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BMW shuns Apple's 'iOS in the Car' to stick with its own technology [u]

post #1 of 164
Thread Starter 
After being one of the first car companies to offer iPod integration, BMW is surprisingly not on the list of carmakers that announced their support for Apple's new "iOS in the Car" functionality this week.

Update: In a statement to AutoBlog, BMW clarified its position on iOS in the Car integration. The German automaker said it is in close contact with Apple and is "investigating the technical challenges required to integrate iOS in the Car, but since a final decision had not been made, it was not a part of Apple's announcement."

iMacs


The luxury automobile maker spoke up on the issue on Wednesday, revealing that BMW officials are not willing to change their cars to suit Apple's requirements for iOS integration.

"The upshot is that as we have such an advanced multimedia offer that has been in vehicles in various guises for more than a decade, it would not be that straight forward to start changing all of the architecture of a car as has been implied [by Apple]," a spokesperson told ArnoldClark.com. The spokesperson went on to say that the process for integrating iOS into a car's dashboard is "not as simple as it sounds."

Due to the architectural changes necessary to bring iOS to the BMW dashboard, the company does not expect that BMW models will see iOS in the Car in the short to mid-term. Instead, the company will be sticking with its iDrive and ConnectedDrive interfaces.

Further, the BMW spokesperson said that it is unlikely to see iOS in the Car becoming ubiquitous in the next few years, due to the fact that the interfaces carmakers put into their vehicles are planned out years in advance.

BMW has typically been quick to build integration with Apple products into its vehicles. The carmaker was among the first to build in support for the iPod nearly a decade ago, and it continually rolls out apps to make its cars work better with iOS devices.

BMW already confirmed last week that it will be integrating Siri Eyes Free mode into all of its 2014 cars.

Apple revealed iOS in the Car as part of a larger look at all of the features in iOS 7. Honda, Mercedes-Benz, Nissan, Ferrari, Chevy, Infiniti, Kia, Hyundai, Volvo, Acura, Opel, and Jaguar have all announced support for the new iOS feature, which displays tweaked iOS content on a car's in-dashboard touchscreen.
post #2 of 164
WHAT!!! no BMW???? This totally sucks!... Oh never mind! who cares, BMW's are just overpriced dick magnets anyways.
post #3 of 164
What about Audi??
post #4 of 164

I was more surprised to not see the world's largest automaker: Toyota.

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post #5 of 164
Quote:
Originally Posted by thataveragejoe View Post

I was more surprised to not see the world's largest automaker: Toyota.

As was I.

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post #6 of 164

I was surprised not to see BMW there during the presentation. I hope that it simply reflects negotiations-in-progress.

 

If they are not on board, it will probably affect my decision to repeat purchase.

post #7 of 164

Guess my next car won't be a BMW. 1wink.gif
 

post #8 of 164
Quote:
Originally Posted by thataveragejoe View Post

I was more surprised to not see the world's largest automaker: Toyota.

That title switches owner quite a bit.
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post #9 of 164
Anything would be an improvement over BMW's system.
post #10 of 164
"The spokesperson went on to say that the process for integrating iOS into a car's dashboard is not as simple as it sounds."

Reminiscent of the industry saying Apple couldn't build a phone.

"the interfaces carmakers put into their vehicles are planned out years in advance."

Really? Is that why they all look like crap? Because by the time you put it in your cars, it already looks decades old?
post #11 of 164
Quote:
Originally Posted by Tallest Skil View Post


As was I.

 

What's the benefit to carmakers over their existing systems which have been in place for years? They would have to create entire new systems and retrain everybody.

I don't see it being the a deal breaker to very many people buying a car at all. What kinds of things iOS in the car do that BMW's iDrive or even Ford's MyFord Touch can't do?

post #12 of 164

Nice to see Volvo on there (just picked up our first one, a 2009 model, and it's really nice). Our BMWs are all older so I can't speak to their "advanced multimedia offer" for the past decade (most recent we have is 2002 and it's technology is, imho, not great). Hopefully they've greatly improved from early versions of iDrive which I saw (not pleasant to use).

 

I see integrating with customers existing mobile tech as the way of the future, not big technology stacks built into the vehicle (with non-upgradabe hardware). Just like iPads for the kids in the back make way more sense than built-in video kits from the auto manufacturer.

post #13 of 164
Bummer no bmw
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post #14 of 164
Quote:
Originally Posted by dasanman69 View Post


That title switches owner quite a bit.

