an "HD" resolution of just 1366 x768, more comparable to the original iPad from three years ago.

iPad can't run our apps that we won't sell you



Microsoft also draws attention to the fact that "the only consumer Office app the iPad can run is OneNote," an interesting claim from the only company that has the power to port Microsoft Office apps to the iPad. The company is already rumored to have done this but is apparently withholding their release until all hope is lost for Windows tablets.

Office


Microsoft also notes that the Asus tablet ships with ports for attaching HDMI and SD cards; Apple sells such dongles separately but also offers the technology to access external screens and storage wirelessly via AirPort and iCloud.

A fourth unfavorable comparison Microsoft makes is contrasting Apple's included 5GB of iCloud storage with the free 7GB it offers via SkyDrive. However, iPad users can access both Apple's iCloud and Microsoft's SkyDrive, meaning that it effectively provides 12GB of "free cloud storage" to anyone who wants to sign up for both.

The high cost of Windows baggage



Microsoft lastly compares the two models on price, depicting the iPad as $699 in comparison to the $449 Asus tablet, both at 64GB. However, Windows consumes much more storage than iOS does, so the free space Microsoft is giving it also is taking away.

On Windows tablets like the Asus, a full 8GB of storage is consumed by a "recovery partition," leaving, after Windows and other bundled software, just 33GB free, about half of the advertised storage. The list price of the Asus tablet is $499 ($420 on Amazon), and 64GB is the cheapest model available.

Apple's full size iPad also starts at $499 (with models as low as $410 on Amazon). Apple's iOS also consumes much less storage, only around 4GB. A 32GB iPad has over 28GB free, making pure price per GB comparisons misleading.

Microsoft also makes no mention of Asus' NFC feature, promoted as "tap and Explore: simple interaction with other NFC enabled devices" on the Asus website. NFC has failed to capture much attention among consumers a year after Google, Microsoft and their partners have tried to leverage it as a differentiating feature that Apple has chosen not to support.

Microsoft spent two years reworking its failed Windows Slate PC efforts in order to more effectively compete with Apple's iPad, which has been eating its way into both consumer and enterprise markets, gobbling up conventional PC sales.

The moves included a two pronged effort to target both desktop PC users with iPad-like features and a tablet-optimized version of Windows capable of running on more efficient ARM hardware like the iPad (but incapable of running conventional Windows software).

Both efforts have failed to gain traction.
post #2 of 83
Yeah I sensed something was off about the iPad in that video.. it seemed to have the bezel of an iPad with the size of an iPad mini. You know, to make the iPad look as ugly as possible. Pretty disgusting dishonesty.
post #3 of 83
This article should have said 1. MS lies about screen size. 2. New iPads actually start from $329. End of article.
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post #4 of 83

Imagine that!  Microsoft lying.  Show how desparate they are with complete and total failure windows tablets are.

post #5 of 83
Quote:
Originally Posted by AppleInsider View Post

In an
Microsoft presents a series of four tablet devices running either Windows 8 or Windows RT, but the default comparison pits a full size 9.7 inch iPad against the 10.6 inch Asus VivoTab Smart.

However, as noted by blogger Elliot Temple of Curi.us, Microsoft's comparison graphics are not to scale...

On Windows tablets like the Asus, a full 8GB of storage is consumed by a "recovery partition," leaving, after Windows and other bundled software, just 33GB free, about half of the advertised storage. The list price of the Asus tablet is $499 ($420 on Amazon), and 64GB is the cheapest model available.

Apple's full size iPad also starts at $499 (with models as low as $410 on Amazon). Apple's iOS also consumes much less storage, only around 4GB. A 32GB iPad has over 28GB free, making pure price per GB comparisons misleading….
 

 

 

I understand that puffing is a legal practice in marketing and sales but this goes way beyond that. This is deceptive and outright fraudulent in some cases. I wonder what the UK judge would have to say about this -- my bet is it would be a lot more than "its not as cool". I bet they are not running this advert in the UK.

 

1oyvey.gif

post #6 of 83
Quote:
Originally Posted by Phrosty23 View Post

This isn't as bad as Apple photoshopping the heck out of Samsung phones to make them appear almost identical to iPhones for their lawsuits.

@ireland, the ad is comparing 64gb models to each other. If you want to go with the Mini, it's $529.

 

Nice 1st post. Love people who register on Apple sites just to post comments like these. Justifying/defending something like this just to find an excuse to bash Apple because of a previous incident, (which is different in so many ways, because what was being compared were software elements)  because of how much you despise the company. Apparently nothing was worth registering for until this very moment, to make this very comment. I'm sure we'll see a bright future of trolling from you. 


