Thanks to DVR's I thankfully don't have to suffer from too many commercials. I tend to record the shows I want to watch and skip them. June has a lot of re-runs so I do channel surf a bit more now and have watched more commercials. One thing that always catches my attention is the music. Some commercials have songs that I had never heard but just immediately like and others that I viscerally hate. One example is a song that is now extremely overplayed by a dozen or more companies but many months ago I believe History channel was the very first to use this song to advertise for their upcoming series the Bible and the Vikings. I had never heard this song before then but I immediately loved it and anytime that commercial appeared it captured my attention.It has since become a top 10 hit I believe. The problem with music is everyone has different taste and some of you may hate this song. So it is tough to find a song with a really broad appeal but Apple did that successfully many times before with their iPod/iTunes ads with unknown songs that later became hits like that one from that Brazilian singer.
The song I was talking about is called radioactive.