It is not about Apple Stores competing fairly with Premium resellers and still having the preference of customers. It is not about an unnamed computer store failing miserably beacause it operates a few blocks away from a brand new Apple store either.
It is about Apple coercing its partners to conform to costly specifications (size of the showfloor, type of furnitures, shelving layout etc.) in order to get the "Apple premium reseller" tag, then fucking with them by supplying only its own Stores with the latests products.
In Europe, Apple sales were really bad in the 1990s (marketshare was half the US one) and if not for enthusiast Apple resellers like eBizcuss at that time, Apple would have not had much places to sell the iMac when the first one hit the shelves%u2026
eBizcuss wasn't a small store, it covered dozens of Apple Premium Resellers in both France and Belgium. Nor was it the only reseller to ask for someone to have a look in Apple practices.
Apple wants to do business in EU. They have to conform to EU laws. That's it. If EU citizens money is good enough for Apple, they should stop fucking with our laws
French Apple Stores aren't paying taxes: Apple built an Apple Store EU subsidiary which buys product from Apple US, at retail price. Because french Apple stores bear payroll charges too (which are quite high in France), they are losing money and avoid any taxes on profit by doing so.
I admire Apple for their products and their commitment to quality and innovation but as a company, when they do business outside of US, they tend to behave like bastards%u2026
Yes, we have Apple Premium Resellers in Switzerland as well. Two days ago I priced a 15" rMBP. $2,000 higher than the US Apple Store, after VAT.
The problem is not French law or Apple competitive practice, its the fact small European retailers expect to make a very good living doing very little to nothing. And a popułation that tolerates this. As France is seeing in many ways, this approach does not work.
I ordered from the USA.