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Microsoft's Xbox chief departs for Zynga after used game controversy

post #1 of 54
Thread Starter 
Microsoft hopes to take a dominant role in the living room this fall with the launch of the Xbox One, but Don Mattrick, the executive who recently introduced the new game console and media center to the world, has reportedly left the company ahead of that launch for a position at Zynga.

Mattrick


Mattrick is expected to take a major role, possibly even chief executive, at social game maker Zynga, according to Kara Swisher of AllThingsD. The report suggested that Mattrick's departure was not related to a recent consumer uproar over Microsoft's initial plans to include aggressive digital rights management restrictions on the Xbox One.

Those initial plans would have restricted sharing and buying used games, and required the console to be connected to the Internet at all times.

But in a rare public reversal last month, Mattrick himself penned an open letter to consumers explaining that Microsoft had changed its stance on Xbox One DRM. When the console ships this fall, it will no longer require a persistent online connection, and the Redmond, Wash., company will not restrict sharing or trading of disc-based games.

In the wake of Mattrick's departure, Microsoft reportedly does not have a replacement lined up. As such, it's not believed that the exit is related to a "major restructuring" being planned by the Windows maker.

If Mattrick ends up at Zynga as is rumored, he comes to the company following a tumultuous period since its initial public offering in 2011. Just a month ago, Zynga announced it had laid off 18 percent of its workforce, or 520 employees.

As for Microsoft, the Xbox One represents the company's biggest push yet to become the go-to provider of living room entertainment. One of the key features of the upcoming console is the inclusion of an HDMI input port, which will allow the Xbox One to control other devices in the living room, like an external cable box.

Using Microsoft's Kinect sensor, the Xbox one promises to allow users to control their living room using motion and voice. And by allowing high-definition video to simply pass through the console, Microsoft will be able to provide users with its own entertainment experience without the need to obtain the necessary licenses from content providers and cable companies.

While Microsoft pushes ahead with its third-generation Xbox console, Apple is rumored to be considering its own set-top cable box that would go beyond the company's current Apple TV. Apple's supposed vision is to do away with the clunky interface seen on current cable boxes, making television easier to use.

There have also been reports that Apple is working on a full-fledged television set that could integrate a number of services all in to one device. Apple Chief Executive Tim Cook himself hinted in an interview last year that he sees the living room as an industry ripe for change.

"When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years," Cook said. "It's an area of intense interest. I can't say more than that."
post #2 of 54
Y'know, tacking on a little bit about Apple in the last paragraph doesn't make it an Apple story. Why not just leave out the padding?
post #3 of 54
*snort*

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply
post #4 of 54

Better to leave now than get fired later. I wonder how many people cancelled their pre-orders and ordered a PS4. Microsoft seriously damaged the XBOX's reputation and for me, it's not reversible.

post #5 of 54
Quote:
Originally Posted by Rayz View Post

Y'know, tacking on a little bit about Apple in the last paragraph doesn't make it an Apple story. Why not just leave out the padding?
What else are they going to talk about, new iWatch trademark filed in Mogadishu? Apple has nothing but lukewarm crap lined up for the rest of the year (at least).
post #6 of 54

Err... isn't Zynga in a trouble of their own? Its stock has drop from $10 at IPO to $3 a couple days back. Why leave a behemoth with at least some life left for a startup with almost no life left?

post #7 of 54
Quote:
Originally Posted by MacVicta View Post

Apple has nothing but lukewarm crap lined up for the rest of the year (at least).

lol, sarcasm.

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply
post #8 of 54

I have been a Playstation/Nintendo fan for as long as I can remember. I had a brief stint with the Xbox 360 for a year or two, but how can people consider the Xbox One right now? Weaker specs, $100 more and terrible Execs like Don Mattrick bailing off the sinking ship he created. Xbone is nothing but a trojan horse for Microsoft's ecosystem which is why they spent over half their time talking about television with the Xbone. If you wanted to talk about media/TV and propping up your ailing Windows empire with your only successful consumer brand that isn't a monopoly, you do it AFTER  you talk games and gaming. The media features should have been discussed months after the reveal and E3. 

