Originally Posted by Andy-UK
Erm, remember all those 'I'm a PC' ads in which Apple did precisely that?
Apple did "precisely" that, with a few important differences:
1) Apple did it with a sense of humor, not as some vicious petty stab. Even at their worst, the gent playing "Mac" was always portrayed as gentle and kind towards the gent playing "PC". It wasn't some vicious and snide-a-thon like the ads we're seeing Microsoft pushing out.
2) The Mac v. PC ads didn't have to invent deficiencies in the "PC" product to make their points - world+dog knew that Windows products got viruses, were limited because of their driver model, were often unreliable at the lower range, etc. Save for dubious features such as of having an SD chip slot built-into the frame, Microsoft *has* to invent them - apparently they have no other choice.
3) Apple didn't have to lie to get their point across - apparently Microsoft has to.
4) Forgot one: The "Mac v. PC ads had a "foe" that was universally recognized to be a crap product with a low satisfaction rating. Microsoft is trying to pit its product against the iPad - an item which has a massive customer satisfaction rating. This is why #1 comes out as true.
Edited by Penguinisto - 6/15/13 at 11:55pm