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More pictures of purported 'iPhone Lite' shell surface with new blue color

post #1 of 155
Thread Starter 
Coming two days after the last batch of images showing Apple's supposed "iPhone Lite" hit the Web, another set shows the plastic rear casing against a white background, including a new blue color.

iPhone Lite


The images, which come courtesy of Nowhereelse.fr, are of slightly higher quality than the previous pictures, but reveal nothing in the way of new information.

As seen before, the shell appears to be constructed out of a hard, slightly shiny plastic or polycarbonate, with a metal substructure for fastening internal components and EMI shielding. In this case, the parts are covered in a protective plastic covering, suggesting they are near final production models.

While the photos don't include anything by which to gauge size, the overall shape of the casings are consistent with leaked schematics provided to AppleInsider by a major accessory maker in June. Subsequent 3D renderings made based on the specifications showed a design similar to the iPhone 5, but slightly thicker and with rounded corners.

Although the new blue shell is difficult to see in the image above, the color lines up with a May report that claimed Apple's rumored low-end iPhone will come in navy, gold, orange, white, and gray varieties.
post #2 of 155

Hideous. They look like cheap knock offs.

post #3 of 155
Oh look. This picture is properly lit. No way they learned photography this fast. It needs to look grainier to look like a proper spy photo.

"Apple should pull the plug on the iPhone."

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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #4 of 155
Quote:
Originally Posted by Feynman View Post

Hideous. They look like cheap knock offs.
He he, I agree on cheap.
Wondering when the "Designed by Apple in California, assembled in China" and those other logos are printed onto the back, as with all other iPhone models.. Wouldn't it make sense to print this at the same time as printing the iPhone logo? Perhaps it's an early prototype, not yet approved.
post #5 of 155
Maybe this is just the iPhone 5s.

It's the only leaked phone we've seen so far and all the leaked "5s" parts fit in this shell. I find it illogical that no one even seems to be considering the possibility since it's just as likely as anything else at this point.
Or maybe this is the new iPhone and there will never be an iPhone 5s at all.

Either way, where is the evidence of the iPhone 5s if it's coming out so soon now? 1smile.gif
post #6 of 155
I just wish they would take inspiration from the full range of colours from the iPod nano 4th and 5th generations and make it nine, or maybe ten: black, white, silver, pink, purple, blue, green, yellow, orange and red.
post #7 of 155

They look fine to me, not that I'm in the market for a budget iPhone.

 

Even though I'm not crazy about the idea of Apple making budget versions of devices, I am not going to argue that there is not a huge market of cheap people out there, so I'm not going to blame Apple for making such a device. It's almost impossible to read a single thread about Apple anywhere on the internet without at least a few cheapskates eventually chiming in and whining about the cost of something, so maybe this will shut those people up, but probably not.

 

If Apple has decided to release a version of the iPhone for more budget minded people, then it would be pretty dumb to expect the same quality materials found in the regular iPhone to be present in the budget iPhone. And there will no doubt be other compromises made, but if anybody has any complaints at all about this budget iPhone, then you can simply pay more and buy the regular iPhone and quit your whining.

 

I think that these budget iPhones will actually sell rather well. I can see kids having these (or rather, parents buying them for their kids) and we all know that there are plenty of people out there who would love to have an iPhone, but don't yet because of the cost, and this cheaper model would enable many of those people to finally join the premiere ecosystem on the planet and step up from the miserable existence that they currently find themselves in. I'm looking at you Fandroids and other people who are not Fandroids, but simply ended up with a crappy Android phone because it was cheap. Many of those people are surely regretting their decision.

 

The thing that is most interesting about these phones that we don't know yet, is the price. And even though I've always argued against cheap devices and cheap people in general, if Apple is first going to do it, then they should do it proper. Price it pretty cheap and destroy everybody else. I want to see Android companies and other companies going out of business, dropping like flies. I want to see many thousands of people lose their jobs. Who would buy a cheap, crappy Android phone if the alternative is a budget version of an iPhone? Very few people (mostly hardcore Fandroids and the mentally insane) would choose the former.


Edited by Apple ][ - 7/2/13 at 11:58pm
post #8 of 155
Should be offically called the iPhony for obvious reasons. This one should say "Designed in China" on the back because that's what it looks like.
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post #9 of 155
Maybe Apple are just screwing with Samsung hoping to see them copy and release a line of day glow galaxy S4.
post #10 of 155
Quote:
Originally Posted by Gazoobee View Post

Maybe this is just the iPhone 5s.

