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Apple's free ad-supported 'iRadio' on track for WWDC announcement - report

post #1 of 74
Thread Starter 
Reports continue to suggest that Apple is prepared to unveil its so-called "iRadio" music streaming service next week, with the company apparently contacting major advertisers about the initiative.

iAd


The latest media outlet to claim that Apple is on track to unveil "iRadio" at its Worldwide Developers Conference is Reuters, which reported on Thursday that the new service will resemble existing streaming service Pandora in its monetization strategy. It also said that Apple "intends" to introduce the new service next week.

Thursday's report also reaffirms much of what was reported earlier this week by AdAge, including the fact that Apple will use its iAd service to sell audio advertisements. Those ads will allow the "iRadio" service to remain free to users. No mention was made of a subscription option from Apple.

Specifically, Apple has reportedly "contacted some of its bigger advertisers," but the company hasn't begun "extensively" selling advertising space as of yet.

Pandora's current free service comes with a 40-hour-per-month limit, and a $3.99 subscription is required to go beyond that cap. Spotify, another streaming service, offers 10 hours per month of ad-supported streaming, but does not allow users to listen on an iPhone or iPad without paying for a subscription.

Google also recently entered the streaming Internet radio market with its All Access service offering unlimited listening for $9.99 per month. The company has promised that Google Play Music All Access will arrive on Apple's iOS in the near future.

It's been reported that Apple will give 10 percent of its "iRadio" advertisement revenue to music rights holders ? a number more than double the 4 percent that Pandora allegedly pays.

Apple is also said to have inked a deal with Warner Music Group for the necessary rights for its Internet radio service. The flurry of "iRadio" news in recent weeks has helped to fuel speculation that Apple might have all the pieces in place in time for an announcement at Monday's WWDC keynote.
post #2 of 74
Originally Posted by jdnc123
The innovation coming out of Cupertino is really amazing these days.... I mean rolling out a service that has been around for years and putting an 'i' in front of Radio..... its pure genius.  It's apparent now that in reality Steve Jobs was no Tim Cook.

 

I rather think it's time you found a new community to puke on. MacRumors loves trolls; go there.

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
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Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply
post #3 of 74

Now why say something so foolish?  The service isn't even out.  You have no clue whether it will offer something dramatically better than the competition or a better experience.  Or maybe, since it would be installed by default, more users would discover it, use it, buy iTunes content as a result, or view/listen to advertisements.  Heck, there was a patent application by Apple for a system to pay users to view advertisements.  Wouldn't that be cool?  Watch 25 advertisements, get a free song on iTunes!  The bottom line is that you should really give them a chance to showcase their own products and services before passing judgment.

post #4 of 74

Now why say something so foolish?  The service isn't even out.  You have no clue whether it will offer something dramatically better than the competition or a better experience.  Or maybe, since it would be installed by default, more users would discover it, use it, buy iTunes content as a result, or view/listen to advertisements.  Heck, there was a patent application by Apple for a system to pay users to view advertisements.  Wouldn't that be cool?  Watch 25 advertisements, get a free song on iTunes!  The bottom line is that you should really give them a chance to showcase their own products and services before passing judgment.

post #5 of 74
Quote:
Originally Posted by Tallest Skil View Post

Originally Posted by jdnc123
The innovation coming out of Cupertino is really amazing these days.... I mean rolling out a service that has been around for years and putting an 'i' in front of Radio..... its pure genius.  It's apparent now that in reality Steve Jobs was no Tim Cook.

 

I rather think it's time you found a new community to puke on. MacRumors loves trolls; go there.

I actually agree with jdnc123.

 

This is (as I mentioned in another post), cute-sy, nice-to-have (not must-have) stuff for Apple. This sort of stuff doesn't hurt, but doesn't signal a whole heck of a lot of innovation either. Same with iCloud. And PassBook. And iWork that is badly due for an update. And iPhoto that is basically creaking under its own weight, and can't even handle the 20K photos that I have well.....

post #6 of 74
Originally Posted by jdnc123
So you think this is innovation then I assume? 

 

All I have to say is that your myopia is laughably pathetic and that your "beliefs" will receive the scorn and derision they deserve, given that you couldn't care less about anything you're typing.

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply
post #7 of 74

Well, of course I'll try it out. But I was hoping for a Spotify killer... Well actually, Spotify is pretty Apple-like and I enjoy it, so I guess I break even there. And I won't even consider the Mountain View Ad Company version, because they will just spy on me and sell my info, not even to the highest bidder, but pretty much anybody with cash.

