Originally Posted by KDarling
It's pretty clear that he's the one who gives the most demos.
Bosses don't do that. It's the underlings who have to give dog and pony shows all the time, to keep their job or budget or project going.
In many cases, this is true. But in many companies, bosses have had plenty of experience making presentations before they become bosses.
This is somewhat irrelevant at Apple, as they take these keynotes and special events very seriously and prepare much more diligently than most companies. Every presenter (including the boss, past and present) rehearses repeatedly. The speakers had similar movements, down to their pacing. It would surprise me if the "bump" gag wasn't just scripted but was in fact rehearsed repeatedly in front of a test audience. Even the "my ass" comment likely wasn't just a spur of the moment ... crack.
The choreography of the keynote is very much consistent as in the past. If you listen carefully, you can recognize some of Jobs's favorite phrases uttered by Federighi - e.g. "I would like to show you ... right now." This suggests they are using the same process, possibly the same speechwriters, as before.
Edited by stelligent - 6/12/13 at 9:16am