 

Except for 2011, it's generally been Toyota based on straight volume. Now they've gotten hurt in China of late and the US a little, so the top 3 are all fairly close between T/GM/VW but as of latest numbers it's still Toyota. 

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post #15 of 164
Porsche has the worst in-car navigations I have ever used%u2014or even heard of. And it costs about $4000! I am very surprised they wouldn't take advantage the opportunity to bring their system up to modern standards (or surpass modern standards). I am going to have to wait to replace my current Boxster until they fix their incompetent PCM system. I couldn't bare the thought of being without a Boxster, though.
post #16 of 164
Damn! No Fiat!
post #17 of 164
Quote:
Originally Posted by NexusPhan View Post

What kinds of things iOS in the car do that BMW's iDrive or even Ford's MyFord Touch can't do?

It's iOS...

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post #18 of 164
Quote:
Originally Posted by jr_b View Post

Anything would be an improvement over BMW's system.

 

More precisely, ANYTHING is an improvement than a BMW - period.

post #19 of 164
Quote:
Originally Posted by Tallest Skil View Post


It's iOS...

 

Really? It's the full iOS system and you can do everything you can on iOS? Games and everything on the car screen? Does that mean that we can't check vehicle systems/info on the screen anymore? Can't control satellite radio? I'm not sure I fully understand what this system will look like and how it will integrate into the car's mechanical systems.

post #20 of 164
Quote:
Originally Posted by jr_b View Post

Anything would be an improvement over BMW's system.

 

Not too bad once you get used to it. I do agree however, the Apple solution would be so much better.

post #21 of 164
BMW is the most arrogant company. They think they can do a better job but in truth, they have the most user unfriendly systems known to man. I have been a BMW driver since 1980 and have had over 25 of them. They make a great car, but they do not know jack about electronics. Their navigation does work as good as my $49 Tom Tom app on my iPhone that gets me where I am going by the most direct and correct route. To change music on the iPhone or iPod requires so many clicks, that even someone geeky like me gets disgusted. Their iDrive is much improved. But that is only when you know what they were like previously. It may be the Ultimate Driving Machine, but it is not an electronic marvel. Maybe it is time to put my loyalty aside and see what really is available in the luxury car market.
post #22 of 164
Quote:
Originally Posted by dugbug View Post

Bummer no bmw
So close! You should have said:

"Bummer, no beamer"
post #23 of 164

Obviously you have never driven a BMW car w/sports suspension.  I owned one.  The car handle like no other car I've ever owned.  The electronics sucked.  I admit, I've driven several regular BMWs.  None of them handled as well as the one I owned.  

post #24 of 164
Quote:
Originally Posted by thataveragejoe View Post

Except for 2011, it's generally been Toyota based on straight volume. Now they've gotten hurt in China of late and the US a little, so the top 3 are all fairly close between T/GM/VW but as of latest numbers it's still Toyota. 

I wish the smartphone industry was more like the auto industry. All major players doing well and almost the same amount of business.
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post #25 of 164
That's sealed the decision for me: I will not be buying the M3. Too bad I really liked how it drives.

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post #26 of 164
Quote:
Originally Posted by Tallest Skil View Post


It's iOS...

 

Thank you for putting it so succinctly!

post #27 of 164

no volkswagon brands at all - I emailed them on monday to see if it was pending  - no answer

post #28 of 164
Quote:
Originally Posted by unDED View Post

That's sealed the decision for me: I will not be buying the M3. Too bad I really liked how it drives. /s

 

There, I fixed it for you.

post #29 of 164
Quote:
Originally Posted by buckalec View Post

no volkswagon brands at all - I emailed them on monday to see if it was pending  - no answer

 

This doesn't surprise me at all. By the time BMW came out with the smartphone adaptor for the iPhone 4, the iPhone 5 was only a few months away. Then, when I connected my iPhone 5 to the system (USB), iDrive told me it was an unsupported device. May not be the case now with newer software, but it certainly didn't work when I tried it.

post #30 of 164
Totally stoopid on BMWs part. Their "advanced multimedia" is and has been a bad jobke for years. They have no clue what to do and should concentrate on what they know best.
post #31 of 164
Quote:
Originally Posted by jr_b View Post

Obviously you have never driven a BMW car w/sports suspension.  I owned one.  The car handle like no other car I've ever owned.  The electronics sucked.  I admit, I've driven several regular BMWs.  None of them handled as well as the one I owned.  