 

No, Larry Page. I will not 'share' my medical records with you.

 

I haven't used Pandora in a year or so. Rarely liked the direction the tunes would go. Hopefully whatever Apple has planned will have a unique feature to temp me to stick with a random-ish radio service.

post #8 of 74
Quote:
Originally Posted by anantksundaram View Post

I actually agree with jdnc123.

This is (as I mentioned in another post), cute-sy, nice-to-have (not must-have) stuff for Apple. This sort of stuff doesn't hurt, but doesn't signal a whole heck of a lot of innovation either. Same with iCloud. And PassBook. And iWork that is badly due for an update. And iPhoto that is basically creaking under its own weight, and can't even handle the 20K photos that I have well.....

1) He's suggesting Apple is failing because there is a rumour that they'll come out with a service that has existed in some form elsewhere for years. His implication is that Apple has no ideas.

2) He's suggesting that Tim Cook is a failure because there is a rumour that they'll come with a service that has existed in some form elsewhere for years. His implication is that Apple is worthless without Steve Jobs.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #9 of 74

I've never used Pandora as it's not available in the UK, but is what's being rumoured another service where you listed to "Radio" for free like Last FM. i.e. Your get picked songs along a genre that you can then skip. Or is it more like Xbox Music where you listen to the songs you choose for free? Unless it's the later I'd be severally disappointed.

 

Have to agree with jdnc123 though. I can't foresee how there can be much innovation here. Letting you play whatever you want, or picking songs based on an artist you like has all been done before. Even Apple already has a Smart DJ thing so other than being the last people to make music free, I'm not sure what's left.

 

You would also think as they are basically last it would be a small things that's added alongside much bigger things. Maybe that's what is going to happen and that why its been leaked first.

post #10 of 74
I have a feeling this will turn out to be two different things. And unrelated ones. But folks are sticking them together due to a lack of true facts.

First is something to do with music and streaming. Might be radio, might be Lala.

Second is something to do with ads. It's possible that apple might have simply created the ability to have audio ads. Maybe they will do web ones also. My cousin was just talking the other day about how if Apple has their own AdSense type service for the web she'd do it on her blog. She'd be happy with being able to set up rules and just have it serve up a random ad out of the iTunes stores.

A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

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A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

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post #11 of 74
Quote:
Originally Posted by Tallest Skil View Post

 

I rather think it's time you found a new community to puke on. MacRumors loves trolls; go there.


I guess you can't handle the truth?

post #12 of 74
Quote:
Originally Posted by SolipsismX View Post

1) He's suggesting Apple is failing because there is a rumour that they'll come out with a service that has existed in some form elsewhere for years. His implication is that Apple has no ideas.

2) He's suggesting that Tim Cook is a failure because there is a rumour that they'll come with a service that has existed in some form elsewhere for years. His implication is that Apple is worthless without Steve Jobs.

No, I interpret what he's saying as there being very little that we are seeing from Apple that could be called 'innovative' in the Applesque sense. All I've heard so far are a lot of 'incredibles' thrown around.

 

I am willing to wait until September until I throw in the towel, but so far, I am unimpressed (hardware updates and the iPad Mini notwithstanding). I am fervently hoping that I am proved totally wrong.

 

Btw, to say that Tim Cook is no Steve Jobs is not incorrect in the least. Moreover, he's the CEO. At the end of the day, the buck stops with him.

 

(Just to clarify matters, I am no fan of jdnc123. I am also not a big fan of TS's knee-jerk responses).

post #13 of 74
Quote:
Originally Posted by anantksundaram View Post

I actually agree with jdnc123.

This is (as I mentioned in another post), cute-sy, nice-to-have (not must-have) stuff for Apple. This sort of stuff doesn't hurt, but doesn't signal a whole heck of a lot of innovation either. Same with iCloud. And PassBook. And iWork that is badly due for an update. And iPhoto that is basically creaking under its own weight, and can't even handle the 20K photos that I have well.....

And you can get a dose of the same thing that was said to him. We don't KNOW what is going on, so how about saving the hate until we do.

Also if this is real it is not likely the same team as iWork, iLife etc. maybe not even the same one as iCloud (Passbook is fine it just needs more developers to adopt it and Apple doesn't really affect that so they can't fix it)

A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

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A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

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post #14 of 74
Quote:
Originally Posted by SolipsismX View Post


1) He's suggesting Apple is failing because there is a rumour that they'll come out with a service that has existed in some form elsewhere for years. His implication is that Apple has no ideas.

