or Connect
AppleInsider › Forums › Mobile › iPhone › iOS ad share continues to grow, accounts for almost two-thirds of market
New Posts  All Forums:Forum Nav:

iOS ad share continues to grow, accounts for almost two-thirds of market

post #1 of 42
Thread Starter 
Apple's iOS mobile platform continues to make a strong showing in the mobile advertising space, accounting for almost two-thirds of ad impressions despite not having anything near that in terms of installed user base.

yaps


Mobile ad firm Velti just released its most recent look at the mobile ad industry, finding that Apple's iOS platform grew its share of of the market from 59 to 64 percent between May 2012 and May 2013, reports TechCrunch. This was due in large part to the continued success of the iPhone, especially the iPhone 5, which contributed 7.9 percent to Apple's share.

Meanwhile, Google's Android platform saw its share of mobile advertising shrink from 41 to 36 percent over the same period. Apple's iPhone, iPad, and iPod touch were the top three devices for mobile ad impressions in Velti's study, while Samsung's Android-based Galaxy S devices were a distant fourth, contributing only 2.7 percent of all impressions.

The report also found that advertisers are interested in moving toward bigger ads across all platforms. On the iPhone in particular, smaller ads decreased in popularity over the past year, while full-screen ad units rose 4.7 percent from last year.

The study also looked at which carriers were hosting the most ad impressions on their networks. AT&T, the original carrier for Apple's iPhone, remained in first place with 46 percent of all mobile impressions, but that figure was down significantly from the 53 percent share it held last May. Verizon, however, saw its share jump more than 10 percent, from 23 to 34 percent, while Sprint saw its share drop from 23 to 19 percent.
post #2 of 42

I don't know how any company outside of Apple can be credible regarding the effectiveness or growth of Apple's mobile advertising.

Proud AAPL stock owner.

 

GOA

Reply

Proud AAPL stock owner.

 

GOA

Reply
post #3 of 42
Originally Posted by AppleInsider View Post

Apple's iOS mobile platform continues to make a strong showing in the mobile advertising space ...

 

... hitting Google right where it hurts.  96% of Google's revenue comes from ads.

Never forget that.

 

Oh, and ironically, Google makes more money from ads on iOS than they do from the entire Android "ecosystem," fragmented weedpatch that it is.

Sent from my iPhone Simulator

Reply

Sent from my iPhone Simulator

Reply
post #4 of 42
Something doesn't add up. How can iAds be #1 when it's only available on iDevices and Android has a billion activations a day?
post #5 of 42
Yay users are being bombarded with ads on iOS and clicking on those ads more than Android, take that Google!
post #6 of 42
Quote:
Originally Posted by koop View Post

Yay users are being bombarded with ads on iOS and clicking on those ads more than Android, take that Google!

Or more likely iOS users actually use their phones as smartphones and not just phones.
post #7 of 42

But, but..... doesn't Google's Android sell billions and billions of 'smart'phones?

post #8 of 42
At least a billion Android activations and day and that's all the ad share Android has to show for itself. Apple really needs to build a search engine exclusive to iOS users. A really smart and fast search engine. Put those new data centers to good use. I hope Apple is using the best and fastest servers money can buy. Go directly head on with Google and suck Google's ad revenue dry.

I know Apple has started to use Bing search, but why bother to collaborate with Microsoft. Is it that hard to build a search engine or purchase the algorithms? I'm so pissed that Google's share price is worth more than 2X Apple's share price. That makes no sense at all. Apple is pulling the majority of mobile industry profits and that's all Apple can get in shareholder value? Give Google some competition at least. I don't understand why Wall Street thinks Google is such an unbeatable company. Google is making Apple look like crap as far as value is concerned.
post #9 of 42

I am glad Apple finally created a web portal (Workbench) for developers to create iAds instead of "email us and we'll call you" approach. I don't remember AI writing a story about it.

post #10 of 42
Check your math... Blackberry, Symbian, and Windows combined had exactly 0%?
I think those platforms are all trash, but they do exist. These numbers aren't believable or representative unless there is at least an "others" column.

I'd be inclined to believe 2/3rds add impression towards apple is close to truth, but obviously this firm's methods are remarkably flawed.
post #11 of 42
Quote:
Originally Posted by jungmark View Post

Something doesn't add up. How can iAds be #1 when it's only available on iDevices and Android has a billion activations a day?

The article says nothing about iAds.
post #12 of 42
Quote:
Originally Posted by SockRolid View Post

 

... hitting Google right where it hurts.  96% of Google's revenue comes from ads.