It's the only leaked phone we've seen so far and all the leaked "5s" parts fit in this shell. I find it illogical that no one even seems to be considering the possibility since it's just as likely as anything else at this point.
Or maybe this is the new iPhone and there will never be an iPhone 5s at all.

Either way, where is the evidence of the iPhone 5s if it's coming out so soon now? 1smile.gif

So.... This is iPhone 6 ?
post #11 of 155
"While the photos don't include anything by which to gauge size" Camera and the lightning port size are indicators.
post #12 of 155
Article: "Although the new blue shell is difficult to see in the image above, the color lines up with a May report that claimed Apple's rumored low-end iPhone will come in navy, gold, orange, white, and gray varieties."

Errh.. The photo doesn't show any navy, gold and gray varieties. Whether the red one could count as orange.. Ok. But the others? "Lines up" is the wrong term.
post #13 of 155
I will believe it when i see all the FCC marks etc on it.
post #14 of 155
Quote:
Originally Posted by palegolas View Post

Quote:
Originally Posted by Feynman View Post

Hideous. They look like cheap knock offs.
He he, I agree on cheap.
Wondering when the "Designed by Apple in California, assembled in China" and those other logos are printed onto the back, as with all other iPhone models.. Wouldn't it make sense to print this at the same time as printing the iPhone logo? Perhaps it's an early prototype, not yet approved.

 

I'm wondering how much of the "cheap" comes from the plastic they are wrapped in. The phone itself may not be so glossy which may help. I agree it is odd that they do not have the standard placeholder text for the certifications. All prototypes to date have included placeholder text/icons and the iPhone name. Of course, those are device prototypes with electronics that must be marked as such. These are just outer shells at this point, but still odd for the iPhone to be there.

 

I think there will be quite a few of these things sold with the iPhone 5 screen in them. Not everyone need the most up to date internals for every spec, or the fancy enclosure since they stick them in cases anyway. Having that screen with properly sized specs and a nice price will drive sales around the globe. 

post #15 of 155
I'm dreading what the analysts and iHaters are going to say about an iPhone with a plastic casing. I'm not happy with Apple having to use plastic to hold profit margins, but I don't think there is much of an alternative. I hope Apple is using some sort of plastic that won't develop cracks from aging or cold weather. I know Apple already used plastic in the iPhone 3G but I don't remember if it was prone to cracks or not. I just hope it's undergone rigorous testing because there'll be hell to pay if anything goes wrong. The plastic casing should improve manufacturing and assembly speed, so Apple should be able to get them out the door faster than the higher-end iPhone.

I think Apple's back is up against the wall if it needs to sell iPhones to BRIC nation consumers. I suppose as long as Apple sticks to the high-end users it will be alright if Apple only takes 20% to 30% market share in China. There's just too much low-priced competition to hope for more than that percentage. I've got my fingers crossed for a China Mobile deal within the next few months.
post #16 of 155
These phones to me seem like they will be replacing the 3GS / 4 series. Apple will probably continue the trend of having 3 models to choose from.

I too think these colors look okay and will probably sell well. Remember, Apple is trying to pull more people into the eco-system. Once people use and like their iPhones - most people will continue buying iPhones.
post #17 of 155
Quote:
Originally Posted by Marc_Madison View Post

These phones to me seem like they will be replacing the 3GS / 4 series. Apple will probably continue the trend of having 3 models to choose from.

I too think these colors look okay and will probably sell well. Remember, Apple is trying to pull more people into the eco-system. Once people use and like their iPhones - most people will continue buying iPhones.

I am hoping this is the low end phone, the 5s will be the high end of the middle range, and that we will see a bigger screen phone at the high end.
post #18 of 155
Looking at this photo it's obvious the case is in some protective wrapping. You can see bubbles on the red and white one. This is what's causing the case to look glossy.

Oh and if Apple is going to go the low end plastic route the price it to gobble up share. Android OEMs won't know what hit them.
post #19 of 155
Quote:
Originally Posted by Gazoobee View Post

Maybe this is just the iPhone 5s.

It's the only leaked phone we've seen so far and all the leaked "5s" parts fit in this shell. I find it illogical that no one even seems to be considering the possibility since it's just as likely as anything else at this point.
Or maybe this is the new iPhone and there will never be an iPhone 5s at all.