2) He's suggesting that Tim Cook is a failure because there is a rumour that they'll come with a service that has existed in some form elsewhere for years. His implication is that Apple is worthless without Steve Jobs.


3) He's suggesting that Steve Jobs was about innovation and product. If you build it they will come. Tim Cook is about revenue and profit and looks to exploit already existing technologies to improve Apple's income statement.

 

4) He's suggesting that Steve Jobs ran the company. Tim Cook is a puppet of the shareholders.

post #15 of 74
in summation:

troll troll troll innovation waaaa everything apple does is bad troll troll troll innovation troll troll
post #16 of 74
Quote:
Originally Posted by timgriff84 View Post

I can't foresee how there can be much innovation here. Letting you play whatever you want, or picking songs based on an artist you like has all been done before. Even Apple already has a Smart DJ thing so other than being the last people to make music free, I'm not sure what's left.

There is that old adage that great minds think alike, but it's bullocks. It's the great minds that thinks in ways no one else has ever thought before; and it's the greatest minds that can get others to change the way they see the world and get them to think of a brand new concept as the only concept that makes sense immediately going forward.

It's quite possible that Apple will only play catch up with the service, it's also possible that they will do something unique, but don't make the mistake of pigeonholing something that has yet to be announced simply because all you're limited to only making the most rudimentary comparison. It's not unlike people pooh-poohing the iPhone was pathetic since Windows, Palm, etc. all had smartphones and mobile OSes for years.

“PC guys are not going to just figure this out. They’re not going to just walk in.” ~ Ed Colligan, Palm CEO, circa 2006
Edited by SolipsismX - 6/6/13 at 9:40am

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #17 of 74

I'm being completely serious with this comment so please don't bash me or give a sarcastic reply like I see on here all the time - can somebody please explain to me the difference between iRadio and Spotify/Pandora? 

post #18 of 74

Apple isn't always the first mover into a particular space. Look at music players. Yes there were tons of other music players and they were niche and complicated to use. For instance, how do you get music on to it? What Apple does (and arguably does very well) is innovate on a particular technology for widespread consumer adoption.  Yes there is Pandora and Spotify and Google and Rhaposody and 800,000 other streaming audio services.  So the question is... what can Apple do to differentiate in a way that makes your grandparents want to use it.  That's what they excel at.  In the end.. that IS the very essence of innovation.  Apple didn't invent the computer or the media player or the cell phone or the tablet computer... but they innovate the living crap out of is and make it ready for mass market appeal.

post #19 of 74

No, because iRadio hasn't even been announced yet. How could anyone tell you the difference?

post #20 of 74
No one knows yet. The service isn't even officially acknowledged by Apple.
melior diabolus quem scies
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melior diabolus quem scies
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post #21 of 74

Oh, and I should iterate... "CAN" Apple out-innovate in this space.  They are not particularly strong in the services department. Perhaps they are starting with their "home base"... music... and then move on from there.  Again, we won't know until June 10th or so.


Edited by jkichline - 6/6/13 at 8:44am
post #22 of 74
Free Is great. Can't wait for it. Hope Apple has at least another thing to surprise us, like bigger free iCloud storage.
post #23 of 74
Quote:
Originally Posted by ruel24 View Post


3) He's suggesting that Steve Jobs was about innovation and product. If you build it they will come. Tim Cook is about revenue and profit and looks to exploit already existing technologies to improve Apple's income statement.

4) He's suggesting that Steve Jobs ran the company. Tim Cook is a puppet of the shareholders.

Yup. I forgot that Jobs innovated every day of the week and twice on Sundays.
post #24 of 74
Quote:
Originally Posted by Mac-Daddy View Post

I'm being completely serious with this comment so please don't bash me or give a sarcastic reply like I see on here all the time - can somebody please explain to me the difference between iRadio and Spotify/Pandora? 

iRadio isn't a thing yet while the others are.
post #25 of 74
Quote:
Originally Posted by charlituna View Post

And you can get a dose of the same thing that was said to him. We don't KNOW what is going on, so how about saving the hate until we do.

Of course, we don't.

 

Last I checked, this is a rumor site, and we respond to rumors on this site.

post #26 of 74
If its a valued added service, i.e. users would want it and find it beneficial to the ecosystem, why does it matter if its "innovative" or not. That's definitely not the standard I use on whether I buy a product or use a service.
post #27 of 74
Quote:
Originally Posted by anantksundaram View Post

I actually agree with jdnc123.

