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Apple's Ive played 'key' role in developing upcoming iOS 7

post #1 of 41
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During his interview at the D11 conference, Apple CEO Tim Cook noted that the company's Senior Vice President of Industrial Design Jonathan Ive was key in creating the next generation operating system set to be unveiled at WWDC in June.

Tim Cook
Apple CEO Tim Cook at the D11 conference. | Source: AllThingsD


Walt Mossberg of AllThingsD's asked Cook about Ive's involvement in Apple's forthcoming iOS 7, set for reveal at the company's Worldwide Developers Conference next month.

?Yes. Jony is really key,? Cook said.

He went on to say describe the management shake up that occurred last fall which ultimately led to the axing of then iOS chief Scott Forstall.

"What we did last fall was change things up, to really ramp up our innovation," Cook said. "The key in the post-PC era for having a great product is incredible hardware, incredible software, and incredible services, and to combine them so you can't tell what's what. The magic is at the intersection."

When probed on Forstall's departure, Cook had nothing to say, instead deflecting the question to focus on the progress being made in iOS and OS X.

?We recognized that Jony had contributed significantly to the look and feel of Apple for many, many years and could do that for software as well, and I think it?s absolutely incredible," Cook said of Ive.

As for the general state of affairs in Apple's two flagship operating systems, Cook appears pleased with the results.

"Now it's seven months later, and I think it's been an incredible change," he said. "Craig [Federighi] is running iOS and OS X, which has been fantastic."

Federighi took his post as part of the change last fall.

Cook said "the future of iOS and OS X" will rollout at WWDC 2013 in June.
post #2 of 41
Originally Posted by AppleInsider View Post
Cook said "the future of iOS and OS X" will rollout at WWDC 2013 in June.

 

Ah, FRIG, they're gonna unify them too soon.

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
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Originally Posted by helia

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post #3 of 41
Looking forward to the new look. Maybe a hint of the minimalist early days but modernized. It's time for a refresher.
post #4 of 41
I know I'm excited about what's coming at WWDC. Especially the new Mac Pro mentioned above ... oh wait a minute ... it wasn't.
Been using Apple since Apple ][ - Long on AAPL so biased
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Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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post #5 of 41
Quote:
Originally Posted by Tallest Skil View Post

 

Ah, FRIG, they're gonna unify them too soon.

 

They may unify them somewhat, but not "go stupid" like Microsoft. I do hope to see iWork for both the Mac and iDevices to grow a lot of new features. Pages and Numbers don't need a lot of new features, if Apple focuses on the ones most enterprise and education users need the most.

"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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post #6 of 41
Quote:
Originally Posted by Tallest Skil View Post

Ah, FRIG, they're gonna unify them too soon.

If Apple didn't just shoehorn the iPhone UI into the iPad — unlike what happened with Android tablets in 2010 and Windows tablets for 2 decades prior — I don't think you need to worry about Mac OS X and the 3 iOS UIs becoming one entity. They will surely continue to share underlying code and become more unified where it's effective (e.g.: Renaming of similar apps, QTX engine, frameworks, services unification, and other low level items) but they will still need to be unique UIs if they are going to still be functional.

The most radical I could possibly conceive, if I'm being very generous, is having iOS apps run on the Mac, which is something that someSamsung devices allow, but that's only if there is a real use for that over just being gimmicky. I certainly don't see one but I'm open to suggestions.

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #7 of 41

He sure uses the word "incredible" a lot.

post #8 of 41
Quote:
Originally Posted by anantksundaram View Post

He sure uses the word "incredible" a lot.

For WWDC we can play Tim Cook's "Incredible" Drinking Game.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #9 of 41
Quote:
Originally Posted by Macky the Macky View Post

 

They may unify them somewhat, but not "go stupid" like Microsoft. I do hope to see iWork for both the Mac and iDevices to grow a lot of new features. Pages and Numbers don't need a lot of new features, if Apple focuses on the ones most enterprise and education users need the most.

I have to disagree about Numbers. They need a backend programming language similar to how Excel has VBA. They could really kick MS Office in the nuts if they did that.

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post #10 of 41

Ive is instrumental in the upcoming look and feel of iOS 7? I heard a huge NO SHIT form inside my skull.

 

SolipsismX: Imagine running iOS apps such as Deliveries on your Mac. It'd be pretty useful. Lots of biz apps could run like widgets and be quite useful.

