Originally Posted by ruel24
Designed by Apple in California - build by children in China.
However, aren't they all? Do we really have an option? Can't really hold that against Apple, but advertising where it was designed is almost deceiving. Just about every product sold by a US company was designed in the US. Few of them are actually BUILT in the US, which, to me, is a shame.
I tend to agree. In my last post I did praise this ad and still do. But I neglected to mention that the "in California" thing is a bit silly.
But...I think it would be even more silly to not put something there. They should be proud to have design all this stuff. Very few companies do put that much pride into their work, or even recognize talent and the people who created it. The fact that they reside in California is a little bit unfortunate. And that's mainly because many think Californian are a bit smug...especially in the Bay Area. Had Apple resided in Illinois, Louisiana, Maine, Arizona or various other States, the outside perspective might be quite a bit different. Why not just say, "Designed by Apple in Cupertino"? That I think might be more acceptable than the State.
Should they say Designed by Apple in the USA? no. Should they include "made in China"? That wouldn't be totally accurate since their products are assembled in China from parts made all over the world, including the USA.
It's a narrow line they are standing on but I think they did way they felt was right.
And I wouldn't say "build by children in China" because that's not accurate either. We've heard a lot in the press over the years about labor in China regarding Apple, but never about underage or child labor (please correct me with a link if i'm wrong). Now the Parts makers might be in a different story, but other than a total boycott of part manufacturers globally, there little anyone company can do to resolve this. That's not saying the press and the powers that be can't try to rectify this. And I think Apple does a pretty good job at attempting to rectify it. However, when you work with companies in parts of the world where deception and blatant ignorance of morals is clearly askew, and the lack of respect many of these small companies have on said morals and they feverishly trying to cover up those practices. it's very difficult to know where to point the finger. East Asian politics and business practices are so vastly morally skewed from the western world, and they're very good at displacing all responsibility.
That all being said, and to actually respond to your comment...Things will look a bit different when the Mac Pro comes out. They've already shown off the printing on the back that says "Designed by Apple in California, Assembled in the U.S."
From an outside perspective (meaning people from outside the USA), there is a much different perspective of the USA and companies within. I don't think those's perspectives are wrong and they have every right to have them. But, considering the economic climate over the past 5 years and the reputation of USA companies and the over-all decline in quality and brand over the last 50 years, the people of the USA need something to be proud of. And yes, maybe these commercials should be more targeted at the USA audiences...but they also portray the message of Apple. People choose to see what they want to based on many factors. But to me, as an American who works 50% of the year in China, I see these adds and the "designed in" labels as something to be proud of. And I will be glad to see the new Mac Pros assembled here.
Why isn't there as much hate out there for other companies that have similar practices? You think Apple is that much more smug than the designers and owners of BMW? Of Barbour? Of Rimowa? Of Lexus? Or any other company in countries that produces great products? I think much of the perspective is that something really great is coming from the USA. Nobody claims the makers of Omega Watches are smug, ego-centric assholes do they? Don't judge us by our politics or by Hollywood. Judge us on the people that sweat this stuff day-in day-out. That honestly try to produce great things. You'll see we're not that much different from the same people, doing the same work in Poland, Brazil, Japan or anywhere else. And we're proud of where we're from, just like you are.