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Apple hires Paul Deneve of French fashion house YSL [u]

post #1 of 70
Thread Starter 
French luxury label Saint Laurent has named a new chief executive to replace Paul Deneve, who is leaving for a new career at Apple, where he will be involved in an unknown role.

Update: This report was originally published as a rumor based on a tip provided to AppleInsider, but the hiring of Deneve has since been confirmed. According to Adam Satariano of Bloomberg, Deneve will work on "special projects" and report directly to Apple CEO Tim Cook.

Paul Deneve
Source: Wikipedia


Saint Laurent, previously known as YSL, just announced today that Deneve would be replaced at the beginning of September by Francesca Bellettini of Bottega Veneta, and that its creative director Hedi Slimane would take on new responsibility concerning "all strategic projects for the brand."

Deneve was only said to be "leaving to pursue a career in the technology industry," a curious shift for the business leader. Since 1997 Deneve has managed a series of companies in the luxury fashion industry, including Courreges, Nina Ricci, Lanvin and finally YSL, where he was named president and CEO in April 2011.

However, prior to that Deneve worked for Apple for seven years beginning in 1990, holding a series of sales and marketing positions. Deneve has also more recently acted as an advisor to Silicon Valley startups.

New Apple Retail head?



An anonymous tipster has indicated to AppleInsider that Apple has plans to hire Deneve, without specifying his intended role. Neither Apple nor YSL offered to comment on the matter.

Apple may want to draw upon Deneve's expertise in the luxury goods sector to help launch new products, including the rumored iWatch. The mere mention of Apple trademarking "iWatch" has driven up the company's stock by 6 percent across the last two days.

Apple is known to be searching globally for a retail head to replace John Browett, who was dismissed last October. Retail operations have since been directly managed by Apple's chief executive Tim Cook.

Cook appointed vice president of finance Jim Bean to help support the company's retail operations, but it appears Apple has continued its search for a retail head outside the company.

Recruiting an established member of the fashion and luxury goods sector could be a move to propel Apple's brand internationally, building upon the success and cachet of the iPhone, which dramatically opened up new demand for the company's products outside the United States.

Increasingly, Apple has also presented its new Macs as high end, luxurious devices that can sell in volume at premium price points other PC makers have not been able to replicate.

Memory


In 2012, Apple released the MacBook Pro with Retina Display as "the finest computer it had ever made," and this year the company dramatically unveiled its new Mac Pro with the thundering splash of a virtual catwalk at its Worldwide Developer Conference.
post #2 of 70
Introducing iWear.



Steve, for the rest of us.

Originally posted by Relic

...those little naked weirdos are going to get me investigated.
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Originally posted by Relic

...those little naked weirdos are going to get me investigated.
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post #3 of 70
An even more interesting speculation is that he is going to head up a "wearable computing" effort that would extend well beyond watches into clothing.

Macintosh 512Ke.......

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Macintosh 512Ke.......

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post #4 of 70
The thundering whah? of a virtual huh?
post #5 of 70
Quote:
Originally Posted by NotScott View Post

The thundering whah? of a virtual huh?

 

I guess you had to be there

post #6 of 70
Don't know him, don't know he's job title at Apple. ’Cup of tea' time.
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #7 of 70
Quote:
Originally Posted by JONOROM View Post

An even more interesting speculation is that he is going to head up a "wearable computing" effort that would extend well beyond watches into clothing.
At Apple? Who would he report to?
post #8 of 70
That's fantastic news, if true. Apple could use this Belgian guy, hopefully getting some French expertise to boot. Might tick off a harsh and radical person here, but he, it's a free country.
post #9 of 70

What's the "over-under" on how many days until the following story appears here: "YSL CEO not bound for Apple afterall."

 

I can't see why a CEO would go work for Apple as head of retail or any other role.  Obviously anything is possible, but I'd bet money on this conjecture being wrong.

post #10 of 70
Quote:
Originally Posted by PhilBoogie View Post

That's fantastic news, if true. Apple could use this Belgian guy, hopefully getting some French expertise to boot. Might tick off a harsh and radical person here, but he, it's a free country.

I hope it ticks him off to no end.

This indeed would auger well for Apple, if true. "Designed in California" should be understood in a global context. Designers and engineers from around the world find the Bay Area and the Peninsula attractive enough to come to and preside over making the next revolution in technology. It wouldn't happen anywhere else in the U.S. Might not happen anywhere else in the world, for that matter, because of the unique mix of counterculture and technology. And climate and scenery.

An accident of history and geography, nothing to do with pride or chauvinism. But it would be great to pull in some French and European sensibility.
post #11 of 70
They should hire Karl Lagerfeld to do apple's next event...

Long FB, AMZN
Schlong AAPL

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Long FB, AMZN
Schlong AAPL

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post #12 of 70
Quote:
Originally Posted by Flaneur View Post

I hope it ticks him off to no end.

