Wall Street doesn't care about useless consumer after-sales numbers. Hedge funds realize good customer service eats into profits. How about Apple doing something that's really impressive for a change? Like really knocking the socks off investors when it comes to actual iPhone sales or is that asking too much of Timid Cook. If keeping customers satisfied is his only way of boosting Apple's shareholder value, then I guess he's ready to take a paycheck cut sooner than later. Timid Cook had better try to convince S. Koreans they'd all be better off buying iPhones than some home%u2013grown smartphone.
Customer satisfaction tends to lead to repeat customers. Word of mouth will lead to new customers. It is a win-win for Apple. Cook can't be slammed for that.