 

Yeah they backtracked on DRM and Used games, but that's because the Xbox was 110% uncompetitive with the PS4. The gap was so wide between the value of one product to the next, they had zero choice. None. Gap is narrowed, but definitely not closed. Either way, can't wait to play shooter #13483 and Open World Murder Everyone Game #293 when these things launch. 

post #9 of 54
Quote:
Originally Posted by bdkennedy1 View Post

Better to leave now than get fired later. I wonder how many people cancelled their pre-orders and ordered a PS4. Microsoft seriously damaged the XBOX's reputation and for me, it's not reversible.

 

It damaged it with people that read AppleInsider and follow tech blogs but nothing like this is irreversible.  Honestly, if Microsoft ran as tight a ship with Windows and admitted mistakes as quickly, Windows 8 would have been corrected a long time ago and the Wintel may not be on life support.    Most people will see an Xbox One and a PS4 this holiday season for the first time and pick one or the other based on what is, not what might have been.

 

It will be interesting to see what happens, but I think the only thing nearly assured is that Microsoft will have an uphill battle going into 2014.  I do believe Sony will have an early lead at the end of 2013, but I don't expect it will be the huge lead many people expect.  (And I reserve the right to be wrong)

post #10 of 54
Quote:
Originally Posted by rednival View Post

Most people will see an Xbox One... ...and pick... ...based on what is...

Yeah, an Orwellian nightmare.

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply
post #11 of 54
I fear the whole "lukewarm crap" thing too, even though I'm buying the new iPhone anyway. I guess I'm gearing up to be pre-disappointed, but at least I'll understand that I made the choice to be taunted for a phone that doesn't follow my eyes, or isn't waterproof, or is missing some other feature that everyone else seems to have. It should be a lot like my iPad, so there's no learning curve, and I mostly only use a phone to make calls, anyway.

All that said, I really hope that this guy isn't working on the promise of stock options, given Zynga's "give back your options or be fired" move a little while back.
post #12 of 54
Microsoft's pushing of Xbox is the best strategy they have had in years. Maybe they saw how Apple came along with iPhones and iPads, devices seemingly unrelated to Window's core market in the business world yet having a great effect on businesses approach to technology almost from day one, witness the number of 'Fortune 500 testing/using iPhone/iPad' in every keynote. The Xbox strategy is to disrupt Apple's disruption, come in from underneath where people aren't really looking or most of those who see laugh it off. It's not just movies that could be disrupted, Skype is a biggie and MS is adding services fairly frequently, imagine what a well done Xbox phone would do if good enough to be attractive to the Xbox market. Granted there's not much chance of pulling it off but Apple should perhaps have done more to head it off, games on Apple TV an obvious and oft voiced move.
post #13 of 54
Quote:
Originally Posted by bdkennedy1 View Post

Better to leave now than get fired later. I wonder how many people cancelled their pre-orders and ordered a PS4. Microsoft seriously damaged the XBOX's reputation and for me, it's not reversible.

I never wanted one in the first place, and the reversal didn't change my mind!

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply
post #14 of 54
Zynga? That's a major step downwards. Zynga just did a major lay off didn't they?
post #15 of 54

Are people that desperate to get that CEO title that they would leave (for whatever reason) to take that top job at an imploding company like Zynga?

post #16 of 54
Quote:
Originally Posted by koop View Post

I have been a Playstation/Nintendo fan for as long as I can remember. I had a brief stint with the Xbox 360 for a year or two, but how can people consider the Xbox One right now? Weaker specs, $100 more and terrible Execs like Don Mattrick bailing off the sinking ship he created.

How many specs does a fancy DVR/PPV box need? How much power do you need for Halo: Yet Again?