Edited by Slurpy - 5/23/13 at 1:57pm
post #7 of 83
Wait, Microsoft lies? In other news, water is still wet.
post #8 of 83
@phrosty23

Apple wasn't making size comparisons, the images were to dispute general software characteristics of the Lawsuit. The images were on different pages, and both images were not to scale. Size or scale was not part of the lawsuit.

This is a direct comparison in size and even stated as larger, yet it is not.
post #9 of 83
Well known sign of inadequacy, lying about your size that is. 1biggrin.gif
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post #10 of 83
Originally Posted by AppleInsider View Post

Microsoft spent two years reworking its failed Windows Slate PC efforts in order to more effectively compete with Apple's iPad, which has been eating its way into both consumer and enterprise markets, gobbling up conventional PC sales.

 

Evidently two years of rework wasn't enough.  Of course, it was a lose-lose proposition for Microsoft from the very start.  I think there were only three possible scenarios for Surface vs. iPad:

 

- The "success" scenario: Surface becomes a raging success equalling or surpassing iPad sales.  Surface hardware revenues soar beyond whatever MS can eke out of Xbox.  But, because Surface's Windows RT / Pro apps and OS updates are much cheaper than legacy Windows + Office software licenses and updates, the company's overall revenue drops.  Apple still makes money on iPad, selling to consumers and enterprise, still hurting Microsoft's profitability.  But it's a two-horse race: Surface and iPad.  MS actively iterates Surface and releases a Surface mini to broaden the line.

 

- The "don't care" scenario: Surface sales are moderate but still "successful."  Surface hardware revenue is not stellar, but gives the business some sustainability.  And again, because Surface's Windows RT / Pro apps and OS updates are much cheaper than legacy Windows + Office software licenses and updates, the company's software revenue drops.  It's break-even.  MS could flip a coin: keeping Surface or canceling it makes little or no difference to their overall revenue.  They decide to keep marketing it because it makes them look relevant and modern.

 

- The "nightmare" scenario: Surface sales are dismal.  iPad continues to dominate in the consumer and corporate pad computing markets, disrupting the legacy PC markets that Microsoft once thought they had locked up in perpetuity.  The Surface division operates at a loss, and Microsoft's overall revenues decline due to the iPad onslaught.  They decide to continue marketing Surface because they think it makes them look relevant and modern, even though it costs them plenty of money and in reality makes them look foolish and out of touch.  They hype Xbox more, because it is their only successful post-PC device.

 

I think we all know which scenario is now playing out.

 

 


Originally Posted by AppleInsider View Post

Both efforts have failed to gain traction.
 

The market has spoken.  Windows 8 and Surface have both been Zuned.

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post #11 of 83
"One detail Microsoft doesn't mention: the current iPad has sported a Retina Display with a resolution of 2048 by 1536 for years now, while the new Asus Windows tablet has an "HD" resolution of just 1366 x768, more comparable to the original iPad from three years ago"

that is also misleading... you do not get 2048X1536 real estate on an ipad... you do get the full work environment of 1366X768 using windows 8

you cant do a direct resolution comparison - the OS is using the resolution in different ways.
post #12 of 83

This is deliberate lying and false advertising. Owners who have been duped and misled should sue.


Edited by Apple ][ - 5/23/13 at 2:03pm
post #13 of 83

As for the one post geniuses that are posting in this thread.

 

Samsung's own lawyers couldn't even tell the difference between a real life iPad and real life Galaxy Tab. Apple doesn't need to intentionally manipulate any images in order to prove it's point.

 

Epic fail: Samsung’s own lawyers can’t tell a Galaxy Tab 10.1 from an iPad
http://www.digitaltrends.com/mobile/samsung-has-terrible-lawyers/#ixzz2U9RttU1h 
 

post #14 of 83

Give it a couple hours then we'll hear the 'real' truth. It was one guy in the art department who took it upon himself to edit the photos without approval from his manager. The artist has been fired and the page will be updated with more accurate images as soon as possible. Microsoft wants to reiterate that we sincerely regret and apologize for any misinformation that was accidentally displayed on our web page. We strive to always present our products honestly and in fair comparison to our competitor's products no matter how inferior they happen to be.

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post #15 of 83

Um the only one lying is the one who wrote this article.

They cropped the picture to make the Asus look bigger

and then complain about it.

 

The actual video is real to size :

https://www.youtube.com/watch?v=86JMcy5OqZA

 

You're right the actual usable space is smaller with Windows full 8 on it and a backup partition - which ipad doesn't have.

