or Connect
AppleInsider › Forums › Mobile › iPhone › New Samsung ad knocks iPhone language limitations, features goats
New Posts  All Forums:Forum Nav:

New Samsung ad knocks iPhone language limitations, features goats

post #1 of 85
Thread Starter 
Samsung is taking the battle to Apple in Iceland, knocking the iPhone for its language limitations in a curious new ad that features balaclavas, goats, and lots of apples.



The ad depicts a man poking away at an actual apple much in the way one would on an iPhone, but obviously disappointed with his results. He hangs his head, frustrated with the device, and a caption appears: Get a phone that understands you.

When the man is next shown, he smilingly swipes away at a Samsung Galaxy S4, surrounded by dozens of identical apples all laying unused on the ground. He then breaks into dance, accompanied by four black-clad dancers in ski masks. A goat looks on, its expression inscrutable. The commercial ends with the smiling man taking a bite from an apple while holding a Galaxy S4 to his ear.

The thrust of the commercial is to point out the iPhone's lack of voice control support for Icelandic. Samsung's GS4, though, supports the language, while Apple's Siri and dictation features do not. Samsung's YouTube description for the ad points out email dictation and as voice-driven text messaging as features Icelandic speakers can control in their native language. In the description, Samsung plays to the Icelandic cultural identity by referring to the language "ylh?ra," a reference to the tendency of some in the nation to call the language "?stk?ra ylh?ra," or "beloved warmth."

The commercial is just the latest in a series of Samsung ads poking at the Cupertino company in one way or another. In Samsung, ahead of the iPhone 5's launch, the South Korean tech giant lampooned iPhone line-sitters, and in February the company winked and nodded at the ongoing legal struggle between the two firms. Early May saw another ad poking at Apple, this one showing the difference in feature set between the iPhone 5 and the Galaxy S4.

Samsung actually outspent Apple by $68 million in 2012 phone ads. The $401 million the company spent last year was five times what it spent in 2011.

The two companies compete fiercely around the world for market share and profits in the smartphone segment. Samsung's Galaxy line, along with its other handsets, has remained No. 2 to Apple's iPhone in terms of both sales and profitability. The company's flagship handset, the Galaxy S4, has sold 20 million units since its launch two months ago.
post #2 of 85

Oh look, 4th article talking about Samsung today.  Thanks SamsungInsider!

post #3 of 85
Meh-eh
post #4 of 85
"The Goats Who Stare At Men."

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply
post #5 of 85

Last time I checked, Apple was leading the way in terms of localization.

 

From Samsung's own page, their Siri rip-off (S-Voice) only recognize English, French, Spanish, Korean, Italian, and German.

 

http://www.samsung.com/ae/article/go-hands-free-with-s-voice-for-your-mobile-device

 

I guess the ad is referring to the basic built-in voice controls that still exist in iOS for Siri-less countries, and its Samsung equivalent, but the ad is obviously made to mislead people into thinking that they're comparing Siri and S-Voice.

post #6 of 85
Later, a commercial shows the man wiping his shoe off after stepping in something. It turns out it was a Sammy phone he scraped from the bottom. Don't step in this pile of goat sh1t.
post #7 of 85
Too much. Good commercial if they had left out everything must the first scenes. The dance sequence cheapens theme of the commercial.

Yes, Apple is going to have to pick up their game against Samsung. Hopefully iOS 7 will do just that.
post #8 of 85
Dumb !
post #9 of 85

Oh, hang on guys...  I, I think I see what's going on here.  The young man is confused.  See... he thought the Apple was an Apple iPhone.  Ha!  Get it?  Apple!  Ha!  I can see how easy it is to get the two confused.  

post #10 of 85
A perfectly legitimate feature distinction, and an original ad concept to boot. This bodes well for Samsung in the Iceland mobile computing market, and will hopefully spur Siri (who has a Nordic name after all) to follow suit, in case Apple forgot. I hope this feature works well and across all apps, and does not backfire on Samsung in the Iceland market.

I also think this ad will have a broader appeal than just Iceland, influencing mobile purchases by goatherds of all nationalities.

More importantly, it makes me want David Lynch to make TV ads. Inscrutable ones.
post #11 of 85
Am I the only one who thinks this ad is utter horse s@&$
post #12 of 85

to me it says that SameSong users are so stupid they try and make a call on an actual fruit.

 

and the dancing is just cringe worthy. Samsung are the new M$. 

 

loved the idea of a Goat though. Goats are cool. and sheep. and iPhones

post #13 of 85

The comments on YouTube were funnier than the ad.  Almost all negative.  My favorite was, "Nice spot. I want to buy a goat."  I also liked, "I was waiting for M$ Surface popping keyboard action."

post #14 of 85
Quote:
Originally Posted by Macsavy View Post

Am I the only one who thinks this ad is utter horse s@&$

Horse sands? Yeah, I'll buy that.
post #15 of 85
This is why I don't travel abroad.
post #16 of 85
Quote:
Originally Posted by nagromme View Post

A perfectly legitimate feature distinction, and an original ad concept to boot. This bodes well for Samsung in the Iceland mobile computing market, and will hopefully spur Siri (who has a Nordic name after all) to follow suit, in case Apple forgot. I hope this feature works well and across all apps, and does not backfire on Samsung in the Iceland market.

I also think this ad will have a broader appeal than just Iceland, influencing mobile purchases by goatherds of all nationalities.

More importantly, it makes me want David Lynch to make TV ads. Inscrutable ones.