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply
post #17 of 54
Quote:
Originally Posted by zoffdino View Post

Err... isn't Zynga in a trouble of their own? Its stock has drop from $10 at IPO to $3 a couple days back. Why leave a behemoth with at least some life left for a startup with almost no life left?

 

Yup... but given Zynga's sleazy reputation (seriously - they yanked stock options from their employees - even the employees who had stock granted to them)? 

 

Seems like a match made in Hell. They kinda deserve each other.

post #18 of 54
Quote:
Originally Posted by zoffdino View Post

Err... isn't Zynga in a trouble of their own? Its stock has drop from $10 at IPO to $3 a couple days back. Why leave a behemoth with at least some life left for a startup with almost no life left?

For the last two years anyone who acts as spokesman for a new MS hardware device is duck-marched out the back door soon after. There will be no face of Microsoft other then Uncle Fester. Mattrick had the good foresight to shop his resume around before he went on stage.

 

For anyone who may have missed it, There was a short interview with Mattrick after the introduction of the new Xbox and he kept shaking his head "no" while his mouth was saying yes, yes, yes. Funniest interview ever.

 

Quote:
Originally Posted by Beauty of Bath View Post

Microsoft's pushing of Xbox is the best strategy they have had in years. Maybe they saw how Apple came along with iPhones and iPads, devices seemingly unrelated to Window's core market in the business world yet having a great effect on businesses approach to technology almost from day one, witness the number of 'Fortune 500 testing/using iPhone/iPad' in every keynote. The Xbox strategy is to disrupt Apple's disruption, come in from underneath where people aren't really looking or most of those who see laugh it off. It's not just movies that could be disrupted, Skype is a biggie and MS is adding services fairly frequently, imagine what a well done Xbox phone would do if good enough to be attractive to the Xbox market. Granted there's not much chance of pulling it off but Apple should perhaps have done more to head it off, games on Apple TV an obvious and oft voiced move.

 

Apple's not interested in the console game market. It's a shrinking niche market. What Apple does have to offer is an easy access to one's TV without dealing with a Windows OS... or any OS for that matter.,, and that includes games, but not games foremost.

"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
Reply
"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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post #19 of 54

Talk about a demotion, this doesn't make any sense at all. Zynga is a body shop churning out flash games that made a couple of high profile purchases to try and get away from it's Facebook dependence. I.e. Words with Friends. Their IPO was a debacle and they are laying off people in droves. I'm sure there may be some challenge in trying to rescue them but really, what is there to rescue?? They must be offering him one hell of a package/golden parachute in order to lure him there to try and give the company some form of legitimacy. It's still a sinking ship though...

post #20 of 54
Quote:
Originally Posted by Penguinisto View Post

 

Yup... but given Zynga's sleazy reputation (seriously - they yanked stock options from their employees - even the employees who had stock granted to them)? 

 

Seems like a match made in Hell. They kinda deserve each other.

 

Yeah, Zynga's a cockroach on it's back but still moving its legs. Zynga resonates well with the image of Uncle Fester. 

 

"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
Reply
"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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post #21 of 54
Quote:
Originally Posted by sflocal View Post

Are people that desperate to get that CEO title that they would leave (for whatever reason) to take that top job at an imploding company like Zynga?

It's not desperation. It's the opposite. Some are supremely confident in their abilities and see a troubled company as a great challenge. Call it ego. Call it hubris. All the great leaders have it. Unfortunately, many not so great leaders have it too.

 

Those who don't have it just mock from the bleachers.

post #22 of 54
This guy must be mad, he was never gonna get the sack if Bullmer can survive what he has done to the company. Microsoft have a lot of money to throw at stuff so I wouldn't have left a "stuck in the 90s" company with loads of money to join a sinking ship like Zynga.
post #23 of 54
What's interesting about this whole fiasco is just how Draconian their approach to DRM was, to the point that they not only lost any potential new customers but a lot of existing customers as well.
post #24 of 54
Quote:
Originally Posted by AppleInsider View Post

Microsoft's Xbox chief departs for Zynga after used game controversy
Quote:
Originally Posted by AppleInsider View Post

The report suggested that Mattrick's departure was not related to a recent consumer uproar over Microsoft's initial plans to include aggressive digital rights management restrictions on the Xbox One.