This indeed would auger well for Apple, if true. "Designed in California" should be understood in a global context. Designers and engineers from around the world find the Bay Area and the Peninsula attractive enough to come to and preside over making the next revolution in technology. It wouldn't happen anywhere else in the U.S. Might not happen anywhere else in the world, for that matter, because of the unique mix of counterculture and technology. And climate and scenery.

An accident of history and geography, nothing to do with pride or chauvinism. But it would be great to pull in some French and European sensibility.

That is an excellent point.

I have lived all over the globe and can say with considerable experience that the San Francisco Bay Area is home to one of the most diverse populations of people from all over the globe.
post #13 of 70
Originally Posted by AppleInsider View Post

Increasingly, Apple has also presented its new Macs as high end, luxurious devices that can sell in volume at premium price points other PC makers have not been able to replicate.

 

Agree completely.  This is exactly what Apple had to do with the Mac Pro in order to increase its consumer appeal.  Market it as a high-end luxury item for affluent consumers.  From that perspective, of the high-end consumer looking to buy a high-end Mac, the old box-full-of-components Mac Pro had a luxury price but absolutely not a luxury image.

 

Maybe Mr. Deneve can be to Apple's retail and marketing what Jony Ive is to Apple's hardware and software design.  Deneve could help evolve Apple's stores and ads beyond the familiar clean-and-simple.  After all, high-end brands like YSL appeal to their consumers' emotions.  Apple has designed their hardware and software to appeal to their consumers' emotions as well.  This is why pages and view bounce when they hit their limits, why all Apple products feel so great in the hand, why Siri has "personality," and why iOS 7 will have depth + translucency + lightness.  

 

Who knows?  Maybe Deneve could add artistic flourishes to Apple stores and ads to bring them to the next level.  We're already seeing Apple ads with emotional appeal (the teary FaceTime ads, the "Designed in California" ads, but not the "blue Apple shirt guy on the plane" ad.)

Sent from my iPhone Simulator

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Sent from my iPhone Simulator

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post #14 of 70

Sock, you left off the /s, right?

post #15 of 70
There is only one place for Apple's iWatch to succeed, and that is as a luxury product. Watches are fashion. Period. No one needs one. People have to WANT one. Desire and LUST after one. If you do not have that kind of passion for such a thing, then there is always some cheap Chinese, no margin thing you can strap to your wrist to go with your knock-off Members Only jacket you still have.
post #16 of 70

If this is true, I can't wait to see the difference between what Apple presents for wearable technology compared to what the iToo companies vomit up. 

 

The Samsung shill that shows up at Apple stores during a new product release will have a dozen knockoffs sewn inside his trench coat so he can flash his whole half-priced over-sized selection at the Apple fans waiting in line.

 

I can't wait to see Uncle Fester sweating over Microsoft's watch running real Windows 8 with live tiles in Fisher Price colors and including a virtual keyboard that you can project on your crouch area to play games with yourself anywhere.

"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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post #17 of 70
Quote:
Originally Posted by Ingela View Post

People have to WANT one. Desire and LUST after one.

Sounds like the bulk of Apple's market.
post #18 of 70
It will be entertaining to see all those super thin models trying to carry super thin iMacs around a catwalk.

iPhone 5 64GB, iPhone 4S 16GB, mid-2011 iMac, Apple TV 2nd Gen, iPod Nano

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iPhone 5 64GB, iPhone 4S 16GB, mid-2011 iMac, Apple TV 2nd Gen, iPod Nano

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post #19 of 70
Deneve is an interesting guy, and he does have an understanding of the tech industry, and more importantly, Apple. I don't know if this is true, but if it is, he could be placed where his input would be useful. YSL has been pretty successful as a brand, and the other companies where he worked are also good experiences. He certainly would be better than Browett was. You don't hire a discounter to run a high end operation. There wouldn't be that problem with Deneve.
post #20 of 70

Contrary to what a few clueless posts here might be alluding to, I don't have any problems with Apple hiring this person, if he is indeed the right person for the job. I don't know if it is, never heard of him before, so time will tell.

post #21 of 70

This is a brilliant move.  Hiring someone with an absolute knowledge of design and aesthetics -- that's what Apple should be doing.

 

And just think about how intersting his spot at Apple will be, for him to leave as CEO of YSL (yeah, yeah, I know about the renaming; but I'm old, and it will ALWAYS be YSL to me :) ).

post #22 of 70
Quote:
Originally Posted by Macky the Macky View Post

.

I can't wait to see Uncle Fester sweating over Microsoft's watch running real Windows 8 with live tiles in Fisher Price colors and including a virtual keyboard that you can project on your crouch area to play games with yourself anywhere.

