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Apple nears Time Warner deal for Apple TV, hires Hulu VP to aid in future content negotiation

post #1 of 44
Thread Starter 
Apple and U.S. cable company Time Warner are closing in on a deal that will give subscribers access to cable channels via Apple TV, which also claims the Cupertino company has taken on Hulu media marketing chief Pete Distad to help secure content, according to one report.

Time Warner


Citing people familiar with the talks, Bloomberg reported Tuesday that Apple and Time Warner plan to announce the agreement in the coming months once a deal has been solidified. It is unknown what channels will be offered if and when a deal is finally struck, but access will likely be for existing cable subscribers only.

While a Time Warner Cable spokesperson said the company has "no agreement with [Apple]," it has similar content deals in place for Roku's set-top box, as well as Microsoft's Xbox game console. The company already allows subscribers to watch certain channels on iOS devices with its TWC TV app, which is also available for Android.

In addition to the Time Warner arrangement, the publication claims Apple has hired Hulu's now former vice president of marketing and distribution Pete Distad to help executives with upcoming negotiations with media and cable companies.

No further details were divulged regarding the executive's hire, but Distad's bio on Hulu's website says he is in charge of ?subscriber acquisition and retention, paid, on-channel, and brand marketing, distribution and promotional partnerships, and content marketing.?

Apple has become more aggressive in acquiring content for its Apple TV "hobby," most recently adding channels HBO GO, WatchESPN, and more to the small streaming device.
post #2 of 44
Hah - iWatch !
post #3 of 44
I second that! (No pun intended, I remember the swiss clock discussion)
post #4 of 44
Quote:
Originally Posted by AppleInsider View Post

Citing people familiar with the talks, Bloomberg reported on Tuesday that Apple and Time Warner plan to announce the agreement in the coming months once a deal has been solidified.
 

 

So, looking over my calendar, it seems by the time Monkey Boy's $500 XBomb hits the market around the end of the year, Apple will have a $100 alternative for home entertainment shipping in droves.

 

Well played, Tim, well played.

"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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post #5 of 44
Aw man... Looks like Apple isn't going for their "tear up the cable box" vision yet. This makes it sound like this is just another box for the time being.
post #6 of 44
I love Apple. I hate Time Warner.

I was hoping that there would be some sort of a-la-carte deal going on. That would be significantly different from what's already out there but it doesn't seem like it's happening. Also, I'm not sure what the point is when I already have a cable box.

Not trying to be negative, this is just the way I see it.
post #7 of 44
We might see both iWatch and iTV this year!

The iTV might not be a "Smart TV" but a TV that seamlessly link to Apple TV and all iOS devices. Apple TV might get an upgrade with more powerful processors for 3D games!
post #8 of 44
Apple will eventually have a peace of everything out there and keep growing and growing.. it blows mi mind that people still think they are done... Watch how the get into serch and attack google..
post #9 of 44

The TV industry is all so massive to try and steer. I guess if Apple can wrangle in a bunch of services and just let you pick stuff that is available to you instantaneously -- that could be amazing. Not sure how feasible.

 

I'm thinking you get suggestions or search or see what your friend is watching on a home page, and then you can select something. On the back end you may be a paying Time Warner subscriber or a Netflix, Prime, or Hulu subscriber and all it matters to you is that the logo comes up while it's caching to remind you where it comes from. In other words you don't have to go through their individual hub apps/interfaces.

 

Hulu and Time Warner might warn you about commercial breaks and how many and how long they are...

 

You could also set reminders as new shows are released to queue them up for you... and this would be a cross-service queue. (good bye Tivo?)

 

Lots of triple-thick red tape to cut through just to get there. I'd rather have something more sensible, but that seems like a reasonable stop gap until then.

 

One very cool side effect is that it has potential to breed some heavy competition on content and prices. In other words, New Apple TV users would be seeing the content on equal ground and can start to easily decide on what service they are using the most and what they are using very little. Easier to compare and prune.

