Johnny is a genius, but since Job's departure he has been harping on about protecting "fragile ideas" and too much philosophy about design bullshit... you can see this reflected in the recent advertising (above) and it's bordering on pretentiousness. Jobs was a great match for Johnny as he kicked him in the ass and brought out the best in him, not letting him get too far into his own head. I worry about Apple now for the simple fact that there is no more fly in the ointment. You need the rough with the smooth as too much smooth gets boring as hell.
I tend to agree. The reason JI shouldn't do (control) the ads is that he gets too introspective and philosophical. Nothing wrong with that but he is not a great communicator, which is why he doesn't present on stage. I am not sure there will be the kind of dynamic balance within Apple there was in SJ's days. Much of that was probably dysfunctional but it worked through sheer force of character. The fact that SJ was a multifaceted genius made it all work. For someone to take the Steve role in terms of Jony Ive, he'd need to have the intelligence and creative insight to earn the full respect of Ive. I can't see that happening.
But that is not to say Apple will become a bad or lost company. I just hope they can stay as focussed, but I have my doubts. It is difficult to tell when so much is in flux, with so many changes. And even if Apple starts to meander creatively, and in terms of marketing, its not as if Samsung, Google or Microsoft will have them beat in those departments. Apple will just become a little more like them.