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Apple promotes 'Campus 2' job creation, economic benefits for Cupertino

post #1 of 19
Thread Starter 
Apple on Tuesday published a new report detailing the estimated economic impact its new "Campus 2" headquarters would have on the City of Cupertino and surrounding areas, including the creation of thousands of jobs, as well as a windfall of tax revenue for local governments.

Campus 2


The report was prepared by Keyser Marston Associates for the City of Cupertino, and addresses the economic and financial impacts of Apple's presence within the city. It offers the conclusion that the completion of Apple's so-called "spaceship" campus is "vital to the region."

In particular, the report finds that Apple would add an estimated 7,400 new high-quality jobs as a result of its expanded corporate headquarters. As a result, it's projected that Apple's efforts would increase the revenue of local businesses, and also enhance tax revenues for the City of Cupertino, and other surrounding municipalities.

It's currently estimated that Apple will generate an $8 million net fiscal surplus for the City of Cupertino in fiscal year 2012-2013. The addition of its new campus would increase that annual sum to $11.2 million in net tax revenues.

Campus 2


As for property taxes, Apple's Campus 2 would result in $31.7 million in net new property taxes to all local agencies, $1.7 million of which would go to the City of Cupertino.

Construction of Campus 2 would also create a tax windfall for the city, the study finds. It projects total revenues of $38.1 million collected from Cupertino-related construction sales, taxes and assorted fees.

Apple's Campus 2 plans also call for Apple to fund more than $66 million in public improvements around the facility in the form of one-time investments. These would cover roadways, utilities, bicycle and pedestrian facilities, park land, and more.

Campus 2


Apple has also pledged to contribute $35 million per year to a transportation demand management program. Through this, the company plans to implement its alternative commute program for employees.

"With net annual sales in excess of $156 billion, 16,000 employees currently based in the Cupertino area, and annual purchases from local Silicon Valley-based businesses of $4.6 billion, Apple is a cornerstone of the Silicon Valley economy and of the fiscal resources of the City of Cupertino," the report states in its executive summary.

Apple's new corporate headquarters will be located about a mile east of its current location in Cupertino, Calif. The company plans to migrate about 12,000 workers to the site, but also plans to retain its existing office space at 1 Infinite Loop.

The circular four-story main facility will be one of the largest buildings in the world at 2.8 million square feet. The project earned its "spaceship" moniker from Apple co-founder Steve Jobs himself, who said at a Cupertino City Council meeting that the project would look like one had landed in the city.

Jobs had a hands-on role in designing the facility, and he personally revealed the project at a City Council meeting in June 2011, just months before his death. It was there that he noted the project would be costly due in part to its use of curved glass, and recent estimates have pegged its total budget at $5 billion.

Apple Chief Executive Tim Cook announced in February that his company plans to move to its new "Campus 2" by 2016. That's a year later than the company had originally projected.
post #2 of 19

Wonder what Apple will do with the land on the other side of the Interstate that they own… Maybe they sold it already.

Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
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Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
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post #3 of 19

Cupertino really needs to count its lucky stars that Steve Jobs grew up there.

Help! I'm trapped in a white dungeon of amazing precision and impeccable tolerances!

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Help! I'm trapped in a white dungeon of amazing precision and impeccable tolerances!

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post #4 of 19

What will they call it? Anyname like Infinite Loop?

I mean... Recursive Loop? ;)  Circular Stack?  1tongue.gif

spaceship is not good. 

post #5 of 19
And the politicians are already hovering like vultures, waiting to spend all that cash they haven't received yet.
post #6 of 19
It's interesting to know that all the job creation, economic impacts, tax revenues for local governments and overall benefits as stated in the article above all comes down to the success of the next generation of products being churned out by Tim Cook and his A-Team. Really lookin forward to WWDC 2013! I sure hope Apple bring their A game.
post #7 of 19
I love reading comments about the vultures of politics from local conservatives in a sea of liberals. Go live in Idaho if it sucks so bad.
post #8 of 19

Come on, no politics, guys.

Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
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Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
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post #9 of 19
Quote:
Originally Posted by Chandra69 View Post

What will they call it? Anyname like Infinite Loop?
I mean... Recursive Loop? 1wink.gif  Circular Stack?  1tongue.gif

spaceship is not good. 

The torus, the most energetic of all shapes. Central to Arthur Young's Process Theory of the universe (he was the inventor of the Bell helicopter):

http://www.youtube.com/watch?v=BYEG60e7S54&feature=youtube_gdata_player
Edited by Flaneur - 6/4/13 at 11:33am
post #10 of 19

Can you see a monorail running up the  280 right of way between campus to the other?

post #11 of 19
Quote:
Originally Posted by auburnj View Post

Can you see a monorail running up the  280 right of way between campus to the other?

With doubling down on security, they could also dig a tunnel.
"Fibonacci: As easy as 1, 1, 2, 3..."
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"Fibonacci: As easy as 1, 1, 2, 3..."
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post #12 of 19
Quote:
Originally Posted by GadgetCanadaV2 View Post

Cupertino really needs to count its lucky stars that Steve Jobs grew up there.

 

OTOH, the city of Mountain View got all the same benefits from Google locating there, plus free downtown WiFi.  (Google is doing the same thing around their Chelsea HQ in Manhattan).

 

Remember the Cupertino Mayor half begging Steve Jobs for similar free WiFi, at the spaceship town meeting?

 

You'd think that Apple could afford that for their home town.  Especially since they're building cafeterias to keep their employees from going out during lunch and spending time and money on local joints.

post #13 of 19
Originally Posted by KDarling View Post
OTOH, the city of Mountain View got all the same benefits from Google locating there, plus free downtown WiFi.  (Google is doing the same thing around their Chelsea HQ in Manhattan).

 

Remember the Cupertino Mayor half begging Steve Jobs for similar free WiFi, at the spaceship town meeting?

 

You'd think that Apple could afford that for their home town.  Especially since they're building cafeterias to keep their employees from going out during lunch and spending time and money on local joints.

 

Apple isn't in the business of whoring themselves out to government for favors.

 

Nice try, though.

Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
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Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
Reply
post #14 of 19
Whoring out. I like that.
"Fibonacci: As easy as 1, 1, 2, 3..."
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"Fibonacci: As easy as 1, 1, 2, 3..."
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post #15 of 19
Quote:
Originally Posted by Tallest Skil View Post

Apple isn't in the business of whoring themselves out to government for favors.

Nice try, though.

Is there a difference between buying favors and giving back to the community? Just curious. Perhaps there's no such thing as an unselfish act.
melior diabolus quem scies
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melior diabolus quem scies
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post #16 of 19
Originally Posted by Gatorguy View Post
Is there a difference between buying favors and giving back to the community?

 

Don't play dumb. You said it yourself, even: intention.

Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
Reply

Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
Reply
post #17 of 19
Quote:
Originally Posted by Tallest Skil View Post

Don't play dumb. You said it yourself, even: intention.

So the only reason for either Apple or Google to offer something free to the communities they call home would be to buy favors from the government? Really? Sounds pretty shallow.
melior diabolus quem scies
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melior diabolus quem scies
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post #18 of 19
Originally Posted by Gatorguy View Post
So the only reason for either Apple or Google to offer something free to the communities they call home would be to buy favors from the government? Really? Sounds pretty shallow.

 

 

If you think that warrants a response, you're sorely mistaken. I'll gladly expound on my previous point, but no way will I justify that reply of yours.

Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
Reply

Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
Reply
post #19 of 19
Apple is innately averse to the kind of paternalistic coddling of a home community that Google is exhibiting.

It's not in their DNA, to use the cliché. It has the appearance of trying to curry favor from the community.

Apple pays their taxes, they employ people who pay taxes, and they clean up after themselves. That should be enough.
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