 

I'd love to be further distracted than I already am on my iPhone when I'm busy on my iMac - say, a word is played on Words with Friends.....

 

I also can't see any reason why my media apps like ABC, CBS, Daily Show, TED and others shouldn't run on my Apple TV. Also, some games would be perfect with my big living room tv.

post #11 of 41
Quote:
Originally Posted by SolipsismX View Post


If Apple didn't just shoehorn the iPhone UI into the iPad — unlike what happened with Android tablets in 2010 and Windows tablets for 2 decades prior — I don't think you need to worry about Mac OS X and the 3 iOS UIs becoming one entity. They will surely continue to share underlying code and become more unified where it's effective (e.g.: Renaming of similar apps, QTX engine, frameworks, services unification, and other low level items) but they will still need to be unique UIs if they are going to still be functional.

The most radical I could possibly conceive, if I'm being very generous, is having iOS apps run on the Mac, which is something that someSamsung devices allow, but that's only if there is a real use for that over just being gimmicky. I certainly don't see one but I'm open to suggestions.

As you must know, with the dev tools installed, iOS apps can be compiled and run natively on Mac OS X. The simulator is essentially a wrapper that sandboxes x86 iOS apps into a restricted environment simulating iOS devices.

 

Apple's development version of the simulator must be much more flexible than what we have, and it's probably relatively trivial for them to make it access large amount of memory and screen estate.

 

It's probably also relatively easy for them to make a "Super iOS" layer that has access to all Mac OS X frameworks that it doesn't normally have on the iOS devices, making it possible to port large Mac apps to a new window-less, auto-layout, touch friendly UI layer without too much work.

 

I'm not saying that they'll do it anytime soon, if ever, but it would make sense for them to have played with the idea. Remember, iOS is developed inside Mac OS X.

post #12 of 41

Nevermind. Hit the wrong button. Again.

post #13 of 41
Quote:
Originally Posted by bugsnw View Post

SolipsismX: Imagine running iOS apps such as Deliveries on your Mac. It'd be pretty useful. Lots of biz apps could run like widgets and be quite useful.

That's what I don't get. It seems like a solution in search of a problem. Why not just use a service designed for the Mac. I use Delivery Status that syncs my deliveries via JuneCloud. I add/remove/change it in only place and it updates everywhere else.

The iOS Simulator for Xcode shows how clumsy it would be to use an iOS app with a mouse. You have to use the Alt key for two fingers and the Menu Bar for many other features like rotate, shake and Home. Would this be one simulated app per app or do you want this to be exactly like your iPhone OS? What would happen if you made changes on one but not the other?

That all seems like the wrong way to go. I'd rather just have a model designed for the UI which is what they have now. Granted, Apple seems to have given up on Widgets because they can't monetize them, and they may be able to do that with Mac widgets that are more iOS familiar, but simulating actual iOS apps doesn't seem like the right way to go... especially not for Apple where UX is key.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #14 of 41
Quote:
Originally Posted by ruel24 View Post

It doesn't matter what comes out, all of you Apple lap dogs are gonna triumph it as the greatest thing that ever happened... You people make others want to own the competition! I, personally, hope it better be a home run because Apple can use it. I've already read articles where people are not looking forward to a new look. I think the current look still has legs.

Troll off. Wait, Apple needs a HR? I guess the iPod, iPhone, iPad were what exactly? The only reason Sammy (and Android) scored any runs us because they were stealing signs and getting bloop singles.
post #15 of 41
Quote:
Originally Posted by bigmike View Post

Looking forward to the new look. Maybe a hint of the minimalist early days but modernized. It's time for a refresher.

 

I'm not sure that there were any "minimalist early days."   1confused.gif

 

Early OS X was garish and has gotten slowly more sedate and less zazzy over time.  

 

Unless you mean Mac OS which started out rather plain and ended up looking like a cheap hooker? 

post #16 of 41
Quote:
Originally Posted by Macky the Macky View Post

 

They may unify them somewhat, but not "go stupid" like Microsoft. I do hope to see iWork for both the Mac and iDevices to grow a lot of new features. Pages and Numbers don't need a lot of new features, if Apple focuses on the ones most enterprise and education users need the most.

