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Apple touts apps' ability to enrich lives in new 10 minute video

post #1 of 25
Thread Starter 
Continuing a trend that has seen it focusing more on the impact its devices have on customers, Apple on Wednesday released a new video to its YouTube channel touting the ability of iOS apps to actually change and enrich their users' lives.



The video, titled "Making a difference. One app at a time," shows iOS device users from a wide geographical range talking about the way an app has affected their lives. This footage is intercut with interviews with the apps' developers, who detail the inspiration behind their software.

"Each iOS app offers remarkable ? and often delightful ? possibilities," Apple's description of the video reads. "But the most powerful iOS apps ever are ones that change people's lives in ways they never imagined."

The video is in keeping with statements made by Apple CEO Tim Cook at the closing of the company's WWDC keynote on Monday. Having thanked the teams behind iOS 7 and OS X Mavericks, Cook reminded the attendees of Apple's overriding goal.

"Our goal at Apple is to make amazing products that our customers love," the Apple chief said. "Really great products that enrich people's lives."

The video is also in the same vein as Apple's most recent commercial, "Designed by Apple in California." That ad, as with other recent Apple ads, doesn't show off Apple products as much as it shows how those products affect the people who buy them.
post #2 of 25
Man I Love This Company! They show what people do with their products. The competition? Checklists and bulletpoints.
How to enter the Apple logo  on iOS:
/Settings/Keyboard/Shortcut and paste in  which you copied from an email draft or a note. Screendump
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How to enter the Apple logo  on iOS:
/Settings/Keyboard/Shortcut and paste in  which you copied from an email draft or a note. Screendump
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post #3 of 25
"Pretentious! Selling the brand when it's already sold! A mind-boggling failure!"

There. Your points are covered. Quit crapping on the new ad campaign.

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

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Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply
post #4 of 25
What really sets Apple apart is the iPad.
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #5 of 25

Nice video!

 

Next, somebody should make a 10 minute video, explaining and detailing how Android has ruined and impoverished countless people's lives. That shouldn't be hard to make at all.

post #6 of 25

Very inspiring! I wonder where it is airing.

For your sake, I hope you're right.
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For your sake, I hope you're right.
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post #7 of 25
Quote:
Originally Posted by Tallest Skil View Post

"Pretentious! Selling the brand when it's already sold! A mind-boggling failure!"

There. Your points are covered. Quit crapping on the new ad campaign.

But no one has crapped on it up to this point. Why stir stuff up?

For your sake, I hope you're right.
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For your sake, I hope you're right.
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post #8 of 25
Quote:
Originally Posted by Carthusia View Post

But no one has crapped on it up to this point. Why stir stuff up?

1. Because they will.
2. Because I'm not.

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply
post #9 of 25
Quote:
Originally Posted by Apple ][ View Post

Nice video!

Next, somebody should make a 10 minute video, explaining and detailing how Android has ruined and impoverished countless people's lives. That shouldn't be hard to make at all.

Simply because Apple has too much class to do that. That or because 10 minutes is just not enough time to properly describe the massive degredation to the human race as a whole that Android is. 1biggrin.gif

-- Mike Eggleston
-- Mac Fanatic since 1984.
-- Proud Member of PETA: People Eating Tasty Animals
-- Wii #: 8913 3004 4519 2027

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-- Mike Eggleston
-- Mac Fanatic since 1984.
-- Proud Member of PETA: People Eating Tasty Animals
-- Wii #: 8913 3004 4519 2027

Reply
post #10 of 25
Quote:
Originally Posted by Tallest Skil View Post

1. Because they will.
2. Because I'm not.

1. That does indeed seem possible.
2. Not demure little you. Perish the thought. 1biggrin.gif
post #11 of 25

I use Skyscape (albeit in the mental health field), the ability to carry the shear volume of information and cross reference it electronically spares me the need to carry several large volumes, which is a great benefit to me because of physical limitations.  That and the reliability and ability to use iCloud across my devices have made my professional life much easier and efficient.

post #12 of 25
It is humane. A group of courageous people, making, using technology. It is beautiful. It is wonderful when you do what you like and it enriches others.
post #13 of 25
Quote:
Originally Posted by Mike Eggleston View Post


Simply because Apple has too much class to do that. That or because 10 minutes is just not enough time to properly describe the massive degredation to the human race as a whole that Android is. 1biggrin.gif

 

You're right, Apple has too much class, but I certainly don't! lol.gif

 

You're also right that 10 minutes is probably way too little time to fully and properly describe the sorry state of Android.

post #14 of 25
Quote:
Originally Posted by Carthusia View Post

But no one has crapped on it up to this point. Why stir stuff up?

 

It's called a preemptive strike, and I fully support preemptive strikes.

post #15 of 25
Quote:
Originally Posted by Apple ][ View Post

 

You're right, Apple has too much class, but I certainly don't! lol.gif

 

You're also right that 10 minutes is probably way too little time to fully and properly describe the sorry state of Android.


Nah, let the Android/Google folks will create their own hour-long videos -- touting their ability to customize their home screens ("We can do WHATEVER WE WANT!"), shouting to whoever will listen that "Open Wins!", and droning on about how Google Glass will change the world (at least for tools, creeps, and stalkers).

post #16 of 25
Quote:
Originally Posted by Apple ][ View Post

Nice video!