So what they did was just compare hardware used - regardless of space used features.

post #16 of 83

Quote:
Originally Posted by Phrosty23 View Post

This isn't as bad as Apple photoshopping the heck out of Samsung phones to make them appear almost identical to iPhones for their lawsuits.

@ireland, the ad is comparing 64gb models to each other. If you want to go with the Mini, it's $529.

 

 

Quote:
Originally Posted by Slurpy View Post

 

Nice 1st post. Love people who register on Apple sites just to post comments like these. Justifying/defending something like this just to find an excuse to bash Apple because of a previous incident, (which is different in so many ways, because what was being compared were software elements)  because of how much you despise the company. Apparently nothing was worth registering for until this very moment, to make this very comment. I'm sure we'll see a bright future of trolling from you. 

 

I dont see him anywhere defending Microsoft. He was just pointing out the fact that in legal documents, Apple change the sizes on Samsung phones to match the size of the iPhone.

post #17 of 83
I know noticed there comparisons fishy, obviously they were, they are pointing out very wrong in truthful points!
post #18 of 83
"Microsoft also draws attention to the fact that "the only consumer Office app the iPad can run is OneNote," an interesting claim from the only company that has the power to port Microsoft Office apps to the iPad. The company is already rumored to have done this but is apparently withholding their release until all hope is lost for Windows tablets. "

I'd say the time has now come. All hope is LOST for windows tablets. Those bricks were DOA and nothing is changing that. Microsoft is deprecated
post #19 of 83
Quote:
Originally Posted by Damn_Its_Hot View Post

 

I understand that puffing is a legal practice in marketing and sales but this goes way beyond that.

Did you really need to quote the entire (really any of this) article?

post #20 of 83

No way. Steve Ballmer sees himself as a tough guy who made his millions the hard way...he fought tooth and nail for them and no upstart Apple computer is going to cut into his success.  Microsoft is used to lying about their software with check boxes that said they had "features a,b,c,d,e,f" and their competitors had only a few of these features or charged more money for the same features.  The truth is the Microsoft software never functioned as well and crashed more regularly so the real feature of usefulness was not even there.  This ad will stay in place until the courts force them to change it or they are so embarrassed by the response on the web, that they quietly edit it without admitting anything was wrong.

post #21 of 83
Quote:
Originally Posted by jabberwolf View Post

Um the only one lying is the one who wrote this article.

They cropped the picture to make the Asus look bigger

and then complain about it.

I took the time to draw it up in Illustrator by the numbers and this it what it looks like. Not so far off but enough to make you wonder.

 

 

And BTW I did go to Microsoft's web page first to make sure what they were presenting.

 

http://windows.microsoft.com/en-us/windows-8/compare#t1=asus-vivotab-smart


Edited by mstone - 5/23/13 at 2:32pm

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post #22 of 83
Quote:
Originally Posted by Slurpy View Post

Nice 1st post. Love people who register on Apple sites just to post comments like these. Justifying/defending something like this just to find an excuse to bash Apple because of a previous incident, (which is different in so many ways, because what was being compared were software elements)  because of how much you despise the company. Apparently nothing was worth registering for until this very moment, to make this very comment. I'm sure we'll see a bright future of trolling from you. 

No they photoshopped the Samsung Galaxy Tab 10.1 to resemble the iPad even more.
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post #23 of 83

Is there any to point to comparing a dud non-starter to the iPad?

 

Let's see the iPad measured against a device that consumers actually care about. 

post #24 of 83
I just wanted to comment real quick about the 8GB recovery partition. Windows 8 includes a program that offloads the recovery partition to a USB stick and then deletes and merges the space into C:. All Windows 8 tablets also include a MiniSD card slot for additional storage, I use mine for Skydrive.
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post #25 of 83
I see a lot more windows lovers here than usual… As far as some of the people saying that Apple and Microsoft are equally dishonest, I would say it's obvious that you are overlooking Microsoft's tactics. if we are going to take every piece of evidence into account that has ever happened, I'm sure Microsoft would have a much longer list of offenses anyway. Lately, Microsoft has been been misleading everyone about just about every company, like calling Google scroogled and their parody of the Gmail man. I'm definitely not a fan of these tactics.

Over all, I'd say it's typical that Microsoft misrepresented the iPad like this.
post #26 of 83
Quote:
Originally Posted by jabberwolf View Post

Um the only one lying is the one who wrote this article.

They cropped the picture to make the Asus look bigger

and then complain about it.