Either way, where is the evidence of the iPhone 5s if it's coming out so soon now? 1smile.gif

I agree, this is the "5S" as it's been termed, essentially a 5 re-engineered in a less expensive casing and probably a few other places to cut some costs. Considering how obviously scalable iOS 7's UI is, I would expect these leaks are being controlled to hide the existence of a larger, next-gen iPhone "6" which will launch simultaneously. Then the lineup would consist of a 4.x"* high-end iPhone in black and white with a 4" mid-range available in a spectrum of colours.

* For some math, 720p at the existing 326 ppi would make a 4.5" screen.
post #20 of 155
Quote:
Originally Posted by Constable Odo View Post

I'm dreading what the analysts and iHaters are going to say about an iPhone with a plastic casing. I'm not happy with Apple having to use plastic to hold profit margins, but I don't think there is much of an alternative. I hope Apple is using some sort of plastic that won't develop cracks from aging or cold weather. I know Apple already used plastic in the iPhone 3G but I don't remember if it was prone to cracks or not. I just hope it's undergone rigorous testing because there'll be hell to pay if anything goes wrong. The plastic casing should improve manufacturing and assembly speed, so Apple should be able to get them out the door faster than the higher-end iPhone.

I think Apple's back is up against the wall if it needs to sell iPhones to BRIC nation consumers. I suppose as long as Apple sticks to the high-end users it will be alright if Apple only takes 20% to 30% market share in China. There's just too much low-priced competition to hope for more than that percentage. I've got my fingers crossed for a China Mobile deal within the next few months.
IF Apple is going this route I hope they price it aggressively. But if they're going to charge $450 for a color plastic phone I think it has FAIL written all over it. Will be interesting to see where this is sold and how they market it since its so different than the flagship phone.
post #21 of 155
These are going to sell like crazy.
post #22 of 155
Quote:
Originally Posted by Gazoobee View Post

Maybe this is just the iPhone 5s.

It's the only leaked phone we've seen so far and all the leaked "5s" parts fit in this shell. I find it illogical that no one even seems to be considering the possibility since it's just as likely as anything else at this point.
Or maybe this is the new iPhone and there will never be an iPhone 5s at all.

Either way, where is the evidence of the iPhone 5s if it's coming out so soon now? 1smile.gif

Quote:
Originally Posted by Mike Barriault View Post

I agree, this is the "5S" as it's been termed, essentially a 5 re-engineered in a less expensive casing and probably a few other places to cut some costs. Considering how obviously scalable iOS 7's UI is, I would expect these leaks are being controlled to hide the existence of a larger, next-gen iPhone "6" which will launch simultaneously. Then the lineup would consist of a 4.x"* high-end iPhone in black and white with a 4" mid-range available in a spectrum of colours.

* For some math, 720p at the existing 326 ppi would make a 4.5" screen.

I'm starting to think these "leaks" are controlled leaks by Apple to throw off the competition and analyst.

As Gazoobee said we strangely haven't seen iPhone 5S leaks or any Apple leaks in recent months, but all the sudden we see dozens of these plastic cases floating around.

As Tim said Apple has doubled down on security and they have so far done a great job with that. I wonder if these plastic cases are Apple's way of throwing out a red herring to cloak what they are really up to?

Doubling down on security indeed...
post #23 of 155
Quote:
Originally Posted by Mike Barriault View Post

I agree, this is the "5S" as it's been termed, essentially a 5 re-engineered in a less expensive casing and probably a few other places to cut some costs. Considering how obviously scalable iOS 7's UI is, I would expect these leaks are being controlled to hide the existence of a larger, next-gen iPhone "6" which will launch simultaneously. Then the lineup would consist of a 4.x"* high-end iPhone in black and white with a 4" mid-range available in a spectrum of colours.

* For some math, 720p at the existing 326 ppi would make a 4.5" screen.
Anyone thinking Apple will announce a larger screen iPhone this fall I think will be disappointed.

Here's what Tim Cook said at Apple's last earnings call:
Quote:
Ben A. Reitzes – Barclays Capital, Inc.
All right, thanks. And Tim, my follow-up just for you, just maybe asking you this every quarter in different ways. But I just wanted to get your reaction to what you thought of the 5-inch phone market at this time versus three months ago? And if anything has changed in your view as to that market and its place in the smartphone world versus your 4-inch product? And that’s it from me.

