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Ahead of iOS 7 reveal, Apple's iOS 6 is on 93% of iPhones

post #1 of 60
Thread Starter 
While next week will likely see the introduction of the newest version of iOS, a new study finds that the current version of Apple's mobile operating system is installed on more than 90 percent of all North American iPhones.

chitika


Chitika Insights took a look at iOS version distribution ahead of next week's Worldwide Developer Conference in San Francisco, finding that iOS 6 dominates both the iPhone and iPad with regard to North American mobile web traffic. Among iPhones sampled in Chitika's study, 92.7 percent were running some version of iOS 6. Among iPads, 82.9 percent were running the latest version of the OS.

Within the remaining versions of iOS, iOS 5 was the most popular on iPhones, with 5.5 percent traffic share. Version 4 had a 1.7 percent share, while iOS 3 had a 0.1 percent share.

Older versions fared a bit better on the iPad, where iOS 5 held a 13.4 percent share. Versions 4 and 3 had 3.8 and 0.6 percent shares, respectively.

chitika


Chitika explains the relatively large continued presence of older iOS versions on the iPad as likely being an outgrowth of the feature upgrades brought to the OS with iOS 6. That version, launched in September, added features ? e.g. FaceTime over cellular, turn-by-turn navigation ? that are most useful on a device with a cellular connection.

Chitika's study was based on an analysis of approximately 300 million web page views in the United States and Canada in late May.

Apple has remained largely quiet on what users can expect from iOS 7, though the company has confirmed that the mobile OS will be shown off in its latest incarnation at WWDC 2013. Among the rumored features are a new, flat interface and a possible radio service.

No matter the features, iOS 7 will likely see rapid adoption upon its release, as have previous versions. The current version, iOS 6, was on more than 60 percent of iPhones and iPads within a month of its release. By February, that figure had grown to more than 80 percent.
post #2 of 60
Those figures are quite astounding. I think it's partly due to iPhone users being excited about software updates.
post #3 of 60
Love the way the title of the article is slyly misleading.

And speaking of having most of its userbase on the latest OS, my one feature request for OS X 10.9 is that it's FREE! It's time for Apple to make the leap; it feels like the time is right.
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post #4 of 60
Another reason iPads may be on iOS 5 is that the iPad 1 can't upgrade past that. There are many of those still in use, with no hope for upgrades.
post #5 of 60
Let's hope Tim Cook is not going to screw it up completely and ruin iOS with a Metro style iOS7 crap thing..
If that would happen as rumored kept saying for months few would upgrade to a Metro crap thing.
post #6 of 60
Quote:
Originally Posted by Jim Phong View Post

Let's hope Tim Cook is not going to screw it up completely and ruin iOS with a Metro style iOS7 crap thing..
If that would happen as rumored kept saying for months few would upgrade to a Metro crap thing.
Just curious what a "Metro style iOS style" is?
post #7 of 60
Quote:
Originally Posted by Ireland View Post

And speaking of having most of its userbase on the latest OS, my one feature request for OS X 10.9 is that it's FREE! It's time for Apple to make the leap; it feels like the time is right.

I suppose you feel that today is the day to make the leap and go into work and not get a paycheck for your time, then, right? Fair's fair. :)

post #8 of 60
Quote:
Originally Posted by Brian Jojade View Post

Another reason iPads may be on iOS 5 is that the iPad 1 can't upgrade past that. There are many of those still in use, with no hope for upgrades.

Excellent point, as iPads don't have the same "contract bound" upgrade path
post #9 of 60
Quote:
Originally Posted by am8449 View Post

Those figures are quite astounding.

It's also misleading.

First, it's a measure of web usage - not the percentage installed. It would be expected that newer, more powerful phones would be over-represented among heavy web users and people who own older phones might not use the web as much.

Even then, it's not accurate because this is a measure of people's access of the sites that Chitika monitors - which is not likely to be representative of the web as a whole.