 

The actual video is real to size :

https://www.youtube.com/watch?v=86JMcy5OqZA

 

You're right the actual usable space is smaller with Windows full 8 on it and a backup partition - which ipad doesn't have.

So what they did was just compare hardware used - regardless of space used features.

 

I love how apple users are so butt hurt about this they need to create a lie to claim that someone is lying!!

What the hell "video" are you talking about? It's the size representation on microsoft's website it refers to:  http://windows.microsoft.com/en-us/windows-8/compare#t1=asus-vivotab-smart

post #27 of 83

Here's the missing comparison graphic

 

 

 

 


Edited by bobborries - 5/23/13 at 4:50pm
post #28 of 83
I think the blog source is making a mountain out of a ant hill.

No where on that site does it say that the Asus is 10.6", that is the size of the Surface RT, (which would be 48.05 square inches vs 45.16 square inches for the iPad). And I don't see anywhere where it says they claim it has a "bigger" screen. It's possible they updated it after finding the error, but no one made a screen shot of it, so...I don't know what to think here other than Daniel copied a bloggers info without actually checking on it himself.

The disclaimer at the bottom says the images are not to scale. If there was text saying "actual size for comparison", then you guys would have something to gripe about. The Asus, Dell, and Surface were all cropped to the same size according to their bezel's outer perimeter. So a little bit of intelligence and common sense tells you it isn't to scale when one of them has a 10.6" screen and the other two have a 10.1" screen. The HP ENVY x2 is 11.6" (57.53 square inches), and displayed the smallest out of all of them. Shouldn't HP be the one who's pissed here by this logic?

You guys really need to get out if you get your panties all bunched up over an ad that passes all legal guidelines.
post #29 of 83
Quote:
Originally Posted by AppleInsider View Post

A fourth unfavorable comparison Microsoft makes is contrasting Apple's included 5GB of iCloud storage with the free 7GB it offers via SkyDrive. However, iPad users can access both Apple's iCloud and Microsoft's SkyDrive, meaning that it effectively provides 12GB of "free cloud storage" to anyone who wants to sign up for both.

That's a little bit of a stretch.  SkyDrive is presumably pretty deeply integrated (I'll assume, correct me if wrong) into Windows 8, whereas it's only useable from the iPad as an app, so you'll be hard pressed to get other apps to save changes to SkyDrive unless developers have added their own support for that.

 

Also, Apple "effectively provides 12 GB of free storage"?  Come on now.  If you're going to be that loose then you may as well throw in Google Drive, Dropbox, Box, and any other cloud vendors with freebies into the mix and say that Apple provide dozens of gigabytes of free storage.  Hell, people could sign up to multiple accounts for each and have unlimited free storage.

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post #30 of 83
> the ASUS VivoTab Smart "has a bigger touchscreen,"
The keyword here is 'touchscreen', which includes the bezel.
In inches Microsoft is wrong:
iPad 7.31 * 9.5 = 69.46 vs VivoTab 6.7 * 10.3 = 69.01 (Staples.com)

But in millimeters Microsoft is correct:
iPad 185.7 * 241.2 = 44,790.8 vs VivoTab 171 * 262.5 = 44,887.5

Measurements are from manufacturer's website.
post #31 of 83

You want Office on your iPad?

Onlive.

Next impossible task?

post #32 of 83
Quote:
Originally Posted by Badbullet View Post

I think the blog source is making a mountain out of a ant hill.
 

As far as the images go, the most likely explanation is the simplest one:

 

The page developer is probably not an expert at sizing graphics exactly, and/or wanted the bezels to line up nice and pretty.  (I'd even half bet that their boss made them do that, so it'd look better.)

 

The best move is to write MS and let them know about the goof, and see if they change it.  Looks like they already removed the "bigger touchscreen" part.


Edited by KDarling - 5/23/13 at 4:03pm
post #33 of 83
Quote:
Originally Posted by Phrosty23 View Post

This isn't as bad as Apple photoshopping the heck out of Samsung phones to make them appear almost identical to iPhones for their lawsuits.

@ireland, the ad is comparing 64gb models to each other. If you want to go with the Mini, it's $529.

 

 

What a load of crap. Full disclosure please. Do you work for either Microsoft, Samsung, or one of their partner, affiliate or PR companies?

post #34 of 83
Quote:
Originally Posted by digitalclips View Post

Well known sign of inadequacy, lying about your size that is. 1biggrin.gif

 

I got a sudden mental image of a Microsoft tablet driving a monster truck.

post #35 of 83
Quote:
Originally Posted by agramonte View Post

"One detail Microsoft doesn't mention: the current iPad has sported a Retina Display with a resolution of 2048 by 1536 for years now, while the new Asus Windows tablet has an "HD" resolution of just 1366 x768, more comparable to the original iPad from three years ago"

that is also misleading... you do not get 2048X1536 real estate on an ipad... you do get the full work environment of 1366X768 using windows 8

you cant do a direct resolution comparison - the OS is using the resolution in different ways.