Tim Cook
Yeah Ben, that’s a good question. My view continues to be that iPhone 5 has the absolute best display in the industry. And we always strive to create the very best display for our customers. And some customers value large screen size, others value also other factors such as resolution, color quality, white balance, brightness, reflectivity, screen longevity, power consumption, portability, compatibility with apps and many things.
Our competitors had made some significant trade-offs in many of these areas in order to ship a larger display, we would not ship a larger display iPhone while these trade-offs exist.

And at D11
Quote:
Walt: Some people like a lot bigger screens. Then some like devices between phones and tablets, that operate with a stylus. Are those concepts different enough?

Tim: A large screen today comes with a lot of tradeoffs. Customers are looking at size, but they're also looking at "do photos show the right color?" White balance, reflectivity, battery life, longevity...all very important. Our customers want us to weigh those and come out with a decision. At this point we think the Retina display is the best. In a hypothetical world where tradeoffs don't exist, screen size would be a differentiation.

Putting aside whether Tim Cook is right about these "tradeoffs" would he have made these comments in April and May if Apple was planning to release a 4.5" - 5" phone this fall? Or are we supposed to believe Apple solved for these trade off issues between when Cook made those comments at D11 and Sept/Oct when the new phone comes out? Of course I know Apple in the past has shot something down that they later embraced. But have they done it in the same year? I personally think Apple will get one more cycle out of the 5 design and we may see a larger phone in 2014. Also I'm sure there's something iOS 7 related that Apple is saving for the phone launch this fall.
post #24 of 155
Quote:
Originally Posted by Rogifan View Post

IF Apple is going this route I hope they price it aggressively. But if they're going to charge $450 for a color plastic phone I think it has FAIL written all over it. Will be interesting to see where this is sold and how they market it since its so different than the flagship phone.

There's only so low Apple can/will go on the price.

If we are to assume iPhone 5 internals in a plastic shell I think $450 is close to the price we're looking at.
post #25 of 155
Quote:
Originally Posted by blackbook View Post


I'm starting to think these "leaks" are controlled leaks by Apple to throw off the competition and analyst.

As Gazoobee said we strangely haven't seen iPhone 5S leaks or any Apple leaks in recent months, but all the sudden we see dozens of these plastic cases floating around.

As Tim said Apple has doubled down on security and they have so far done a great job with that. I wonder if these plastic cases are Apple's way of throwing out a red herring to cloak what they are really up to?

Doubling down on security indeed...
Has Apple leaked bogus hardware in the past? If the 5S looks just like the 5 there's probably nothing much leak-worthy. Last years promo video on the iPhone 5 spent a fair amount of time talking about the manufacturing process. I can't see Apple abandoning that after only one year.
post #26 of 155
Quote:
Originally Posted by Rogifan View Post

Anyone thinking Apple will announce a larger screen iPhone this fall I think will be disappointed.

Here's what Tim Cook said at Apple's last earnings call:
And at D11
Putting aside whether Tim Cook is right about these "tradeoffs" would he have made these comments in April and May if Apple was planning to release a 4.5" - 5" phone this fall? Or are we supposed to believe Apple solved for these trade off issues between when Cook made those comments at D11 and Sept/Oct when the new phone comes out? Of course I know Apple in the past has shot something down that they later embraced. But have they done it in the same year? I personally think Apple will get one more cycle out of the 5 design and we may see a larger phone in 2014. Also I'm sure there's something iOS 7 related that Apple is saving for the phone launch this fall.

Tim Cook cleverly only referenced the quality of current larger screens on Androids and didnt bash large screens in general. He left the door open for an Apple produced large screen phone.

But I do agree with you. A large screen iPhone is not coming this year. This year the focus will be on the low cost iPhone.
post #27 of 155
Quote:
Originally Posted by blackbook View Post

There's only so low Apple can/will go on the price.

If we are to assume iPhone 5 internals in a plastic shell I think $450 is close to the price we're looking at.
OK well I don't see that flying off the shelves anywhere then. I'd love to know who the intended market is for this. I know I wouldn't pay $450 for a phone in a candy colored plastic shell.
post #28 of 155
Quote:
Originally Posted by Rogifan View Post

Anyone thinking Apple will announce a larger screen iPhone this fall I think will be disappointed.

Here's what Tim Cook said at Apple's last earnings call:
And at D11
Putting aside whether Tim Cook is right about these "tradeoffs" would he have made these comments in April and May if Apple was planning to release a 4.5" - 5" phone this fall? Or are we supposed to believe Apple solved for these trade off issues between when Cook made those comments at D11 and Sept/Oct when the new phone comes out? Of course I know Apple in the past has shot something down that they later embraced. But have they done it in the same year? I personally think Apple will get one more cycle out of the 5 design and we may see a larger phone in 2014. Also I'm sure there's something iOS 7 related that Apple is saving for the phone launch this fall.