Hmmm, title suggests he departs because of used games even though not saying it directly, article content suggests not. Well, I read the title first and it's way up there at the top so I guess I'll go with that version of events.
Quote:
Originally Posted by AppleInsider View Post

in a rare public reversal last month, Mattrick himself penned an open letter to consumers explaining that Microsoft had changed its stance on Xbox One DRM. When the console ships this fall, it will no longer require a persistent online connection, and the Redmond, Wash., company will not restrict sharing or trading of disc-based games.

Even more interesting than the letter here:

http://news.xbox.com/2013/06/update

is the notes apparently from XBox people:

http://pastebin.com/uCmdh9jB
http://pastebin.com/TE1MWES2

The DRM was to try and make the XBox like Steam on the PC. Steam got away with it because of Half-Life 2 and there was much bitterness but people got accustomed to it. Plus there really weren't any other major digital stores around. It's a risky move when there's another company in such direct competition.

They can still make it work so long as the digital versions are priced lower than retail versions. They should have made it clearer there would be benefits from the new setup because without those guarantees, people just focus on the negatives. There's no easy way to guarantee 3rd party titles would be cheaper than the usual retail model of course but they could have applied it to the launch titles / exclusives.

The message they put out was their focus wasn't games and they wanted to clamp down on gamers getting good deals on used games. Not great for a console meant for gaming. They should have put games first and TV should have been a short mention and they should have backed the DRM setup with something and tried to divert attention as much away from it being DRM. Steam is DRM but hardly anybody thinks about it that way any more.
Quote:
Originally Posted by AppleInsider View Post

"When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years,"

Probably just needs some new wallpaper.
Quote:
Originally Posted by AppleInsider 
Mattrick is expected to take a major role, possibly even chief executive, at social game maker Zynga

He's confirmed as CEO:

http://www.reuters.com/article/2013/07/01/us-microsoft-zynga-idUSBRE9600XJ20130701
post #25 of 54
Quote:
Originally Posted by zoffdino View Post

Err... isn't Zynga in a trouble of their own? Its stock has drop from $10 at IPO to $3 a couple days back. Why leave a behemoth with at least some life left for a startup with almost no life left?

Because he did crappy job with X1 and was probably kindly asked to explore other options.

When person in his position says something like "Some of the advantages that you get, of having, a box that is designed to use an online state, so, that, uh, to me is the future-proof choice, and I think people, could've arguably gone the other way if we didn't do it and fortunately we have a product for people who aren't able to get some form of connectivity, it's called Xbox 360" and week later MS drops pretty everything he was trying to sell - that usually doesn't bode well for such person.

In addition to his lack of diplomacy, he really missed on setting targets for X1 - my humble opinion. He ended up with console that is more expensive, less powerful, unnecessarily complex (3 OSes running together) and with lot of focus on technology that was not accepted by more dedicated gamers (Kinect) and non-gaming related services that, to my knowledge, will not even work outside of US. And if they do - how many Asians or Australians are crazy about NBA and such?

True, US is prime market for X1, but. If it flops in rest of the world and doesn't reach critical mass as soon as possible, 3rd party multiplatform games will start being delayed or completely missing, and those made will be natively developed for other platforms and ported to X1. Even with similar architecture, PS4 is faster, with more powerful graphics and more RAM available to games, which will - maybe not initially, but at some point - result in X1 versions of such games being inferior - running on lower res, or lower FPS, or reduced visuals - or all above.
post #26 of 54
There are a number of reasons why you might want to make a move like this. For one there may have been serious disagreement at MS over which way the XBox should go. If you are one to think the management staff just doesn't get it you may find yourself continuously at odds with that staff. I wouldn't be one bit surprised to find this is the case.