Now that I think about it, I hope this happens.

post #10 of 44
Corey Johnson on Pim Fox's Bloomberg radio show just elaborated that Apple is "working on something really big... Is hiring some top gaming people... And will have something before the year is out".
post #11 of 44
Quote:
Originally Posted by jpvn View Post
Watch how the get into search and attack google..

 

It will be like Japanese (Google-Spamdroid) attacking Pearl harbor (Apple- iOS) and then Apple launches Nuclear on Google Search!

post #12 of 44
Quote:
Originally Posted by winstein2010 View Post

We might see both iWatch and iTV this year!

The iTV might not be a "Smart TV" but a TV that seamlessly link to Apple TV and all iOS devices. Apple TV might get an upgrade with more powerful processors for 3D games!

 

In an alternate universe you might see an Apple television, but it isn't named iTV.

Proud AAPL stock owner.

 

GOA

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Proud AAPL stock owner.

 

GOA

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post #13 of 44
So now all ATV has to add is some kind of recording function and a decent remote and I can cut my TiVo cord.
A.k.a. AppleHead on other forums.
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A.k.a. AppleHead on other forums.
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post #14 of 44
Let's get rid of the remote control! And the phone! And the carkey! And the wallet!
I would love to control TV, incoming calls, car access, public transportation and payments with just a flick on my wrist.
post #15 of 44
You can bank on AppleTV getting new guts and improved performance with 802.11ac guaranteed.
post #16 of 44
I never liked Time Warner, but maybe they have improved under the new CEO. If I never have to use my cable box with its awful UI, I'll switch in an instant. AT&T U-Verse, I hope you are in on this too or I may be leaving you!
post #17 of 44

Already have the TWC app on my Roku 3 and I love it. We have our TV mounted on the wall in our bedroom, and instead of having some ugly cablebox dangling around somewhere to get the full assortment of HD channels (and not just the basic lineup), the app lets us have it all while the Roku is out of sight, stuck to the back of the TV with double sided tape.

post #18 of 44
Quote:
Originally Posted by Robin Huber View Post

So now all ATV has to add is some kind of recording function and a decent remote and I can cut my TiVo cord.


The whole point is everything should be on demand, no need to record. This is 2013 after all.
From Apple ][ - to new Mac Pro I've used them all.
Long on AAPL so biased
"Google doesn't sell you anything, they just sell you!"
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From Apple ][ - to new Mac Pro I've used them all.
Long on AAPL so biased
"Google doesn't sell you anything, they just sell you!"
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post #19 of 44
Quote:
Originally Posted by mdriftmeyer View Post

You can bank on AppleTV getting new guts and improved performance with 802.11ac guaranteed.

That just occurred to me as I was scoping out the new Time Capsule.
From Apple ][ - to new Mac Pro I've used them all.
Long on AAPL so biased
"Google doesn't sell you anything, they just sell you!"
Reply
From Apple ][ - to new Mac Pro I've used them all.
Long on AAPL so biased
"Google doesn't sell you anything, they just sell you!"
Reply
post #20 of 44

"but access will likely be for existing cable subscribers only."

 

Doesn't look like cable cutting to me. You have to be a Time Warner subscriber to get the services? What's the difference between watching on your Apple TV vs watching on your cable box? Shouldn't companies like Apple be trying to deal directly with the content providers like Syfy so I can watch Warehouse 13 on my ATV without having cable or satellite service?

post #21 of 44
Quote:
Originally Posted by digitalclips View Post


That just occurred to me as I was scoping out the new Time Capsule.

 

Best friend of mine at Intel relayed his experience with the new Airport Extreme Base Station and how much improved it is compared to the 802.11n model. Well worth the investment.

 

I'll be buying one and moving the 802.11n upstairs and the Airport Express to the Garage.

post #22 of 44
Quote:
Originally Posted by mdriftmeyer View Post

Quote:
Originally Posted by digitalclips View Post

That just occurred to me as I was scoping out the new Time Capsule.

Best friend of mine at Intel relayed his experience with the new Airport Extreme Base Station and how much improved it is compared to the 802.11n model. Well worth the investment.