Never forget that.

 

Oh, and ironically, Google makes more money from ads on iOS than they do from the entire Android "ecosystem," fragmented weedpatch that it is.

"Weedpatch".  hahahahahahahahahahhahahahahhahahahahaahahahahaha. 

post #13 of 42
Quote:
Originally Posted by SpamSandwich View Post

I don't know how any company outside of Apple can be credible regarding the effectiveness or growth of Apple's mobile advertising.

This has nothing to do with Apple's mobile advertising, but rather the ads that are seen by iOS users (probably mostly Google ads).

Again, showing that iOS is more frequently used to browse the Internet, you know like an actual smartphone.
post #14 of 42
Quote:
Originally Posted by Constable Odo View Post

At least a billion Android activations and day and that's all the ad share Android has to show for itself. Apple really needs to build a search engine exclusive to iOS users. A really smart and fast search engine. Put those new data centers to good use. I hope Apple is using the best and fastest servers money can buy. Go directly head on with Google and suck Google's ad revenue dry.

I know Apple has started to use Bing search, but why bother to collaborate with Microsoft. Is it that hard to build a search engine or purchase the algorithms? I'm so pissed that Google's share price is worth more than 2X Apple's share price. That makes no sense at all. Apple is pulling the majority of mobile industry profits and that's all Apple can get in shareholder value? Give Google some competition at least. I don't understand why Wall Street thinks Google is such an unbeatable company. Google is making Apple look like crap as far as value is concerned.

Apple has a "search engine," the fact that so few people understand this simply demonstrates how well the Apple strategy is working.
post #15 of 42
Quote:
Originally Posted by Constable Odo View Post

At least a billion Android activations and day and that's all the ad share Android has to show for itself. Apple really needs to build a search engine exclusive to iOS users. A really smart and fast search engine. Put those new data centers to good use. I hope Apple is using the best and fastest servers money can buy. Go directly head on with Google and suck Google's ad revenue dry.

I know Apple has started to use Bing search, but why bother to collaborate with Microsoft. Is it that hard to build a search engine or purchase the algorithms? I'm so pissed that Google's share price is worth more than 2X Apple's share price. That makes no sense at all. Apple is pulling the majority of mobile industry profits and that's all Apple can get in shareholder value? Give Google some competition at least. I don't understand why Wall Street thinks Google is such an unbeatable company. Google is making Apple look like crap as far as value is concerned.

Share price by itself has nothing to do with "value". It's one part of an equation.
post #16 of 42
Quote:
Originally Posted by MacBook Pro View Post

Apple has a "search engine," the fact that so few people understand this simply demonstrates how well the Apple strategy is working.

"Siri, please hurt Google where it counts."

...

"I'll get right on that."
post #17 of 42
"iOS ad share" INCLUDES Google's iOS ads. iAds are but a sub-fraction.

This is more about people using their devices than about Apple making anything off of ads.
post #18 of 42
Quote:
Originally Posted by jungmark View Post

Something doesn't add up. How can iAds be #1 when it's only available on iDevices and Android has a billion activations a day?

Yep, and most of the android apps are ad based. Those stats includes all ads?
post #19 of 42

Ads on a mobile phone?  I'll pass.  That's why I use an ad blocker.

post #20 of 42
Quote:
Originally Posted by MacBook Pro View Post


Apple has a "search engine," the fact that so few people understand this simply demonstrates how well the Apple strategy is working.

 

Yeah, right. Every time we type something in search field in browser we actually send search string to an Apple search engine, masked as Google's and then the Google's search result page is also spoofed, it is actually Apple's. Same with ads, they are actually Apple Ads. Fabulous strategy!

post #21 of 42
Blasphemy! This cannot possibly be true. Don't nobody know that Apple is 'dead in the water'?
post #22 of 42
Quote:
Originally Posted by iObserve View Post

Check your math... Blackberry, Symbian, and Windows combined had exactly 0%?
I think those platforms are all trash, but they do exist. These numbers aren't believable or representative unless there is at least an "others" column.

I'd be inclined to believe 2/3rds add impression towards apple is close to truth, but obviously this firm's methods are remarkably flawed.

You have to sign up with the website to view the actual report. Maybe their press release only compared iOS and Android? Maybe they have more details in their full report?
post #23 of 42

As expected.  iOS users have higher disposable income.  It'll be weird if iOS doesn't have a major share of the mobile ad.

post #24 of 42
Quote:
Originally Posted by tundraboy View Post

Blasphemy! This cannot possibly be true. Don't nobody know that Apple is 'dead in the water'?

