With tag lines encouraging viewers to "Turn on your mind," the "Jobs" promo poster shows Kutcher as the iPod-era version of the late Apple CEO, and the color palette isn't too far from what one might have expected from an iPod commercial for that period. Above the credit information for the film, another tag line reads "Some see what's possible, others change what's possible."
That promotional copy seems to catch the essence of Kutcher's portrayal of Jobs, as Kutcher's promotional work and the trailer for the film center on Jobs as a driven tech visionary with a nearly messianic bent. Steve Wozniak, who founded the company with Jobs in the late 70s, has described the footage released to date as "so far from anything that really happened" that Jobs would have been "offended and embarrassed" by the portrayal.
Josh Gad takes on the role of Wozniak in the film. Speaking at this year's Macworld conference, Gad and Kutcher said the film had been done in a spirit of love, admiration, and respect.
Kutcher's Jobs will take to screens around the United States on August 16, though the film was originally set to open in theaters this past April. The film is one of two Jobs biopics slated to come out in the near future. "The Social Network" scribe Aaron Sorkin is also working on a Jobs movie, though a release date for that film is as yet unknown.