Projecting on my crotch¿
post #23 of 70
Wearable computing ftw
post #24 of 70
I hope Apple is aiming for Rolex and Omega not Pebble, Samsung and Sony.
post #25 of 70
Quote:
Originally Posted by melgross View Post

Deneve is an interesting guy, and he does have an understanding of the tech industry, and more importantly, Apple. I don't know if this is true, but if it is, he could be placed where his input would be useful. YSL has been pretty successful as a brand, and the other companies where he worked are also good experiences. He certainly would be better than Browett was. You don't hire a discounter to run a high end operation. There wouldn't be that problem with Deneve.

This does feel like doing a 180. Hopefully, not just for the sake of it.

post #26 of 70
I wonder what exactly he will be doing and interesting that he's reporting directly to Cook but not an SVP. I'm assuming then its more of a consulting role than the head of wearables or something like that. Besides wouldn't Ive ultimately be responsible for the design of "iWatch" or an other wearable tech Apple produces?
post #27 of 70
Quote:
Originally Posted by Rogifan View Post

I wonder what exactly he will be doing and interesting that he's reporting directly to Cook but not an SVP. I'm assuming then its more of a consulting role than the head of wearables or something like that. Besides wouldn't Ive ultimately be responsible for the design of "iWatch" or an other wearable tech Apple produces?

 

We now know that Ive is in charge of how a product looks, both HW and SW. But as to what a product does and how it does it - functionality if you will, I don't imagine Ive is in charge of that, at least not exclusively. I rather imagine that a dedicated, multi-disciplinary team would be dedicated to its development and prototyping. That's how the iPod came to be.

post #28 of 70
Quote:
Originally Posted by stelligent View Post

We now know that Ive is in charge of how a product looks, both HW and SW. But as to what a product does and how it does it - functionality if you will, I don't imagine Ive is in charge of that, at least not exclusively. I rather imagine that a dedicated, multi-disciplinary team would be dedicated to its development and prototyping. That's how the iPod came to be.
Yes, I should have clarified. I didn't mean Ive would be 100% responsible for form & function. But I would imagine he has final say (or a big say at least) in the look and feel of any wearable product Apple is working on. But maybe this YSL exec will be more involved on the strategic side, maybe more brand and marketing than design.
post #29 of 70
There is a difference between clothes 'fashion' and computing trends - what are Apple doing? Is this another retail error as in the hire of John Browett? This sounds bad for Apple.
post #30 of 70
Quote:
Originally Posted by Ingela View Post

...

There is only one place for Apple's "iPhone" to succeed, and that is as a luxury product. Smartphones are fashion. Period. No one needs one. People have to WANT one. Desire and LUST after one. If you do not have that kind of passion for such a thing, then there is always some cheap Chinese, no margin thing you can put in the pocket of your knock-off Members Only jacket you still have.
post #31 of 70
Quote:
Originally Posted by LarryA View Post

It will be entertaining to see all those super thin models trying to carry super thin iMacs around a catwalk.

I doubt that many of them are PC users anyway.... just sayin'....

post #32 of 70
Quote:
Originally Posted by stelligent View Post

This does feel like doing a 180. Hopefully, not just for the sake of it.

Yeah, you know, Apple has a history of doing things "just for the sake of it."

 

What a rubbish sentiment.

post #33 of 70
Quote:
Originally Posted by Apple BIG Fan View Post
This sounds bad for Apple.

 

Mind telling us why? And what the differences between fashion sentiments and computing trends are?

post #34 of 70
Quote:
Originally Posted by Rogifan View Post


Yes, I should have clarified. I didn't mean Ive would be 100% responsible for form & function. But I would imagine he has final say (or a big say at least) in the look and feel of any wearable product Apple is working on. But maybe this YSL exec will be more involved on the strategic side, maybe more brand and marketing than design.

That's kind of what they have done before. Some time before the launch of the iPad, they hired someone with experience in marketing tablets.

post #35 of 70

Wearable computing devices? such as the recently openly trademarked iWatch and who knows what other "special projects". What else can he do if hes not in retail, not in industrial design, engineering, graphic design, must be something new or at least different hat requires this level of fashion background.

post #36 of 70
Quote:
Originally Posted by anantksundaram View Post

I doubt that many of them are PC users anyway.... just sayin'....

Rubbish stereotype. And it actually is. lol.gif

post #37 of 70
Quote:
Originally Posted by stelligent View Post

That's kind of what they have done before. Some time before the launch of the iPad, they hired someone with experience in marketing tablets.
Plus if Apple is working on a watch or some other wearable tech I'm sure they're already well in to the development phase, so this could signal they're getting close to releasing something.
post #38 of 70
Quote:
Originally Posted by anantksundaram View Post

I doubt that many of them are PC users anyway.... just sayin'....

 

Do you mean that they are not computer users?  Or that they are Apple users as opposed to PC users?

post #39 of 70
The idea of wearable computing makes a lot of sense.

This is a new breed of fashion. Terre Inconnue.

Paul worked for Apple before and knows the fashion industry. Ideal Choice.

Time will tell.
post #40 of 70

DED wrote an article about Apple?  I thought he was just the anti-Android writer here.  Congrats on moving up in the world, DED!

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