 

For the record, Pages for iOS needs a few more features to even be "feature-complete" vis-a-vis the original desktop version, and both versions are as old and ugly (UI-wise) as iOS itself.  Pages for iOS doesn't do basic hyphenation for instance, and it doesn't support ligatures.  

 

Technically, it can't even open and save Pages for OS X documents for cripes sake.  It just makes a new, rough approximated copy of the document, stripping out all the features and other junk it doesn't understand.  Opening editing and saving the same documents should be a given for this sort of thing. 

 

I for one am going to be really pissed if they don't announce something to do with iWork apps finally being fixed/upgraded at this WWDC.  

 

It's already a slap in the face that they haven't even finished the iOS apps and haven't given an update of any significance to the desktop apps for two years or more.  If they are now going to radically update iOS functionally, as well as visually, and do the same to OS X, but then still hope to get away with doing fuk all with iWork I think there will be significant blowback even from the critics that usually give Apple a pass on this kind of stuff.  

post #17 of 41
Quote:
Originally Posted by Gazoobee View Post

I'm not sure that there were any "minimalist early days."   1confused.gif

Early OS X was garish and has gotten slowly more sedate and less zazzy over time.  

Unless you mean Mac OS which started out rather plain and ended up looking like a cheap hooker? 

Pin stripping, extra heavy shadowing, brushed aluminum, and bubble effects come to mind. At the time they were impressive feats but they were still garish. I am looking forward to a more subdued and subtle look to the OS.

I think the App Store and Music apps on iOS could be examples of what to expect.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #18 of 41
Quote:
Originally Posted by ruel24 View Post

It doesn't matter what comes out, all of you Apple lap dogs are gonna triumph it as the greatest thing that ever happened... You people make others want to own the competition! I, personally, hope it better be a home run because Apple can use it. I've already read articles where people are not looking forward to a new look. I think the current look still has legs.

Apple has changed how the Mac interface looked several times in the past, and some of the times I felt it was a step backwards... but then, later, I boot up an older version of MacOS and I'm astounded at how clunky the old screens looked. I'm not into change for changes sake, but I've used the Mac since 1984 and know by now that I'm not a UI designer and Apple's changes are usually on target.

 

As for your opening sentence(s), I don't know why you feel so negative about people being a fan of Apple. I'd expect you have favorite sports teams. Business is a form of competition too... maybe it's nerdy and not jocky, but Apple has a lot of fans. It's different if you are anti-Apple and in reaction pick another manufacturer to support. You may never really know what it's like to really care about a brand or team, but it is a nice feeling and I for one enjoy it.

"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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post #19 of 41
Quote:
Originally Posted by Gazoobee View Post

 

For the record, Pages for iOS needs a few more features to even be "feature-complete" vis-a-vis the original desktop version, and both versions are as old and ugly (UI-wise) as iOS itself.  Pages for iOS doesn't do basic hyphenation for instance, and it doesn't support ligatures.  

 

Technically, it can't even open and save Pages for OS X documents for cripes sake.  It just makes a new, rough approximated copy of the document, stripping out all the features and other junk it doesn't understand.  Opening editing and saving the same documents should be a given for this sort of thing. 

 

I for one am going to be really pissed if they don't announce something to do with iWork apps finally being fixed/upgraded at this WWDC.  

 

It's already a slap in the face that they haven't even finished the iOS apps and haven't given an update of any significance to the desktop apps for two years or more.  If they are now going to radically update iOS functionally, as well as visually, and do the same to OS X, but then still hope to get away with doing fuk all with iWork I think there will be significant blowback even from the critics that usually give Apple a pass on this kind of stuff.  

 

I think you and I are in complete agreement. Certain new features will be a big plus for corporate/institutional/educational users. I've seen some lists of "must haves" and they are not that extensive. When I say "not a lot of features," I'm thinking of Microsoft Word and it's endless feature list. I'm sure that somewhere some one is using features that only a slim fraction of one percent of the users need, and that's good for Microsoft. However, Pages and Numbers need to satisfy 80 to 90 percent of the users as soon as possible. Then, if Apple could make the programs open enough to allow programmers to add certain features for specific applications in much the way I can add things onto Firefox or Safari, that would be the next step in finishing iWorks IMHO.