 

No, Apple is not 'dead in the water'.  But AAPL is:  more than 40% decline from the top.  On the other hand:  GOOG is less than 5% off from high.  

Wish bought GOOG instead of AAPL... 1frown.gif

post #25 of 42
Quote:
Originally Posted by ipen View Post

 

No, Apple is not 'dead in the water'.  But AAPL is:  more than 40% decline from the top.  On the other hand:  GOOG is less than 5% off from high.  

Wish bought GOOG instead of AAPL... 1frown.gif

 

WS criminals just slashed AAPL to make enough room for "next big thing" and inflate the bubble again. It will come...

post #26 of 42

does this include iPad?

post #27 of 42
Doesn't add up? Then you're adding the wrong numbers. Advertisers who can afford iAds aren't dummies and most likely know not to waste ad budgets on cheap-ass fandroids. iOS users are more likely to buy from iAd advertisers, too, because they know this, and because they have money and are willing and able to pay for what they want. Savvy advertisers know that, too.
Quote:
Originally Posted by jungmark View Post

Something doesn't add up. How can iAds be #1 when it's only available on iDevices and Android has a billion activations a day?

Daniel Swanson

Reply

Daniel Swanson

Reply
post #28 of 42
Quote:
Originally Posted by Spacepower View Post

You have to sign up with the website to view the actual report. Maybe their press release only compared iOS and Android? Maybe they have more details in their full report?

 

I signed up to get the report.  It uses data from their own ad network company http://www.mobclix.com/, so it's basically a self-advertisement.

 

The info on number of ads being seen is gathered from 33,500 apps, but they don't specify any device OS ratio, or the change in that ratio over the time period, so it's meaningless from that standpoint.

 

They unsurprisingly commented that the change was probably short-lived, anyway:  "We predict iOS impression share may start to see a decline until the release of its new iPhone in Fall 2013, as we saw a similar pattern before the release of iPhone 5."

 

I thought it was far more interesting that they saw a decline in ads being seen on games, and a rise in entertainment, photo and book apps.

 

They also noted that people's ad views shifted from earlier in the week to Fridays.

 

iPod touch views also dropped like a rock.

post #29 of 42
Quote:
Originally Posted by TBell View Post

The article says nothing about iAds.

Ah. I think I read the article and some comments and tied them together.

Quote:
Originally Posted by ipen View Post

No, Apple is not 'dead in the water'.  But AAPL is:  more than 40% decline from the top.  On the other hand:  GOOG is less than 5% off from high.  
Wish bought GOOG instead of AAPL... 1frown.gif

And yet Apple is 100bn more "valuable". It does suck that Apple is at 400 but I bought my shares at 65.
post #30 of 42
Quote:
Originally Posted by KDarling View Post

 

I signed up to get the report.  It uses data from their own ad network company http://www.mobclix.com/, so it's basically a self-advertisement.

 

The info on number of ads being seen is gathered from 33,500 apps, but they don't specify any device OS ratio, or the change in that ratio over the time period, so it's meaningless from that standpoint.

 

They unsurprisingly commented that the change was probably short-lived, anyway:  "We predict iOS impression share may start to see a decline until the release of its new iPhone in Fall 2013, as we saw a similar pattern before the release of iPhone 5."

 

I thought it was far more interesting that they saw a decline in ads being seen on games, and a rise in entertainment, photo and book apps.

 

They also noted that people's ad views shifted from earlier in the week to Fridays.

 

iPod touch views also dropped like a rock.


How dare you actually read the source material and come in here with your mere facts!  Only feel-good pablum is allowed here!  Who's paying you to post here, Google, Samsung, Microsoft, or some other enemy du jour?  /s

post #31 of 42
Quote:
Originally Posted by SockRolid View Post

... hitting Google right where it hurts.  96% of Google's revenue comes from ads.
Never forget that.

This article says ABSOLUTELY NOTHING about Apple's iAds vs. Google's mobile ads. Neverr forget that.

And for the other people commenting with similar reading comprehension problems, I'll repeat it:

This article says ABSOLUTELY NOTHING about Apple's iAds vs. Google's mobile ads.

Google doesn't give two sh1ts whether you're on iOS or android as long as you're getting their ads.
post #32 of 42
Quote:
Originally Posted by MacRulez View Post


How dare you actually read the source material and come in here with your mere facts!  Only feel-good pablum is allowed here!  Who's paying you to post here, Google, Samsung, Microsoft, or some other enemy du jour?  /s

Right. Everyone knows that you're not supposed to look behind the curtain.
post #33 of 42
Wait a minute.... how is more ads on iOS a good thing?'

