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Apple's in-store iPhone screen repair machine brings 'China to the Genius Room'

post #1 of 40
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As part of its new $149 iPhone screen replacement service, Apple has installed advanced display calibration machines at its retail stores that help simplify the process for employees.

Machine


A picture of the new machine was published this week by 512pixels.net, offering a glimpse at how iPhone 5 screens are replaced behind the scenes at Apple retail stores. Employees conduct the repair, and the machine is used afterward to automatically calibrate the display's functionality.

One Apple retail employee reportedly said the new machine is like "bringing China to the Genius Room," referencing the fact that Apple's iPhones are currently built overseas by Foxconn.

iPhone repairs are said to have been made a priority for employees of Apple's Genius Bars. With sales of 47.8 million iPhones last quarter alone, Apple's smartphone sold more than every other product in the company's portfolio combined.

Word first surfaced earlier this week that Apple began repairing iPhone 5 screens in its stores as part of the company's overhaul of its AppleCare warranty program. Previously, broken units were swapped out for refurbished devices.

AppleInsider first reported in May that Apple would begin conducting advanced in-store repairs of iOS devices. Beyond iPhone displays, retail employees will be able to replace cameras, sleep/wake buttons, and logic-boards by July.
post #2 of 40
How big is this thing/ At first glance, it appears huge, but it ma actually be sitting on a table top?
post #3 of 40
Quote:
Originally Posted by sflagel View Post

How big is this thing/ At first glance, it appears huge, but it ma actually be sitting on a table top?

Mentally my first thought was that it was huge but I think that's a drawer in the lower-lefthand side of the picture.
Edited by SolipsismX - 6/6/13 at 7:15am

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post #4 of 40
It looks like it's sitting on a counter top, so it looks like it's about 18" to 24" high. the countertop it's sitting on would be about 1" thick.
post #5 of 40

Photo probably taken by a blogger with an iPhone.  Excellent example of the confusion caused by not having the skills of a professional photographer.  RIP Chicago Sun-Times.

http://appleinsider.com/articles/13/05/31/chicago-sun-times-axes-all-staff-photographers-offers-reporters-iphoneography-training

post #6 of 40
Display calibration device?
I've repaired a bunch of screens and never had a problem with color, or saw a need to calibrate.
post #7 of 40
Quote:
Originally Posted by sflagel View Post

How big is this thing/ At first glance, it appears huge, but it ma actually be sitting on a table top?

If the green button is for a thumb to press it would be an indictor of the size as are the wire thicknesses and wall socket attachments.

My question is what about iPads? We have a quote for $150 for an iPad screen replacement but not from Apple.
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post #8 of 40
I guess this machine is a little too small for Apple to be pulling a Turk on us with a Foxconn worker.


Quote:
Originally Posted by jusjeff View Post

Display calibration device?
I've repaired a bunch of screens and never had a problem with color, or saw a need to calibrate.

Did you test each display to see if needed to be calibrated?

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post #9 of 40
Quote:
Originally Posted by jusjeff View Post

Display calibration device?
I've repaired a bunch of screens and never had a problem with color, or saw a need to calibrate.

I'm sure you're doing it right and Apple is doing it wrong.

post #10 of 40
Quote:
Originally Posted by SolipsismX View Post


Mentally my first thought was that it was hug but I think that's a drawer in the lower-lefthand side of the picture.

 

Hug?

 

Quote:
Originally Posted by sflagel View Post

How big is this thing/ At first glance, it appears huge, but it ma actually be sitting on a table top?

 

That looks like a standard lab bench. So I am guessing the instrument is 30-36" in length, width and height. I am also guessing this is a custom-made spectroradiometer, which does come in that size (but there are smaller, portable units).

post #11 of 40
Quote:
Originally Posted by SolipsismX View Post

I guess this machine is a little too small for Apple to be pulling a Turk on us with a Foxconn worker.

 

I thought it was Amazon that offered the Mechanical Turk service?

post #12 of 40
Quote:
Originally Posted by jusjeff View Post

Display calibration device?
I've repaired a bunch of screens and never had a problem with color, or saw a need to calibrate.