"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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post #20 of 41
Quote:
Originally Posted by Gazoobee View Post

I'm not sure that there were any "minimalist early days."   1confused.gif

 

You'd need to go back to Mac OS 1.1 when the computer only had 128K to work with. The screen was a work of wonder, especially the icons. It was a totally B/W IU with no shading. Even the city fonts were bare bones. I loved it, but then all I could compare it to was DOS and the command line interface.

"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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post #21 of 41
Quote:
Originally Posted by GadgetCanadaV2 View Post

I have to disagree about Numbers. They need a backend programming language similar to how Excel has VBA. They could really kick MS Office in the nuts if they did that.

 

VBA in Excel is a bad idea, t.i. any programming inside spreadsheet is a bad idea. We have databases for that. Apple just needs fourth iWork app, not scripting inside Numbers.

post #22 of 41

To my humble opinion, Apple mad some steps back in OS X GUI design already with 10.7. I have a feeling Craig likes to listen to Ive's minimalistic ideas. As I find minimalism in material design aesthetic (not always very usable, though), I find it completely misguided in software GUI design. Software should reflect analog naturalistic variety, an experience that resembles outside reality, not a boring classroom table...

 

I know we shall get some fine we functional features in iOS and OS X, but GUI won't be one of them...

post #23 of 41
Quote:
Originally Posted by SolipsismX View Post

For WWDC we can play Tim Cook's "Incredible" Drinking Game.

And change 'Drink Responsibly' to 'Drink Incredibly'?

My liver says, 'No!'.
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post #24 of 41
Quote:
Originally Posted by bugsnw View Post

I'd love to be further distracted than I already am on my iPhone when I'm busy on my iMac - say, a word is played on Words with Friends...

I don't like the notifications on my Mac. Especially when in Full Screen; the whole reason for me to go into Full Screen is to submerge myself with the content. Disabled all notifications, also on my iPad, since I have my phone with me all the time that may notify me of all things. Strange, they really made this Notification Center nice, but to me it's completely useless.
Quote:
Originally Posted by SolipsismX View Post

I use Delivery Status that syncs my deliveries via JuneCloud.

You must order a lot of things if http://junecloud.com is usefull. I simply click on the link in the email the supplier sends me. Though last weeks' order from Apple gives me a faulty page (but this Delivery Status page works for me)
Quote:
Originally Posted by SolipsismX View Post

I think the App Store and Music apps on iOS could be examples of what to expect.

I'd add the new layout of store.apple.com to that.
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post #25 of 41
Quote:
Originally Posted by bugsnw View Post

[...] Also, some games would be perfect with my big living room tv.

 

You can do that now. iOS already supports AirPlay mirroring.

post #26 of 41
Quote:
Originally Posted by PhilBoogie View Post


I don't like the notifications on my Mac. Especially when in Full Screen; the whole reason for me to go into Full Screen is to submerge myself with the content. Disabled all notifications, also on my iPad, since I have my phone with me all the time that may notify me of all things. Strange, they really made this Notification Center nice, but to me it's completely useless.

 

Pretty sure they added them specifically for full screen, so when you're on another screen in Mission Control, you see notifications for apps on other screens without having to have multiple windows open. They haven't solved it yet, but they're clearly working on trying to get away from users having to manage a dozen windows on a single screen and keeping track of what's happening where within that pile. I hope the tabbed Finders windows rumor is true. I tutor people on OSX all the time and am amazed at how few people know how to minimize windows versus dragging them most of the way down the screen and such, or don't know fast app switching shortcuts (command-tab/shift-tab being the most obvious). You may not be the target audience for notifications if you already have your specific way of working; many if not most users fumble their way through apps and windows all day (not to speak of the file system, which again — trying to "get rid" of).

post #27 of 41
Quote:
Originally Posted by SolipsismX View Post


Pin stripping, extra heavy shadowing, brushed aluminum, and bubble effects come to mind. At the time they were impressive feats but they were still garish. I am looking forward to a more subdued and subtle look to the OS.

I think the App Store and Music apps on iOS could be examples of what to expect.

 

 

I remember, in the early days of Apple Mac OS (can't remember the exact version), I had a chance to customize my user interface in a Motif-like appearance (or others) with some add-ons. That was niece (although, admittedly, not essential).

post #28 of 41
Quote:
Originally Posted by anantksundaram View Post

He sure uses the word "incredible" a lot.

