In an invitation sent out to members of the press on Monday, Samsung teased that the company will introduce new products to its Galaxy and Ativ lineups. Galaxy is the brand Samsung uses for its electronics powered by Google's Android platform, while Ativ represents devices running Windows Phone, Windows RT and Windows 8.
Samsung's event will be held just 10 days after Apple's own keynote presentation at its annual Worldwide Developers Conference. There, Apple has to show off new versions of both its iOS and OS X platforms.
It's also expected that Apple will introduce upgraded MacBook models at WWDC featuring Intel's latest-generation Haswell processors. The company is not expected, however, to launch new iPhones or iPads until later this year.
It's unknown exactly what devices Samsung plans to introduce, aside from additions to its Galaxy and Ativ lineups, but the company did accidentally leak images of its forthcoming Galaxy S4 mini on its apps website this weekend. When sorting the company's large smartphone lineup, a thumbnail of Galaxy S4 mini models could be viewed.
Samsung's press conference will begin at 2 p.m. Eastern time, 8 p.m. local time in London. The event will be live streamed via Samsung Mobile's official YouTube account.
In addition to being in close proximity to Apple's WWDC, the Samsung media event will also occur less than a week before Microsoft's annual Build developer conference. That event runs from June 26 through 28 in San Francisco.