My guess is that Apple calibrates screen devices to ward off probable 'calibration-gate' accusations from iHaters and Android trolls.  The general public doesn't care or can't be bothered about screen calibrations as long as the screen is sharp, readable and the overall color isn't too whacked.

post #13 of 40

Steve would not allow this into AppleStore behind the Genius bar. It looks very ugly.

post #14 of 40
Quote:
Originally Posted by jusjeff View Post

Display calibration device?
I've repaired a bunch of screens and never had a problem with color, or saw a need to calibrate.

 

There are a gazillion places that repair iPhones/iPads. Seems once someone posts up a DIY on how to do it a bunch of people go "hey, I can make money fixing iPhones". Here in Vancouver there are dozens - call one up and they come to your house and fix it in their minivan. Real professional.

post #15 of 40
Quote:
Originally Posted by EricTheHalfBee View Post

There are a gazillion places that repair iPhones/iPads. Seems once someone posts up a DIY on how to do it a bunch of people go "hey, I can make money fixing iPhones". Here in Vancouver there are dozens - call one up and they come to your house and fix it in their minivan. Real professional.

Mobile dog grooming / iPhone screen repair / Medical marijuana delivery service - The iCannabis Canine Bus?
Edited by SolipsismX - 6/6/13 at 7:46am

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post #16 of 40
Quote:
Originally Posted by stelligent View Post

I thought it was Amazon that offered the Mechanical Turk service?

The Mechanical Turk was a real thing at one time in the past. Amazon uses the metaphor to represent real people answering and solving problems online.

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GOA

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post #17 of 40
Quote:
Originally Posted by SpamSandwich View Post

The Mechanical Turk was a real thing at one time in the past. Amazon uses the metaphor to represent real people answering and solving problems online.

I thought he was just making a joke. I had no idea Amazon had such a service named that.

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post #18 of 40
Quote:
Originally Posted by Chandra69 View Post

Steve would not allow this into AppleStore behind the Genius bar. It looks very ugly.
The story says its in the "Genius Room" not Bar.
post #19 of 40
That phrase is a tad false since they are been doing repairs on iPhones for a while now. Going back to the iPhone 4S if not the 4. And the iPhone 5 repairs began a couple of months ago.

Also, the display replacement is also about the proximity sensor, light sensor etc. so it might not be calibrating or testing the display but those. And perhaps verifying touch response.

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post #20 of 40
Quote:
Originally Posted by sflagel View Post

How big is this thing/ At first glance, it appears huge, but it ma actually be sitting on a table top?

That thing in the right hand looks like a wall mount, likely for a display. And the blue looks like a washed out version of the ESD safe bench mat my camera guys use when they are cleaning gear. The two little yellow dots a probably an ESD plug in box mounted rather than just on the bench.

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post #21 of 40
Quote:
Originally Posted by digitalclips View Post


My question is what about iPads? We have a quote for $150 for an iPad screen replacement but not from Apple.

You won't see anything on the iPad until there are screws to take it apart.

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post #22 of 40
Quote:
Originally Posted by mistergsf View Post

The story says its in the "Genius Room" not Bar.

ESD safe protocols and likely clean room also (to at least a degree). No way could they do that at the bar

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post #23 of 40
Quote:
Originally Posted by Chandra69 View Post

Steve would not allow this into AppleStore behind the Genius bar. It looks very ugly.

Please stop saying what "Steve" would or would not do. 

post #24 of 40
Quote:
Originally Posted by SpamSandwich View Post


The Mechanical Turk was a real thing at one time in the past. Amazon uses the metaphor to represent real people answering and solving problems online.

 

Quote:
Originally Posted by SolipsismX View Post


I thought he was just making a joke. I had no idea Amazon had such a service named that.

I was kind of joking, by using the real Amazon service as a prop. Clearly, it was a fail.

post #25 of 40
Quote:
Originally Posted by charlituna View Post


ESD safe protocols and likely clean room also (to at least a degree). No way could they do that at the bar

Yes, they can do it at the bar.  But it would be silly to bring it out. There is no clean room required, and it would be impractical if not ridiculous to have a clean room in the back of a store. 

post #26 of 40
Quote:
Originally Posted by stelligent View Post

I was kind of joking, by using the real Amazon service as a prop. Clearly, it was a fail.