I don't doubt that iOS users upgrade pretty frequently because it's free and very simple, but I don't buy the 93% figure.
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post #10 of 60
Quote:
Originally Posted by Jim Phong View Post

Let's hope Tim Cook is not going to screw it up completely and ruin iOS with a Metro style iOS7 crap thing..
If that would happen as rumored kept saying for months few would upgrade to a Metro crap thing.

There is a pretty big difference between the concept of a flatter (flat) design versus the Modern Windows UI (Metro), which has a flat design but that's only the visual styling of the interface. The Modern Windows UI goes far beyond just this aspect with its tiling metaphor. Personally, I think tiling sounds nice as a concept but works terribly in reality.

post #11 of 60
In comparison to the Android OS about 46% of users are still running Android 2.3 (Gingerbread) which was LAST updated in September 2011 nearly two years ago. Jelly Bean, Android's latest OS is on about 11% of all Android devices. Those Gingerbread numbers aren't going to go away until all those Gingerbread devices end up as landfill. At least around 30% of Android devices are running the previous Android OS, Ice Cream Sandwich. It's definitely going to take another whole year for most of those Ice Cream Sandwich devices to be tossed into the trashcan. One might basically say that the majority of Android devices will always be running an outdated Android OS which will really mess up the Android ecosystem due to so many non-upgradeable devices being in service.

At any one point in time, around 90% of Apple iPhones will have a current OS, while only about 15% Android smartphones will be running a current Android OS. Those are pretty low numbers for Android OS updates. Fragmentation is going to beat the hell out of the Android ecosystem. Wall Street always ignores this down-side of Android OS. All they see is how many devices that can be sold on the Android platform. Apple is going to be able to monetize the iOS platform to a much greater degree.
post #12 of 60
Quote:
Originally Posted by jragosta View Post

It's also misleading.

First, it's a measure of web usage - not the percentage installed. It would be expected that newer, more powerful phones would be over-represented among heavy web users and people who own older phones might not use the web as much.

Even then, it's not accurate because this is a measure of people's access of the sites that Chitika monitors - which is not likely to be representative of the web as a whole.

I don't doubt that iOS users upgrade pretty frequently because it's free and very simple, but I don't buy the 93% figure.

Well it's more accurate than Google's new numbers. They recently started only using data from devices that access the Google Play. They're trying to report lower Froyo and Gingerbread install bases...and it seems to be working. No one called them on it last month or this month really.
post #13 of 60
Probably not Sen. McCain's....

lol
post #14 of 60
Silly folks.
Jellybean's 40% > iOS 6's 93% just like Sammy's 10MM shipped in one month > IPhone 5's 5MM sold in one weekend.

/s
post #15 of 60
Quote:
Originally Posted by Constable Odo View Post

In comparison to the Android OS about 46% of users are still running Android 2.3 (Gingerbread) which was LAST updated in September 2011 nearly two years ago. Jelly Bean, Android's latest OS is on about 11% of all Android devices. Those Gingerbread numbers aren't going to go away until all those Gingerbread devices end up as landfill. At least around 30% of Android devices are running the previous Android OS, Ice Cream Sandwich. It's definitely going to take another whole year for most of those Ice Cream Sandwich devices to be tossed into the trashcan. One might basically say that the majority of Android devices will always be running an outdated Android OS which will really mess up the Android ecosystem due to so many non-upgradeable devices being in service.

 

Android certainly is fragmented and pales in comparison to iOS, but your numbers are way off. JellyBean is on 34%, not 11, Ice Cream Sandwich is 25% and 2.3 is down to 36%. In another month JellyBean should be the most used, still taking way too long for the most current version to be the most used.

http://developer.android.com/about/dashboards/index.html

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post #16 of 60

Jragosta, I'm part of the Chitika Insights research team. For every study we examine online ad impressions from more than 300,000 websites across a wide variety of verticals (e.g. retail, news sites, B2B etc.), with those publishers ranging from the Alexa Top 10 to smaller blogs. In regards to your second point, while it is likely that those with newer devices browse more than those with older devices, our data points to users of the larger existing install base of older iPhone models (1-4S) still commanding a sizable majority of iPhone-based Web traffic in North America.

