Originally Posted by matrix07
I'm beginning to dig this new interface design, only wish the keyboard has a bit of a depth.
The only thing I don't dig about this really has nothing to do with me and everything to do with the non-techy-users. There are arguably many more non-tech users of iOS devices than there are techy users. What (IMO) drew those types of users to the iOS platform was it's very clear and intuitive UI. With the advent of iOS 7 and the removal of some of the more discoverable and less intuitive UI features, I fear those will drive away some of the current users and new non-techy users that flocked to iOS because it was so obvious to use. This new interface, while very cool and fresh and new looking, is much less obvious. I fear the learning curve is much greater than is once was and it may drive away new and/or borderline users from it because it's slightly less obvious UI.
As an example, the sheer fact that non of the tap-targets are clearly marked as something you can tap. The previous versions were very obviously marked as a button. Something you could interact with. Now, everything is subtle; and really, colored or highlighted text is the only indication that you can interact with it. And that to me seems like the wrong approach. I'm all for minimalism, and this kind of UI works well in a desktop platform because you can at least hover your cursor over it and see it's clickable. But on a touch interface, there is no hovering over links or text. it has to be visually obvious you can tap on it and something will happen. Otherwise you're going to get a million and one users stabbing at their screens trying to figure out what works and what doesn't...and that will be frustrating enough that some users might just give up.
It was very clear in the keynote that Ives & Co. believe iOS has to 'grow-up' with it's users, but then you just alienate any new users. And when that happens, you loose market share, profit and user base.
Now I did play with iOS 7 a little bit at the Apple store. One of the employees had the beta on his phone and i was able to interact with it and was pretty ok with it since i'm a seasoned user. But if i were to give this to a newer user or someone like My mom who has never used an iOS device before, chances are it would take them a lot longer to figure out how to use the device than from the previous versions of iOS.
So all i'm saying is that I sure hope Apple is ready to have new and existing users flock to the help-centers and Genius bars to in greater numbers when they officially release iOS 7. Sure like anything there is a learning curve, all i'm saying is the curve was shallower on pre-iOS 7.
All i'm asking for is some simple minimal boarders around key tap targets. The buttons were not all bad and there are ways to simply them without completely removing them.
Edited by antkm1 - 6/24/13 at 11:36am