 

This is (as I mentioned in another post), cute-sy, nice-to-have (not must-have) stuff for Apple. This sort of stuff doesn't hurt, but doesn't signal a whole heck of a lot of innovation either. Same with iCloud. And PassBook. And iWork that is badly due for an update. And iPhoto that is basically creaking under its own weight, and can't even handle the 20K photos that I have well.....

Calling a streaming service 'cute-sy' and 'nice to have' says more about you than this yet to be announced service. I suspect that for a lot of people this may become 'the' way to listen to music. Many kids these days spend more time listening to music by going to YouTube than to iTunes.

 

And just because a service already exists it doesn't mean Apple shouldn't do it, or won't do it better. 

 

And please, lets not spend time in these forums judging Apple by the level of innovation involved in every single piece of software, hardware and service. Its childish and you might as well head over to cnet and bash it out with the kids over there. Some innovative features are big and splashy, others are hard to define details. I'd argue that Apple is innovative, not because of its products or services, but because of its approach to design (in the broadest sense). To diss Apple for lack of innovation in a service that has not yet been announced, we don't know the details of, and because other services that may or may not do the same thing already exist, is ridiculous.

post #28 of 74
Quote:
Originally Posted by jungmark View Post

iRadio isn't a thing yet while the others are.

Ah, another fatuous/snarky/dismissive comment.

 

Why do you bother commenting on a question related to a set of comments that are based on a rumor?

 

Heck, why bother to visit -- let alone be a member -- of this site?

post #29 of 74
Quote:
Originally Posted by Mac-Daddy View Post

I'm being completely serious with this comment so please don't bash me or give a sarcastic reply like I see on here all the time - can somebody please explain to me the difference between iRadio and Spotify/Pandora? 

Good question. Based on the rumors so far, nothing.

post #30 of 74
Quote:
Originally Posted by anantksundaram View Post

Ah, another fatuous/snarky/dismissive comment.

Why do you bother commenting on a question related to a set of comments that are based on a rumor?

Heck, why bother to visit -- let alone be a member -- of this site?

But it's true. We don't know what iRadio is so we wouldn't know how it compares to the others. For all we know Apple could have bought them and rebranded.
post #31 of 74
Quote:
Originally Posted by paxman View Post

 

And just because a service already exists it doesn't mean Apple shouldn't do it, or won't do it better. 

Who said that? Where?

post #32 of 74
Originally Posted by ruel24 View Post
I guess you can't handle the truth?

 

"All lies and no truth make trolls a bunch of idiots…"


Originally Posted by ruel24 View Post
3) He's suggesting that Steve Jobs was about innovation and product. If you build it they will come. Tim Cook is about revenue and profit and looks to exploit already existing technologies to improve Apple's income statement.

 

4) He's suggesting that Steve Jobs ran the company. Tim Cook is a puppet of the shareholders.

 

Run along now.

 

I knew there was a reason I'd bolded your username…

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply
post #33 of 74
Quote:
Originally Posted by jungmark View Post

But it's true. 

You responded.

 

(See what I did there?)

post #34 of 74
Quote:
Originally Posted by jungmark View Post


iRadio isn't a thing yet while the others are.

A very good answer. I also think we can safely presume that iRadio (let's call it that until we know) will be an Apple product and will leverage the IOS / iTunes user base in a way the other services do not.

 

Other than that we should hold back on predicting its awesomeness as that will inevitably lead to disappointment. Personally I hope it will allow of-line listening of some kind. Repetitive streaming of the same tracks is wasteful and expensive.

post #35 of 74
Quote:
Originally Posted by anantksundaram View Post

I actually agree with jdnc123.

This is (as I mentioned in another post), cute-sy, nice-to-have (not must-have) stuff for Apple. This sort of stuff doesn't hurt, but doesn't signal a whole heck of a lot of innovation either. (snip)

The idea of streaming radio is clearly not an innovation, but the actual service hasn't been announced, so without any confirmed details or an actual announcement, it's not worth praising or trashing. Maybe there's something interesting they are going to add to the idea. It could also just be expanding the brand to cover another service.

It's a nice-to-have feature, but I don't think it's going to be the only update to the iTunes services as might be implied by the detractors.

It strikes me as a few minutes out of a 90 minute presentation on new iOS and new iDevices. If people are going to troll about "no innovation" on a rumor that's probably 5% of a slew of updates, then there's a lack of a big picture here.
Edited by JeffDM - 6/6/13 at 8:57am
post #36 of 74
Quote:
Originally Posted by anantksundaram View Post

Who said that? Where?

jdnc123 implied it, and you agreed with him.

post #37 of 74
Wow "Innovation" has become the idiots key word to cry about regarding Apple!