 

Hope that helps! Feel free to check out our full methodology at the link below for some more details:

http://chitika.com/insights/methodology

post #17 of 60
Quote:
Originally Posted by thataveragejoe View Post

Android certainly is fragmented and pales in comparison to iOS, but your numbers are way off. JellyBean is on 34%, not 11, Ice Cream Sandwich is 25% and 2.3 is down to 36%. In another month JellyBean should be the most used, still taking way too long for the most current version to be the most used.
http://developer.android.com/about/dashboards/index.html

Yep. Right on target the Google shills throw out information intended to mislead.

From your chart: "Note: Beginning in April, 2013, these charts are now built using data collected from each device when the user visits the Google Play Store."

Clearly, newer devices are more likely to install new apps than older devices, so those figures inflate the number of newer devices by a pretty large margin. When you look at installed base, the numbers you're objecting to are actually correct.
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post #18 of 60
Quote:
Originally Posted by GregInPrague View Post

Well it's more accurate than Google's new numbers. They recently started only using data from devices that access the Google Play. They're trying to report lower Froyo and Gingerbread install bases...and it seems to be working. No one called them on it last month or this month really.
Googles data has always reflected those that can access Google Play. That's where activations come from - devices that can't access Play aren't counted.

The big change they made are devices that have "recently" accessed Google Play. This weeds out older devices that people might not be using as much. It's more useful for developers as they need to know who's using their phones, but the fandroids like to take the data and claim JB is on 34% of ALL Android phones, which isn't true.

You're right, though, nobody calls them on it but I still poke fun at the people who still think its a breakdown of all devices.
post #19 of 60
Quote:
Originally Posted by skottichan View Post

I suppose you feel that today is the day to make the leap and go into work and not get a paycheck for your time, then, right? Fair's fair. 1smile.gif

That depends. If he can get paid for simply showing up then he'll likely then work for free. Do you think those developing for iOS or iCloud aren't getting paid simply because Apple offers these free of charge? I doubt he's saying Apple shouldn't get paid for their work on Mac OS X, but rather that offering Mac OS X for free with Macs will increase the number of people that update which could lower Apple's costs in supporting older HW at the Genius Bar and over the phone, and add value to those looking to buy a new Mac if the updates are free and offered at the same time across the line. This seems to have worked out very well for all their products.

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post #20 of 60
Quote:
Originally Posted by thataveragejoe View Post

 

Android certainly is fragmented and pales in comparison to iOS, but your numbers are way off. JellyBean is on 34%, not 11, Ice Cream Sandwich is 25% and 2.3 is down to 36%. In another month JellyBean should be the most used, still taking way too long for the most current version to be the most used.

http://developer.android.com/about/dashboards/index.html

That is for only devices that access the Play store so older devices are much less likely to be counted. I will say this is the number that really interests developers but it is not an accurate account of the share of devices out there.

 

Just like this banana study is about web usage (though the article is very clear on that) and not actual device figures in use.

post #21 of 60
A single point of sale,
A single company creating the device,
They create the hardware and software, designed in congruence,
You use someone else's iPhone, and you know how it works, exactly like your own,
You upgrade the OS software right from the build-in app,
...

93%, or whatever high number it actually is...

I like their strategy, I like it a lot.
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post #22 of 60
Quote:
Originally Posted by jragosta View Post

When you look at installed base, the numbers you're objecting to are actually correct.

 

Based on what? ...your opinion?

You could say the same about any traffic based study including this one. Logic would dictate developers care about what's actually getting used not collecting dust in a drawer or a landfill. All of these are things are recent moving targets/best guesses. I figured that was a given. 