Well, like I said, the biggest supporting evidence is iOS 7. The cleaner lines, removal of textures, and content-first approach all suggest a much greater resolution independence than they have been doing. Coupled with reports from WWDC that sessions were really pushing autolayout and related techniques, this all suggests that they don't want people developing for 3.5" or 4" screens, but iPhone screens. I'm also very familiar with what Tim said, in fact so familiar that I noticed that he didn't say they wouldn't, or even that they currently aren't, just that they can't give up colour accuracy, contrast, and other qualities of a screen that contribute to the overall experience besides raw size, which is what their competitors are doing. My theory, again based on iOS 7 design choices, is that they've got a bigger display ready that's also equal or better in all those other qualities, or at least close to it. That doesn't mean they give up the iPhone 5 aesthetic - just expand it a bit, keep the chamfered edges and two-toned back.
post #29 of 155

These are the iPhone 5 when the 5s is released. The aluminum body is too costly to produce to then discount like they have in years in the past. There have been many reports on millions in returns and quality control issues. Some folks return them for minor scuffs on arrival. You cannot discount the 5 with that aluminum body.

 

Also there were reports of drastic cutbacks to iPhone 5 production and special sales on the current 5. These are all signs that 5 has run it's course and the premium aluminum bodied 5s with dual flash is headed for production. So what we are getting is an upgraded 5s and a plastic 5. And they are going to sell like crazy. I'll take a plastic one in black over aluminum any day.

post #30 of 155
Have lost interest in breakfast this morning.

When I find time to rewrite the laws of Physics, there'll Finally be some changes made round here!

I am not crazy! Three out of five court appointed psychiatrists said so.

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When I find time to rewrite the laws of Physics, there'll Finally be some changes made round here!

I am not crazy! Three out of five court appointed psychiatrists said so.

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post #31 of 155
Quote:
Originally Posted by Rogifan View Post


OK well I don't see that flying off the shelves anywhere then. I'd love to know who the intended market is for this. I know I wouldn't pay $450 for a phone in a candy colored plastic shell.

 

You wouldn't and that's fine, but I guarantee to you that these will in fact fly off the shelves. These will sell like crazy and Tim Cook will get to keep his full pay.

post #32 of 155

What's interesting is how a few dollars' difference in case materials is seen by some people as the primary difference between "cheap" and "high end", even if the internals stayed the same.

 

If that were the only difference, then people will really start wondering why they should pay hundreds extra for some glass and aluminum that they usually buy another protective case for, anyway.

 

So it seems like that there would be more differences to lower the build price.  Anyone have some guesses or suggestions as to what they might be?  

 

Obviously, less memory and a slower CPU is one possibility.  Would they also go backwards with the display, or is that not a possibility? 

 

Thoughts?

post #33 of 155
Quote:
Originally Posted by Rogifan View Post


Anyone thinking Apple will announce a larger screen iPhone this fall I think will be disappointed.

Here's what Tim Cook said at Apple's last earnings call:
And at D11
Putting aside whether Tim Cook is right about these "tradeoffs" would he have made these comments in April and May if Apple was planning to release a 4.5" - 5" phone this fall? Or are we supposed to believe Apple solved for these trade off issues between when Cook made those comments at D11 and Sept/Oct when the new phone comes out? Of course I know Apple in the past has shot something down that they later embraced. But have they done it in the same year? I personally think Apple will get one more cycle out of the 5 design and we may see a larger phone in 2014. Also I'm sure there's something iOS 7 related that Apple is saving for the phone launch this fall.

 

That doesnt mean anything imo. All it says is they didnt do it in the past for quality reasons. Not to mention those arguments are pretty BS, they can make a good quality 4", 7.9" and 10" screens but they cant solve the problem for a 5" screen? I dont think Apple can afford to spit on a larger screen for very long without losing a good chunck of the high end market.

post #34 of 155
Quote:
Originally Posted by Rogifan View Post


OK well I don't see that flying off the shelves anywhere then. I'd love to know who the intended market is for this. I know I wouldn't pay $450 for a phone in a candy colored plastic shell.