I'll be buying one and moving the 802.11n upstairs and the Airport Express to the Garage.

The great thing about these Airports is that you can access your LAN on two bandwidths, so all your current hardware will still connect and new devices with .11ac will gain the increased speed. It's a really nice config because we don't have to buy everything new. I like it.
I’d rather have a better product than a better price.
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I’d rather have a better product than a better price.
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post #23 of 44
Quote:
Originally Posted by jpvn View Post

Apple will eventually have a peace of everything out there and keep growing and growing.. it blows mi mind that people still think they are done... Watch how the get into serch and attack google..

Quote:
Originally Posted by helicopterben View Post

It will be like Japanese (Google-Spamdroid) attacking Pearl harbor (Apple- iOS) and then Apple launches Nuclear on Google Search!

Apple has already made a stealth attack on Google Search.

Siri is already redirecting a significant number of search queries on iOS away from Google. Apple's strategy with Siri is unbelievably brilliant. Apple is monetizing a key service while providing a strong value proposition to customers in such a manner that the industry has failed to notice the impact as yet. The impact is coming but will require more time to mature as services are developed and deployed internationally.
post #24 of 44
Quote:
Originally Posted by mdriftmeyer View Post

Best friend of mine at Intel relayed his experience with the new Airport Extreme Base Station and how much improved it is compared to the 802.11n model. Well worth the investment.

I'll be buying one and moving the 802.11n upstairs and the Airport Express to the Garage.

Even with Macs not able to use 802.11 ac? If so that's good news. We have seven devices plus two Apple TV and was wondering if only the new gear with ac would gain.
From Apple ][ - to new Mac Pro I've used them all.
Long on AAPL so biased
"Google doesn't sell you anything, they just sell you!"
Reply
From Apple ][ - to new Mac Pro I've used them all.
Long on AAPL so biased
"Google doesn't sell you anything, they just sell you!"
Reply
post #25 of 44
Quote:
Originally Posted by jpvn View Post

Watch how the get into serch and attack google..

I don't think they'll ever get into search. Poor Google is using Pagehttp://en.wikipedia.org/wiki/File:PageRank-hi-res.pngRank; simply upping sites that have the most links to. Apple can't fix this, the content on the Internet should all be in a DB, with mandatory fields to fill in to make search work properly. But that is up to the site owners themselves.
I’d rather have a better product than a better price.
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I’d rather have a better product than a better price.
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post #26 of 44
Quote:
Originally Posted by Irving Muller View Post

I love Apple. I hate Time Warner.

I was hoping that there would be some sort of a-la-carte deal going on. That would be significantly different from what's already out there but it doesn't seem like it's happening. Also, I'm not sure what the point is when I already have a cable box.

Not trying to be negative, this is just the way I see it.

You could save the cost to rent that box.

Question is how would this be different than the deal TWC has with Roku?
post #27 of 44
I haven't seen much point in using appletv this way until uverse went and upgraded their demand service in my area. It's just downright Painful to use now. I'd much rather work it though appletv. And as someone just pointed out...at $10 /month to rent extra boxes using the Apple TV would pay for itself in no time but not sure it will work as a complete replacement
post #28 of 44

Ah, in business, there are no friends or enemies: only alliances of convenience. Looks like Apple has forgiven and forgotten how Hulu dissed it a few years ago....

post #29 of 44
Quote:
Originally Posted by aaronsullivan View Post

The TV industry is all so massive to try and steer. I guess if Apple can wrangle in a bunch of services and just let you pick stuff that is available to you instantaneously -- that could be amazing. Not sure how feasible.

Didn't they say the same thing about the mobile industry before the introduction of the iPhone?

post #30 of 44

Amazon Prime would be a nice grab.  They have content that Netflix can't touch.  

post #31 of 44

I'm down for an Apple TV. Love my Bravia and would love Apple-like elegance and a better ecosystem.

post #32 of 44
Quote:
Originally Posted by cykz View Post

Let's get rid of the remote control! And the phone! And the carkey! And the wallet!
I would love to control TV, incoming calls, car access, public transportation and payments with just a flick on my wrist.