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post #23 of 60
Ah, but the article failed to answer the question that's on my mind. Will the new iOS run on my aging but still serviceable 3GS? My budget doesn't allow it to be replaced, but I'd like to keep up with the upgrades.
post #24 of 60
The other 7%! Are old people
post #25 of 60
Quote:
Originally Posted by skottichan View Post

I suppose you feel that today is the day to make the leap and go into work and not get a paycheck for your time, then, right? Fair's fair. 1smile.gif

Lay off the hash pipe. iOS is a free update. OS X should be, too. It's a good will gesture to their user base. They can easily afford to do it and it'd be a great feature of buying a Mac: the updates are FREE, unlike Windows.
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post #26 of 60
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Originally Posted by SolipsismX View Post

That depends. If he can get paid for simply showing up then he'll likely then work for free. Do you think those developing for iOS or iCloud aren't getting paid simply because Apple offers these free of charge? I doubt he's saying Apple shouldn't get paid for their work on Mac OS X, but rather that offering Mac OS X for free with Macs will increase the number of people that update which could lower Apple's costs in supporting older HW at the Genius Bar and over the phone, and add value to those looking to buy a new Mac if the updates are free and offered at the same time across the line. This seems to have worked out very well for all their products.

Precisely. And it leaves no excuses not to update, so it makes the developers job easier, and more interesting when they can give all their customers cool new features.
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post #27 of 60
Quote:
Originally Posted by PhilBoogie View Post

A single point of sale,
A single company creating the device,
They create the hardware and software, designed in congruence,
You use someone else's iPhone, and you know how it works, exactly like your own,
You upgrade the OS software right from the build-in app,
...

93%, or whatever high number it actually is...

I like their strategy, I like it a lot.

 

you're exactly right....for those reasons is why IOS devices get updated more often. Apple is the single controlling point of the updates....

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post #28 of 60
Quote:
Originally Posted by Inkling View Post

Ah, but the article failed to answer the question that's on my mind. Will the new iOS run on my aging but still serviceable 3GS? My budget doesn't allow it to be replaced, but I'd like to keep up with the upgrades.

Hard to know. 50/50. But assuming you are on a contract, you can soon update to the 4S for free. Or the 4 right now for free.
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post #29 of 60
Quote:
Originally Posted by Inkling View Post

Ah, but the article failed to answer the question that's on my mind. Will the new iOS run on my aging but still serviceable 3GS? My budget doesn't allow it to be replaced, but I'd like to keep up with the upgrades.

You'll need to speak to your accountant about that, because your budgeting sucks! 1wink.gif

I don't want YOUR unwillingness to spend money on such a useful device affecting MY experience on the one I update regularly every year because I recognise the incredible value that it brings me.
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post #30 of 60
Quote:
Originally Posted by Inkling View Post

Ah, but the article failed to answer the question that's on my mind. Will the new iOS run on my aging but still serviceable 3GS? My budget doesn't allow it to be replaced, but I'd like to keep up with the upgrades.

1) I see no reason to expect the 2009 iPhone to support the 2013 OS.

2) Assuming your budget allows you to use your 3GS as a smartphone then you can afford to get the iPhone 4S for free from a carrier.




* Or whatever off-contract $450 phone they offer. I have a feeling Apple is looking to eschew the 3.5" sizes from their line.

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post #31 of 60
Quote:
Originally Posted by SolipsismX View Post


That depends. If he can get paid for simply showing up then he'll likely then work for free. Do you think those developing for iOS or iCloud aren't getting paid simply because Apple offers these free of charge? I doubt he's saying Apple shouldn't get paid for their work on Mac OS X, but rather that offering Mac OS X for free with Macs will increase the number of people that update which could lower Apple's costs in supporting older HW at the Genius Bar and over the phone, and add value to those looking to buy a new Mac if the updates are free and offered at the same time across the line. This seems to have worked out very well for all their products.

