Sure. But strange, then, that it'd be "believes" rather than "states".
I think, more than one story being true, that all of them are. It's quite probable that Steve, while eating an apple, came up with the name Apple. In the course of finding a "better name" before "going with that", he and those involved mulled over the fact that Apple was an approachable name. I believe strongly in the "eating an apple" and "before Atari in the phonebook" stories and that they came directly from Steve's mind. But there's nothing that I'd say is outright incorrect about Clow's take, just that his is neither definitive nor solitary.