I like mine. I have not driven any of the sport versions. I'm sort of an obey the speed limit type person so sport handling isn't that important to me. It would be nice to have Siri find a location and plot the turn by turn. Other than that I find all auto electronic entertainment,  information and communication features to be distracting and avoid using them.

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post #32 of 164

6 of the 9 car companies that endorsed siri eyes free are not on the list to support iOS in the car. Interesting.

This is going to end the same as siri eyes-free. Many car logos on the screen when it was announced. And today? Only one car company used it.

post #33 of 164
Quote:
Originally Posted by NexusPhan View Post

 

What kinds of things iOS in the car do that BMW's iDrive or even Ford's MyFord Touch can't do?

 

Fully integrate, reliably, with your iPhone and allow you to use it without reading a manual.

post #34 of 164
Quote:
Originally Posted by NexusPhan View Post

Quote:
Originally Posted by Tallest Skil View Post

It's iOS...

Really? It's the full iOS system and you can do everything you can on iOS? G
ames and everything on the car screen? Does that mean that we can't check vehicle systems/info on the screen anymore? Can't control satellite radio? I'm not sure I fully understand what this system will look like and how it will integrate into the car's mechanical systems.

I'm guessing it is more like a special version of AirPlay. iOS is on your phone, but it uses your in-dash screen and likely other controls / touch for input. Most systems have a "media" mode option or something similar for calling up the iPod type control. This would just be more generic since it can support navigation and other services. I would expect an app might be able to be aware it is in use via a car and change its behaviors and integrate. It will be interesting to see what it actually is and how consistent it is across manufacturers. None of the brands I have driven recently are in the list. It will be a point of consideration for my next purchase, but likely not a deciding factor.
post #35 of 164
Quote:
Originally Posted by dasanman69 View Post


I wish the smartphone industry was more like the auto industry. All major players doing well and almost the same amount of business.

 

You mean prices going up every year and stagnant, decades old technology years behind the rest of the world?

post #36 of 164

What about Volkswagen?  Don't they have that new iBeetle coming out soon? 

 

http://appleinsider.com/articles/13/04/21/volkswagon-preps-iphone-integrated-ibeetle-for-reveal-next-week

post #37 of 164
Quote:
Originally Posted by freediverx View Post

You mean prices going up every year and stagnant, decades old technology years behind the rest of the world?

No. I clearly wrote what I meant. Was that too difficult for you?
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"Just because something is deemed the law doesn't make it just" - SolipsismX
Reply
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"Just because something is deemed the law doesn't make it just" - SolipsismX
Reply
post #38 of 164
Quote:
Originally Posted by freediverx View Post

 

Fully integrate, reliably, with your iPhone and allow you to use it without reading a manual.

 

Thank you for the nondescript answer.

 

MyFord Touch can already do this. When you have a supported app on your iPhone MFT automatically detects it and completely integrates it with the system. http://www.ford.com/technology/sync/features/sync-app-link/

It reads your texts aloud. It can take your phone's internet connection and create a WiFi hotspot in the car.

 

I just don't see any benefit for manufacturers to use this when they already have systems in place that do everything this does but for Windows/Android/iOS

post #39 of 164
Quote:
Originally Posted by NexusPhan View Post

 

What's the benefit to carmakers over their existing systems which have been in place for years? They would have to create entire new systems and retrain everybody.

I don't see it being the a deal breaker to very many people buying a car at all. What kinds of things iOS in the car do that BMW's iDrive or even Ford's MyFord Touch can't do?

Have you seen what car interfaces look like?  If the UI was much better and standardized, there would be no reason to retrain.  I don't use an Android phone, but if I picked one up, I would know how to get around in it.  It's all about user experience.

 

 

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CREATOR: gd-jpeg v1.0 (using IJG JPEG v62), quality = 90

post #40 of 164
I want knobs and buttons--real ones--for climate control.

For everything else, I want iOS! Car UI's are horrible!

I'm sure the automakers hate the idea of becoming unable to sell you an awful $2000 touchscreen upgrade with 1990s GPS and a UI only an engineer could love.
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