 

To me it's still misleading, and "original" is not the same thing as "good."  It's a bit weird, but anyone who has been to Iceland (or seen a Bjork video), should know that it kind of fits, in a weird way.

 

Overall though I don't really care.  Although personally I like Bjork and some of the other art produced there, Iceland is a horrible place and the people are all racists almost without exception.  You're not even allowed to become an Icelandic citizen without being able to trace your "pure" Icelandic ancestry back to your grandparents.  It might as well be Nazi Germany or Israel.  

 

Even if everyone in Iceland bought a Samsung phone and no one ever bought an iPhone, it's still a drop in the bucket in terms of sales.  

post #17 of 85
Quote:
Originally Posted by Gazoobee View Post

It might as well be Nazi Germany or Israel.  

Well there's a weird statement.
post #18 of 85

Funny thing is I bet most of the creative people who made this ad actually own iPhones.  It's just that they love the money that Samsung pays them.  It's al about the money baby...

post #19 of 85
Wasn't it Google who said we shouldn't be talking to our phones, back when Siri was first released?

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply
post #20 of 85
Quote:
Originally Posted by NotScott View Post

This is why I don't travel abroad.

Oh, help....  1oyvey.gif

post #21 of 85
The population of Iceland is about 310,000 people. Only about 55% tops are going to be the age of users of smartphones. I don't know what their salaries are like or if they're buying high-end smartphones. I'm not trashing Iceland by any means and I'm sure it's a fine place to live if you don't mind the cold and like to watch volcanoes, but whether Apple makes an impact on this market or not it really doesn't matter. There's just not enough of a consumer base to win over. Samsung definitely deserves to dominate smartphone market share in Iceland because they have a wider range of products at various price-points.
post #22 of 85
Quote:
Originally Posted by Constable Odo View Post

The population of Iceland is about 310,000 people. Only about 55% tops are going to be the age of users of smartphones. I don't know what their salaries are like or if they're buying high-end smartphones. I'm not trashing Iceland by any means and I'm sure it's a fine place to live if you don't mind the cold and like to watch volcanoes, but whether Apple makes an impact on this market or not it really doesn't matter. There's just not enough of a consumer base to win over. Samsung definitely deserves to dominate smartphone market share in Iceland because they have a wider range of products at various price-points.

You keep astounding.
post #23 of 85
Apple is failing and Timmy Cook had better get Siri to speak Icelandic instead of spending seven years making iOS all white on a tiny screen, or else Apple's stock price will remain in the toilet how dare you question the wisdom of Wall St. /s

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply
post #24 of 85
It's amazing he even got a signal out in the middle if nowhere on any phone...
post #25 of 85

It looks like a male sheep, called ram. Not a goat. 

post #26 of 85
They're really reaching now. This smells of desperation.
post #27 of 85
Quote:
Originally Posted by jungmark View Post


Well there's a weird statement.

 

No offence, I meant to reference famous situations/countries wherein it's your genetic heritage that matters for citizenship.  

Historically, Israel has acted in the same way as Germany did during the war in that regard.  They don't of course send the non-citizens to the gas chamber, but they still use the same criteria to decide who's a "real" citizen.  

post #28 of 85
Dancing seems appropriate for iPods...but not phones or surfaces, for that matter.
Ugh! 1smile.gif
post #29 of 85
Shamsungs management blows goats
post #30 of 85

I thought we'd get at least one goats.ex reference by now!

 

Thanks, Samsung, your commercials are as strange as your products.

post #31 of 85
Iceland has very high wages but a high cost of living, they do buy smartphones but the majority of them speak English very well so this isn't an issue.
post #32 of 85
What a piece of shit.
post #33 of 85
I think it's funny that Samsung and other companies feel the need to talk crap about apple products to make there own look better, but yet apple is still number 1, and doesn't have to put down other companies in commercials to sell there products. Apple products just sell on there own. The end...
post #34 of 85
Quote:
Originally Posted by mieswall View Post

What a piece of shit.

But it HAS GOATS! How many Apple ads can say the same?

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply
post #35 of 85
#27: The State of Israel does not have Nuremberg laws. You're just trying to equate Nazi Germany with Israel for reasons that clearly have nothing to do with a Samsung advertisement.
post #36 of 85
Maybe it's a hint that the next Android operating system will be called "Mountain Goat." How ironic they use a highly inbred Icelandic goat to promote their Shamsung phone with its fragmented software. Chek out the Icelandic goat wiki page: http://en.m.wikipedia.org/wiki/Icelandic_goat
post #37 of 85
Apple Insider; if you're going to link to videos you should be sure the videos on those pages work.

The ad was not funny to me. Perhaps there is a cultural meme in the ad that is not understood by Americans. I understood the premise of the ad just not the humor.
post #38 of 85
Worst advertisement ever.
post #39 of 85
Quote:
Originally Posted by iSteelers View Post

They're really reaching now. This smells of desperation.

 

Because everyone is desperate to sell a few ten thousands of phones to the ~320K Icelandic phone subscribers?

 

Quote:
Originally Posted by Smallwheels View Post

The ad was not funny to me. Perhaps there is a cultural meme in the ad that is not understood by Americans. I understood the premise of the ad just not the humor.

 

Agreed.   Something doesn't come across in translation.  But then, the ad was likely created in Iceland and not meant for anyone outside of there.  

post #40 of 85
What do you do when the product is shit? Anything but show off the product!
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: iPhone
AppleInsider › Forums › Mobile › iPhone › New Samsung ad knocks iPhone language limitations, features goats