Originally Posted by bennettvista
Thanks for the info - that's funny - I guess the internet is just one big cesspool of misinformation. I miss the days of good reporting, checked sources, etc... it's our need for speed that is causing the errors.
So true. Few wait before reposting these days. Worse, there are very very few bloggers / "reporters" out there with actual technical or business experience, that would allow them to know when something is fishy.
As for Ace Metrix, they say that they review every national commercial in most categories, not just from their clients. They apparently do this to build up their expertise and software that they use for rating such ads.
Once a year, using this data, they release their top list of brands to watch, rated by ads.
Of interest to this thread... and the conspiracy seekers... is their last such list, and the last line in it. Check it out at the end:
Ace rated Apple as having top performing phone ads that please customers and give good brand recognition. (They also highly ranked Samsung TV brand recognition. This lists predates Samsung signing on as a customer by months, btw. Including top companies in their list, is one way to get them to sign up.)
Edited by KDarling - 6/29/13 at 12:07pm