 

Well, that means there will still be people buying the high end phone... imo its good thing they made those out of plastic, so people like you can still be proud to have the high end aluminum phone. Personnaly I always put a case on my phones, so material or color is irrelevant to me.

 

If those things are sold in the  $300-$399 range, they will outsell the high end iphone, just like the ipad mini outsell the big ipad. This bring us to margins, Apple needs to not care which phone model it sells, margins still need to be decent on those phones.


Edited by herbapou - 7/3/13 at 5:45am
post #35 of 155
Plasticky, I guess they will all go into a protective case anyway. Those on a budget in The Western & developing nations would likey spend decent money on 1 device that does it all, phablet= computer, phone, tablet, e reader
post #36 of 155
Quote:
Originally Posted by palegolas View Post

Quote:
Originally Posted by Feynman View Post

Hideous. They look like cheap knock offs.
He he, I agree on cheap.
Wondering when the "Designed by Apple in California, assembled in China"

"Designed in California, Replicated in South Korea"
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post #37 of 155
Quote:
Originally Posted by KDarling View Post

What's interesting is how a few dollars' difference in case materials is seen by some people as the primary difference between "cheap" and "high end", even if the internals stayed the same.

 

If that were the only difference, then people will really start wondering why they should pay hundreds extra for some glass and aluminum that they usually buy another protective case for, anyway.

 

So it seems like that there would be more differences to lower the build price.  Anyone have some guesses or suggestions as to what they might be?  

 

Obviously, less memory and a slower CPU is one possibility.  Would they also go backwards with the display, or is that not a possibility? 

 

Thoughts?

 

The current iphone display, while being of good quality, is very low tech. The new AMOLED, OLED, super LCD and IGZO screens now offer the same color quality for lower power consomption. So I am hoping the new high end phone will move to a more modern screen tech and the current screens will be used on the low cost phones. I dont see Apple going with a lower resolution phone than this. They could also keep the current A6 on that thing. The screen and the A6 capacity are all in place. imo the current iphone 5 model will be discontinued when the new model launches. Apple needs to cut on the components that drive the price up and hurts there margins. what will it be is a good question.


Edited by herbapou - 7/3/13 at 5:58am
post #38 of 155
Quote:
Originally Posted by KDarling View Post

What's interesting is how a few dollars' difference in case materials is seen by some people as the primary difference between "cheap" and "high end", even if the internals stayed the same.

 

If that were the only difference, then people will really start wondering why they should pay hundreds extra for some glass and aluminum that they usually buy another protective case for, anyway.

 

So it seems like that there would be more differences to lower the build price.  Anyone have some guesses or suggestions as to what they might be?  

 

Obviously, less memory and a slower CPU is one possibility.  Would they also go backwards with the display, or is that not a possibility? 

 

Thoughts?

Easy. It's called economy of scale. The first time around, components must be sold at a certain price to recoop engineering and tooling costs, after that they can lower the costs and still make the same amount of profits. Milling of the aluminum cases on the other hand will cost just the same though. Time and materials do not go down and the milling process is a lot more costly and time consuming than casting plastic. Plus, the return rates on the aluminum bodied iPhonesfor minor issues must have take a huge toll on margins.

 

Any way you cut it, it is a smart move, and Apple will sell tons of these suckers.

post #39 of 155
Quote:
Originally Posted by herbapou View Post

 

Well, that means there will still be people buying the high end phone... imo its good thing they made those out of plastic, so people like you can still be proud to have the high end aluminum phone. Personnaly I always put a case on my phones, so material or color is irrelevant to me.

 

If those things are sold in the  $300-$399 range, they will outsell the high end iphone, just like the ipad mini outsell the big ipad. This bring us to margins, Apple needs to not care which phone model it sells, margins still need to be decent on those phones.

 

Exactly,

..and not only that, when they then sold the outgoing model for a discount, they were canibalizing and gouging themselves senseless on the premium iPhone. This way, if you really NEED and must have a premium aluminum bodied iPhone, there is the 5s, and if you want the discount model, there is the plastic 5. Everybody wins.


Edited by Ingela - 7/3/13 at 9:27am
post #40 of 155

I don't get the bad reactions to these cases. They look fine, and will look better when you remove the protective plastic wrap which you see bubbling in the photo. Plenty of people like color, and many would prefer the less easily damaged plastic. These will be great for kids or careless adults. Premium materials will still be available in the flagship model.

 

My only comment is to recall a line from a movie referencing the color of a car: "I didn't know they made these in banana."

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