Actually, it would likely drive up the cost of Macs. Apple uses an interesting accounting tactic to circumvent laws regarding electronic devices and a certain percentage of each iOS device's profit is diverted into a special fund that pays for iOS. Otherwise, you'd be required by law to pay for each new iOS version (the core versions, not the point updates) because it's actually illegal to do what you're suggesting. In order to do the same with Mac OS, they'd need to implement the same process for Mac users, it would ONLY apply to devices bought after that point, and the amount diverted (and therefore the price jump we'd probably see) would be significantly higher because Apple can sell more iPhones in a weekend on occasions than they sell Macs in a quarter. That takes the development costs and spreads them over a MUCH larger number of units, making the per-unit cost they hit people with fairly low.

post #32 of 60
Quote:
Originally Posted by GregInPrague View Post


Well it's more accurate than Google's new numbers. They recently started only using data from devices that access the Google Play. They're trying to report lower Froyo and Gingerbread install bases...and it seems to be working. No one called them on it last month or this month really.

 

Huh?  No one called them on it?  Where you anywhere near this site?  Apple fans were calling them on it left and right and any other way you could think of.

 

 

The people that the change actually affects- developers- weren't calling them on it because they were too busy thanking Google.  There are a TON of low end devices out there running Gingerbread.   There will continue to be a ton of them probably as long as there are poor people in the world.  That's what Gingerbread is for and its a great thing for them that there exists an operating system that allows manufacturers to build phones with minimal hardware requirements and sell them cheaply.  They are still people and if they enjoy a phone that lets them make calls and browse the web without the rest of the snazzy features I say more power to them (instead of many on this site that seem to deride them because they are poor and can't be as superior as people that can afford an iPhone).

 

Developers don't want to focus on those users.  They want to focus on users that might buy their products.  For an accurate representation of that, there really isn't a better method than going by people who are visiting the Play store.

 

Google could focus on the marketing aspect a little more instead of the engineering.  They could just send out an update that just tells any ICS or Gingerbread phone that it is now the latest version of Jelly Bean and then they too would be approaching 93% on Jellybean!  Developers and users would then have to deal with figuring out if their or their users' phones can actually use some of the features in Jelly Bean...

 

100% of phones running Jelly Bean can run Google Now. 

What percentage of iOS6 users can run Siri?  What about flyover view or whatever Apple calls it?  What about turn by turn navigation?

 

Apple can make users feel good by telling them they're on iOS6 and therefore by definition 'not fragmented', but if they can't use half the features of it....


Edited by Frood - 6/6/13 at 4:42pm
post #33 of 60
Quote:
Originally Posted by Ireland View Post

Lay off the hash pipe. iOS is a free update. OS X should be, too. It's a good will gesture to their user base. They can easily afford to do it and it'd be a great feature of buying a Mac: the updates are FREE, unlike Windows.

Dude, it costs $20 for a new OS and you can install it on I think up to 5 Macs in your household. Don't be petty.
post #34 of 60
Quote:
Originally Posted by Frood View Post

Apple can make users feel good by telling them they're on iOS6 and therefore by definition 'not fragmented', but if they can't use half the features of it....

Apples and oranges, pun intended. While some ADVANCED first-party OS features are restricted to newer users who have the hardware to support it, the APIs used by third-party developers to create - and now advance - their programs are available to all iOS 6 users. You can't say the same thing about people running Gingerbread and the API improvements of Jellybean, now can you?

 

Quote:
Originally Posted by iSteelers View Post


Dude, it costs $20 for a new OS and you can install it on I think up to 5 Macs in your household. Don't be petty.

Not to mention - as I pointed out - it's not a "free" update unless you consider "I pay for something a year and two years in advance respectively" to be "free". :)

post #35 of 60
Quote:
Originally Posted by skottichan View Post

Apples and oranges, pun intended. While some ADVANCED first-party OS features are restricted to newer users who have the hardware to support it, the APIs used by third-party developers to create - and now advance - their programs are available to all iOS 6 users. You can't say the same thing about people running Gingerbread and the API improvements of Jellybean, now can you?