Oh, i got that, I just didn't know there was a Mechanical Turk service associated with Amazon at all. I had assumed you just made that up. Like you pulled that as opposed to saying Google Mechanical Turk.

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post #27 of 40
Quote:
Originally Posted by jusjeff View Post

Display calibration device?
I've repaired a bunch of screens and never had a problem with color, or saw a need to calibrate.

Good for you. Apple seems to have much higher standards of quality than you do.

post #28 of 40
I find it interesting that there are no comments about Apple's decision to move repairs into the stores, but all the discussion is about how big the machine is.
post #29 of 40
Quote:
Originally Posted by kent909 View Post

I find it interesting that there are no comments about Apple's decision to move repairs into the stores, but all the discussion is about how big the machine is.

 

Why is that interesting? The crowd herein doesn't include many techies. But there is nothing wrong or interesting about that.

post #30 of 40
Quote:
Originally Posted by SolipsismX View Post

I guess this machine is a little too small for Apple to be pulling a Turk on us with a Foxconn worker.

Did you test each display to see if needed to be calibrated?

 

 

 

 

...

post #31 of 40

Polypropylene tubing behind it? What do you suppose that's about?

post #32 of 40
Calibrate?
The icons looked normal so I went with it. ;-)
No complaints.
post #33 of 40
Quote:
Originally Posted by jusjeff View Post

Calibrate?
The icons looked normal so I went with it. ;-)
No complaints.

Most people also never bother with color accurate TV or computer displays. Whether you or your customers care about it or jot is not, Apple does. I think that's a good thing for consumers.

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post #34 of 40
The customer gets their iPhone back faster and Apple saves money on shipping. Win win!
post #35 of 40
Quote:
Originally Posted by Chandra69 View Post

Steve would not allow this into AppleStore behind the Genius bar. It looks very ugly.

 

totally correct. Which is why it is where it belongs, in the repair room. 

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post #36 of 40
Quote:
Originally Posted by stelligent View Post

Yes, they can do it at the bar.  But it would be silly to bring it out. There is no clean room required, and it would be impractical if not ridiculous to have a clean room in the back of a store. 

 

I highly doubt that the public area is ESD safe, that this thing is something that oculd be moved back and forth without damage. or they would want the people handling the queue to fall behind that obscene '10 minutes appointment' time doing this repair in front of everyone when they can take it to a safe and properly prepared room in the back where a repair person handles it without the stress of someone gawking at them. 

 

Which is exactly how it is handled.

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post #37 of 40
Quote:
Originally Posted by charlituna View Post

I highly doubt that the public area is ESD safe, that this thing is something that oculd be moved back and forth without damage. or they would want the people handling the queue to fall behind that obscene '10 minutes appointment' time doing this repair in front of everyone when they can take it to a safe and properly prepared room in the back where a repair person handles it without the stress of someone gawking at them. 

Which is exactly how it is handled.

Doesn't sound like you understand what "ESD safe" is about
post #38 of 40
Quote:
Originally Posted by tarfungo View Post


My guess is that Apple calibrates screen devices to ward off probable 'calibration-gate' accusations from iHaters and Android trolls.  The general public doesn't care or can't be bothered about screen calibrations as long as the screen is sharp, readable and the overall color isn't too whacked.
Apple has the best calibration in the industry for their tablets and phones. On the other hand Samsung has some of the worst in the industry their screens skew towards green
post #39 of 40
Quote:
Originally Posted by SolipsismX View Post

Mentally my first thought was that it was huge but I think that's a drawer in the lower-lefthand side of the picture.

The wires on the right hand side also give a good perspective.
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post #40 of 40
Quote:
Originally Posted by dasanman69 View Post

The wires on the right hand side also give a good perspective.

So that's really a Start button, not a round console window for a 6 story sized machine?

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