Originally Posted by Gazoobee
This is what's wrong with the name though. The blanket assumption that this is a "good" image that everyone will "naturally" like. I don't give a shite about California, surfing, or anything close to either.
The only thing worse would be to name the OS's after American football leagues or put a giant f*cking American flag on the box with crossed six-guns or something.
What it comes down to is really this:
In almost every culture on earth, it's considered offensive to crow about yourself. To say "Look at me, I'm the best!"
Only in the USA is this considered a decent or good thing.
That's why Mavericks is a bad name. Because all it is to everyone else is that oh, so familiar American conceit rising to the surface. In this case it's being thrown in our faces and will continue to be so for TEN YEARS. We will now have to suffer each release of OS X, because each release will have some moniker that promotes the USA as the "greatest place on earth," "conquerer of the world" etc.
If it were still the 1950's and thus true that "America leads the world" that would be one thing. But it isn't.
This is just the faded, collapsing empire trying to pretend that they are better than everyone else when they are not.
Alas,the product wasn't named for you... not for Americans,
It's named for the Apple employees. This is about them making stuff _THEY_ like and THEY want to make for us.
(If I remember the keynote right, it won't be 'USA' places... it will be CALIFORNIA places)
Hence the "Designed by Apple in California' Ad.
(one could argue that Apple is trying to avoid the USA relationship, because everyone loves California;-)
Yes, it may be conceitful to consider the chosen few of Apple Employees when selecting a product name, but on the other hand, your view is antagonistic, to the point of trollworthy.
It's just a name. I don't think they will even market it as such to the public, other than the 'Wave' Logo. It's just the latest version of OSX... and unlike Microsoft, they don't have to market it, as they don't make money on the OS... just the hardware that it drives. So, they don't give a F*ck on it's marketablilty (Vista? LongHorn? Metro?), because, no ad campaign will need to feature it... they don't need the lemmings to go out and buy box of Vista to make their quarterly earnings... they need people to embrace the apple ecosystem, buy the Point of Sale devices to the App/Music/Book/Movie/radio stores, and then the WiFi/backup server, then a TV attachment, then a stereo attachment (airport express), then iTunes Match.... None of that requires speaking of "the Mac OS that shall go nameless" ;-)
A rose by any other name.
Edited by TheOtherGeoff - 6/25/13 at 7:24am