 

Not to mention - as I pointed out - it's not a "free" update unless you consider "I pay for something a year and two years in advance respectively" to be "free". :)

 

Yes, I acknowledge there is a distinction, and no doubt about it- Apple is easier to developers to develop for...

 

But ultimately which is a higher priority to most users:

1) Making life easy for developers

2) Having cool features on my phone

 

Yes, Apple is not fragmented for developers because they can develop stuff for all phones..... the stuff they develop just won't work on a lot of them.  I have a 3GS that 'suffers' from this.  I put suffers in quotes because I don't expect it to run the latest stuff, its not my primary phone and I use it as a metronome and to let my nieces play on instead of giving them my real phone.  But once iOS 7 comes out it (might) be upgraded and unfragmented, I just can't actually do squat with it.

 

By that measure you could say Android is equally unfragmented.  If developers develop in Gingerbread, their Apps will run on something similar to 93% of Android phones!*

 

*users just won't get to use the cool new features, but its all about making development easier for developers

post #36 of 60
Quote:
Originally Posted by iSteelers View Post

Dude, it costs $20 for a new OS and you can install it on I think up to 5 Macs in your household. Don't be petty.

Dude, it's about everyone getting it. Not me. Everyone gets it, everyone benefits, and the only way to make that happen, which iOS has proved, is to make it free.

Dude.
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post #37 of 60
Quote:
Originally Posted by skottichan View Post

Actually, it would likely drive up the cost of Macs. Apple uses an interesting accounting tactic to circumvent laws regarding electronic devices and a certain percentage of each iOS device's profit is diverted into a special fund that pays for iOS. Otherwise, you'd be required by law to pay for each new iOS version (the core versions, not the point updates) because it's actually illegal to do what you're suggesting. In order to do the same with Mac OS, they'd need to implement the same process for Mac users, it would ONLY apply to devices bought after that point, and the amount diverted (and therefore the price jump we'd probably see) would be significantly higher because Apple can sell more iPhones in a weekend on occasions than they sell Macs in a quarter. That takes the development costs and spreads them over a MUCH larger number of units, making the per-unit cost they hit people with fairly low.

1) Sure, the accounting would have to change to match that of the iPods, iPhones, Apple TV, iPads, and their paid software and services. Seems to me the Mac is the only thing not using this accounting.

2) If it's such a horrible practice then why do so many other of their products utilize it.

3) It's possible that the pros don't outweigh the cons, which seems evident by the fact they don't currently use it, but as implied by myself and Ireland it's not out of the question to see how this could 1) increase sales of Macs, 2) make the average Mac experience better, and 3) reduce Mac OS costs for Apple which could then be passed to users.

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post #38 of 60
Quote:
Originally Posted by Ireland View Post

Love the way the title of the article is slyly misleading.

And speaking of having most of its userbase on the latest OS, my one feature request for OS X 10.9 is that it's FREE! It's time for Apple to make the leap; it feels like the time is right.

I think something like $19.95 is almost free. I'll be happy if it stays around there.
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post #39 of 60

Somehow, we quickly forget the large amount of cheap and crippled "smart"phones running older versions of Android and that will probably never get any update. Yeah... these phones don't really exist. Except when it's time to compare marketshare of course!

post #40 of 60
Quote:
Originally Posted by iSteelers View Post

Dude, it costs $20 for a new OS and you can install it on I think up to 5 Macs in your household. Don't be petty.

He's not being petty. He's considering a potential road Apple could go down which could potentially make them more money even whilst potentially saving us money, and all with a potentially to increase the UX of Macs. Rememebr that the price was $129 for many, many years and only with Lion and ML has dropped to insanely low levels for an OS. Why not stick with $129? WHy not $99 or $49. Why $20. Apparently the cost has significantly dropped per user but why lower the price at all unless they want people to update their OS? Mine and Ireland's simple solution is merely to go down a well traveled route as "PCs" become just another device on the network.

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