Beyond that Zynga is screwed up. Some people would see putting that show back on track as a challenge. Believe it of not for many excutives it isn't simply about the money, many of these guys are driven to realize their dreams. Think about how Apple got to where it is today.

As for imploding what do you think is happening at Microsoft. It certainly isn't a dramatic implosion but restructuring of any size is never fun. The bit problem MS will have with its restructuring is keeping the crap from floating to the top. In a literal sense they risk loosing their most important and talented personnel. If MS isn't careful they could easily end up with the wrong people in the top positions.
Quote:
Originally Posted by sflocal View Post

Are people that desperate to get that CEO title that they would leave (for whatever reason) to take that top job at an imploding company like Zynga?
post #27 of 54
Quote:
Originally Posted by Macky the Macky View Post

For the last two years anyone who acts as spokesman for a new MS hardware device is duck-marched out the back door soon after. There will be no face of Microsoft other then Uncle Fester. Mattrick had the good foresight to shop his resume around before he went on stage.

For anyone who may have missed it, There was a short interview with Mattrick after the introduction of the new Xbox and he kept shaking his head "no" while his mouth was saying yes, yes, yes. Funniest interview ever.


Apple's not interested in the console game market. It's a shrinking niche market. What Apple does have to offer is an easy access to one's TV without dealing with a Windows OS... or any OS for that matter.,, and that includes games, but not games foremost.

255 million Wii, PS3 and X360 sold since 2006. Not counting accessories. Which in my case - and I'm not even a "hard-core" gamer - are:

2nd dual-shock controller
Wireless 7.1 headset
Wireless BT headset
Playstation Eye camera
Sony BT keyboard
PS Move controller
2nd PS Move controller
PS Move navigator
Charger for dual-shock controllers
Charger for Move controllers
Pistol attachment for Move
Rifle attachment for Move
3x HDMI cable

Save for dual-shock charger, everything else is Sony made. There is probably close to 2x PS3 value in these accessories.

And of course, there are 60+ games for PS3 purchased since we got it. I got them new, preowned, Platinum (discounted price). On average, I'd say I have spent at least NZ$50 per game.

Put that all together, I have wasted solid NZ$4,500 on my PS3 since I've got it, console itself being only 10% of it.

Now... I am one of 80,000,000 PS3 owners. Some spent much less than me, some probably more. Yes PS2 did sell much more consoles, but it was also cheaper and with less accessories on average.

Add to that other consoles and their accessories - Kinect, Wii controllers, steering wheels... AND games... AND Xbox Live/PSN+ subscriptions... AND all older consoles people still play and buy games for. Niche market? I think not.

But ruthlessly competitive market? Yes. Which, I think, is major reason why Apple is not looking seriously at this right now. Regardless of it's premium status, Apple brand does not hold much value for gamers on that level. In addition, I would not be surprised if Apple actually does not want to be associated with such customers, considering stereotype of a gamer as overweight, pimple-riddled basement dweller with no real life, job, girlfriend - considering Apple's current premium status, such association could damage the brand without generating enough income to counter that.
post #28 of 54
Reading Ballmer's all employee email announcing the departure of Don Mattrick (and one similar he did when Steven Sinofsky left) got me thinking about Tim Cook'a email announcing Apple's re-org last year. Scott Forstall got one sentence and that was it. Did he really piss people off at Apple that badly?
post #29 of 54
Quote:
Originally Posted by Rogifan View Post

Reading Ballmer's all employee email announcing the departure of Don Mattrick (and one similar he did when Steven Sinofsky left) got me thinking about Tim Cook'a email announcing Apple's re-org last year. Scott Forstall got one sentence and that was it. Did he really piss people off at Apple that badly?

He did ... some people. To be accurate, he got two sentences.

 

But don't read too much into that. Every company has a different practice. Browett got one sentence less than Forstall. Papermaster got less.

post #30 of 54
I still don't get their new naming convention, "Xbox One"? Why not Xbox X1? Or Xbox 1080?