Like Apple ever stopped doing this! Apple is quietly working on things, you haven't heard about it because you don't need to know about it yet!

Maps was released with some work still to do and the press had a feeding frenzy! Google just released their new mapping only to show their now 2 years behind Apple! But nobody in the press made Eric SchmitHead eat his words over it!

"Oh Boo Hoo I saw a Samscum commercial where a guy eating ribs answered his phone by swiping over it, Apple isn't innovating!" First who wants to talk to the A##hole who answers his phone while eating ribs! And secondly it's stupid!

"I saw a Samscum commercial where 2 guys touched phones to share a playlist! Apple isn't innovating! Again STUPID! I've never had the desire to share a playlist with another man! And the first time a guy friend of mine says he's created a playlist for me, friendship is over!

Oh in case you forgot Apple is the reason that Samscum phone even exists in its form! That was innovation enough TOOL! How quickly we forget what life was like before the iPhone! Phones SUCKED before the iPhone! Tablets SUCKED before what? The iPad! Everyone is rushing to copy Apple in what they do and bash them for paving the way! The amazing thing is no one can beat Apple at what they do! Even if they think they have it all figured out as to what Apple is doing next, Watch, TV, etc. They rush in and throw all their money at it, but it fails in comparison to what Apple will do with it! Because their not in a rush, they sit with it and think about it. That's how you innovate! That's how you "Think Different!"

So continue believing in blog posts from some guy from his garage in Utah or being dazzled by commercials with no proof of functionality! Apple has learned the hard way to keep their secrets secret and leak what they need feedback on. Oh and Tim Cook isn't the sole employee at Apple you fool! Steve Jobs didnt personally build the iPhone, iPad, etc. Apple has many people who's names you will never know! Apple knows what their doing, nobody else does! Don't worry about it, just wait!

Soon enough it will be cool in the press to Love Apple again and then you can walk around and claim how you've supported Apple from the beginning!
post #38 of 74
Quote:
Originally Posted by Creid1987 View Post

If its a valued added service, i.e. users would want it and find it beneficial to the ecosystem, why does it matter if its "innovative" or not. That's definitely not the standard I use on whether I buy a product or use a service.

This.  It doesn't need to be "innovative"- just "value added".   Innovation is great- but I don't need it all the time, every time.  That would be, you know, impossible.

Quote:
Originally Posted by anantksundaram View Post

Good question. Based on the rumors so far, nothing.

Anant- Pandora and Spotify are completely different animals.  Pandora is a simple music streamer, Spotify is a social media streamer.  Even with the rumors- we have no idea if it is like Pandora, if it is like Spotify, if it is a hybrid between the two, or if it is something entirely different.  I've seen the same rumors- outside of signing deals and meeting with companies- we know absolutely nothing.  To say there is no difference is ignoring everything we know (which is nothing).

2012 27" iMac i7, 2010 27" iMac i7, 2011 Mac Mini i5
iPad Air, iPad Mini Retina, (2) iPhone 5S, iPod Touch 5
Time Capsule 5, (3) AirPort Express 2, (2) Apple TV 3

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2012 27" iMac i7, 2010 27" iMac i7, 2011 Mac Mini i5
iPad Air, iPad Mini Retina, (2) iPhone 5S, iPod Touch 5
Time Capsule 5, (3) AirPort Express 2, (2) Apple TV 3

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post #39 of 74
The problem with post like the one jdnc123 made is that they don't consider Apple as a company that offers more than one product. Pandora, Spotify, Rdio's only product is streaming music.

Apple innovates in many fields and in some others, offer a product similar to the one that other companies already offer and integrate it in their ecosystem. Their innovation for such product is how it integrates with their ecosystem.

Plus, Apple will probably offer a broader distribution than what competitors already offer. Spotify and Pandora aren't available in my country (Canada), but I bet iRadio will be launched at the same in the US, Canada and many other countries. Take this for innovation.
post #40 of 74
Quote:
Originally Posted by appleistheway View Post
 
Wouldn't that be cool?  Watch 25 advertisements, get a free song on iTunes! 

 

There isn't a place on the planet that is cool. It's also very gimmicky and un-Apple.

I'm not a pessimist. I'm an optimist, with experience.
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I'm not a pessimist. I'm an optimist, with experience.
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