Not sure what you mean by do not get the full screen real estate. The higher resolution on the screen real estate is what makes it retina.
post #36 of 83

KDarling, that is more than likely the easiest way to explain it. Working in the graphics and advertising field, I've seen plenty of things slapped together in such a manner, without anyone ever second guessing it. It was just a picture cropped and placed. In this case, if all of them had to be of accurate scale, then everything would have been tiny next to the HP, and graphically would have looked weird on the page. I work more on the engineering 3D side of things, but have seen plenty of graphic artist coworkers with no care in the world for specs and reality.

 

And if they did have the word "bigger" in it before and removed it, that's all perspective. Bigger in length, but not width, nor in a squared measurement. But it would display a HD movie larger. Ads are ads, and will use one advantage to tell how it is better in some way. Just like people do with their resumes. They might have used a piece of software once, so it goes on the resume that they have some experience with it.

post #37 of 83
Quote:
Originally Posted by jabberwolf View Post

Um the only one lying is the one who wrote this article.

They cropped the picture to make the Asus look bigger

and then complain about it.

 

The actual video is real to size :

https://www.youtube.com/watch?v=86JMcy5OqZA

 

You're right the actual usable space is smaller with Windows full 8 on it and a backup partition - which ipad doesn't have.

So what they did was just compare hardware used - regardless of space used features.

 

I love how apple users are so butt hurt about this they need to create a lie to claim that someone is lying!!

 

Except for the text of the ad that says the ASUS "has a bigger touchscreen" when it clearly doesn't? And why reference You Tube? Microsoft has all the egregious nonsense right on their own website:

 

http://windows.microsoft.com/en-us/windows-8/compare#t1=asus-vivotab-smart

 

 

post #38 of 83
Quote:
Originally Posted by gvisser View Post

> the ASUS VivoTab Smart "has a bigger touchscreen,"
The keyword here is 'touchscreen', which includes the bezel.
In inches Microsoft is wrong:
iPad 7.31 * 9.5 = 69.46 vs VivoTab 6.7 * 10.3 = 69.01 (Staples.com)

But in millimeters Microsoft is correct:
iPad 185.7 * 241.2 = 44,790.8 vs VivoTab 171 * 262.5 = 44,887.5

Measurements are from manufacturer's website.

That wouldn't even make sense. They are both units of measure for length. They obviously rounded up for the other thing when converting to mm. The iPad: 185.67x241.3, the other thing: 170.18x261.62.
post #39 of 83
Quote:
Originally Posted by Ireland View Post

This article should have said 1. MS lies about screen size. 2. New iPads actually start from $329. End of article.

3. MS says that iPad will only do one thing at a time. Clearly false.

It won't be long before Apple's lawyers go after them.
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post #40 of 83
Quote:
Originally Posted by agramonte View Post

"One detail Microsoft doesn't mention: the current iPad has sported a Retina Display with a resolution of 2048 by 1536 for years now, while the new Asus Windows tablet has an "HD" resolution of just 1366 x768, more comparable to the original iPad from three years ago"

that is also misleading... you do not get 2048X1536 real estate on an ipad... you do get the full work environment of 1366X768 using windows 8

you cant do a direct resolution comparison - the OS is using the resolution in different ways.

What the heck are you talking about?

 

Every single of the 2048x1536 pixel on the iPad screen is addressable, it is real screen estate. 

 

But it's a portable touch device, buttons and UI widgets have to be big enough to be usable with fingers, and text has to be big enough to be readable since it's a small screen (compared to a 17-24" desktop computer screen). It would be pretty stupid for developers to treat it like a 17" display and make UI widgets that are 20 pixels high.

 

Of course Windows 8's desktop mode on tablets can provide more "real-estate" by making everything too small to be used with touch and making text hard to read.

 

You'll say that the desktop mode is not meant to be used with touch? This doesn't make the low-resolution of Windows 8 tablets any better. If anything it's making things worse for all the minuscule text which would benefit from a high DPI display.

 

Too bad Windows 8's desktop mode have a lot of problems with running programs in "HiDPI" mode, which is probably why we don't see retina caliber non-RT Windows 8 tablets.


Edited by VL-Tone - 5/23/13 at 5:01pm
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