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post #31 of 54
Quote:
Originally Posted by SpamSandwich View Post

I still don't get their new naming convention, "Xbox One"? Why not Xbox X1? Or Xbox 1080?

Their explanation is that this is the "one" box you go to for all your entertainment. I agree that it's confusing. Having said that, 1080 could be considered a dead end. What would you call the next version? Perhaps that catalyzed a discussion on changing the naming scheme, leading to One.

post #32 of 54
Quote:
Originally Posted by stelligent View Post

He did ... some people. To be accurate, he got two sentences.

But don't read too much into that. Every company has a different practice. Browett got one sentence less than Forstall. Papermaster got less.
As I researched this a bit further you're probably right. I can't find an official announcement that Avie Tevanian and Jon Rubenstien were leaving the company - just that the executive bios page was updated after they left promoting Ive, Fadell and Serlet. From what I can tell, Serlet was the only one Apple did a press release on but no comments from Steve or Tim thanking him for anything. Guess that's the Apple way. The official press release on last years executive changes didn't thank Scott Forstall for anything either.

EDIT: I forgot about Bob Mansfield...when his retirement was announced last year he got a warm send off from Tim. Which makes me think if any one of the current execs left on good terms they'd probably get a decent send off too.
Edited by Rogifan - 7/1/13 at 5:56pm
post #33 of 54
Quote:
Originally Posted by stelligent View Post

Their explanation is that this is the "one" box you go to for all your entertainment. I agree that it's confusing. Having said that, 1080 could be considered a dead end. What would you call the next version? Perhaps that catalyzed a discussion on changing the naming scheme, leading to One.
Why not just call it Xbox?
post #34 of 54
Quote:
Originally Posted by stelligent View Post

Their explanation is that this is the "one" box you go to for all your entertainment. I agree that it's confusing. Having said that, 1080 could be considered a dead end. What would you call the next version? Perhaps that catalyzed a discussion on changing the naming scheme, leading to One.

 

So, in ten years they'll call the next iteration the Xbox One Revision2?...or maybe just the Xbox Two? Yech. It was a thoughtless choice on their part. At least with a numbering scheme they could've avoided the problems of localization... "Xbox 1" would've been fine for the whole world, not just the English speaking nations.

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Proud AAPL stock owner.

 

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post #35 of 54
Quote:
Originally Posted by Marvin View Post


Hmmm, title suggests he departs because of used games even though not saying it directly, article content suggests not.
Article might as well say he left after he got a drink of water.
post #36 of 54
Quote:
Originally Posted by SpamSandwich View Post

I still don't get their new naming convention, "Xbox One"? Why not Xbox X1? Or Xbox 1080?

Xbox 361 was the logical choice.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #37 of 54
So, Mattrick got promoted from being Fester's butt-wipe to manure-barista at Farmville? One day he will show up at Oprah to promote his biography "Live Stinks" (replacing "Been down so long it looks like up to me" as the number one biography-drama of all time). Well done!

But seriously, reading a lot of discussions on this topic, I came away with the impression that opinions among Xbox fans are quite mixed. Would it be so difficult to offer games in two versions (one locked, usable without media and requiring an Internet connection, one tied to the BD, resalable and not requiring the Internet)? Should not be that hard. I mean, they can make 15 versions of one OS, or?
post #38 of 54
Quote:
Originally Posted by Rogifan View Post

Why not just call it Xbox?

Because that's the name of the first one.
post #39 of 54
Quote:
Originally Posted by zoffdino View Post

Err... isn't Zynga in a trouble of their own? Its stock has drop from $10 at IPO to $3 a couple days back. Why leave a behemoth with at least some life left for a startup with almost no life left?

 

Zynga is the most unethical developer I've ever seen... so his appointment is a good thing right?

 

It was a sad day when they acquired Drop7 and forced me to delete it from my phone.

post #40 of 54

Things are festering at Microsoft. THIS is the month they "reorganize" and play musical chairs in the lunchroom.

 

Only one job is not in danger... Monkey Boy's. "Let the games begin!"

"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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