Like, American television has (far) more ads than European television, but I wouldn't trade for a second.

Wouldn't the platform with the least ads be the "better" platform?

Also, how is it possible that Google iOS add up to 100% of ads? Are there honestly no other mobile ad providers out there?
post #34 of 42
Quote:
Originally Posted by caliminius View Post

This article says ABSOLUTELY NOTHING about Apple's iAds vs. Google's mobile ads. Neverr forget that.

And for the other people commenting with similar reading comprehension problems, I'll repeat it:

This article says ABSOLUTELY NOTHING about Apple's iAds vs. Google's mobile ads.

Google doesn't give two sh1ts whether you're on iOS or android as long as you're getting their ads.

It's easy to overlook that fact. A good portion of those iOS ads benefit Google.
post #35 of 42
Quote:
Originally Posted by Superbass View Post


Wait a minute.... how is more ads on iOS a good thing?'
Like, American television has (far) more ads than European television, but I wouldn't trade for a second.
Wouldn't the platform with the least ads be the "better" platform?


Monetization of apps benefits developers immensely thus spurring developers to emphasize development on iOS rather than alternatives. Apps are a critical element of the Apple ecosystem.


Quote:
Originally Posted by Superbass View Post

Also, how is it possible that Google iOS add up to 100% of ads? Are there honestly no other mobile ad providers out there?

How well is Windows Phone or BlackBerry selling at this point? If we don't see a significant number of such products in the street then likely the advertisers don't either resulting in the conclusion that spending advertising dollars on those platforms isn't worth the effort.
post #36 of 42
Quote:
Originally Posted by koop View Post

Yay users are being bombarded with ads on iOS and clicking on those ads more than Android, take that Google!

 

I wonder if Google's management stops now and then and wonders if the back-stabbing Android program wasn't maybe one of their worst ideas. Together, with Apple, they could have ruled the world... now they may have to struggle to keep what they have. It will be an interesting story to read in a few years.

"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
Reply
"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
Reply
post #37 of 42
Quote:
Originally Posted by Macky the Macky View Post

I wonder if Google's management stops now and then and wonders if the back-stabbing Android program wasn't maybe one of their worst ideas. Together, with Apple, they could have ruled the world... now they may have to struggle to keep what they have. It will be an interesting story to read in a few years.

Again many of those ads were served to iOS by Google.
post #38 of 42
Quote:
Originally Posted by SockRolid View Post

 

... hitting Google right where it hurts.  96% of Google's revenue comes from ads.

Never forget that.

Actually 115% of Google's revenue comes from ads. They piss away 15% of their revenue on Android and other techie shit that doesn't make money.

"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
Reply
"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
Reply
post #39 of 42
Quote:
Originally Posted by Soloman View Post


Again many of those ads were served to iOS by Google.

That wasn't my point. For Google to work cross purpose to Apple has caused them a lot of exposure.

 

Siri uses Wolfram|Alpha which is more then just a search engine. Apple may actively be helping this source to become better and better. As of WWDC Apple has shown they will steer users to Bing that could have went to Google. Also, Apple is very friendly with Yahoo, who is much of the search engine behind Bing. Finally, Apple has dropped Google for their maps. Just one more way Google is being cut out of the access to Apple's customers.

 

While nothing big seems to be happening, it has got to have an effect over time, and the upside needs to out-weigh the downside. I think it was an ill-conceived move to challenge Apple. Let's see if I'm right or wrong.

"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
Reply
"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
Reply
post #40 of 42
Quote:
Originally Posted by Macky the Macky View Post

That wasn't my point. For Google to work cross purpose to Apple has caused them a lot of exposure.

Siri uses Wolfram|Alpha which is more then just a search engine. Apple may actively be helping this source to become better and better. As of WWDC Apple has shown they will steer users to Bing that could have went to Google. Also, Apple is very friendly with Yahoo, who is much of the search engine behind Bing. Finally, Apple has dropped Google for their maps. Just one more way Google is being cut out of the access to Apple's customers.

While nothing big seems to be happening, it has got to have an effect over time, and the upside needs to out-weigh the downside. I think it was an ill-conceived move to challenge Apple. Let's see if I'm right or wrong.

Regardless of search engine, how many devs use admob instead of iAd?
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: iPhone
  • iOS ad share continues to grow, accounts for almost two-thirds of market
AppleInsider › Forums › Mobile › iPhone › iOS ad share continues to grow, accounts for almost two-thirds of market