Unless you're watching skin-emax.

post #33 of 44
All I want from my apple tv is spotlight to find anything across all the channels it streams
post #34 of 44

I hope it is not restricted to TWC subscribers only since I cannot subscribe to TWC.

 

It should be served a la carte preferably from iCloud for broader nation wide or global reach.

I would drop my FiOS STB in a heart beat.

 

This deal reminds me of the Cingular deal for the iPhone.

 

FiOS and Comcast had better get with the program.

 

Time will tell.

post #35 of 44

Very true.

post #36 of 44
Quote:
Originally Posted by MacTel View Post

Amazon Prime would be a nice grab.  They have content that Netflix can't touch.  

???

Netflix has far more content than Amazon Prime Instant Video. Amazon has some exclusive content but Netflix has exclusive content as well.
post #37 of 44
Quote:
Originally Posted by Feynman View Post

Didn't they say the same thing about the mobile industry before the introduction of the iPhone?

Yes, they did. I have hope and expectation that Apple will do something awesome in the TV industry space, just trying to get my head around the first step they'll take. There are significant differences in the industries along with the similarities. A big difference is that the big industries have already seen the transformative power that a device like the iPod and iPhone can bring and everyone is much more cautious of letting someone else hold the reigns.

 

Quote:

Originally Posted by MacTel View Post

Amazon Prime would be a nice grab.  They have content that Netflix can't touch.  


Yes, Amazon Prime and Netflix have started to diversify, finally. Amazom Prime Instant Video used to be mostly overlap with Netflix and not much else. I give the edge to Netflix by a wide margin, but Amazom Prime is starting to make itself hard to ignore. Fortunately, I also get a ton of stuff from Amazon so it's an easy choice to keep renewing it.

post #38 of 44
Hopefully, Apple will be able to get a live feed from a cable company or DSL iptv feed at some point. Those apps are nice, but getting live HD feeds into iOS would be better. What we need to see is an iOS cable app that can connect to there live feeds, not something that streams over the net.

For people hoping to get channels directtly from Apple, forget it, owners will never allow this.
post #39 of 44
Quote:
Originally Posted by PhilBoogie View Post

I don't think they'll ever get into search. Poor Google is using Pagehttp://en.wikipedia.org/wiki/File:PageRank-hi-res.pngRank; simply upping sites that have the most links to. Apple can't fix this, the content on the Internet should all be in a DB, with mandatory fields to fill in to make search work properly. But that is up to the site owners themselves.

Hmm. That could be an interesting idea, you mean like FMLS system for real estate listings ? They have very strict requirements on what can be filled out so that their listings are searchable. If you put a name in the wrong field, such as the number of bedrooms in the square footage field they can issue some kind of fine I think. Different from state MLS services which are a database salad. I'd like to see an FMLS-type standards idea explored...
Edited by palomine - 7/2/13 at 9:28pm
What is really factored into the price is a kind of perpetual sense of disbelief that any company could be as good as Apple is. ~Retrogusto
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What is really factored into the price is a kind of perpetual sense of disbelief that any company could be as good as Apple is. ~Retrogusto
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post #40 of 44
Quote:
Originally Posted by herbapou View Post

For people hoping to get channels directtly from Apple, forget it, owners will never allow this.

Never say never, matey.
Sky here in NZ just lost their bid for live EPL matches next season to (gasp) an Internet company !
Things are a changing and quickly.
http://www.premierleaguepass.com/
http://tvnz.co.nz/football-news/sky-viewers-threaten-boycott-over-loss-epl-5469219

Our small market is not something Apple would consider at this stage to launch with but Coliseum also have the rights to live EPL for Indonesia, # 4 pop'n, 280 odd million. Bundled through Apple TV and you've got a legitimate offering.
Something to consider for future
Edited by RobM - 7/2/13 at 11:43pm
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