 

Next, somebody should make a 10 minute video, explaining and detailing how Android has ruined and impoverished countless people's lives. That shouldn't be hard to make at all.

 

Not really necessary. The real world is in Apple's corner. Every time you see a news report about doctors and medical people improving patient care or making diagnoses easier using tablets, the tablet is ALWAYS an iPad. Every time you see a report about teachers using technology to improve educational performance that technology is almost ALWAYS Macs or iPads, especially iPads. The word iPhone has become synonymous with smartphone.

 

Because we AI denizens follow the tech world universe, which is an alternate reality, we get the impression that Apple is losing its influence. The trolls scream at us at every turn that Apple is irrelevant. The reality is just the opposite. We just don't see it form our corner.

post #17 of 25
Quote:
Originally Posted by Carthusia View Post

But no one has crapped on it up to this point. Why stir stuff up?

 

Quote:
Originally Posted by Apple ][ View Post

 

It's called a preemptive strike, and I fully support preemptive strikes.

 

And some of us are so used to the crap we know the crappers will come up with that we can predict with absolute accuracy what their crap will be ahead of them crapping it. Tallest Skil is the master of this ability. He knows what crap is coming before it is crapped.

post #18 of 25
Quote:
Originally Posted by lkrupp View Post


And some of us are so used to the crap we know the crappers will come up with that we can predict with absolute accuracy what their crap will be ahead of them crapping it. Tallest Skil is the master of this ability. He knows what crap is coming before it is crapped.

Gotta tread a fine line there. Think too much like the Anti-Apple Brigade, you...

Who am I kidding; no one's stupid enough to become one on their own. lol.gif

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply
post #19 of 25

But it's just a toy! It needs flash to experience the full internet. And no BluRay. What's with that?

post #20 of 25
Quote:
Originally Posted by Apple ][ View Post

Nice video!

 

Next, somebody should make a 10 minute video, explaining and detailing how Android has ruined and impoverished countless people's lives. That shouldn't be hard to make at all.

 

Not true.

 

They could show some Eastern European hackers enjoying the fruits of profits made when Android trojans send premium text.

 

Of course no-one, anywhere, ever has problems with these as the Google goggles of blindness filter these issues out.

Better than my Bose, better than my Skullcandy's, listening to Mozart through my LeBron James limited edition PowerBeats by Dre is almost as good as my Sennheisers.
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Better than my Bose, better than my Skullcandy's, listening to Mozart through my LeBron James limited edition PowerBeats by Dre is almost as good as my Sennheisers.
Reply
post #21 of 25

The "Making a Difference" video was created for this week's WWDC conference. It was originally posted on Monday at http://www.apple.com/ios/videos/.

 

The first segment highlights my company, Skyscape, and a non-profit we helped launch, Health eVillages. As you can imagine, it's very gratifying to have Apple recognize the efforts of our company & others in such an emotional video.

 

Apple has been doing this for three years now, starting in 2011 with the "iPad: Year One" video and last year with the same title, "Making a Difference. One App at a Time." In both cases the video was shown during the keynote, but apparently this year there wasn't enough time.

post #22 of 25
Quote:
Originally Posted by tookieman2013 View Post

I use Skyscape (albeit in the mental health field), the ability to carry the shear volume of information and cross reference it electronically spares me the need to carry several large volumes, which is a great benefit to me because of physical limitations.  That and the reliability and ability to use iCloud across my devices have made my professional life much easier and efficient.

 

Nice to see a Skyscape customer! Are you using the app on an iPhone or iPad?

post #23 of 25
That was a truly beautiful advertisement.

And I couldn't help but think of Samsung's own: doing nothing but attempting to tear down a competitor.

If that doesn't illustrate the different philosophies between the two companies then I don't know what does...

Quote:
Originally Posted by dsd View Post

And no BluRay. What's with that?

Funny you should mention that.

Apple did some research and discovered that most impoverished African villages without food, water, and proper medical facilities actually have Blu-ray players, so they decided to omit this particular feature.

1wink.gif
If you value privacy you can now set DuckDuckGo as your default search engine in iOS and OS X.
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If you value privacy you can now set DuckDuckGo as your default search engine in iOS and OS X.
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post #24 of 25
This video is just really great! 1biggrin.gif

There's a dark, stupid and childish side of me even at my (old) age, that would love to keep this as a text clipping and paste it on every single blog I come across when people call the iPad a worthless toy, or iPhone a piece of over-priced junk. Oh yeah: and the MS-Crowd that thinks you need Office to do serious work. 1oyvey.gif
Knowing what you are talking about would help you understand why you are so wrong. By "Realistic" - AI Forum Member
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Knowing what you are talking about would help you understand why you are so wrong. By "Realistic" - AI Forum Member
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post #25 of 25
There's a reason why medical apps tend to be on iOS, and it's Android fragmentation.

Imagine if the developer of that artificial leg did it on Android. If just exactly one patient had an incompatible Android version, they'd be out of luck, and that's just heartbreaking. A technology barrier where none should exist. I cried a bit at the autistic child being able to communicate with his mom, and it was an iPad with a big screen that was key. Android tablets just do not have that kind of penetration and fragmentation there is an order of magnitude worse.

Whereas you could pick up an iOS device (iPod touch) at just a hundred bucks or less NEW and be able to use it right away.

Making a real difference in people's lives is what iOS allows with a very structured approach to evolving iOS, and I'm proud to be an Apple developer and user.
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