They teach you that in media relations. Take a meaningless and optimistic adjective and repeat it 10 times in every sentence. The audience doesn't realize you have said nothing until time's up.

post #29 of 41
Everyone thinks Ive is great BUT I don't think so, The design of iPhone 5 is disaster. Long and thin. very very disappointed.
post #30 of 41
Originally Posted by iZaza View Post
Everyone thinks Ive is great BUT I don't think so, The design of iPhone 5 is disaster. Long and thin. very very disappointed.

 

You're probably the only person on the planet that thinks this. This is your fault, by the way. Take your trolling elsewhere.

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
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Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
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post #31 of 41
Quote:
Originally Posted by anantksundaram View Post

He sure uses the word "incredible" a lot.

$10 says Sammy's CEO switches from "smooth" to "incredible".
post #32 of 41
Quote:
Originally Posted by iZaza View Post

...and thin. very very disappointed.

That's what she said.

Serious note, iPhone 5 is an awesome design and build.
post #33 of 41
Quote:
Originally Posted by Tallest Skil View Post

Originally Posted by AppleInsider View Post
Cook said "the future of iOS and OS X" will rollout at WWDC 2013 in June.

 

Ah, FRIG, they're gonna unify them too soon.

I don't think unification is anything to worry about. Even if they unify the name it doesn't mean they will ruin the Mac just for the sake of unity. Look at iOS for iPhone and iOS for iPad, they are purposefully different because the hardware and user experience is different. If OS X borrows from iOS and vice versa it should benefit both platforms.


Edited by mstone - 5/29/13 at 8:54am

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post #34 of 41
Quote:
Originally Posted by Tallest Skil View Post

Ah, FRIG, they're gonna unify them too soon.

He never suggested that. I think Cook came across very well in this interview. He held his own. I think he's a lot more clever and insightful than people give him credit for, because he's not so charismatic.
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #35 of 41
Quote:
Originally Posted by digitalclips View Post

I know I'm excited about what's coming at WWDC. Especially the new Mac Pro mentioned above ... oh wait a minute ... it wasn't.

That'll be too big a product to take attention away from the OS releases, perhaps? Perhaps we'll see a non-even announcement with a big marketing push up on Apple.com in August? Where Jony waxes lyrical about why the started from scratch with the new Mac Pro.
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #36 of 41
Quote:
Originally Posted by ruel24 View Post

It doesn't matter what comes out, all of you Apple lap dogs are gonna triumph it as the greatest thing that ever happened... You people make others want to own the competition! I, personally, hope it better be a home run because Apple can use it. I've already read articles where people are not looking forward to a new look. I think the current look still has legs.

Entirely disjointed comment.
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #37 of 41
Quote:
Originally Posted by bugsnw View Post

Ive is instrumental in the upcoming look and feel of iOS 7? I heard a huge NO SHIT form inside my skull.

I suspect the point being made is that he didn't merely just throw out suggestions here and there, but had a real heavy hand in designing it.
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #38 of 41
Quote:
Originally Posted by iZaza View Post

Everyone thinks Ive is great BUT I don't think so, The design of iPhone 5 is disaster. Long and thin. very very disappointed.

Yes, everyone is wrong, but YOU are right.
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #39 of 41
Originally Posted by AppleInsider View Post

"What we did last fall was change things up, to really ramp up our innovation," Cook said. "The key in the post-PC era for having a great product is incredible hardware, incredible software, and incredible services, and to combine them so you can't tell what's what. The magic is at the intersection."

 

Would be interesting to see Wikipedia's web traffic breakdown as Tim said that.

I'd expect to see a huge spike of hits from Redmond, WA, looking up "intersection."

Sent from my iPhone Simulator

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post #40 of 41

With great fortitude, I watched the whole two hours last night. You do NOT need a retina display when watching Kara. She is the most annoying and unfunny people in tech. She crosses the line between charming sarcasm and bitchiness with aplomb.

 

People here are right. Dozens of deep, probing questions regarding forthcoming products. These two wanted details. They tried, over and over, to rattle Tim. At points, I wondered if he had a pulse. He is unshakeable. But he adhered to Apple's stance on not commenting on future products. He never even showed weariness at their constant attempts.

 

I have a new respect for Tim. He's thoughtful and steady.

 

Whatever thing Steve had for Mossberg, maybe Apple should reconsider. Walt and Kara are not a good team. I never liked Walts style with Jobs but of course watched because it's one of the more lengthy bits Steve ever allowed.

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